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Strategic Marketing And Finance Decision Analysis
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Book Synopsis Strategic Marketing and Finance Decision Analysis by : Simon Berger
Download or read book Strategic Marketing and Finance Decision Analysis written by Simon Berger and published by GRIN Verlag. This book was released on 2006-04-07 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, , 30 entries in the bibliography, language: English, abstract: AutoZone Inc. (AZO) is a major player in the $83B US automotive aftermarket. The market segments are mainly Do-It-Yourself (DIY) and Do-It-For-Me (DIFM) and in recent years AZO has entered the Mexican automotive aftermarket. AZO expanded heavily over the last years by opening new stores and therefore AZO has had a five yearprofitablesales CAGR of 5.9%. The goal of our team project was to conduct a comprehensive analysis of AZO including a large marketing review as well as an extensive financial analysis. The project also consists of a valuation of an average AZO store in order to determine a recommendation for AZO’s future strategy. The market analysis of all current and potential threats and opportunities gave us the needed understanding of the industry AZO is operating in. Based on that we made an assessment, aligned to AZO’s SWOT analysis, how AZO can gain the most benefits from the market through working on its current strengths and weaknesses. Thereby, we discussed parts of AZO’s strategy and operation processes that have to be modified in order to outperform the domestic and Mexican competition like in the past.
Book Synopsis Finance for Strategic Decision-Making by : M. P. Narayanan
Download or read book Finance for Strategic Decision-Making written by M. P. Narayanan and published by John Wiley & Sons. This book was released on 2004-04-26 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finance for Strategic Decision Making demystifies andclarifies for non-financial executives the basics of financialanalysis. It shows how they can make important financial decisionsthat can critically enhance their institution’s ability torespond to competitive challenges, undertake new projects, overcomefinancial setbacks, and most importantly, create shareholder value.Written by M. P. Narayanan and Vikram K. Nanda—two of thecountry’s leading authorities on financialstrategy—this book offers a practical guide for usingfinancial analysis to enhance strategicdecision making. The bookincludes a coherent framework that outlines practical andintellectually sound guidance for executives who must makestrategic decisions. Finance for Strategic Decision Making Explains the role of finance in corporate strategy Offers guidance on resource allocation decisions Explores how to determine the right balance of debt and equitycapital to maximize firm value Demonstrates how to use payout policy as a strategic tool Clarifies if a merger, acquisition, or divestiture is in thebest interest of an organization Shows how to manage risk Reveals how to measure value created and the effectiveness ofupper level management
Book Synopsis Analysis for Strategic Market Decisions by : George S. Day
Download or read book Analysis for Strategic Market Decisions written by George S. Day and published by St. Paul : West Publishing Company. This book was released on 1986 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Decision-Making Techniques in Financial Marketing by : Dinçer, Hasan
Download or read book Handbook of Research on Decision-Making Techniques in Financial Marketing written by Dinçer, Hasan and published by IGI Global. This book was released on 2019-12-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Book Synopsis Strategic Marketing Analysis by : Alexander Chernev
Download or read book Strategic Marketing Analysis written by Alexander Chernev and published by Brightstar Media, Incorporated. This book was released on 2006 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by one of the top professors at Northwestern University's renowned Kellogg School of Management, this book is a concise guide to the theory of strategic marketing analysis. Succinct and insightful, this book appeals to a diverse audience. For business students, the strategic marketing theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs.
Download or read book Marketing Finance written by Keith Ward and published by Routledge. This book was released on 2004 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: While building on the author's previous book, "Financial Aspects of Marketing," this book is designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities.
Book Synopsis Strategic Marketing Decisions by : Isobel Doole
Download or read book Strategic Marketing Decisions written by Isobel Doole and published by Routledge. This book was released on 2006-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviewed by CIM, this course book is part of the "Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook" series.
Book Synopsis Marketing Strategy: A Decision Focused Approach by : Orville Walker
Download or read book Marketing Strategy: A Decision Focused Approach written by Orville Walker and published by McGraw-Hill/Irwin. This book was released on 2005-02-24 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
Book Synopsis Decision Making in Marketing and Finance by : P. Koku
Download or read book Decision Making in Marketing and Finance written by P. Koku and published by Springer. This book was released on 2014-08-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
Book Synopsis Strategic Market Management by : David A. Aaker
Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2017-09-18 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
Book Synopsis Strategic Market Management by : David A. Aaker
Download or read book Strategic Market Management written by David A. Aaker and published by . This book was released on 1988-04-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated from the acclaimed 1984 edition, this textbook offers a market-responsive approach to strategic planning designed to generate a wide range of effective, profitable strategic options in today's changing marketplace. Ideal for undergraduate courses in marketing strategy or management policy, and for corporate seminars or training, the text focuses on concepts and practices for anticipating market trends, threats, and opportunities, and developing strategies to meet them. Shows how to establish Sustainable Competitive Advantages (SCAs) based on an organization's unique assets and skills. Develops specific strategies in brand management, advertising, distribution, finance, and manufacturing based on SCAs. Also covers strategic investment alternatives, market penetration, product expansion, market expansion, diversification, and vertical integration.
Book Synopsis Handbook of Marketing and Finance by : Shankar Ganesan
Download or read book Handbook of Marketing and Finance written by Shankar Ganesan and published by Edward Elgar Publishing. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Book Synopsis Cases in Strategic Marketing by : David W. Rosenthal
Download or read book Cases in Strategic Marketing written by David W. Rosenthal and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies, and involveall functional areas--Target marketing and Segmentation; Buyer Behavi Industry structure; Environmental analysis; The marketing mix; Customer service and satisfaction; Financial analysis; and International. Appendices cover case analysis and financial analysis. Categorizes cases according to: Segmentation and Buyer Behavi Industry Structure and Competitive Analysis; International; Product; Price; Promotion; Supply Chain and Distribution; Ethics and Social Responsibility; Comprehensive Cases. B> For Marketing managers and strategists.
Book Synopsis Strategic Marketing in Practice by : Maggie Jones
Download or read book Strategic Marketing in Practice written by Maggie Jones and published by Elsevier. This book was released on 2005-11 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the CIM Coursebook and MarketingOnline website to provide a suite of products to support the CIM qualifications.
Book Synopsis Marketing Strategy by : Orville C. Walker
Download or read book Marketing Strategy written by Orville C. Walker and published by Irwin/McGraw-Hill. This book was released on 2003 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
Book Synopsis Marketing and Finance by : Malcolm McDonald
Download or read book Marketing and Finance written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2013-08-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Book Synopsis Marketing Management by : Harper W. Boyd
Download or read book Marketing Management written by Harper W. Boyd and published by . This book was released on 2002 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
