Strategic Analysis Of Lufthansas Introduction Of Eurowings

Download Strategic Analysis Of Lufthansas Introduction Of Eurowings full books in PDF, epub, and Kindle. Read online Strategic Analysis Of Lufthansas Introduction Of Eurowings ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Strategic Analysis of Lufthansa's Introduction of Eurowings

Author : Maxim Lachmann
Publisher : GRIN Verlag
ISBN 13 : 366814138X
Total Pages : 30 pages
Book Rating : 4.6/5 (681 download)

DOWNLOAD NOW!

Book Synopsis Strategic Analysis of Lufthansa's Introduction of Eurowings by : Maxim Lachmann

Download or read book Strategic Analysis of Lufthansa's Introduction of Eurowings written by Maxim Lachmann and published by GRIN Verlag. This book was released on 2016-02-04 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Operations Research, grade: 1,7, , language: English, abstract: The aviation industry has changed in the recent years rapidly. Twenty to thirty years ago the aviation was too expensive for the most people and a network of international air connections often did not exist. Nowadays the aviation belongs almost to an everyday business, whether professionally or privately. At the end of the 70s there was an air traffic revolution, the concept of the low cost carrier (LCC) started. The LCC is a provider of the basic products, such as low service on board, seat comfort and free baggage drop off. 1 The first LCC was the southwest airlines from the USA. Up to the 90s Southwest offered LCC connection in US; without competitors in this business area. In 1990 the Irish airline Ryanair was founded and was the first LCC in the European (EU) area. The airlines are facing new challenges: more clientele, more fair flight prices in comparison to the competition and in addition high margins. For a long time such scheduled airlines like LH Group, KLM- Air France and British Airways-Iberia were the representative airlines in the EU. People have spent a lot of money for having a full service on Board (luggage, food, etc.) and were often dissatisfied about constantly rising prices for the flight tickets. With the origin of LCC, the market has changed enormously. Yearly scheduled airlines announce customer decline and decreasing profits. What is the reason for that? Are the LCC responsible for it? Do the scheduled airlines have to rethink their strategies to be still competitive in the market?

Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy

Author : Erik Somssich
Publisher : GRIN Verlag
ISBN 13 : 3668426538
Total Pages : 28 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy by : Erik Somssich

Download or read book Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy written by Erik Somssich and published by GRIN Verlag. This book was released on 2017-03-31 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Cologne, course: Strategic Corporate Management, language: English, abstract: The purpose of this assignment was to analyse the Lufthansa Group's new strategy, evaluate the opportunities and the weaknesses of this concept, and to develop further recommendations for action.

Low Cost Concept for Long-Haul Destinations. A Feasibility Analysis of Eurowings' Strategies

Author : Maxim Lachmann
Publisher : GRIN Verlag
ISBN 13 : 3668526540
Total Pages : 169 pages
Book Rating : 4.6/5 (685 download)

DOWNLOAD NOW!

Book Synopsis Low Cost Concept for Long-Haul Destinations. A Feasibility Analysis of Eurowings' Strategies by : Maxim Lachmann

Download or read book Low Cost Concept for Long-Haul Destinations. A Feasibility Analysis of Eurowings' Strategies written by Maxim Lachmann and published by GRIN Verlag. This book was released on 2017-09-18 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Business economics - Operations Research, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: This paper analyses Eurowings' marketing strategy by applying different macro- and microeconomic tools in order to consider competition, political forces, environment influences and economic impacts. The goal is to examine in particular Eurowings' low cost long haul business model and which strategy was selected by the Lufthansa Group and how this strategy works. Additionally, the objective is to analyse Eurowings European competitors, with the major goal first to understand Eurowings' market position in Europe. Subsequently, the results of this strategic assessment show Eurowings' strengths, weaknesses, opportunities and threats. The aviation industry in the 21st century has been changing continously. The low-cost carrier business model has revolutionised the commercial transport industry. Commercial Aviation industry and its development is positively influenced by external factors such as politival, social, economic and technological developments. Airlines are therefore forced to adjust their business models to the external factors and new market requirements, as well as to introduce new business concepts with the objective to gain more market shares and competitive advantages. The European market is divided into different low-cost carriers, each fighting for customers, image, and profit. Eurowings is a new player in this low-cost business, in particular in the market for long-haul destinations, which could become an opportunity to be the first successful low-cost German airline and the third biggest low-cost carrier in Europe.

Low-cost carrier industry: A focus on Germanwings strategy

Author : Volker Küpper
Publisher : GRIN Verlag
ISBN 13 : 3638047474
Total Pages : 20 pages
Book Rating : 4.6/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Low-cost carrier industry: A focus on Germanwings strategy by : Volker Küpper

Download or read book Low-cost carrier industry: A focus on Germanwings strategy written by Volker Küpper and published by GRIN Verlag. This book was released on 2008-05-16 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject Business economics - General, grade: 1,0, Edinburgh Napier University, course: Economics of Business Strategy, language: English, abstract: Since the world’s first airline company has been established (German Airship Transport Corporation in 1909), especially the new style of low-cost airlines increased the competition on the market for commercial flights. Towards the end of the century low-cost airlines offered first no-frills products at a low price. The concept originated in the U.S., before it spread to Europe in the early 1990’s and subsequently to the rest of the world (Chan 2000). One main reason for the accelerated increase of low-cost flights can be seen in the EU enlargement, where open skies arrangements were extended. As a result low-cost routes were established by existing and new operators. The main characteristic of this new strategic orientation was the lower operating cost structure than this of the traditional market participants. The traditional airline industry had to face an essential change in the market, with an increase of competition and new business models. Focusing on Europe, there were only a few low-cost airlines before the year of 2000. However, today about 60 low-cost carriers moved mainstream in Europe with a total market share of 24%, whereas in Germany 23 low-cost airlines operate (Berster 2007)... ...To evaluate the specific strategy of Germanwings it is necessary to set limits to the field of study. After introducing the company itself, the strategic position will be evaluated by focusing on Germany. Thus, Germanwings will be compared to the operators acting in this country. Therefore, it is useful to introduce a strategic mapping and the analysis of price practices focusing on Germanwings. Furthermore, important individual measures of the company will be explained which soften the impact of the above mentioned external influencing factors (PEST-analysis). Finally, some up-to-date measures of the company will conclude its strategic orientation.

Lufthansa’s Strategic Challenges when a Star Alliance Member Exits

Author : Andrea Utz
Publisher : GRIN Verlag
ISBN 13 : 3656896933
Total Pages : 60 pages
Book Rating : 4.6/5 (568 download)

DOWNLOAD NOW!

Book Synopsis Lufthansa’s Strategic Challenges when a Star Alliance Member Exits by : Andrea Utz

Download or read book Lufthansa’s Strategic Challenges when a Star Alliance Member Exits written by Andrea Utz and published by GRIN Verlag. This book was released on 2015-02-13 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,9, , language: English, abstract: The airline sector is a viable and fast changing industry. This became evident especially after the announcement of the fusion between the insolvent company American Airlines and US Airways in February 2013. This begs for the question, how Lufthansa will be affected, as a member of Star Alliance, after the exit of US Airways. The thesis will analyse Lufthansa’s competitive advantage within the dynamic airline industry based on a strategic analysis of its internal and external environment. Furthermore, with the help of a scenario analysis, potential future situations will be examined and underlined by a management interview given by a CEO from the airline industry. Summing up, even if US Airways exited Star Alliance, it has no substantial influence on the competitive advantage of Lufthansa as a member of Star Alliance. The study concludes it is very important to find a new partner in order to gain access to the growing emerging markets especially in the Middle East where demand and hubs will grow significantly over the next decades.

Lufthansa's Strategic Challenges when a Star Alliance Member Exits

Author : Andrea Utz
Publisher :
ISBN 13 : 9783656896944
Total Pages : 60 pages
Book Rating : 4.8/5 (969 download)

DOWNLOAD NOW!

Book Synopsis Lufthansa's Strategic Challenges when a Star Alliance Member Exits by : Andrea Utz

Download or read book Lufthansa's Strategic Challenges when a Star Alliance Member Exits written by Andrea Utz and published by . This book was released on 2015-02-16 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,9, language: English, abstract: The airline sector is a viable and fast changing industry. This became evident especially after the announcement of the fusion between the insolvent company American Airlines and US Airways in February 2013. This begs for the question, how Lufthansa will be affected, as a member of Star Alliance, after the exit of US Airways. The thesis will analyse Lufthansa's competitive advantage within the dynamic airline industry based on a strategic analysis of its internal and external environment. Furthermore, with the help of a scenario analysis, potential future situations will be examined and underlined by a management interview given by a CEO from the airline industry. Summing up, even if US Airways exited Star Alliance, it has no substantial influence on the competitive advantage of Lufthansa as a member of Star Alliance. The study concludes it is very important to find a new partner in order to gain access to the growing emerging markets especially in the Middle East where demand and hubs will grow significantly over the next decades.

Nonmarket Strategic Management

Author : Cosmina Lelia Voinea
Publisher : Routledge
ISBN 13 : 1317421728
Total Pages : 210 pages
Book Rating : 4.3/5 (174 download)

DOWNLOAD NOW!

Book Synopsis Nonmarket Strategic Management by : Cosmina Lelia Voinea

Download or read book Nonmarket Strategic Management written by Cosmina Lelia Voinea and published by Routledge. This book was released on 2017-07-14 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals. Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry

Author : Carvalho, Luisa Cagica
Publisher : IGI Global
ISBN 13 : 152259938X
Total Pages : 358 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry by : Carvalho, Luisa Cagica

Download or read book Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2019-08-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.

Innovation in Commoditized Service Industries

Author : Maximilian Rothkopf
Publisher : LIT Verlag Münster
ISBN 13 : 3643100191
Total Pages : 246 pages
Book Rating : 4.6/5 (431 download)

DOWNLOAD NOW!

Book Synopsis Innovation in Commoditized Service Industries by : Maximilian Rothkopf

Download or read book Innovation in Commoditized Service Industries written by Maximilian Rothkopf and published by LIT Verlag Münster. This book was released on 2009 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market.

Strategic Management in Aviation

Author : Thomas C. Lawton
Publisher : Routledge
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!

Book Synopsis Strategic Management in Aviation by : Thomas C. Lawton

Download or read book Strategic Management in Aviation written by Thomas C. Lawton and published by Routledge. This book was released on 2007 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This valuable volume reprints the most important and influential journal articles and papers on aviation management with an extensive introduction by the editor. The volume is designed to improve access to the journal literature for libraries expanding their collections and provide scholars with a convenient and authoritative reference source. Tom Lawton selects the best of the management literature in this area from the top journals as well as including harder-to-find articles in the wider strategic management literature. The volume will be essential reading for all scholars and students interested in aviation management issues as well as those working in the industry who want a snapshot of current thinking in the field.

Climate Change and Aviation

Author : Stefan Gossling
Publisher : Routledge
ISBN 13 : 1136569669
Total Pages : 410 pages
Book Rating : 4.1/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Climate Change and Aviation by : Stefan Gossling

Download or read book Climate Change and Aviation written by Stefan Gossling and published by Routledge. This book was released on 2012-05-04 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is a timely, challenging and fascinating book on a topic of central importance to the success or otherwise of our climate change policies. It sets down a clear marker for what has to be done in the aviation sector.' Professor John Whitelegg, Stockholm Environment Institute, University of York, UK 'Climate Change and Aviation presents a clear picture of the transport sector's greatest challenge: how to reconcile aviation's immense popularity with its considerable environmental damage and its dependence on liquid hydrocarbon energy sources. This book avoids wishful thinking and takes the much harder, but more productive, path of considering difficult solutions that clash with short-term and short-sighted expectations about the unlimited growth potential for flying.' Professor Anthony Perl, Urban Studies Program, Simon Fraser University, Canada 'A convincing and timely collection that brings together an impressive range of expertise. The book integrates various perspectives into a powerful core argument - we must do something, and quickly, to tackle the impact of aviation on our environment. The authors recognise the political difficulties associated with promoting change but present constructive options for policy makers. Required reading, especially for transport ministers set on promoting the growth of air travel.' Professor Jon Shaw, Director of the Centre for Sustainable Transport, University of Plymouth, UK Trends such as the massive growth in availability of air travel and air freight are among those which have led to aviation becoming one of the fastest growing emitters of greenhouse gases. These trends have also caused a shift in expectations of how we do business, where we go on holiday, and what food and goods we can buy. For these reasons aviation is (and is set to stay) high up on global political, organizational and media agendas. This textbook is the first to attempt a comprehensive review of the topic, bringing together an international team of leading scientists. Starting with the science of the environmental issues, it moves on to cover drivers and trends of growth, socio-economics and politics, as well as mitigation options, the result being a broad yet detailed examination of the field. This is essential reading for undergraduate and postgraduate courses in transport, tourism, the environment, geography and beyond, while also being a valuable resource for professionals and policymakers seeking a clear understanding of this complex yet urgently pressing issue.

The Airline Business

Author : Rigas Doganis
Publisher : Psychology Press
ISBN 13 : 9780415346153
Total Pages : 326 pages
Book Rating : 4.3/5 (461 download)

DOWNLOAD NOW!

Book Synopsis The Airline Business by : Rigas Doganis

Download or read book The Airline Business written by Rigas Doganis and published by Psychology Press. This book was released on 2006 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Rigas Doganis' book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.

Airline Operations and Management

Author : Gerald N. Cook
Publisher : Taylor & Francis
ISBN 13 : 1000869997
Total Pages : 413 pages
Book Rating : 4.0/5 (8 download)

DOWNLOAD NOW!

Book Synopsis Airline Operations and Management by : Gerald N. Cook

Download or read book Airline Operations and Management written by Gerald N. Cook and published by Taylor & Francis. This book was released on 2023-05-04 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples A range of international case studies exploring real-life applications New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models New chapters on fleet management and labor relations and HRM Lecture slides for instructors This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

Flying Off Course

Author : Rigas Doganis
Publisher : Routledge
ISBN 13 : 1315402971
Total Pages : 342 pages
Book Rating : 4.3/5 (154 download)

DOWNLOAD NOW!

Book Synopsis Flying Off Course by : Rigas Doganis

Download or read book Flying Off Course written by Rigas Doganis and published by Routledge. This book was released on 2019-01-10 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why. Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances, long-haul low-cost airlines, new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry. Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism and business the book provides a unique insider's view into the workings of this exciting industry.

Commodity Marketing

Author : Margit Enke
Publisher : Springer Nature
ISBN 13 : 3030906574
Total Pages : 421 pages
Book Rating : 4.0/5 (39 download)

DOWNLOAD NOW!

Book Synopsis Commodity Marketing by : Margit Enke

Download or read book Commodity Marketing written by Margit Enke and published by Springer Nature. This book was released on 2022-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

Flying Off Course

Author : Rigas Doganis
Publisher : Routledge
ISBN 13 : 1315402963
Total Pages : 435 pages
Book Rating : 4.3/5 (154 download)

DOWNLOAD NOW!

Book Synopsis Flying Off Course by : Rigas Doganis

Download or read book Flying Off Course written by Rigas Doganis and published by Routledge. This book was released on 2019-01-10 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why. Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances, long-haul low-cost airlines, new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry. Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism and business the book provides a unique insider's view into the workings of this exciting industry.

The Global Airline Industry

Author : Peter Belobaba
Publisher : John Wiley & Sons
ISBN 13 : 1118881141
Total Pages : 536 pages
Book Rating : 4.1/5 (188 download)

DOWNLOAD NOW!

Book Synopsis The Global Airline Industry by : Peter Belobaba

Download or read book The Global Airline Industry written by Peter Belobaba and published by John Wiley & Sons. This book was released on 2015-07-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013