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Store Within A Store Consumer Perceptions
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Book Synopsis Store-within-a-store Consumer Perceptions by : Abhijit Banerjee
Download or read book Store-within-a-store Consumer Perceptions written by Abhijit Banerjee and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous studies in the past have shown how the store image gets created for a retail store and the various factors that influence the purchase intentions of the customers in the retail environment. Different aspects of a retail store have been studied in details like store atmosphere, customer service, in-store music, merchandise quality, location of the store and so on. However, the presence of another smaller store inside the premises of a larger retailer has rarely been looked into. It is proposed in this study that the presence of another retailer inside the premises of a larger retailer should have significant effects on the overall store image, service quality perception and attitudes toward the association of the larger retailer. Furthermore, the store image, service quality perceptions and attitude toward the association of the smaller partner in conjunction with the larger retailer is also expected to be affected.
Book Synopsis Retail Store Perceptions and Consumer Purchase Decisions by : Venkata Sai Srinivasa Rao Muramalla
Download or read book Retail Store Perceptions and Consumer Purchase Decisions written by Venkata Sai Srinivasa Rao Muramalla and published by . This book was released on 2020 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keller defined the perceptions of a store as reflected by associations with the store held in the customer memory. Primary associations with a specific store could be the store's atmosphere, customer service, or location, while secondary associations could be the attitudes towards a particular brand that the store carries, perceptions about the general area in which the store is physically located, or the beliefs about a generic store category or retailing in general. In order for marketing managers to build store equity, marketing managers would need to not only create favorable, unique, and strong primary associations with the store but also evaluate and create favorable, unique, and strong secondary associations with the store. Thus, the original conceptions essentially argued that store image is a developed from consumers' objective and subjective perceptions learned over time. Consumer response to marketing is defined as consumer perceptions, preferences, and behavior arising from marketing mix activity (e.g., brand choice). Customers may exhibit a relatively negative or relatively positive perception of any specific store subjectively classified under a broader schema of the generic, yet associated, store category. Hence this paper studies all such factors influencing the consumers' perception towards a retail store. The findings and suggestions of the study offered followed by the conclusion of the study.
Download or read book Perceived Quality written by Jacob Jacoby and published by Lexington Books. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Product Experience by : Hendrik N. J. Schifferstein
Download or read book Product Experience written by Hendrik N. J. Schifferstein and published by Elsevier. This book was released on 2011-04-28 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. Most comprehensive collection of psychological research behind product design and usability Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience International contributions from experts in the field
Book Synopsis A Study of Consumer Perception of Department Stores and Department Store Prices by : Robert Allen Loewer
Download or read book A Study of Consumer Perception of Department Stores and Department Store Prices written by Robert Allen Loewer and published by . This book was released on 1965 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Horizons in Communication Age by : Naim Cetinturk
Download or read book New Horizons in Communication Age written by Naim Cetinturk and published by IKSAD Publishing House. This book was released on 2019-01-10 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Store Scent as a Product: Understanding the Impact on Consumer Perception (Store Atmosphere, Olfactory) Communication is an old phenomenon which dates back ancient times. With the emergence of civilizations, communication and communication mediums started to evolve. Thanks to the industrial age and technology, communication has prevailed our whole lives. However, most likely one of the most challenging problems that human kind encounter today is lack of communication although communication technologies came far beyond what it was fifty years ago. There have been so many studies on communication in literature so far. These studies were carried out to understand the nature and characteristics of communication. On the other hand, the studies carried out today focus on communication technologies considerably. Thanks to technological advances, we have so many devices to communicate. Once we used to use face to face communication but today we use heavily mediated communication. Capitalism has led great media corporations to emerge and they got stronger and prevalent in a short time. Mass communication is provided through advanced technological devices by these corporations. This book, a product of hard and meticulous work is a compilation of different subject fields related to communication. All the authors who wrote a chapter in this book aimed to broaden the readers’ horizons. That is why the name of this book is “New Horizons in Communication Age”. In an era dominated by the media corporations and communication technologies, all we need to do are open our minds and see the world from different perspectives. We believe in change and the change is possible with this work of devoted authors.
Book Synopsis The Effects of Retail Store Environments on Consumer Perceptions of Quality, Price and Value by : Julie Baker
Download or read book The Effects of Retail Store Environments on Consumer Perceptions of Quality, Price and Value written by Julie Baker and published by . This book was released on 1990 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer and Industrial Buying Behavior by : Arch G. Woodside
Download or read book Consumer and Industrial Buying Behavior written by Arch G. Woodside and published by North Holland. This book was released on 1977 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Online Food Shopping: Consumer perception and retailers market approach, contrasting the markets UK and Germany by : Marie von Breitenbuch
Download or read book Online Food Shopping: Consumer perception and retailers market approach, contrasting the markets UK and Germany written by Marie von Breitenbuch and published by GRIN Verlag. This book was released on 2004-12-14 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 61 points (B), Bournemouth University (Business School), course: International Business Administration, language: English, abstract: The research’s aim was to contrast the retailers’ market approach and consumer perception of online food shopping in the markets Germany and UK. The first part of the research project was the review of existing literature to build up knowledge about the history and definition of the Internet and to give a market overview of Germany and the UK. The next areas investigated within the literature review were consumers’ online shopping behaviour and the food retail market. The last part was concerned with specific companies from both countries and their market approach. Research questions developed in the literature review were concerned with the food shopping behaviour and the perception of online food shopping. Additional questions were if payment security has an influence on online shopping and what other market sectors are of interest. The first part of the survey collecting quantitative data was carried out within a sample of 100 food shoppers from the UK and 100 from Germany. Questionnaires were distributed using the snowball sampling method – a method where each respondent passes the questionnaire to a number of further contacts. Interviews built the second survey part where two participants from each country were questioned in-depth about their food shopping behaviour and perceptions. The interviews backed findings from the questionnaire survey and gave further information. Quantitative data was gained and analysed by using the program SPSS. SPSS is a tool that provides the possibility to run statistical correlations between variables and provides graphical outputs to illustrate the findings. The findings show great differences in consumer perception and retailers’ market approach between Germany and the UK. While in the UK online food shopping is popular with consumers and some retailers found a way of establishing themselves in this market, German companies do not offer the service nationwide and consumers seem to have limited interest. Main reasons identified in the research lie in the differences within the economical markets and culture of the countries. The outlook in the future shows an ongoing increase in online food shopping in the UK but less activities in Germany.
Book Synopsis Retail Branding and Store Loyalty by : Bettina Berg
Download or read book Retail Branding and Store Loyalty written by Bettina Berg and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.
Book Synopsis Private Label Strategy by : Nirmalya Kumar
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Book Synopsis A Factor Analysis Approach to Consumer Perception on Store Brand by : Sakthi Vel Rani
Download or read book A Factor Analysis Approach to Consumer Perception on Store Brand written by Sakthi Vel Rani and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is an important element in the retailing industry to influence customer perceptions and drive store choice and loyalty. With the increasing of organized retailing in manifold in the urban and semi-urban areas, it is necessitated the retailer to brand its retail outlet. Even many multinational companies are waiting to get the Government acceptance for FDI to enter into Indian market. In such a scenario a question arises how the competing retail outlets are going to differentiate their services towards the consumers, only by branding. Retailer brands are typically more multi-sensory in nature than product brands. It heavily depends on the consumer experience. The success or failure of future retail outlets are entirely depends on the Brand value and image it is going to create in the minds of consumers. Here the authors are to discuss the Retail as a Brand (Store Brand) from the consumer perception by a research. The study will focus on the insight of consumer on present retail outlets and various perceptual factors influencing them to select retail brand. The fact that Indian retail environment is going through a sea change due to the introduction of new brands and opening up of retail industry, it becomes important to understand the store brand perceptions of consumers here. This paper attempts to find out the key factors that are perceived as important to Indian consumer.
Book Synopsis The Influence of Retail Store Environment and Store Image on Consumer Perception of Quality of Products by :
Download or read book The Influence of Retail Store Environment and Store Image on Consumer Perception of Quality of Products written by and published by . This book was released on 2004 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Loyalty written by Jacob Jacoby and published by John Wiley & Sons. This book was released on 1978 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The role of in-store marketing on consumer perceptions of a brand by : Siobhan Rose
Download or read book The role of in-store marketing on consumer perceptions of a brand written by Siobhan Rose and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Retail Store Perceptions and Buying Behavior of Consumers by : Venkata Sai Srinivasa Rao Muramalla
Download or read book Retail Store Perceptions and Buying Behavior of Consumers written by Venkata Sai Srinivasa Rao Muramalla and published by . This book was released on 2020 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper was deliberated the consumer buying behavior in purview of marketing mix activities in retail outlets in Saudi Arabia. Survey of 150 customers in Al Kharj region was revealed that majority were felt happy to shop at both organized and unorganized retail outlets. It was found that mainly the feel good factors for shopping had influenced more to prefer the both types of retail outlets. However, the sources of information that was influenced the customers was highly balanced due to their tendency to depend on different types of information sources. The buying decisions of customers were observed more routine and their responses were casual to different types of marketing mix activities that were undertaken by the retailers. It was observed that the factors like cheaper prices, bargains, and credits available at both organized and unorganized retail stores were not that much cumbersome factors that were influenced the sample of respondents in this study. Overall, from the perspectives of customers, this study was identified positive results of marketing mix activities undertaken at retail stores in Saudi Arabia.
Book Synopsis Understanding the Showrooming Phenomenon by : Christel Zaubitzer
Download or read book Understanding the Showrooming Phenomenon written by Christel Zaubitzer and published by GRIN Verlag. This book was released on 2014-08-25 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster (Institute for Value-Based Marketing), course: E-Commerce, language: English, abstract: Showrooming is a phenomenon that describes a consumer’s behavior of collecting information about a product or service in a physical store and purchasing it in an online store afterwards. For retailers, this behavior can be a major opportunity or thread. To give insights into the phenomenon the thesis aims to determine a) channel attributes that encourage or deject customers from attending showrooming and b) how customer characteristics distinguish showrooming customers from customers who did not purchase online? An empirical study collected data of 334 respondents via an online questionnaire. 149 showroomers and 185 respondents who did not showroom during a recent product purchase were compared regarding their perceived difference of channel attributes in the offline and the online channel. Further, both groups were compared in various customer characteristics. The results of the binary logistic regression reveal that among all observed channel attributes the difference in price, service, purchase convenience, enjoyment and risk perception between the online and offline shop have a significant impact on the likelihood of showrooming, whereas the assortment and after-sales services did not show significant impact. Among the observation of customer characteristics, a positive attitude towards free riding, towards shopping and retailer loyalty were found to have a significant impact on the showrooming likelihood. The internet experience and the level of price-consciousness showed no significant impact. With the results, the thesis supports physical retail stores to adjust the design of channel attributes in order to avoid showrooming behaviors of their customers. It also helps retailers to identify customers that are more likely to attend showrooming and target them specifically to prevent them from attending showrooming.
