You, Me and the World 4, Student Book

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Author :
Publisher : Pearson Education ESL
ISBN 13 : 9780134684178
Total Pages : 176 pages
Book Rating : 4.6/5 (841 download)

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Book Synopsis You, Me and the World 4, Student Book by : Pearson

Download or read book You, Me and the World 4, Student Book written by Pearson and published by Pearson Education ESL. This book was released on 2018-09-20 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your students learn the language they need to communicate in their personal, academic, and work lives in the 21st century, while building their collaborative and critical thinking skills.Personalise the class, focus on different strands and skills, flip the learning or teach traditionally as you see fit. Extend and differentiate instruction to meet your students' needs. Access StartUp anytime, anywhere with vocabulary, grammar, listening and conversation activities on the go with the Pearson Practice English App. Listen to or watch all the audio and video whenever and wherever you want. StartUp is a video-rich course, with all videos integrated into the units to model language, present information and help make your classes more engaging for both your students and you: humourous and interesting character-driven conversation videos throughout each unit media project videos in Levels 1-4 Grammar Coach videos, Pronunciation Coach videos in Levels 1-4

StartUp 4, Workbook

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Author :
Publisher : Pearson Education ESL
ISBN 13 : 9780135177488
Total Pages : 0 pages
Book Rating : 4.1/5 (774 download)

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Book Synopsis StartUp 4, Workbook by : Pearson Education

Download or read book StartUp 4, Workbook written by Pearson Education and published by Pearson Education ESL. This book was released on 2019-03-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: StartUp is the new general English course for adults and young adults who want to make their way in the world and need English to do it. This innovative eight-level, multi-skills course is a complete language program. It motivates 21st century learners with relevant and media-rich content, and provides teachers with robust support to make teaching personalisable and easy. StartUp is a flexible blended course that includes the Pearson Practice English App that takes learners from the page to mobile learning anywhere, anytime. It brings the world into the classroom and takes the classroom into the world, putting learners at its centre.

StartUp 3, Workbook

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Author :
Publisher : Pearson Education ESL
ISBN 13 : 9780135177495
Total Pages : 0 pages
Book Rating : 4.1/5 (774 download)

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Book Synopsis StartUp 3, Workbook by : Pearson Education

Download or read book StartUp 3, Workbook written by Pearson Education and published by Pearson Education ESL. This book was released on 2019-03-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: StartUp is the new general English course for adults and young adults who want to make their way in the world and need English to do it. This innovative eight-level, multi-skills course is a complete language program. It motivates 21st century learners with relevant and media-rich content, and provides teachers with robust support to make teaching personalisable and easy. StartUp is a flexible blended course that includes the Pearson Practice English App that takes learners from the page to mobile learning anywhere, anytime. It brings the world into the classroom and takes the classroom into the world, putting learners at its centre.

The Digital Business Start-Up Workbook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 085708285X
Total Pages : 326 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The Digital Business Start-Up Workbook by : Cheryl Rickman

Download or read book The Digital Business Start-Up Workbook written by Cheryl Rickman and published by John Wiley & Sons. This book was released on 2012-05-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub

The Lean Startup

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Author :
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

The Startup Squad

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Author :
Publisher : Imprint
ISBN 13 : 1250180392
Total Pages : 148 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis The Startup Squad by : Brian Weisfeld

Download or read book The Startup Squad written by Brian Weisfeld and published by Imprint. This book was released on 2019-05-07 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Girls mean business in a brand-new series about friendship and entrepreneurship that Katherine Applegate, Newbery Medal-winning author of The One and Only Ivan, calls “A great read!” All the great leaders had to start somewhere. And Teresa (“Resa” for short) is starting with the lemonade stand competition her teacher assigned to the class—but making it a success is going to be a lot harder than Resa thinks. The prize: line-skipping tickets to Adventure Central. The competition: Val, Resa's middle school nemesis. And the biggest obstacle to success: Resa's own teammates. Harriet is the class clown, Amelia is the new girl who thinks she knows best, and Didi is Resa's steadfast friend—who doesn't know the first thing about making or selling lemonade. The four of them quickly realize that the recipe for success is tough to perfect—but listening to each other is the first step. And making new friends might be the most important one... The back of each book in this middle-grade series features tips from the Startup Squad and an inspirational profile of a girl entrepreneur! An Imprint Book "An inspiring story about entrepreneurial girls. I loved this story of girls finding their way in the world of entrepreneurship." —Ann M. Martin, author of the Baby-Sitters Club series and Newbery Honor winner A Corner of the Universe “The Startup Squad encourages girls to dream big, work hard, and rely on each other to make good things happen. It teaches them how to succeed—and reminds all of us that girls mean business!”—Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org and OptionB.Org “A great read that is fast-paced, fun, and empowering. The Startup Squad comes complete with a treasure trove of tips for starting a business.” —Katherine Applegate, Newbery Medal-winning author of The One and Only Ivan This title has common core connections.

Disciplined Entrepreneurship

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

From Startup to Exit

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400225353
Total Pages : 320 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis From Startup to Exit by : Shirish Nadkarni

Download or read book From Startup to Exit written by Shirish Nadkarni and published by HarperCollins Leadership. This book was released on 2021-08-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tech entrepreneurs, make your startup dreams come true by utilizing this invaluable, founder-to-founder guide to successfully navigating all phases of the tech startup journey. With the advent of the internet, mobile computing, and now AI/Machine learning and cloud computing, the number of new startups has accelerated over the last decade across tech centers in Silicon Valley, Israel, India, and China. From Startup to Exit shares the knowledge that pioneering, serial entrepreneur Shirish Nadkarni has gained from over two decades of success, detailing the practical aspects of startup formation from founding, funding, management, and finding an exit. With successful tech entrepreneurs interviewed and featured throughout, From Startup to Exit will help you: Understand exactly what tech startups must do to succeed in all phases, from idea stage to IPO. Gain invaluable insights from the journeys of other successful tech founders that can be applied to your own situation. Learn how to raise millions of dollars of funding from angels and VCs to give your company the fuel it needs to take off and succeed.

Start Your Own Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083882
Total Pages : 582 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Business by : The Staff of Entrepreneur Media, Inc.

Download or read book Start Your Own Business written by The Staff of Entrepreneur Media, Inc. and published by Entrepreneur Press. This book was released on 2018-08-14 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media

You, Me and the World 3, Student Book

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Author :
Publisher : Pearson Education ESL
ISBN 13 : 9780134684161
Total Pages : 176 pages
Book Rating : 4.6/5 (841 download)

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Book Synopsis You, Me and the World 3, Student Book by : Pearson

Download or read book You, Me and the World 3, Student Book written by Pearson and published by Pearson Education ESL. This book was released on 2019-01-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your students learn the language they need to communicate in their personal, academic, and work lives in the 21st century, while building their collaborative and critical thinking skills.Personalise the class, focus on different strands and skills, flip the learning or teach traditionally as you see fit. Extend and differentiate instruction to meet your students' needs. Access StartUp anytime, anywhere with vocabulary, grammar, listening and conversation activities on the go with the Pearson Practice English App. Listen to or watch all the audio and video whenever and wherever you want. StartUp is a video-rich course, with all videos integrated into the units to model language, present information and help make your classes more engaging for both your students and you: humourous and interesting character-driven conversation videos throughout each unit media project videos in Levels 1-4 Grammar Coach videos, Pronunciation Coach videos in Levels 1-4

Founders at Work

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Author :
Publisher : Apress
ISBN 13 : 143021077X
Total Pages : 468 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Founders at Work by : Jessica Livingston

Download or read book Founders at Work written by Jessica Livingston and published by Apress. This book was released on 2008-11-01 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback—with a new preface and interview with Jessica Livingston about Y Combinator! Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done. But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do—create value—more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.

You, Me and the World 1, Student Book

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Author :
Publisher : Pearson Education ESL
ISBN 13 : 9780134684130
Total Pages : 144 pages
Book Rating : 4.6/5 (841 download)

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Book Synopsis You, Me and the World 1, Student Book by : Pearson

Download or read book You, Me and the World 1, Student Book written by Pearson and published by Pearson Education ESL. This book was released on 2018-09-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your students learn the language they need to communicate in their personal, academic, and work lives in the 21st century, while building their collaborative and critical thinking skills.Personalise the class, focus on different strands and skills, flip the learning or teach traditionally as you see fit. Extend and differentiate instruction to meet your students' needs. Access StartUp anytime, anywhere with vocabulary, grammar, listening and conversation activities on the go with the Pearson Practice English App. Listen to or watch all the audio and video whenever and wherever you want. StartUp is a video-rich course, with all videos integrated into the units to model language, present information and help make your classes more engaging for both your students and you: humourous and interesting character-driven conversation videos throughout each unit media project videos in Levels 1-4 Grammar Coach videos, Pronunciation Coach videos in Levels 1-4

The $100 Startup

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Author :
Publisher : Currency
ISBN 13 : 0307951529
Total Pages : 306 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The $100 Startup by : Chris Guillebeau

Download or read book The $100 Startup written by Chris Guillebeau and published by Currency. This book was released on 2012-05-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project Still in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment. Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise”—even if you don’t consider it such—and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid. Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: If you’re good at one thing, you’re probably good at something else; never teach a man to fish—sell him the fish instead; and in the battle between planning and action, action wins. In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.

Startup Student Book with App and Myenglishlab, L1

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Author :
Publisher : Pearson Education ESL
ISBN 13 : 9780135178461
Total Pages : 144 pages
Book Rating : 4.1/5 (784 download)

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Book Synopsis Startup Student Book with App and Myenglishlab, L1 by : Pearson

Download or read book Startup Student Book with App and Myenglishlab, L1 written by Pearson and published by Pearson Education ESL. This book was released on 2018-05-31 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: StartUp is a completely new course for adults and young adults who want to make their way in the world and need English to do it. StartUp makes learning easy and relevant, focusing on meaningful language that builds student confidence in using English, both in and out of class. Teachers are supported in numerous ways, minimizing preparation time and providing a flexibility that allows for personalized teaching and focus on the skills that are important for their classes. * English for 21st century learners: StartUp helps students learn English as it is spoken and used in the 21st century, such as in text messages, emails, and podcasts; in informal social texts and conversations; and in formal texts and discussions for academic and business contexts. Students acquire collaborative and critical thinking skills they need to succeed in study and at work. * Personalized, flexible teaching: StartUp gives you the flexibility to teach the way you want. The structure, the wealth of support materials and the practice app offer more options to flip the class, to focus on different strands and skills, and to extend and differentiate instruction to meet students' individual needs. * Motivating and relevant learning: The rich integrated digital content draws students in with engaging video stories, coaching videos, video talks on compelling topics - such as innovation, relationships, and art - and much more to build the language and skills they need. * ActiveTeach allows teachers to present in class with ease and to access all the audio and video where they need it. * The new Pearson Practice English App with QR codes takes students from page to practice, and audio and video for out-of-class practice. * Rich digital media: video conversations, video talks, media projects, and presentation skills integrated throughout for listening and speaking practice. * Specific support from Grammar Coach and Pronunciation Coach videos. * MyEnglishLab provides more intensive online practice. * Comprehensive assessment program in ExamView and MyEnglishLab.

You, Me and the World 7, Student Book

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Author :
Publisher : Pearson Education ESL
ISBN 13 : 9780134684215
Total Pages : 176 pages
Book Rating : 4.6/5 (842 download)

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Book Synopsis You, Me and the World 7, Student Book by : Pearson Education, Inc.

Download or read book You, Me and the World 7, Student Book written by Pearson Education, Inc. and published by Pearson Education ESL. This book was released on 2019-10-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your students learn the language they need to communicate in their personal, academic, and work lives in the 21st century, while building their collaborative and critical thinking skills.Personalise the class, focus on different strands and skills, flip the learning or teach traditionally as you see fit. Extend and differentiate instruction to meet your students' needs. Access StartUp anytime, anywhere with vocabulary, grammar, listening and conversation activities on the go with the Pearson Practice English App. Listen to or watch all the audio and video whenever and wherever you want. StartUp is a video-rich course, with all videos integrated into the units to model language, present information and help make your classes more engaging for both your students and you: humourous and interesting character-driven conversation videos throughout each unit presentation skills videos in Levels 5-8 TED-Talk style videos in Levels 5-8

Zero to One

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Author :
Publisher : Crown Currency
ISBN 13 : 080413930X
Total Pages : 225 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Zero to One by : Peter Thiel

Download or read book Zero to One written by Peter Thiel and published by Crown Currency. This book was released on 2014-09-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

The Startup Owner's Manual

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119690722
Total Pages : 568 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Startup Owner's Manual by : Steve Blank

Download or read book The Startup Owner's Manual written by Steve Blank and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.