Strategic Aspects Of Indian Pharmaceutical Industry

Download Strategic Aspects Of Indian Pharmaceutical Industry full books in PDF, epub, and Kindle. Read online Strategic Aspects Of Indian Pharmaceutical Industry ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Strategic Aspects of Indian Pharmaceutical Industry

Author : Dr. Sandeep Tare
Publisher : Lulu.com
ISBN 13 : 0359085512
Total Pages : 280 pages
Book Rating : 4.3/5 (59 download)

DOWNLOAD NOW!

Book Synopsis Strategic Aspects of Indian Pharmaceutical Industry by : Dr. Sandeep Tare

Download or read book Strategic Aspects of Indian Pharmaceutical Industry written by Dr. Sandeep Tare and published by Lulu.com. This book was released on 2018-09-14 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this chapter researcher goes through the history, over all development of Indian pharmaceutical industry, constitution, structure and challenges in front of Indian pharmaceutical industry as a whole and regulatory frame work.Producing pharmaceuticals is complex requiring, reliable high quality supply of raw materials, technical expertise, stable supply of electricity, gas and other utilities. In addition to that adequate supply of human resources with PhD level scientist, process /regulatory expertise with an absolute infrastructure to produce pharmaceutical 's overall. These all means available now but when the first Indian pharmaceutical company M/s Bengal Chemical and Pharmaceutical Works, which is still, exists today as one of 5 governments - owned drug manufacturers appeared in Calcutta (Now KOLKATA).

Growth Strategies Of Indian Pharma Companies

Author : B Rajesh Kumars M Satish
Publisher : ICFAI Books
ISBN 13 : 8131407578
Total Pages : 412 pages
Book Rating : 4.1/5 (314 download)

DOWNLOAD NOW!

Book Synopsis Growth Strategies Of Indian Pharma Companies by : B Rajesh Kumars M Satish

Download or read book Growth Strategies Of Indian Pharma Companies written by B Rajesh Kumars M Satish and published by ICFAI Books. This book was released on 2007-09-04 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry in India is one of the largest and most advanced among the developing countries. During the last three decades, Indian pharmaceutical industry achieved spectacular progress by any standard. India s pharmaceutical industry has b

Pharmaceutical Marketing in India

Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 9388305264
Total Pages : 720 pages
Book Rating : 4.3/5 (883 download)

DOWNLOAD NOW!

Book Synopsis Pharmaceutical Marketing in India by : Subba Rao Chaganti

Download or read book Pharmaceutical Marketing in India written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2018-10-23 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical Marketing in India: For Today and Tomorrow is the go-to guide for anyone interested in the pharmaceutical industry in India. With its comprehensive coverage of the sector, this book is a must-read for students, practitioners, and researchers alike. In this updated 25th Anniversary Edition, readers will find new content that covers the latest trends and initiatives in the industry. The book provides a thorough introduction to the changes taking place in first-world markets and the incremental steps being taken by Indian drug majors and their MNC counterparts in India. This book contains seventy-seven cases that highlight the best practices of successful practitioners of Pharma marketing in India. These cases showcase how they have positioned their products, launched and promoted their brands, and defended their therapeutic segments. The insights provided by these cases are incredibly valuable to both practitioners and students of pharmaceutical marketing. The new edition of the book includes information on changing detailing practices such as e-Detailing, iPad detailing, and tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing, and more. It also covers the latest ways of engaging and building meaningful relationships with physicians, including medical sales liaisons (MSL), key opinion leader (KOL) management, and key account management (KAM). The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as possible. This book is a vital resource for anyone interested in the pharmaceutical industry and is a must-read for those looking to stay ahead of the curve in this ever-evolving field. Contents: Part One: The Big Picture 1. The Indian Pharmaceutical Industry: An Overview 2. The Pharmaceutical Market Part Two: Ten ‘P’s 3. The Product 4. The Price 5. The Place 6. The Promotion 7. Personal selling 8. The Prescription 9. The Policy 10. Public Relations 11. The Power 12. The Patient Part Three: Key Success Factors 13. Managing New Products 14. The Winning Game Plans 15. Towards Excellence in Marketing 16. The Winning Edge 17. Corporate Scoreboard 18. GMP

The Indian Pharmaceutical Sector

Author : Ramesh Govindaraj
Publisher : World Bank Publications
ISBN 13 : 9780821352120
Total Pages : 78 pages
Book Rating : 4.3/5 (521 download)

DOWNLOAD NOW!

Book Synopsis The Indian Pharmaceutical Sector by : Ramesh Govindaraj

Download or read book The Indian Pharmaceutical Sector written by Ramesh Govindaraj and published by World Bank Publications. This book was released on 2002-01-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Indian pharmaceutical market ranks as the world's third largest in terms of volume, and has been growing at an annual rate of over 10 per cent over the last decade. Pharmaceutical policy in India is perceived primarily from an industrial perspective rather than a health sector priority, and is governed by a complex variety of laws and policies. This report reviews recent policy initiatives and their economic and health sector implications. It considers the profound gap that exists between the benefits which pharmaceuticals have to offer, and the reality that for millions of poor people in India medicines are often unaffordable, unsafe or improperly used. The report outlines some strategic options that could strengthen India's ability to ensure the availability, affordability, quality and rational use of essential medicines on a sustainable basis, using a mix of public and private sector resources.

Performance of Pharmaceutical Companies in India

Author : Mainak Mazumdar
Publisher : Physica
ISBN 13 : 9783790828771
Total Pages : 202 pages
Book Rating : 4.8/5 (287 download)

DOWNLOAD NOW!

Book Synopsis Performance of Pharmaceutical Companies in India by : Mainak Mazumdar

Download or read book Performance of Pharmaceutical Companies in India written by Mainak Mazumdar and published by Physica. This book was released on 2012-10-20 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how government support and institutional set up facilitated the evolution of the Indian pharmaceutical industry and provides an economic analysis of firm strategies due to recent policy changes. The book is useful for researchers interested in understanding the transition of a lifeline sector for an emerging economy like India. Students of public policy, health administrators and health economists who are interested in the functioning of the pharmaceutical sector that produces life saving drugs in developing nations will find this book useful. The book also provides good coverage on data envelopment analysis (DEA), a useful technique for understanding productivity and efficiency. It can provide guidance to the research students on the applicability of DEA technique to address various research questions for analysis. The book will be a valuable addition to libraries in colleges of pharmacy and medicine as well as to all other academic and research centers.

The Indian Pharmaceutical Industry

Author : Espicom Business Intelligence
Publisher :
ISBN 13 : 9781858223872
Total Pages : 248 pages
Book Rating : 4.2/5 (238 download)

DOWNLOAD NOW!

Book Synopsis The Indian Pharmaceutical Industry by : Espicom Business Intelligence

Download or read book The Indian Pharmaceutical Industry written by Espicom Business Intelligence and published by . This book was released on 2010 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Exploring Strategic Options to Generate Unique Capabilities in a Dynamic Environment

Author : Abhinava Singh
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Exploring Strategic Options to Generate Unique Capabilities in a Dynamic Environment by : Abhinava Singh

Download or read book Exploring Strategic Options to Generate Unique Capabilities in a Dynamic Environment written by Abhinava Singh and published by . This book was released on 2014 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of the Indian Pharmaceutical Industry (IPI) attempts to identify existing and proposed business models for the choice of strategic options for the success of the Indian pharmaceutical industry in the New Patent Regime. As part of the study, a number of company and industry reports, documents, research articles have been referred and industry expert interviews have been undertaken to and analyzed in an attempt to indicate the options and strategies for the Indian pharma industry which would be used as a basis for further research. The attempt of the study is also to discuss the current situation of the IPI which is moving in the direction of consolidation where innovation will be a key to firm success, and highlight the emerging business model based on the strategic options available.

Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry

Author : Mithun Nandy
Publisher : Springer Nature
ISBN 13 : 981166921X
Total Pages : 224 pages
Book Rating : 4.8/5 (116 download)

DOWNLOAD NOW!

Book Synopsis Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry by : Mithun Nandy

Download or read book Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry written by Mithun Nandy and published by Springer Nature. This book was released on 2021-12-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides insight into different research and development (R&D) activities performed by Indian pharmaceutical companies. It describes how R&D activities have evolved in the last three decades on Indian soil. The book discusses how emerging economy like India has become the ‘Pharmacy of the World’ and how reputed and research-centric Indian drug manufacturing companies are aligning their business model by incepting the business idea as ‘Innovate in India and Serve to the World’. Subsequently, through successful implementation of the R&D activities and endeavors, Indian pharmaceutical companies have been witnessing different drug discoveries and innovations which have been performed in an indigenous manner. Contemporary marketing strategies adopted by the research-centric Indian pharmaceutical companies for selling innovative drug products across the globe, attaining global competitiveness, and maintaining a seamless supply chain through export initiatives have also been discussed in this book. Finally, the book figures out the relationship between R&D and financial performance with the help of panel data analysis (PDA), an econometric approach.

A to Z of Pharmaceutical Marketing Volume 2

Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 8197252025
Total Pages : 1182 pages
Book Rating : 4.1/5 (972 download)

DOWNLOAD NOW!

Book Synopsis A to Z of Pharmaceutical Marketing Volume 2 by : Subba Rao Chaganti

Download or read book A to Z of Pharmaceutical Marketing Volume 2 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies

Innovation, Economic Development, and Intellectual Property in India and China

Author : Kung-Chung Liu
Publisher : Springer Nature
ISBN 13 : 981138102X
Total Pages : 513 pages
Book Rating : 4.8/5 (113 download)

DOWNLOAD NOW!

Book Synopsis Innovation, Economic Development, and Intellectual Property in India and China by : Kung-Chung Liu

Download or read book Innovation, Economic Development, and Intellectual Property in India and China written by Kung-Chung Liu and published by Springer Nature. This book was released on 2019-09-06 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book analyses intellectual property codification and innovation governance in the development of six key industries in India and China. These industries are reflective of the innovation and economic development of the two economies, or of vital importance to them: the IT Industry; the film industry; the pharmaceutical industry; plant varieties and food security; the automobile industry; and peer production and the sharing economy. The analysis extends beyond the domain of IP law, and includes economics and policy analysis. The overarching concern that cuts through all chapters is an inquiry into why certain industries have developed in one country and not in the other, including: the role that state innovation policy and/or IP policy played in such development; the nature of the state innovation policy/IP policy; and whether such policy has been causal, facilitating, crippling, co-relational, or simply irrelevant. The book asks what India and China can learn from each other, and whether there is any possibility of synergy. The book provides a real-life understanding of how IP laws interact with innovation and economic development in the six selected economic sectors in China and India. The reader can also draw lessons from the success or failure of these sectors.

Brand Positioning in Pharma

Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 9395039523
Total Pages : 211 pages
Book Rating : 4.3/5 (95 download)

DOWNLOAD NOW!

Book Synopsis Brand Positioning in Pharma by : Subba Rao Chaganti

Download or read book Brand Positioning in Pharma written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2023-01-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing? Two reasons. Firstly, Brand Positioning is not a marketing framework but a Foundational Principle. It is customer-centric at its core and competition-oriented—two of the most important aspects of marketing. Secondly, while most marketers know what Positioning is, many are unclear on how to do it effectively. Hence this book, Brand Positioning in Pharma. Brand Positioning in Pharma aims to show how to create a winning positioning strategy for your Brand in a hyper-crowded market like pharmaceuticals. Jack Trout and Al Ries pioneered the Positioning concept. They described it first in an article, Positioning is a game people play in today's me-too marketplace, published in the June 1969 issue of Industrial Marketing. They stated in the article that Positioning is a mental device that helps the typical consumer deal with overwhelming, unwanted advertising. In comparison, today's consumer is much more overwhelmed with countless unwanted advertising messages. In healthcare and Pharma, physicians, apart from other advertising messages, are constantly bombarded with numerous messages from Pharma companies. To survive in this overcrowded pharmaceutical marketplace, and if a Prescription Drug Brand's voice is to be heard above the current noise level, Pharma Marketers need a precise, meaningful, and relevant Positioning. Positioning that resonates with the customer. Brand Positioning in Pharma shows you how to do that, with fifty-two case studies demonstrating how some innovative marketers creatively positioned their products and won. Contents: 1. Brand Positioning 2. Disease Branding 3. Drug Repositioning 4. Blue Ocean Strategy 5. Framing 6. Brand Positioning in the Digital Age

Digital Pharma Marketing Playbook

Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 938935448X
Total Pages : 728 pages
Book Rating : 4.3/5 (893 download)

DOWNLOAD NOW!

Book Synopsis Digital Pharma Marketing Playbook by : Subba Rao Chaganti

Download or read book Digital Pharma Marketing Playbook written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2022-10-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation

The Indian Pharmaceutical Sector

Author : Ramesh Govindaraj
Publisher : World Bank Publications
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!

Book Synopsis The Indian Pharmaceutical Sector by : Ramesh Govindaraj

Download or read book The Indian Pharmaceutical Sector written by Ramesh Govindaraj and published by World Bank Publications. This book was released on 2002 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Indian pharmaceutical market ranks as the world's third largest in terms of volume, and has been growing at an annual rate of over 10 per cent over the last decade. Pharmaceutical policy in India is perceived primarily from an industrial perspective rather than a health sector priority, and is governed by a complex variety of laws and policies. This report reviews recent policy initiatives and their economic and health sector implications. It considers the profound gap that exists between the benefits which pharmaceuticals have to offer, and the reality that for millions of poor people in India medicines are often unaffordable, unsafe or improperly used. The report outlines some strategic options that could strengthen India's ability to ensure the availability, affordability, quality and rational use of essential medicines on a sustainable basis, using a mix of public and private sector resources.

Strategic Pharmaceutical Marketing Management in Growth Markets

Author : Mithun Nandy
Publisher : Taylor & Francis
ISBN 13 : 1000875288
Total Pages : 210 pages
Book Rating : 4.0/5 (8 download)

DOWNLOAD NOW!

Book Synopsis Strategic Pharmaceutical Marketing Management in Growth Markets by : Mithun Nandy

Download or read book Strategic Pharmaceutical Marketing Management in Growth Markets written by Mithun Nandy and published by Taylor & Francis. This book was released on 2023-05-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.

Enhancing Future Skills and Entrepreneurship

Author : Kuldip Singh Sangwan
Publisher : Springer Nature
ISBN 13 : 3030442489
Total Pages : 281 pages
Book Rating : 4.0/5 (34 download)

DOWNLOAD NOW!

Book Synopsis Enhancing Future Skills and Entrepreneurship by : Kuldip Singh Sangwan

Download or read book Enhancing Future Skills and Entrepreneurship written by Kuldip Singh Sangwan and published by Springer Nature. This book was released on 2020-07-27 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents the proceedings of the 3rd Indo-German Conference on Sustainability in Engineering held at Birla Institute of Technology and Science, Pilani, India, on September 16–17, 2019. Intended to foster the synergies between research and education, the conference is one of the joint activities of the BITS Pilani and TU Braunschweig conducted under the auspices of Indo-German Center for Sustainable Manufacturing, established in 2009. The book is divided into three sections: engineering, education and entrepreneurship, covering a range of topics, such as renewable energy forecasting, design & simulation, Industry 4.0, and soft & intelligent sensors for energy efficiency. It also includes case studies on lean and green manufacturing, and life cycle analysis of ceramic products, as well as papers on teaching/learning methods based on the use of learning factories to improve students’problem-solving and personal skills. Moreover, the book discusses high-tech ideas to help the large number of unemployed engineering graduates looking for jobs become tech entrepreneurs. Given its broad scope, it will appeal to academics and industry professionals alike.

No Retreat, No Surrender

Author : Abhinava Singh
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

DOWNLOAD NOW!

Book Synopsis No Retreat, No Surrender by : Abhinava Singh

Download or read book No Retreat, No Surrender written by Abhinava Singh and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of the Indian Pharmaceutical Industry attempts to identify existing and proposed business models for the choice of strategic options for the success of the Indian pharmaceutical industry in the Post Product Patent Regime. As part of the study, a number of company & industry reports, documents, research work and other secondary sources have been referred to and analyzed in an attempt to indicate the options and strategies for the Indian pharma industry which would be used as a basis for further research. The attempt of the study is also to discuss the current situation of the Indian pharma industry which is moving in the direction of consolidation where Innovation will be a key to firm success, and entrepreneurial and strategic leadership displayed by Top Management team will determine the strategic direction.

Transactional to Transformational Marketing in Pharma

Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 8196146817
Total Pages : 265 pages
Book Rating : 4.1/5 (961 download)

DOWNLOAD NOW!

Book Synopsis Transactional to Transformational Marketing in Pharma by : Subba Rao Chaganti

Download or read book Transactional to Transformational Marketing in Pharma written by Subba Rao Chaganti and published by BSP Books . This book was released on 2023-06-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies