Storytelling für Unternehmen

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Author :
Publisher : MITP-Verlags GmbH & Co. KG
ISBN 13 : 3747505619
Total Pages : 375 pages
Book Rating : 4.7/5 (475 download)

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Book Synopsis Storytelling für Unternehmen by : Miriam Rupp

Download or read book Storytelling für Unternehmen written by Miriam Rupp and published by MITP-Verlags GmbH & Co. KG. This book was released on 2022-05-25 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Storytelling als Basis für modernes Content Marketing - Wirkung und Erzählformate guter Geschichten - Zahlreiche anschauliche Beispiele und praktische Checklisten zur Ideenfindung Storytelling ist für Marketingabteilungen ein wesentliches Fundament in der Kundenkommunikation über alte und neue Kanäle wie PR, Content Marketing und Social Media. Marken wie Red Bull, Apple, Coca-Cola, Dove oder airbnb sind heutzutage in aller Munde, wenn es um Brand Storytelling geht. Doch was genau machen sie anders, als wir es von der traditionellen Unternehmenskommunikation kennen? Was können Sie von ihnen lernen? Anhand konkreter Beispiele erfahren Sie in diesem Buch, wie Storytelling erfolgreich im Marketing und in der Unternehmensführung eingesetzt werden kann. Im ersten Teil des Buches lernen Sie detailliert, welche Bestandteile eine gute Geschichte enthalten sollte, und erfahren, wie Sie für Ihr Unternehmen Helden und Heldinnen, Konflikte, ein Happy End und letztendlich Ihre eigene Rolle in einer Geschichte finden – passend zu Ihrer Unternehmensstrategie und -vision. Der zweite Teil des Buches erläutert, wie Sie Ihre Geschichten optimal an Ihr Publikum bringen. Die Autorin zeigt im dritten Teil des Buches, dass Storytelling nicht nur ein Thema für Lifestyle-Produkte wie Energy-Drinks und Smartphones ist. Geschichten bieten gerade für technische oder Nischen-Themen oder auch im B2B-Bereich enormes Potenzial, das meist einfacher zu nutzen ist als angenommen. Darüber hinaus ist Storytelling nicht nur ein Tool für die Kommunikation nach außen. Sie erfahren, inwiefern es auch für Employer Branding und Leadership generell von großer Bedeutung ist, um Mitarbeiter und Mitarbeiterinnen zu finden, zu halten und zu motivieren. In jedem Kapitel finden Sie detaillierte Fragestellungen zur Ideenfindung, die Sie dabei unterstützen, Ihre eigene Story zu finden. Zusätzlich geben Interviews mit Entrepreneuren, Agenturen und Storytelling-Verantwortlichen in Unternehmen ganz persönliche Eindrücke in die Praxis.

Storytelling Für Unternehmen

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Author :
Publisher : Independently Published
ISBN 13 : 9781790855186
Total Pages : 94 pages
Book Rating : 4.8/5 (551 download)

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Book Synopsis Storytelling Für Unternehmen by : Christopher Lodge

Download or read book Storytelling Für Unternehmen written by Christopher Lodge and published by Independently Published. This book was released on 2018-12-06 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling für Unternehmen ►►► Sonderangebot! Nur für kurze Zeit 50 % sparen! Mit einfachen Werbebotschaften lassen sich schon lange keine Kunden mehr gewinnen. Die halbe Miete ist hier eine markante, herausragende Story die den Gründer und das Unternehmen stützt. Das Instrument Marketing lernen Sie, mit diesem Buch perfekt zu spielen. Dieses Buch gibt Ihnen die Möglichkeit hunderte Geschichten auf hunderte Ideen anzupassen und mit Werbung zu verbinden, branding sowie content Marketing werden hier nicht vergessen. Was Sie in diesem Buch über Storytelling finden. ★ Was ist eine Geschichte ★ Wie werden Geschichten erzählt ★ Warum werden Geschichten erzählt ★ Wie finden Unternehmen Geschichten ★ Die Wirkung von Geschichten ★ Welche Geschichten erzählen Unternehmen ★ Tipps zum Optimalen vermitteln Lassen Sie keine Zeit verstreichen und starten Sie noch heute. Erwerben Sie jetzt diesen hilfreichen Ratgeber zum Sonderpreis! Lesen Sie auf Ihrem PC, Mac, Smartphone, Tablet oder Kindle Gerät. Ein Klick auf ,,Jetzt kaufen mit 1-Click" reicht. 100% ,,Geld zurück" Garantie: Wenn Sie mit Ihrer Investition nicht zufrieden sind, dann können Sie dieses Buch innerhalb von 7 Tagen an Amazon zurückgeben und erhalten Ihr Geld zurück

Storytelling in Business

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Author :
Publisher : Stanford University Press
ISBN 13 : 0804784957
Total Pages : 305 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Storytelling in Business by : Janis Forman

Download or read book Storytelling in Business written by Janis Forman and published by Stanford University Press. This book was released on 2013-01-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.

The Leader's Guide to Storytelling

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470548673
Total Pages : 373 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Leader's Guide to Storytelling by : Stephen Denning

Download or read book The Leader's Guide to Storytelling written by Stephen Denning and published by John Wiley & Sons. This book was released on 2011-03-08 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative.

Storytelling-Toolkit für Ihr Business. Life is a Story - story.one

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 3711502679
Total Pages : 82 pages
Book Rating : 4.7/5 (115 download)

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Book Synopsis Storytelling-Toolkit für Ihr Business. Life is a Story - story.one by : Stefanie Saur

Download or read book Storytelling-Toolkit für Ihr Business. Life is a Story - story.one written by Stefanie Saur and published by BoD – Books on Demand. This book was released on 2024-01-29 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sie möchten wissen, wie Sie in 10 Schritten zur Erfolgs-Story für Ihr Business kommen? Wie Sie sich mit authentischem Storytelling als unverwechselbare Marke positionieren? Hier kommt der Tool- und Werkzeugkoffer meiner Erfahrungen aus über 20 Jahren Storytelling für Unternehmen, vom Start-up bis zum Weltmarktführer. Einsatz von KI bei Bedarf inklusive, ChatGPT ist zur Ideensuche fürs Marketing wie auch fürs Schreiben selbst gefragt. Also: Mit dem Toolkit, den richtigen Fragen, der passenden Sprache, Ihren Leuchtturmprojekten, Kernbotschaften und Milestones machen Sie authentisches Storytelling zum wahren Marketingbooster. Weg frei für Ihre Unternehmensgeschichten mit WOW-Wirkung!

Storytelling

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Publisher : Springer-Verlag
ISBN 13 : 3540300325
Total Pages : 121 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Storytelling by : Karin Thier

Download or read book Storytelling written by Karin Thier and published by Springer-Verlag. This book was released on 2006-04-07 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narratives Wissensmanagement – was ist das? Warum war das neu eingeführte Projekt ein Erfolg, ein anderes dagegen ein Fehlschlag? Was kann man aus erfolgreichen und weniger erfolgreichen Projekten und Abläufen lernen? Wie kann ich das im Unternehmen vorhandene Wissen nutzen, um zukünftig Zeit, Mühen und Kosten zu sparen? Das sind wichtige und kostenintensive Fragen des Wissensmanagements. Ein neuer Ansatz dabei ist das Story telling, eine Methode des narrativen, auf Geschichten und Erzählungen beruhenden Wissensmanagements. Durch Erzählen Wissen managen! Mittels Erzählungen von Beteiligten über besonders gut und besonders schlecht verlaufene Projekte wird eine Antwort auf diese Fragen gegeben. Das Unternehmen geht nicht zur Tagesordnung über, sondern lernt aus den Erfahrungen der Mitarbeiter. Die Antworten werden in leicht verständliche, nachvollziehbare, spannende Geschichten verpackt – nüchterne Inhalte werden so mit Leben gefüllt und eignen sich hervorragend, um Botschaften verständlich zu übermitteln. Methodisches Vorgehen mit Interviewtechniken und Handlungsanleitungen; Konstruktion der Geschichten, Vermittlung der Ergebnisse; Fallbeispiele aus großen und mittelständischen Unternehmen

Storytelling

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Author :
Publisher :
ISBN 13 : 9783867644396
Total Pages : 216 pages
Book Rating : 4.6/5 (443 download)

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Book Synopsis Storytelling by : Dieter Herbst

Download or read book Storytelling written by Dieter Herbst and published by . This book was released on 2014-02 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Storytelling

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Author :
Publisher : O'Reilly Germany
ISBN 13 : 3955618196
Total Pages : 256 pages
Book Rating : 4.9/5 (556 download)

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Book Synopsis Storytelling by : Petra Sammer

Download or read book Storytelling written by Petra Sammer and published by O'Reilly Germany. This book was released on 2014-10-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gute Geschichten ziehen uns in ihren Bann, bewegen uns und bleiben uns in Erinnerung. Wer etwas zu sagen hat, tut deshalb gut daran, Geschichten zu erzählen. Das erkennen auch immer mehr Kommunikationsprofis aus Marketing und PR: Mit rein rational vermittelten Informationen finden sie bei ihren Zielgruppen deutlich schwerer Gehör als mit Stories, die Kopf und Herz ansprechen. Das war schon immer so, und es gilt ganz besonders in Zeiten, in denen digitale Medien so viele neue Möglichkeiten für Unternehmen und Marken bereithalten. Storytelling hat sich deshalb in den letzten Jahren zu einer der erfolgreichsten Techniken moderner Unternehmenskommunikation entwickelt. Dass es nicht bloß ein Modebegriff für etwas Altbekanntes ist, sondern eine Kunst, die zu beherrschen sich lohnt, beweist Petra Sammer in diesem Buch – unterhaltsam, praxisnah, mit vielen Tipps und Checklisten. Die Bausteine einer guten Geschichte: Jede gute Geschichte ist anders, aber ein paar Dinge haben alle gemeinsam: einen Grund, erzählt zu werden, einen Helden, einen zu lösenden Konflikt, Emotionen und Viralität. Mit Geschichten zur sinnstiftenden Marke: Ob Unternehmensgeschichte, Markengeschichte oder Produktgeschichte: Finden Sie zunächst das tiefere Anliegen Ihrer Story. Es hängt in der Regel eng mit Ihrer Positionierung zusammen. Transmediales Storytelling - Geschichten im Netz: Die Erzählweisen werden vielfältiger: Sie können Ihre Geschichten heute transmedial, offen, flexibel, nichtlinear und experimentierfreudig erzählen – und Ihr Publikum dabei einbeziehen. Einprägsames und emotionales Erzählen: Verstehen Sie die Grundemotionen und neuronalen Auslöser, und erzeugen Sie Emotionen gezielt in Wort, Ton und Bild. Mit Kreativtechniken zu starken Stories: Gute Geschichten zu finden, ist keine Zauberei. Erprobte Techniken helfen Ihnen – vom intelligenten Fragen und Zuhören über Perspektivwechsel bis hin zu Story-Workshops mit dem Team.

Storytelling in Organizations

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Author :
Publisher : Springer
ISBN 13 : 3662563835
Total Pages : 119 pages
Book Rating : 4.6/5 (625 download)

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Book Synopsis Storytelling in Organizations by : Karin Thier

Download or read book Storytelling in Organizations written by Karin Thier and published by Springer. This book was released on 2018-03-31 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies. ​The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations! George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)

Putting Stories to Work

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Author :
Publisher :
ISBN 13 : 9780992338565
Total Pages : 0 pages
Book Rating : 4.3/5 (385 download)

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Book Synopsis Putting Stories to Work by : Shawn D. Callahan

Download or read book Putting Stories to Work written by Shawn D. Callahan and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Shawn Callahan is a master at telling stories, applying stories and coaching others in the art of storytelling. This is a delightful book that is hard to put down.' --Gary Klein, world-leading psychologist and author of Intuition at Work 'A wonderful book that's both practical and fun to read. As we've experienced, Shawn's training programs are phenomenal, and now everyone has access to his techniques in Putting Stories to Work.' --Gerry Lynch, General Manager, Mars New Zealand 'Putting Stories to Work really helps you notice stories and bring them to life in your business in a way that's simple, practical and compelling. This book is full of interesting stories that are so relatable. It's a must-read.' --Lisa Mills, International Head of TESCO Academy The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work, reminding us that sharing stories is what we all do naturally, every day, and that it's one of the most powerful tools for getting things done. You just need to adapt this natural superpower to boost your business. Shawn's story mastery process of Discover, Remember, Share and Refresh is based on over two decades' work with high-achieving global companies. In Putting Stories to Work, each step is spelled out in detail, backed up by research, and, needless to say, illustrated by plenty of great stories. Learn how to find and share stories to connect with new people. How to explain why change is needed. How to influence opinions and promote success. And much more. Most importantly, learn how to take the latent skill of storytelling and turn it into a potent business habit. Imagine your colleagues telling the story of how you took the most diverse and opinionated group of experts and had them all working towards the same goal. Or the one about how you persuaded the executive team to change their minds and got a great result for the business. Or the one where everyone got inspired and turned things around. Imagine that your people all know exactly what the company strategy is and how they're making a difference to the organisation. As the successful film executive Peter Guber put it: 'Storytelling is not show business. It's good business'.

Social Media Storytelling für das Content Marketing in Unternehmen. Wie erfolgreiches Storytelling auf Facebook und Instagram funktioniert

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3960958080
Total Pages : 132 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis Social Media Storytelling für das Content Marketing in Unternehmen. Wie erfolgreiches Storytelling auf Facebook und Instagram funktioniert by : Michael Kling

Download or read book Social Media Storytelling für das Content Marketing in Unternehmen. Wie erfolgreiches Storytelling auf Facebook und Instagram funktioniert written by Michael Kling and published by GRIN Verlag. This book was released on 2020-03-09 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die sozialen Medien haben neue Rahmenbedingungen für die Markenkommunikation von Unternehmen geschaffen. Die Mehrzahl der Nutzer hat eine kürzere Aufmerksamkeitsspanne, außerdem wird Mobile Content immer wichtiger. Um nachhaltig Aufmerksamkeit zu generieren, greifen Unternehmen deshalb auf digitales Storytelling zurück. Doch wie sollte eine erfolgreiche Story aussehen? Welche Besonderheiten bringen Plattformen wie Facebook oder Instagram mit? Michael Kling erklärt, wie Storytelling in Social Media funktioniert und was Unternehmen dabei beachten sollten. Besonders wichtig bei der Gestaltung sind visuelle Inhalte. Kling zeigt, wann Videos und Bilder aussagekräftig sind und wie man sie sinnvoll durch Texteinblendungen ergänzt. Sein Buch bietet Hilfestellungen für das Content Marketing in Social Media. Damit erzielen Unternehmen eine bessere Wahrnehmung und Verbreitung ihrer Botschaft als mit herkömmlichen Werbebotschaften. Aus dem Inhalt: - Neuromarketing; - Online Marketing; - Markenkommunikation; - Visual Storytelling; - Digital Storytelling

Storytelling für Unternehmen

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Author :
Publisher : neobooks
ISBN 13 : 3750213739
Total Pages : 52 pages
Book Rating : 4.7/5 (52 download)

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Book Synopsis Storytelling für Unternehmen by : Andre Sternberg

Download or read book Storytelling für Unternehmen written by Andre Sternberg and published by neobooks. This book was released on 2019-11-26 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eine Markengeschichte ist nicht nur eine Bereicherung für das Marketing. Es ist ein Leitsatz, dem die Marke folgen sollte und der alle organisatorischen Aspekte maßgeblich beeinflusst. Es ist eine perfekte Roadmap und ein perfektes Verkaufsgespräch. Eine Person könnte die Antwort auf die Frage finden, wer Sie sind, während eine andere es einfach finden könnte. Die Antwort hängt davon ab, wie Sie sich der Frage nähern. Die richtige Antwort sollte jedoch im Vordergrund stehen, bevor Sie den Verbrauchern ein Produkt oder eine Dienstleistung vorstellen. In diesem Leitfaden schauen wir uns einige Unternehmen an und Sie erfahren mehr über das Geschichten erzählen ihrer Marke, um Ihnen einen Einblick in Dinge zu geben, die Sie möglicherweise verwenden möchten, um die Geschichte Ihrer Marke effektiv zu erzählen.

Successful Storytelling for Business

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Author :
Publisher : 50Minutes.com
ISBN 13 : 2806269911
Total Pages : 28 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Successful Storytelling for Business by : 50minutes,

Download or read book Successful Storytelling for Business written by 50minutes, and published by 50Minutes.com. This book was released on 2017-03-16 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this practical guide. Storytelling is a skill that can dramatically improve both your personal and professional life. In contexts ranging from job searching to marketing, storytelling is the most effective way to portray your message and win people over. By following the information provided in this summary, you too will be able to construct a spellbinding narrative that will have everybody eating from the palm of your hand. In 50 minutes you will be able to: • Identify the benefits of using storytelling as a communication technique in your personal and professional life • Discover the key to constructing stories that call upon emotions and resonate with your audience, making them want to listen to your message and pass it on • Analyse your surroundings, experiences and thoughts to find the right inspiration for your storytelling ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50 Minutes collection is aimed at all those who, in times of transition or otherwise, want to acquire new skills, respond to unfamiliar situations or simply re-evaluate their work-life balance. Using a simple and effective style, our publications combine theory, constructive insights, concrete examples and practical exercises to enable everyone to move forward on the path to professional growth.

Narrative Organizations

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Author :
Publisher : Springer Nature
ISBN 13 : 3662614219
Total Pages : 219 pages
Book Rating : 4.6/5 (626 download)

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Book Synopsis Narrative Organizations by : Christine Erlach

Download or read book Narrative Organizations written by Christine Erlach and published by Springer Nature. This book was released on 2020-07-27 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.

Narrative and Innovation

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Publisher : Springer Science & Business Media
ISBN 13 : 3658013753
Total Pages : 275 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis Narrative and Innovation by : Andreas P. Müller

Download or read book Narrative and Innovation written by Andreas P. Müller and published by Springer Science & Business Media. This book was released on 2013-02-11 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.

Lead with a Story

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Author :
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420303
Total Pages : 290 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Lead with a Story by : Paul Smith

Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

A World Scientific Encyclopedia Of Business Storytelling, Set 1: Corporate And Business Strategies Of Business Storytelling (A 5-volume Set)

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Author :
Publisher : World Scientific
ISBN 13 : 9811279926
Total Pages : 1398 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis A World Scientific Encyclopedia Of Business Storytelling, Set 1: Corporate And Business Strategies Of Business Storytelling (A 5-volume Set) by :

Download or read book A World Scientific Encyclopedia Of Business Storytelling, Set 1: Corporate And Business Strategies Of Business Storytelling (A 5-volume Set) written by and published by World Scientific. This book was released on 2023-08-17 with total page 1398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set of multi-reference works is meant to be read together as the five volumes interlace one another like the laces of a shoe in the famous painting by Vincent van Gogh. Who will wear the shoes is a question long debated in art history and philosophy. If we take these five volumes from different points of view on the theory and practice of business storytelling then we have a crisscrossing, a new and impressive dialogue for the reader. This set is presented as a new way to lace up the laces of business storytelling.Volume 1 aims to recount narratives in a variety of ways so that the precepts of entrepreneurial storytelling can be made accessible to a variety of audiences — academic, practitioner, student, and community member. Entrepreneurship has a long history and tradition but there are disputed ways of doing business storytelling in entrepreneurship that the next four volumes articulate.Volume 2 provides insights into stories fostering the idea of business (and not necessarily business itself). It focuses specifically on history — contributing to the current debates within management and organizational history around the idea of 'the historic turn'. It reflects on the idea of business and beyond; could there be more to history and business storytelling than what has previously been accepted in the field? This book sets out to explore a diverse array of alternative modes and multiple ways of storying organizations. The editors intentionally sought to involve an international network of authors with diverse storytelling accounts of history as a way of helping build out this new storytelling paradigm in a diverse and inclusive ethic. As a result, this volume showcases a broad spectrum of critical storytelling from geographically diverse authors working in universities, small businesses, and public service throughout Brazil, Canada, Finland, the United Kingdom, and the United States. To reflect these dynamics, and for the stories in this volume to fit together, chapters were organized into three themes: stories of processing history, tales of history-as-method, and narratives of history through a business opportunity.Volume 3 features stories that reflect the exacerbated inequalities of race, gender, and income across the world. These inequalities and power relations remain continuously con-tested, particularly in these trying times, despite being captive to a particular economic ideology built on the premise of exploitation and subjugation. The stories told in this volume tell against the orthodoxy, the colonizer, and the (seemingly) powerful. They are organized as stories of resistance, emancipation, and transformation. They invite us to rethink the multiple ways to (re)structure power relations between the colonizer and the colonized, and open up spaces for the marginalized underprivileged voices.Volume 4 is designed to create a new business storytelling paradigm that critically approaches business narratives that have historically privileged a corporate agenda. It explores the various ways that images of the other in business are developed, presented, and accounted for through powerful and dominant narratives. The stories in this volume, collectively, help readers to understand, resist, and provide strategies for change through various analyses of how business narratives come to develop, get written, are legitimized, are challenged, and get changed over time.Volume 5 brings together the practices specific to the socioeconomic approach to management (SEAM). SEAM is a method of change management developed through research interventions carried out in more than 2,000 companies and organizations since 1975. This method is systemic, it considers the whole company, and tends to simultaneously increase social and economic performance by focusing mainly on the development of human skills and behaviors, making it possible to reduce dysfunctions and recycle hidden costs into added value.