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Stop Random Acts Of Marketing
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Book Synopsis Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs by : Karen Hayward
Download or read book Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs written by Karen Hayward and published by Lioncrest Publishing. This book was released on 2019-12-03 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go. Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth. It's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success.
Book Synopsis Summary of Karen Hayward's Stop Random Acts of Marketing by : Everest Media,
Download or read book Summary of Karen Hayward's Stop Random Acts of Marketing written by Everest Media, and published by Everest Media LLC. This book was released on 2022-05-22T22:59:00Z with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 CEOs need to understand and use the most basic tech tools today, such as Google Analytics. Without understanding your digital footprint, you’ll be left behind. #2 The digital age has changed how companies need to market themselves. The salesperson no longer holds all the information and educates the customer. In the digital age, the customer self-educates, eliminates most options themselves, and might reach out to the final three options for closer evaluation. #3 The modern marketing and sales funnel is made up of three stages: top, middle, and bottom. The stages help you reach the right people where they are, move them through the sales process, and ultimately convert them into customers who must be nurtured. #4 The reality today is that buyers have all the power. Therefore, they behave differently than they once did, and we should treat them differently.
Book Synopsis The Rebel Girl’s Guide to Marketing: Stop Committing Random Acts of Marketing! by : Lisa Raebel
Download or read book The Rebel Girl’s Guide to Marketing: Stop Committing Random Acts of Marketing! written by Lisa Raebel and published by Hybrid Global Publishing. This book was released on 2023-02-28 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever feel like you’re just committing random acts of marketing? Do you know you need marketing yet have NO IDEA where to start? Start here. If you’re looking for a boring business book, put this one down—it’s not for you. This book is about having a RebelMindset and intended to make you think outside the proverbial box of how you create your sales and marketing strategies, considering what marketing is and what it is not. This book is for: • business owners who are frustrated because their marketing is not working • organizations that are getting less than stellar reviews • entrepreneurs who hate to sell • business owners who need to generate leads and find more customers How do you know if you need better marketing? Trust your instincts. You picked up this book, so somewhere in the back of your mind you know your sales and marketing strategies can be improved. At its core, marketing is perception. The hard part is knowing the who, how, when, why, and where to build that perspective! For example: do you know what your voicemail greeting sounds like to a customer? Is it welcoming and inviting for them to leave a message? Or does it sound like you are rushed and just too busy to bother answering the phone when they call? Still not sure this book is for you? Ask yourself this: do you know how you and your organization is being perceived by your customers, prospects, network, and your team? WARNING: As you read this book, you’ll need a pen. The content is intended to be interactive. Each chapter has a downloadable PDF worksheet for you to fill-in so you can take what you learn and customize it to you and your organization. The old saying is that “you cannot see the forest for the trees.” Let me be your guide out of the marketing wilderness and help you create sales and marketing strategies that work!
Book Synopsis Stop Random Acts of Marketing by : Karen Hayward
Download or read book Stop Random Acts of Marketing written by Karen Hayward and published by . This book was released on 2019-11-04 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go. Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth. It's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success.
Download or read book The Next Cmo written by Peter Mahoney and published by Archway Publishing. This book was released on 2021-09-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Download or read book Connect written by Lars Birkholm Petersen and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. Discover the technology and processes that allow marketers to remain relevant Craft a personal, relevant, and accessible customer journey that engages the connected customer Keep in touch throughout the customer's life cycle, both online and offline Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.
Book Synopsis 1-Page Marketing Plan by : Tim Young
Download or read book 1-Page Marketing Plan written by Tim Young and published by . This book was released on 2021-02-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is critical to the success of your business. But too many people just wing it and commit random acts of marketing. Is that you? Are you confused about where to start with marketing, knowing what to do and why to do it? This book will help you to stop random acts of marketing. Whether you have a marketing budget or not, you'll learn a step-by-step sequence to plan and execute a successful marketing campaign.This book will teach you:A step-by-step Ready, Aim, Fire approach to executing a marketing plan.Why small business owners struggle with marketing and to overcome it.How to choose a clear marketing goal.The four rules for choosing a marketing strategy.How to select a specific strategy to achieve each marketing goal.The customer journey sequence and what tactics you should deploy at each stage.How you can execute a marketing campaign if you have no marketing budget.The difference between a target market and target audience, and how to choose who to target.How to craft a compelling message with the 6-Step Marketing Message Matrix.How to increase conversion of sales and landing pages by following the included Sales Page Audit tool.How to create a free marketing dashboard to measure and improve performance.Plus you'll get access to free, fillable templates that you can customize for your own business!Stop committing random acts of marketing. Start taking a logical, sequential approach to using marketing effectively to grow your business. Whether you're a farmer, an entrepreneur, or owner of any small business, buy and read the 1-Page Marketing Plan today. It will transform your marketing and help you to get growing!
Book Synopsis B2B Marketing Strategy by : Heidi Taylor
Download or read book B2B Marketing Strategy written by Heidi Taylor and published by Kogan Page Publishers. This book was released on 2017-12-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.
Book Synopsis Because Self-Publishing Works by : V. V. Cam
Download or read book Because Self-Publishing Works written by V. V. Cam and published by Jack A. Langedijk. This book was released on 2018-01-02 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to use your words to change the world in a positive way, there is no better time than now to write and publish your book. This book will give you the tips, tools, checklists, and templates to help make your self-publishing journey easier and better. In Everything I Learned About How to Publish a Book, you will learn: - The advantages and disadvantages of self-publishing - Whether self-publishing is right for you - The seven steps to publish your book - The best practices on editing, cover design, formatting, and pricing - How to avoid costly mistakes - Where to get help and what tools to use - Self-publishing costs and how to save money - How much and when you get paid
Download or read book Payment Received written by FRANK DAPPAH and published by OSTRICH PUBLISHERS. This book was released on with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Payment Received is one of the best books on saas pricing and marketing. In this easy-to-follow book, I lay out a few strategies on how to successfully bring your software-as-a-service or subscription-based app to market. I provide detailed tips on how to use social media marketing, SEO, and Google Ads to try to reach your audience. I also provide a few tips on how to hit your first few crucial milestones. I also, as a bonus suggest a few other books to read to help you succeed at building a cost-efficient and profitable subscription software business model.
Book Synopsis Practical Marketing for the Academic Library by : Stephanie Espinoza Villamor
Download or read book Practical Marketing for the Academic Library written by Stephanie Espinoza Villamor and published by Bloomsbury Publishing USA. This book was released on 2022-05-24 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Book Synopsis Digital Marketing Strategies by : Mehdi Ben
Download or read book Digital Marketing Strategies written by Mehdi Ben and published by Independently Published. This book was released on 2021-09-18 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing approach to marketing, sales, and advertising. Digital Marketing Strategies is the tools you need to step into the digital world, being updated on the most innovative tips and tricks is the first skill to be successful in the marketing world today. To build a successful business, you need to stop working on random acts of marketing and start following a reliable plan for rapid business growth, In this book, you'll discover how those strategies can expand your brand's reach and help you acquire new customers. Great marketers don't use consumers to solve their company's problem; they use marketing to solve others problems. Their tactics rely on empathy, connection, and emotions instead of attention-stealing ads and spammy email funnels. There are many different paths to doing Digital Marketing, most of which do not happen on their own and without well-planned research and goals. You need to understand the changing social norms the be successful in online marketing, especially in the digital world, that affect how people obtain their information. You need to know your product inside and out so that you can state what particular audience it will appeal to. And you need to interact with people's in such a way that people have faith in both your product and your business Here is a preview of what you will learn: The Basics Of Digital Marketing The correct mindset for digital marketing How to create a digital marketing plan Customer experience: uncovering the truth Getting to know social media mobile marketing Learning about content marketing And more
Book Synopsis Edumarketing Mortgage Video Planner - First Edition by : Ginger Bell
Download or read book Edumarketing Mortgage Video Planner - First Edition written by Ginger Bell and published by . This book was released on 2020-06-02 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: An idea video planning notebook for mortgage loan originators. This video planner is stocked with 52 mortgage video ideas to help loan originator create video content. The planner includes a weekly topic prompt that will provide a full year of video production content ideas for mortgage professionals.This isn't another one of those video marketing books that you read once and stick back in the bookcase, never to be read again. You want to know EXACTLY what talk about when you record a video and this mortgage video planner was designed to do just that.Quickly write out your ideas onto each week's page in the workbook. The planner helps you to formulate your ideas so you can quickly and easily record a video and post it on YouTube or social media. Video will get you results in your mortgage business while building a powerful personal brand that attracts your ideal customer and drive referrals effortlessly.Mortgage Video Planner is a weekly planner that will help you create a fail-proof video content strategy that will give you an unfair advantage on platforms like YouTube, Facebook, LinkedIn and Instagram and generate FREE leads and real estate referral partners.Video creates results! You already have the knowledge, you just need help formulating your thoughts and the Mortgage Video Planner helps you do just that, each and every week!We've got 52 weeks of video ideas. An idea for every week of the year! Order your Edumarketing Mortgage Video Planner today and start creating video content that drives business to you! Don't just Market; Edumarket!Be sure to visit www.edumarketing.com/videoplannerbonus to get access to bonus courses that will help you use the video planner.For more information about the author, Ginger Bell, visit www.edumarketing.com
Book Synopsis The 1-Page Marketing Plan by : Allan Dib
Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2018-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Book Synopsis The Art of a Self-Made Facebook Ad Agency by : Cody Lopez
Download or read book The Art of a Self-Made Facebook Ad Agency written by Cody Lopez and published by Cody Lopez. This book was released on 2019-10-18 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 30 million U.S. small businesses and thousands being created every day, many business owners have a few issues in common. The first is that they need to increase the traffic of customers. The second is a weak social media marketing strategy spread across multiple platforms. And the third issue is that many small business owners aren't able to create and implement a targeted marketing strategy because they either don't know how or don’t have the time to do it themselves. That's where social media marketing agencies come in. Billions of people are using social media every single day and with Facebook being the most popular, it is single-handedly transforming how business marketing is conducted. 42% of all marketers report that Facebook is absolutely crucial for businesses. A social media marketing agency or SMMA providing Facebook ad services is one of the best businesses to start in this day and age. With this book, you will discover how to start and scale a Facebook ad agency from scratch, even if you have never done marketing on the platform before. You will uncover numerous actionable strategies and tools to build a successful social media marketing agency fast. The contents of this book include how to: •Understand Facebook’s Advertising Algorithms •Understand Facebook's Business Manager •Run Your First Facebook Ad •Run Retargeting Ads •Overcome the Client Acquisition Hurdle •Implement 8 Different Client Outreach Methods •Price Your Agency Services for Success •Scale Your Agency to New Heights •Position Your Agency for Success •Stop Analysis Paralysis and Take Action And so much more The Art of a Self-Made Facebook Ad Agency was written to empower aspiring entrepreneurs to build their own business in the ever-growing digital marketing industry as soon as possible. It doesn't matter how old you are or what level of experience you have, if you are serious about creating your own path, this book can guide you through a journey from employee to self-made business owner.
Download or read book The Growth Gears written by Art Saxby and published by . This book was released on 2016-02-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
Download or read book Get Good Or Get Off written by Ailsa Page and published by . This book was released on 2017-07-31 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is a powerful suite of business tools. When used correctly, it can help you connect with your customer, facilitate the relationship, build your brand and grow your business. It's also the most misunderstood field of marketing.Get Good or Get Off inspires professionals to do social media well or not at all. In this busy world, we are often peddling to keep up with the latest platform and tactics, but what if it was okay to let certain platforms go? This book helps you determine which platforms are best suited to your business, and which activities will suit you and more importantly your audience. Rather than feeling overwhelmed trying to keep up, without a plan and limited ROI, let us guide you to be in control of your social media, so you can focus on your core genius. It is time to get good.... or get off!
