Air Transport Management

Download Air Transport Management PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749484578
Total Pages : 385 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Air Transport Management by : Eyden Samunderu

Download or read book Air Transport Management written by Eyden Samunderu and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions. Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive.

Strategic Management in the Aviation Industry

Download Strategic Management in the Aviation Industry PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351897675
Total Pages : 0 pages
Book Rating : 4.3/5 (518 download)

DOWNLOAD NOW!


Book Synopsis Strategic Management in the Aviation Industry by : Herbert Baum

Download or read book Strategic Management in the Aviation Industry written by Herbert Baum and published by Routledge. This book was released on 2017-07-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players. Readership includes academics, students on advanced aviation courses, senior aviation professionals in airline, airport and supplier companies, international organizations and governmental agencies.

Designing and Executing Strategy in Aviation Management

Download Designing and Executing Strategy in Aviation Management PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317152190
Total Pages : 321 pages
Book Rating : 4.3/5 (171 download)

DOWNLOAD NOW!


Book Synopsis Designing and Executing Strategy in Aviation Management by : Triant G. Flouris

Download or read book Designing and Executing Strategy in Aviation Management written by Triant G. Flouris and published by Routledge. This book was released on 2016-04-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.

Strategic Planning in the Airport Industry

Download Strategic Planning in the Airport Industry PDF Online Free

Author :
Publisher : Transportation Research Board
ISBN 13 : 030911814X
Total Pages : 134 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Strategic Planning in the Airport Industry by : Ricondo & Associates

Download or read book Strategic Planning in the Airport Industry written by Ricondo & Associates and published by Transportation Research Board. This book was released on 2009 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB's Airport Cooperative Research Program (ACRP) Report 20: Strategic Planning in the Airport Industry explores practical guidance on the strategic planning process for airport board members, directors, department leaders, and other employees; aviation industry associations; a variety of airport stakeholders, consultants, and other airport planning professionals; and aviation regulatory agencies. A workbook of tools and sequential steps of the strategic planning process is provided with the report as on a CD. The CD is also available online for download as an ISO image or the workbook can be downloaded in pdf format.

Managing Strategic Airline Alliances

Download Managing Strategic Airline Alliances PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351920294
Total Pages : 209 pages
Book Rating : 4.3/5 (519 download)

DOWNLOAD NOW!


Book Synopsis Managing Strategic Airline Alliances by : Birgit Kleymann

Download or read book Managing Strategic Airline Alliances written by Birgit Kleymann and published by Routledge. This book was released on 2017-03-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances. The book successfully: - provides an analytical framework for understanding the dynamics of airline alliance groups - examines both the level of the individual airline and the alliance group itself - applies recent insights from organisation theory. The readership includes airline managers, policy-makers, academic researchers and others interested in evolving multilateral alliances. It can also be used as a course book both in aviation management training and in more general modules on alliances for advanced students in air transport management.

Cleared for Take-Off

Download Cleared for Take-Off PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351951017
Total Pages : 206 pages
Book Rating : 4.3/5 (519 download)

DOWNLOAD NOW!


Book Synopsis Cleared for Take-Off by : Thomas C. Lawton

Download or read book Cleared for Take-Off written by Thomas C. Lawton and published by Routledge. This book was released on 2017-03-02 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition in air transport has been transformed by industry liberalization initiatives, resulting in the emergence of a wide array of new airline start-ups. Restrictions on low fares have been removed, uniform control requirements have been established, and legislation has facilitated the proliferation of low-fare carriers and competition. The new breed of independent low-fare airlines (LFAs) use market freedoms to shake up the industry's competitive dynamics and offer the customer the alternative of low prices and basic service. A successful low fare business model requires a ruthless and relentless focus on cost cutting and increased operational productivity, combined with an ability to generate and maintain a cash surplus and a cautious but steady fleet and route network expansion. The mastery of these techniques has made Southwest and Ryanair industry leaders, but others such as EasyJet also have a proven record of profitability and market growth, despite not always being the lowest cost or price providers. In this comprehensive and topical study the author systematically provides: · a step-by-step approach to understanding the conditions and choices shaping airline competitiveness, and an assessment of the nature of the low fare market · a comprehensive study of the low fare airline sector's evolution and growth and arguments as to why the European low fare industry is here to stay despite the inevitability of a shake out (reminiscent of the early 1980s in the USA). · unique insights into the success of low fare market leaders in Europe, North America and Australasia and an examination of the experience of US new entrants in the post-deregulations era, to discern strategic lessons for their counterparts; · critical perspectives on strategic management principles and practices in modern airline companies, discussing strategies for survival, and comparing competitive strategies for the main low fare airlines and their limitations; · key reasons for the robustness of the low fare business model during industry crises The book also determines the conditions and strategies that shape sustainable advantage for LFAs in highly competitive deregulated markets where established airlines seek to force out new entrants and considerable political interference remains. Moreover, the book considers why, during the airline industry crisis of late 2001, the market capitalizations of low fare leaders held steady in the wake of the US terrorist attacks, while the major carriers on both sides of the Atlantic were decimated. Cleared for Take-Off is essential reading for airline executives, aerospace manufacturers, regulatory and government transportation agencies, researchers or students of aviation management, transport studies, the travel industry and/or corporate strategy.

Strategic Issues in Air Transport

Download Strategic Issues in Air Transport PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642219608
Total Pages : 436 pages
Book Rating : 4.6/5 (422 download)

DOWNLOAD NOW!


Book Synopsis Strategic Issues in Air Transport by : Ruwantissa Abeyratne

Download or read book Strategic Issues in Air Transport written by Ruwantissa Abeyratne and published by Springer Science & Business Media. This book was released on 2012-01-03 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are broadly four strategic issues in aviation: safety; security; environmental protection; and sustainability in air transport. These issues will remain for a long time as key considerations in the safe, regular, efficient and economic development of air transport. Within these four broad categories come numerous subjects that require attention of the aviation industry as well as the States. In six chapters, this book engages in detailed discussions on these subjects as they unravelled in events of recent years. The issue of safety is addressed first, following an introduction of the regulatory regime covering the four issues. Within the area of safety, the book covers such areas as safety management systems, safety and aeromedicine, safety and meteorology, the use of airspace, unmanned aircraft systems and safety oversight audits. In the security area, subjects covered include cyber terrorism, the integrity of travel documents, full body scanners, civil unrest and aviation, the suppression of unlawful acts on board aircraft and the financing of terrorism. The chapter on the environment focuses mainly on climate change - particularly on carbon credits, market based measures, the carbon market and emissions trading schemes and their effect on air transport. Finally, the chapter on sustainability discusses in detail market access along with such issues as slot allocation, open skies, the use of alternative fuels as an economic measure and corporate foresight. The concluding chapter wraps up with a discussion on where air transport is headed.

Strategic Management in the Aviation Industry

Download Strategic Management in the Aviation Industry PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1351897683
Total Pages : 689 pages
Book Rating : 4.3/5 (518 download)

DOWNLOAD NOW!


Book Synopsis Strategic Management in the Aviation Industry by : Herbert Baum

Download or read book Strategic Management in the Aviation Industry written by Herbert Baum and published by Taylor & Francis. This book was released on 2017-07-05 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players. Readership includes academics, students on advanced aviation courses, senior aviation professionals in airline, airport and supplier companies, international organizations and governmental agencies.

Aviation Systems

Download Aviation Systems PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 364220080X
Total Pages : 247 pages
Book Rating : 4.6/5 (422 download)

DOWNLOAD NOW!


Book Synopsis Aviation Systems by : Andreas Wittmer

Download or read book Aviation Systems written by Andreas Wittmer and published by Springer Science & Business Media. This book was released on 2011-08-17 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the “big picture” of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airports and airlines, and case studies in each chapter support the application-oriented approach. Students and researchers in business administration with a focus on the aviation industry, as well as professionals in the industry looking to refresh or broaden their knowledge of the field will benefit from this book.

Strategic Airport Planning

Download Strategic Airport Planning PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000555968
Total Pages : 168 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!


Book Synopsis Strategic Airport Planning by : Mike Brown

Download or read book Strategic Airport Planning written by Mike Brown and published by Routledge. This book was released on 2022-04-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will explore a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result, it will lead to higher performing airports for users, business partners, investors and other stakeholders. This is especially pertinent since airports will need to come back better from the Covid-19 pandemic. The book explains the importance of articulating a clear strategy, based on a rigorous analysis of the competitive landscape while avoiding the pitfalls of ambiguity and ‘virtue signalling’. Having done so, demand forecasts can be developed that resemble S-curves, not simple straight lines, that reflect strategic opportunities and threats from which a master plan can be developed to allocate land and capital in a way that maximizes return on assets and social licence. The second distinctive feature of this book is the premise that planning an airport as an island, a fortress even, does not work anymore given how interconnected airports are with other components of the transportation system, the economies and communities they serve and the rapid pace of social and technological change. In summary, the book argues that airport planning needs to move beyond its traditional boundaries. The book is replete with real examples from airports of all sizes around the world and includes practical advice and tools for executives and managers. It is recommended reading for individuals working in the airport business or the broader air transport industry, members of airports’ board of directors, who may be new to the business, elected officials, policy makers and urban planners in jurisdictions hosting or adjacent to airports, regulators, economic development professionals and, finally, students.

Airline Marketing and Management

Download Airline Marketing and Management PDF Online Free

Author :
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409486680
Total Pages : 379 pages
Book Rating : 4.4/5 (94 download)

DOWNLOAD NOW!


Book Synopsis Airline Marketing and Management by : Mr Stephen Shaw

Download or read book Airline Marketing and Management written by Mr Stephen Shaw and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: ∗Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. ∗ An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. ∗The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. ∗ Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. ∗Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. ∗Airline websites and their role as both a selling and distributing tool. ∗The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Aviation Business Strategy

Download Aviation Business Strategy PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 9781472451613
Total Pages : 330 pages
Book Rating : 4.4/5 (516 download)

DOWNLOAD NOW!


Book Synopsis Aviation Business Strategy by : Lucy Budd

Download or read book Aviation Business Strategy written by Lucy Budd and published by Routledge. This book was released on 2019-10-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's commercial aviation industry comprises a complex and highly diverse range of businesses with different forms of governance, ownership, management structure and organisational philosophies. The essays in this Volume address issues of market structure, focusing particularly on changes in the aviation industry that have resulted from policies of deregulation, as well as revenue, cost and pricing, airline mergers and acquisitions and the reasons for and characteristics of global airline alliances. One of the most significant developments in aviation business strategy over the last four decades has been the emergence and expansion of low cost carriers and the implications that this business model has had for the sector in terms of competition, route offering, service innovation and profitability. Central to these discussions are issues of cost and the need to manage yields. This raises the issue of pricing, elasticity, and price discrimination, all of which are of relevance to passenger airlines, air cargo operators and airports. Policies of air service deregulation and liberalisation have fundamentally changed the market structure of airlines and airports. As a result of new airlines entering the market place, many incumbent carriers sought to protect and grow their market share by reconfiguring their network into a hub and spoke operation and merging with, or acquiring their competitors. Another strategy airlines can use to increase their network presence, market power, and obtain enhanced economies of scale and scope is to enter into a strategic alliance with another carrier. Membership of an alliance enables a firm to access new markets that would previously have been difficult and/or expensive to operate into and help to overcome (at least in part) ownership restrictions, a lack of traffic rights to a particular country and markets with limited demand. Deregulation and liberalisation have also changed the competitive nature of the airline market and led to a change in the ownership and control of airports and airlines with many moving from the public to the private sector. The increasingly competitive and contestable market, combined with commercial imperatives to generate a return on investment, means that airlines and airports are incentivised to grow their business through marketing and enhanced customer loyalty. Airlines helped to pioneer the development of customer loyalty schemes and the resulting frequent flyer programmes have become a standard aspect of many full service airline operators' product offerings. However, increased competition and business model innovation have prompted a reconfiguration of these schemes with some low cost operators now incorporating elements of frequent flyer schemes.

Strategic Management and Policy in the Global Aviation Industry

Download Strategic Management and Policy in the Global Aviation Industry PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (693 download)

DOWNLOAD NOW!


Book Synopsis Strategic Management and Policy in the Global Aviation Industry by : Kurnaz, Salim

Download or read book Strategic Management and Policy in the Global Aviation Industry written by Kurnaz, Salim and published by IGI Global. This book was released on 2024-04-09 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aviation industry presents a unique conundrum with the complex relationship between government oversight and business management. While the aviation industry operates in a business-oriented manner, a considerable number of aviation companies and airports worldwide are still government-owned. The COVID-19 pandemic has accentuated the pivotal role of governments in the industry, highlighting the need for a comprehensive understanding of this interaction, given the sector's massive economic influence and the extensive investment required. The need for an in-depth exploration of this liaison has never been more pressing. Strategic Management and Policy in the Global Aviation Industry offers an insightful and comprehensive solution to this enigmatic issue. This book delves into the dynamics of the aviation sector's reliance on government intervention and support, providing invaluable perspectives for academic scholars and industry enthusiasts. It explores the critical role governments play in the development and sustainability of aviation companies, especially in the wake of the pandemic, where governments worldwide stepped in to bolster their national aviation companies. Additionally, the book explores the industry's efforts to align with the United Nations' sustainability targets and the critical influence of government regulations in achieving these goals. It also dissects the digital transformation and the integration of innovative technologies in aviation, setting the stage for a more efficient and innovative industry. Furthermore, it unveils the burgeoning role of artificial intelligence in the quest for cost reduction and enhanced operational efficiency in the fiercely competitive aviation market.

The Business of Aerospace

Download The Business of Aerospace PDF Online Free

Author :
Publisher : American Institute of Aeronautics and Astronautics Incorporated
ISBN 13 : 9781624106149
Total Pages : 0 pages
Book Rating : 4.1/5 (61 download)

DOWNLOAD NOW!


Book Synopsis The Business of Aerospace by : Antoine Gélain

Download or read book The Business of Aerospace written by Antoine Gélain and published by American Institute of Aeronautics and Astronautics Incorporated. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organised by themes and complemented by brief commentaries introducing underlying business concepts or additional information, these reader-friendly columns cover a broad enough range of issues to provide a comprehensive, 360-degree view of the key themes relevant to the business of aerospace today.

Driving Airline Business Strategies through Emerging Technology

Download Driving Airline Business Strategies through Emerging Technology PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351942824
Total Pages : 272 pages
Book Rating : 4.3/5 (519 download)

DOWNLOAD NOW!


Book Synopsis Driving Airline Business Strategies through Emerging Technology by : Nawal K. Taneja

Download or read book Driving Airline Business Strategies through Emerging Technology written by Nawal K. Taneja and published by Routledge. This book was released on 2017-03-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies. The author discusses the role of emerging technology on the airline industry, defined very broadly and including computers, information, databases, aircraft, telecommunications, Internet, wireless, speech recognition, face recognition, etc. His argument is that technology should not only be an enabler of business strategy but crucially the driver of business strategy. The central theme is the vital interaction between technology and business strategy across a wide spectrum of functions - executives sharing their insights of what is needed in terms of revolutions in consumers, technologies, and productivities. What has held airlines back are not so much legacy systems but legacy mindsets, organizational structures and processes, as well as the intelligent selection, investments, and implementation of value-adding technologies. The book is the outcome of the author's own experience while working with a number of airlines and his participation in many discussions with practitioners in the airline and technology firms.

Aviation Communication

Download Aviation Communication PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0429863667
Total Pages : 226 pages
Book Rating : 4.4/5 (298 download)

DOWNLOAD NOW!


Book Synopsis Aviation Communication by : Linda Tavlin

Download or read book Aviation Communication written by Linda Tavlin and published by Routledge. This book was released on 2019-03-27 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ever wonder why an airline’s communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communication strategy can, in this fast world of social media, ruin a company’s credibility in the aviation industry. Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures is the first go-to book to reveal to everyone in the aviation industry how to stop an organization’s communication strategy from becoming the tragedy-after-the-tragedy that we’ve seen so often. In such instances, after the media go home, the economic, political, regulatory, and legal effects can linger for years. The strategies and messages in this book show how to prevent this along with the ultimate safety net used by those who have been successful. Readers will learn to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as 25 specific techniques that give the actual words to use to deliver the book’s messages. This book is a must-have for the international aviation business community as a tri-functional induction, training, and reference tool.

Airlines: Managing to Make Money

Download Airlines: Managing to Make Money PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351959689
Total Pages : 423 pages
Book Rating : 4.3/5 (519 download)

DOWNLOAD NOW!


Book Synopsis Airlines: Managing to Make Money by : Stephen Holloway

Download or read book Airlines: Managing to Make Money written by Stephen Holloway and published by Routledge. This book was released on 2017-05-15 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text , using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.