Strategic Internet Marketing 20

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Digital Marketing Strategy

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
ISBN 13 : 0749474718
Total Pages : 344 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Author : Eric Greenberg
Publisher : McGraw Hill Professional
ISBN 13 : 0071819517
Total Pages : 369 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by : Eric Greenberg

Download or read book Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment written by Eric Greenberg and published by McGraw Hill Professional. This book was released on 2013-09-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

Internet Marketing

Author : Dave Chaffey
Publisher : Pearson Education India
ISBN 13 : 9788131725191
Total Pages : 582 pages
Book Rating : 4.7/5 (251 download)

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Book Synopsis Internet Marketing by : Dave Chaffey

Download or read book Internet Marketing written by Dave Chaffey and published by Pearson Education India. This book was released on 2009 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Internet Marketing

Author : Tom Vassos
Publisher : Jossey-Bass
ISBN 13 : 9780789708274
Total Pages : 354 pages
Book Rating : 4.7/5 (82 download)

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Book Synopsis Strategic Internet Marketing by : Tom Vassos

Download or read book Strategic Internet Marketing written by Tom Vassos and published by Jossey-Bass. This book was released on 1996 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic uses of the Internet are explored. Includes strategy advice, case studies, and specific information for making marketing decisions and implementing your marketing plan. Supporting this book is an online site that offers comprehensive, in-depth reference material with additional facts, notes and resources.

Internet Marketing

Author : Matt Bailey
Publisher : John Wiley & Sons
ISBN 13 : 0470633743
Total Pages : 601 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Internet Marketing by : Matt Bailey

Download or read book Internet Marketing written by Matt Bailey and published by John Wiley & Sons. This book was released on 2011-04-05 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

80/20 Internet Lead Generation

Author : Scott Dennison
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781511815406
Total Pages : 0 pages
Book Rating : 4.8/5 (154 download)

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Book Synopsis 80/20 Internet Lead Generation by : Scott Dennison

Download or read book 80/20 Internet Lead Generation written by Scott Dennison and published by Createspace Independent Publishing Platform. This book was released on 2015-04-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often - to get calls from prospects interested in the products and services they're selling. This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you'll need to create an effective online lead generation campaign in your business and make that phone ring: - Clarity about exactly who your ideal client is - Your business USP (Unique Selling Proposition) - A process for effective keyword generation/targeting - Professional landing pages for PPC lead generation - A well-designed Website, built for lead conversion/generation - Great content, properly optimized for search (one part of SEO) - Professional back-link campaigns (the other part of SEO) With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott A. Dennison's 80/20 Internet Lead Generation guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.

Strategic Customer Management

Author : Adrian Payne
Publisher : Cambridge University Press
ISBN 13 : 1107328411
Total Pages : 547 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Strategic Customer Management by : Adrian Payne

Download or read book Strategic Customer Management written by Adrian Payne and published by Cambridge University Press. This book was released on 2013-03-28 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.

B2B Digital Marketing Strategy

Author : Simon Hall
Publisher : Kogan Page Publishers
ISBN 13 : 1789662559
Total Pages : 353 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis B2B Digital Marketing Strategy by : Simon Hall

Download or read book B2B Digital Marketing Strategy written by Simon Hall and published by Kogan Page Publishers. This book was released on 2020-08-13 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

3G Marketing on the Internet

Author : Susan Sweeney
Publisher : Maximum Press (FL)
ISBN 13 : 1931644373
Total Pages : 200 pages
Book Rating : 4.9/5 (316 download)

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Book Synopsis 3G Marketing on the Internet by : Susan Sweeney

Download or read book 3G Marketing on the Internet written by Susan Sweeney and published by Maximum Press (FL). This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.

Online Marketing

Author : Richard Gay
Publisher : Oxford University Press
ISBN 13 : 0199265852
Total Pages : 558 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Online Marketing by : Richard Gay

Download or read book Online Marketing written by Richard Gay and published by Oxford University Press. This book was released on 2007-03-15 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.

Consumer Behavior, Organizational Strategy and Financial Economics

Author : Mehmet Huseyin Bilgin
Publisher : Springer
ISBN 13 : 3319762885
Total Pages : 362 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Consumer Behavior, Organizational Strategy and Financial Economics by : Mehmet Huseyin Bilgin

Download or read book Consumer Behavior, Organizational Strategy and Financial Economics written by Mehmet Huseyin Bilgin and published by Springer. This book was released on 2018-03-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660505
Total Pages : 371 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Advanced Digital Marketing Strategies in a Data-Driven Era

Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon

Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Digital Marketing Essentials: Strategies for the Modern Business

Author : Cybellium
Publisher : Cybellium
ISBN 13 : 1836790058
Total Pages : 231 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Digital Marketing Essentials: Strategies for the Modern Business by : Cybellium

Download or read book Digital Marketing Essentials: Strategies for the Modern Business written by Cybellium and published by Cybellium . This book was released on with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced

Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 2158 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced by : City of London College of Economics

Download or read book Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Digital Marketing Strategies and Models for Competitive Business

Author : Pinto, Filipe Mota
Publisher : IGI Global
ISBN 13 : 1799829650
Total Pages : 240 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Digital Marketing Strategies and Models for Competitive Business by : Pinto, Filipe Mota

Download or read book Digital Marketing Strategies and Models for Competitive Business written by Pinto, Filipe Mota and published by IGI Global. This book was released on 2020-03-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.