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Storytelling Para El Exito
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Book Synopsis STORYTELLING PARA EL EXITO by : Peter Guber
Download or read book STORYTELLING PARA EL EXITO written by Peter Guber and published by EDICIONES URANO. This book was released on 2011-09-24 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guber nos muestra como un buen storytelling, una buena historia acerca de una empresa, producto o persona puede ser la mejor herramienta para conseguir buenos resultados empresariales. Lleno de anécdotas reales muchas de ellas vividas en primera persona junto a celebridades del mundo del entretenimiento y la política, este valioso e inspirador libro ayudará a los lectores a desarrollar su propia historia llena de contenido para sus clientes o colegas.
Book Synopsis Storytelling in a Culturally Responsive Classroom by : Laura A. Mitchell
Download or read book Storytelling in a Culturally Responsive Classroom written by Laura A. Mitchell and published by Rowman & Littlefield. This book was released on 2018-11-02 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authentic, storytelling process gives students the opportunity to include their heritage language and culture into the learning process at school. Often, students separate their heritage language and culture from the school culture. They do this in order to survive the complexity of living in dual worlds or perspectives (Belenky et al., 1986). When teachers integrate the heritage language, such as storytelling, into the authentic literacy processes, students find that their heritage language and culture has value. They discover that their teachers encourage the traditional storytelling of their own heritage stories in the classrooms among their classmates. This brings the dual perspective of living in two distinct worlds together. The culturally responsive teachers help to merge both the home and school culture together through authentic literacy. This book describes how culturally responsive teachers learn to navigate between the heritage languages of their students and the dominant language of their curriculum and instruction. They know to ask questions such as, “Who are the storytellers in your home and what stories do they tell you?” This form of questioning opens up the thinking process that shows literacy comes in more forms and processes than just a book. As culturally responsive teachers invite different forms of literacy to be shared in the classroom, they bring the authentic lives of storytellers into their classroom. The students can retell the stories that they were told by their storytellers. Through this storytelling process both the culturally responsive teachers and the students informs them about who they are, how they are connect with others, and how they interdependent on others. Students tell stories that inform them about who they are and how they are connected with others, so they will know that they are human. They can live in a world of possibilities where they are interconnected with literacy and interdependent with each other in order to be human. They are describing what Greene (1995) described as looking into each other’s eyes in order to encourage them to tell their stories about who they are and who they hope to be.
Book Synopsis Resumen del libro "Storytelling para el éxito" de Peter Guber by : Leader Summaries
Download or read book Resumen del libro "Storytelling para el éxito" de Peter Guber written by Leader Summaries and published by Leader Summaries. This book was released on 2011-08-25 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desde hace más de diez mil años, los seres humanos han estado contando y escuchando relatos orales. Esta veneración por el relato es una fuerza tan poderosa y permanente que ha dado forma a culturas, religiones y civilizaciones enteras. Durante demasiado tiempo el mundo empresarial ha ignorado o minimizado el poder de la narración oral. Los ejecutivos prefieren usar presentaciones de PowerPoint, datos, cifras y hechos. Pero, a medida que el volumen del ruido de nuestra vida moderna se convierte en cacofonía, la capacidad de contar historias que puedan escucharse se solicita cada vez más. Además, en una época de intensa incertidumbre económica y de rápidos cambios tecnológicos como la nuestra, los relatos de éxito tienen más poder sobre los oyentes que los ceros y los unos de la revolución digital. El éxito depende cada vez más de las historias que sepamos crear para influir en empleados, socios, accionistas o clientes. Peter Guber nos muestra como un buen storytelling acerca de una empresa, producto o persona puede ser la mejor herramienta para conseguir buenos resultados empresariales.
Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor
Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Download or read book Tell to Win written by Peter Guber and published by Crown Currency. This book was released on 2011-03-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Book Synopsis Cómo Conseguir Clientes Cada Día - Volúmen 4 by : MAX EDITORIAL
Download or read book Cómo Conseguir Clientes Cada Día - Volúmen 4 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-13 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un mundo saturado de mensajes y anuncios, donde la atención es un recurso cada vez más escaso, el storytelling surge como una poderosa herramienta para destacar y conquistar a tus clientes. Más que una simple técnica de marketing, el storytelling es el arte de conectar con las personas a nivel emocional, utilizando el poder de las historias para crear una experiencia memorable y persuasiva. En este ebook , profundizarás en el mundo del storytelling para ventas, explorando sus beneficios, aprendiendo a construir historias efectivas y descubriendo cómo utilizarlas en las diferentes etapas del proceso de ventas. Aprenda mucho más...
Book Synopsis Consumo, marcas e intangibles en el público infantil y joven by : Mónica Viñarás Abad
Download or read book Consumo, marcas e intangibles en el público infantil y joven written by Mónica Viñarás Abad and published by ESIC. This book was released on 2023-05-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Historias de Éxito within Mexican Communities by : O. Pimentel
Download or read book Historias de Éxito within Mexican Communities written by O. Pimentel and published by Springer. This book was released on 2015-05-15 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using qualitative research data on Mexican/Mexican Americans and their historias de éxito that center on Mexican centric concepts such as buen trabajador, bien educado, and buena gente, Octavio Pimentel reveals that when social networks guide personal goals in these communities, goals become community-oriented rather than personally-oriented.
Book Synopsis Los secretos detrás de la magia by : Jonatan Loidi
Download or read book Los secretos detrás de la magia written by Jonatan Loidi and published by Ediciones LEA. This book was released on 2024-05-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jonatan Loidi y ‘Gaita’ González presentan un modelo de 10 pasos para la creación y gestión de experiencias mágicas para tu organización. “Este libro es el manual de la excelencia en atención al cliente y desarrollo empresarial. Demuestra que la pasión es clave para superar los desafíos. Una invitación a reflexionar, trabajar y cambiar paradigmas para formar parte del 5% que marca la diferencia”. Martín Zuppi, CEO Stellatis Argentina “Conocí el modelo a partir de una conferencia, y sin dudas me pareció el recorrido ideal para trabajar en la experiencia que una organización puede ofrecer. Hoy este libro forma parte de nuestra agenda de trabajo”. Carolina Del Hoyo, Directora Regional Marketing Fratelli Branca “Este libro permite enamorarse de la idea de que no existen los límites cuando se trata de satisfacer y hacer felices a nuestros clientes, y a nuestro equipo de trabajo. 100% aplicable a la realidad de Latinoamérica”. Isabel Cristina Sepúlveda Parra, Directora de Experiencia al cliente en Bancolombia. “Participé de la experiencia en Orlando dos veces. Por tal motivo aseguro que este libro marca un antes y después para la organización y el liderazgo, ofreciendo un camino lógico y simple hacia el éxito, con ejemplos claros”. Carlos Bethancourt, Director ejecutivo Acecolombia. “El libro describe un modelo que todo fanático del marketing y las experiencias debe conocer. Es práctico y aplicable a cualquier empresa”. Soledad Moll, Directora de MMA LATAM
Book Synopsis Cómo Conseguir Clientes Cada Día - Volúmen 9 by : MAX EDITORIAL
Download or read book Cómo Conseguir Clientes Cada Día - Volúmen 9 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-13 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enun mercado cada vez más competitivo y saturado, las empresas que quieran destacar y prosperar necesitan ir más allá de las técnicas de venta tradicionales. La clave deléxito es adoptar un enfoque consultivo y personalizado, que ponga lasnecesidades y objetivos del cliente enel centro delproceso de ventas. Este libro electrónico ofrece una guía completa para implementar la venta consultiva personalizada ensu empresa. Cubriremoslossiguientes temas: •¿Qué es la Venta Consultiva Personalizada? •Beneficios para la Empresa y el Cliente •Etapas delproceso de venta consultiva •Técnicas para personalizar elservicio •Construyendo relaciones duraderas •Herramientas y recursos útiles •Consejos para implementar la venta consultiva •Estudios de casos y ejemplosreales Aprenda mucho más...
Book Synopsis The Story Factor by : Annette Simmons
Download or read book The Story Factor written by Annette Simmons and published by . This book was released on 2006-04-04 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover subtitle: Inspiration, influence, and persuasion through the art of storytelling
Book Synopsis Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry by : Margalina, Vasilica-Maria
Download or read book Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry written by Margalina, Vasilica-Maria and published by IGI Global. This book was released on 2019-12-27 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by aggressive competition and volatile product demand. Internally, the industry must face an increasingly shorter life cycle of the product and the need to innovate both product and organizational development. The competitive advantage of the industry lies in its ability to design a value-creating system based on the management of both external and internal relationships. The successful management of these relationships relies not only on successful customer relationship management but also on effective product supply and demand upkeep. Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry provides emerging research exploring relevant theoretical frameworks and the latest empirical research underlining the complexity of management applications within the textile industry. Featuring coverage on a broad range of topics such as consumer relationships, cultural identity, and organizational culture, this book is ideally designed for researchers, academicians, professionals, and students working in various disciplines including management, industrial organization, organizational behavior, human resource management, decision science, design science, and information and communication. Moreover, the book will provide insights and support executives and managers of the textile and apparel industry concerned with the ethic design, contamination, and the management relationships with workers, customers, suppliers, the community, and organizational development.
Book Synopsis Odisea nº 13 by : Nobel-Augusto Perdu Honeyman
Download or read book Odisea nº 13 written by Nobel-Augusto Perdu Honeyman and published by Universidad Almería. This book was released on 2015-10-08 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anuario dirigido y gestionado por miembros del Área de Filología Inglesa del Departamento de Filología de la Universidad de Almería con el propósito de ofrecer un foro de intercambio de producción científica en campos del conocimiento tan diversos como la lengua inglesa, literatura en lengua inglesa, didáctica del inglés, traducción, inglés para fines específicos y otros igualmente vinculados a los estudios ingleses.
Book Synopsis Cómo Conseguir Clientes Cada Día - Volúmen 5 by : MAX EDITORIAL
Download or read book Cómo Conseguir Clientes Cada Día - Volúmen 5 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-13 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: En ventas, la objeción es un sonido familiar. Ya sea un rotundo "no", un vacilante "Necesito pensar más" o una preocupación por el precio, lidiar con las objeciones de los clientes es un desafío al que se enfrenta todo vendedor. Pero ¿y si te dijera que las objeciones no son obstáculos, sino oportunidades? En este libro electrónico, descubriremos el poder de las objeciones y lo guiaremos a través de un proceso de 4 pasos para transformarlas en oportunidades de ventas. Cubriremos técnicas comprobadas para manejar objeciones de manera efectiva, generar confianza con sus clientes y cerrar más acuerdos. Aprenda mucho más...
Book Synopsis Critical Storytelling from the Borderlands by :
Download or read book Critical Storytelling from the Borderlands written by and published by BRILL. This book was released on 2022-10-10 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of critical stories emerges as a timely confession from marginalized imagined communities at the physical and metaphorical Mexican-American border.
Download or read book Storytelling written by Klaus Fog and published by Springer Science & Business Media. This book was released on 2006-03-20 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Book Synopsis Televisión social y transmedia by : Lamelo Varela, Carles
Download or read book Televisión social y transmedia written by Lamelo Varela, Carles and published by Editorial UOC. This book was released on 2016-12-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.
