Strategic Copy Editing

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Strategic Copy Editing

Author : John Russial
Publisher : Guilford Press
ISBN 13 : 9781572309265
Total Pages : 292 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Strategic Copy Editing by : John Russial

Download or read book Strategic Copy Editing written by John Russial and published by Guilford Press. This book was released on 2004-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pragmatic text helps students master the craft of copy editing--including both the editing skills and the "people skills" essential to professional success. Experienced newspaper copy editor and professor John Russial covers the fundamentals and more: how to edit for grammar, punctuation, usage, and style; attend to broader issues of fairness and focus; develop strong headlines and other display elements; and work collaboratively with reporters, other editors, and designers. Special attention is given to the copy editor's role as critical thinker and coach as well as resident wordsmith. Throughout, proven editing strategies are explained and numerous concrete examples and practical tips offered.

UX Strategy

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449373011
Total Pages : 312 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis UX Strategy by : Jaime Levy

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

The Subversive Copy Editor

Author : Carol Fisher Saller
Publisher : University of Chicago Press
ISBN 13 : 022624010X
Total Pages : 207 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis The Subversive Copy Editor by : Carol Fisher Saller

Download or read book The Subversive Copy Editor written by Carol Fisher Saller and published by University of Chicago Press. This book was released on 2016-04-18 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated copy editor’s guide to surviving the publishing industry, with practical advice on working with writers, colleagues, and yourself. Longtime manuscript editor and Chicago Manual of Style guru Carol Fisher Saller has negotiated many a standoff between a writer and editor refusing to compromise on the “rights” and “wrongs” of prose styling. Saller realized that when these sides squared off, it was often the reader who lost. In her search for practical strategies for keeping the peace, The Subversive Copy Editor was born. Saller’s ideas struck a chord, and the little book with big advice quickly became a must-have reference for copy editors everywhere. In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be “difficult.” Saller’s own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today’s publishing practices while retaining the self-deprecating tone and sharp humor that helped make the first edition so popular. Saller maintains that through carefulness, transparency, and flexibility, editors can build trust and cooperation with writers. The Subversive Copy Editor brings a refreshingly levelheaded approach to the classic battle between writers and editors. This sage advice will prove useful and entertaining to anyone charged with the sometimes perilous task of improving the writing of others. Praise for The Subversive Copy Editor, First Edition “This is the book Oprah would write if her vocation were saving writers from embarrassment, rather than saving the whole world. To which I say, finally. I’ve got dozens of books concerned with the nuts and bolts of copy-editing, but this is the only one that teaches the fine art of chilling out.” —Jennifer Balderama, New York Times “May be the best copy editor’s companion since the CMS, the AP Style Guide and that dog-eared xerox of copy-editing marks you keep tacked up on the cubicle wall. . . . This is an ideal complement to any style guide: practical, relentlessly supportive and full of ed-head laughs.” —Publishers Weekly

The Subversive Copy Editor

Author : Carol Fisher Saller
Publisher : University of Chicago Press
ISBN 13 : 0226734102
Total Pages : 151 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis The Subversive Copy Editor by : Carol Fisher Saller

Download or read book The Subversive Copy Editor written by Carol Fisher Saller and published by University of Chicago Press. This book was released on 2009-08-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year writers and editors submit over three thousand grammar and style questions to the Q&A page at The Chicago Manual of Style Online. Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face." In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things." Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors. Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.

Copy Editing for Professionals

Author : Edmund J. Rooney
Publisher :
ISBN 13 : 9780875638966
Total Pages : 0 pages
Book Rating : 4.6/5 (389 download)

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Book Synopsis Copy Editing for Professionals by : Edmund J. Rooney

Download or read book Copy Editing for Professionals written by Edmund J. Rooney and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Fine Art of Copyediting

Author : Elsie Myers Stainton
Publisher : Columbia University Press
ISBN 13 : 0231502702
Total Pages : 173 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Fine Art of Copyediting by : Elsie Myers Stainton

Download or read book The Fine Art of Copyediting written by Elsie Myers Stainton and published by Columbia University Press. This book was released on 2002-01-30 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many stylebooks and manuals explain writing, but before the release ten years ago of Elsie Myers Stainton's The Fine Art of Copyediting, few addressed the practices and problems of editing. This handbook has guided users through the editing process for books and journals, with tips on how to be diplomatic when recommending changes, how to edit notes and bibliographies, how to check proofs, and how to negotiate the ethical, intellectual, and emotional problems characteristic of the editorial profession. Now featuring solid advice on computer editing and a new chapter on style, as well as more information on references, bibliographies, indexing, and bias-free writing, The Fine Art of Copyediting, Second Edition offers the same wealth of information that prompted William Safire to commend the first edition in The New York Times Magazine. Complete with helpful checklists for the manuscript, proof, and index stages of book production, as well as an excellent bibliography of reference works useful to the copyeditor, The Fine Art of Copyediting, Second Edition is an indispensable desk reference for writers and editors confronting a host of questions each day. Why use the word "people" instead of "persons?" What precautions are necessary for publishers to avoid libel suits? How can an editor win an author's trust? What type fonts facilitate the copyediting process? How does computer editing work? For experienced and novice copyeditors, writers and students, this is the source for detailed, step-by-step guidance to the entire editorial process.

The Copy Editing And Headline Handbook

Author : Barbara Ellis
Publisher : Basic Books
ISBN 13 : 0786751193
Total Pages : 358 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis The Copy Editing And Headline Handbook by : Barbara Ellis

Download or read book The Copy Editing And Headline Handbook written by Barbara Ellis and published by Basic Books. This book was released on 2009-08-05 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.

Copy Editing

Author : Karen Judd
Publisher : Crisp Learning
ISBN 13 : 9780931961519
Total Pages : 312 pages
Book Rating : 4.9/5 (615 download)

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Book Synopsis Copy Editing by : Karen Judd

Download or read book Copy Editing written by Karen Judd and published by Crisp Learning. This book was released on 1989-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Copyeditor's Handbook

Author : Amy Einsohn
Publisher : Univ of California Press
ISBN 13 : 9780520932562
Total Pages : 580 pages
Book Rating : 4.9/5 (325 download)

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Book Synopsis The Copyeditor's Handbook by : Amy Einsohn

Download or read book The Copyeditor's Handbook written by Amy Einsohn and published by Univ of California Press. This book was released on 2005-12-07 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions. This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).

The Copyeditor's Workbook

Author : Erika Buky
Publisher : University of California Press
ISBN 13 : 0520294351
Total Pages : 382 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis The Copyeditor's Workbook by : Erika Buky

Download or read book The Copyeditor's Workbook written by Erika Buky and published by University of California Press. This book was released on 2019-05-14 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Copyeditor’s Workbook—a companion to the indispensable Copyeditor’s Handbook, now in its fourth edition—offers comprehensive and practical training for both aspiring and experienced copyeditors. Exercises of increasing difficulty and length, covering a range of subjects, enable you to advance in skill and confidence. Detailed answer keys offer a grounding in editorial basics, appropriate usage choices for different contexts and audiences, and advice on communicating effectively with authors and clients. The exercises provide an extensive workout in the knowledge and skills required of contemporary editors. Features and benefits Workbook challenges editors to build their skills and to use new tools. Exercises vary and increase in difficulty and length, allowing users to advance along the way. Answer keys illustrate several techniques for marking copy, including marking PDFs and hand marking hard copy. Book includes access to online exercises available for download.

Choosing Yiddish

Author : Hannah S. Pressman
Publisher : Wayne State University Press
ISBN 13 : 0814337996
Total Pages : 596 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis Choosing Yiddish by : Hannah S. Pressman

Download or read book Choosing Yiddish written by Hannah S. Pressman and published by Wayne State University Press. This book was released on 2012-12-17 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Students and teachers of Yiddish studies will enjoy this innovative collection.

The Concise Guide to Copy Editing

Author : Paul LaRocque
Publisher : Marion Street Press, Inc.
ISBN 13 : 9780972993715
Total Pages : 162 pages
Book Rating : 4.9/5 (937 download)

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Book Synopsis The Concise Guide to Copy Editing by : Paul LaRocque

Download or read book The Concise Guide to Copy Editing written by Paul LaRocque and published by Marion Street Press, Inc.. This book was released on 2003 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conveniently organized to serve as a training tool for new or improving copy editors, this guide teaches how to best serve clients.

The Copywriter's Toolkit

Author : Margo Berman
Publisher : John Wiley & Sons
ISBN 13 : 1444360817
Total Pages : 400 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis The Copywriter's Toolkit by : Margo Berman

Download or read book The Copywriter's Toolkit written by Margo Berman and published by John Wiley & Sons. This book was released on 2012-07-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

The Copyeditor's Handbook

Author : Amy Einsohn
Publisher : Univ of California Press
ISBN 13 : 0520271564
Total Pages : 576 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis The Copyeditor's Handbook by : Amy Einsohn

Download or read book The Copyeditor's Handbook written by Amy Einsohn and published by Univ of California Press. This book was released on 2011-08-15 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. This book may be used for self-instruction or as a textbook in copyediting classes. The exercises are accompanied by answer keys and detailed line-by-line explanations. The third edition features • Updates reflecting the 16th edition of The Chicago Manual of Style and the most current editions of other major style manuals. • Additional updates to register technology-driven changes in onscreen editing procedures and typecoding. • A revised chapter on resources for editors. • Expanded bibliography and glossary.

Strategic Writing

Author : Deborah Dean
Publisher : National Council of Teachers of English (Ncte)
ISBN 13 : 9780814147559
Total Pages : 0 pages
Book Rating : 4.1/5 (475 download)

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Book Synopsis Strategic Writing by : Deborah Dean

Download or read book Strategic Writing written by Deborah Dean and published by National Council of Teachers of English (Ncte). This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For this revised edition, Dean worked with high school teachers to refine, reorganize, and update the material to better support classroom teachers dedicated to teaching not just the process of writing but also the strategies that help students learn to write effectively throughout their lives. Deborah Dean is back with a significantly reenvisioned and revised edition of her popular Strategic Writing. After working with high school teachers who implemented the approach detailed in the first edition, Dean has refined, reorganized, and updated the material to better support classroom teachers dedicated to teaching not just the process of writing but also the strategies of writing that help students develop the ability to write effectively throughout their lives. Most of the changes were prompted by the desire to help teachers better understand an overall strategic approach that can counter the testing climate that pervades many schools. This approach works within a workshop model and uses the writing process as an umbrella framework. In addition to providing engaging and practical classroom activities, this new edition offers (1) explicit strategy talk, with lesson plans that differentiate between strategy, activity, and mini-lesson to further demonstrate how all three function in a strategic approach; (2) a focus on digital tools and genres, which have proliferated in the last ten years; (3) a more accessible organization, with the conceptual material in early, short chapters and the teaching ideas, examples of student work, and lesson plans in appendixes; and (4) grouping by types of strategies for better alignment with process than with rhetoric. As always, Dean considers students' out-of-school as well as in-school writing tasks, preparing them for a world in which writing is a critical skill, whether for school, work, information, or self-expression.

Writing Irresistible Kidlit

Author : Mary Kole
Publisher : Penguin
ISBN 13 : 1599635763
Total Pages : 305 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis Writing Irresistible Kidlit by : Mary Kole

Download or read book Writing Irresistible Kidlit written by Mary Kole and published by Penguin. This book was released on 2012-12-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captivate the hearts and minds of young adult readers! Writing for young adult (YA) and middle grade (MG) audiences isn't just "kid's stuff" anymore--it's kidlit! The YA and MG book markets are healthier and more robust than ever, and that means the competition is fiercer, too. In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to: • Recognize the differences between middle grade and young adult audiences and how it impacts your writing. • Tailor your manuscript's tone, length, and content to your readership. • Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. • Develop themes and ideas in your novel that will strike emotional chords. Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career. If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you.

Copy-editing

Author : Barbara Horn
Publisher : The Publishing Training Cen
ISBN 13 : 0955340411
Total Pages : 466 pages
Book Rating : 4.9/5 (553 download)

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Book Synopsis Copy-editing by : Barbara Horn

Download or read book Copy-editing written by Barbara Horn and published by The Publishing Training Cen. This book was released on 2008-12 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the Publishing Training Centre's distance-learning course and aimed at proofreaders who want to progress to editing, and editors who want to learn and improve their skills. Reflects British practice and explains some of the important differences in American usage.