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Stand Out Boost Your Personal Brand
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Book Synopsis Stand Out: Boost Your Personal Brand by : Ora Shtull
Download or read book Stand Out: Boost Your Personal Brand written by Ora Shtull and published by Association for Talent Development. This book was released on 2014-09-21 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: You bring a unique set of skills and qualities to those around you. These attributes make up your personal brand, which is critical to your competitive advantage in the work world. In this issue of TD at Work, Ora Shtull: · defines personal branding · provides a framework for developing your brand · gives templates and tools you can use to grow your brand.
Book Synopsis Career Distinction by : William Arruda
Download or read book Career Distinction written by William Arruda and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Book Synopsis The Visible Expert by : Lee W. Frederiksen
Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Book Synopsis Getting Ahead by : Joel A. Garfinkle
Download or read book Getting Ahead written by Joel A. Garfinkle and published by John Wiley & Sons. This book was released on 2011-09-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading executive coach pinpoints three vital traits necessary to advance your career In Getting Ahead, one of the top 50 executive coaches in the United States, Joel Garfinkle reveals his signature model for mastering three skills to take your career to the next level: Perception, Visibility, and Influence. The PVI-model of professional advancement will teach you to: (1) Actively promote yourself as an asset and valuable person inside the organization, (2) Increase your visibility to gain others’ recognition and appreciation for your efforts and (3) Become a person of influence who makes key decisions inside the organization. Getting Ahead will put you ahead of the competition to become a known, valued, and desired commodity at your company. For more than two decades, Joel Garfinkle has worked closely with thousands of executives, senior managers, directors, and employees at the world's leading companies, and has authored 300 articles on leadership Offers detailed guidance on how to increase exposure, boost visibility, enhance perceived value for your organization, and ultimately achieve career advancement Explains how to get your name circulating among higher levels of management so others know you, see your results, and acknowledge the impact you bring to the company
Download or read book Being You written by Maggie Eyre and published by Exisle Publishing. This book was released on 2019-05-24 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do people like Oprah Winfrey and the Dalai Lama create massive audiences and globally recognizable brands? The key is authenticity – presenting a genuine version of yourself in person, on the stage, and across your entire online presence. But while that’s easy to say, it’s much harder to actually do. Written by Maggie Eyre, an internationally recognized expert in personal presence and leadership motivation, Being You will teach you everything you need to know about personal branding. Whether you are the leader of an organization or team, engaged in creative work, searching for a new career, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book provides you with a complete toolkit to developing a confident personal brand – both face-to-face and online. Illustrated with stories and case studies from some of the world’s biggest personal brands, Being You is practical, authoritative and inspirational. It’s your definitive guide to personal branding in the 21st century.
Download or read book Stand Out written by Denise Anderson and published by Peachpit Press. This book was released on 2015-12-28 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for establishing your unique brand, crafting a killer portfolio, tailoring and delivering your message, getting your perfect design job, and excelling once you're hired. In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering you powerful insights and easy-to-use tools for successfully launching your career. Whether you're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help you identify what makes you unique, and use it powerfully differentiate yourself from everyone else. Stand Out's step-by-step approach, hands-on work exercises, and short, easy-to-absorb chapters guide you through: Clarifying your brand purpose and unique attributes Designing your brand identity, encompassing all brand touchpoints Creating an online presence that showcases you at your best Self-promoting your brand, from social media to print "leave-behinds" Optimizing your portfolio for the industry and company where you want to work Discovering what's hot in portfolio design and strategy - and what's not Understanding what employers want from you Producing your digital and/or print portfolio Choosing your mentor(s) and creating your personal advisory board Developing a personal job plan you can start executing right now Protecting your work against theft Identifying your dream job Writing and designing outstanding resumes and job-specific cover letters Interviewing and presenting your work effectively Accepting a position and negotiating salary Succeeding in your first job, and preparing for the next Stand Out brings together all the easy-to-use forms, checklists, and tools you'll need... multiple examples of great student and young professional portfolio work to show you how it's done... dozens of great tips and tricks... "in the trenches" insights from recent graduates... all you need to get where you want to go!
Book Synopsis Personal Branding For Dummies by : Susan Chritton
Download or read book Personal Branding For Dummies written by Susan Chritton and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Book Synopsis Build Your Personal Brand by : Rachel Gogos
Download or read book Build Your Personal Brand written by Rachel Gogos and published by Independently Published. This book was released on 2018-12-12 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.
Book Synopsis Personal Branding in the Digital Age by : Francine Beleyi
Download or read book Personal Branding in the Digital Age written by Francine Beleyi and published by . This book was released on 2017-11-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it? -How to identify and package the unique value you can offer to others, and deliver it consistently? -How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid. Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.
Book Synopsis The Brand Mapping Strategy by : Karen Tiber Leland
Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
Book Synopsis Play Big, Brand Bold by : Suzanne Chadwick
Download or read book Play Big, Brand Bold written by Suzanne Chadwick and published by . This book was released on 2019-11-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up and start doing bigger things then you've come to the right place.
Download or read book The Climb written by Dwayne K Sutton and published by . This book was released on 2019-08-16 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: STAND OUT FROM THE CROWD, GROW YOUR INFLUENCE AND SKYROCKET YOUR INCOME It is estimated that the average consumer is exposed to over 6,000 marketing messages every single day. Logos on products, bumper stickers, television ads, radio spots, online popups, and billboards, just to name a small few, all scream for our attention. Well, it's going to get worse. Just think, there are products and services that exist today that didn't just ten years ago. Instagram, AirBnB, SnapChat, Twitter, Tesla, iOS, Yelp, and Beats are just a few of the millions of apps, products and services that have joined our already crowded mind. So, with so much noise in the market, how do you break through? Can you break through? According to international bestselling author and educator D.K. Sutton, you most certainly can. In The Climb, Sutton walks you step-by-step through the process of building a powerful personal brand. When you brand, Sutton contends, you will climb to the top of your market, stand out, and automatically attract the right audience. In a relatively short period of time, you will skyrocket your influence and income. In The Climb, you will learn... -How to position yourself to command fees, prices, and salaries that are 10, 100, or even 1,000 times greater than your peers.-How to gain referrals and reduce your marketing costs by at least 40%. -How to become a quoted source in the media and appear regularly on television as an expert. -How to attract national sponsors and win coveted endorsement deals. -How to gain the trust of your audience and always stay top of mind. -And, much more. Read The Climb: 6 Steps to a Powerful Personal Brand now and we will see you at the top.
Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Book Synopsis !WONTUOTEG Second Edition by : Gail Johnson
Download or read book !WONTUOTEG Second Edition written by Gail Johnson and published by Lulu.com. This book was released on 2010-03-16 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHO's AFFECTING YOUR CAREER?Successful careers do not just happen; successful people are not just 'lucky'. Success is something that is planned. Whether you are fresh out of college or mid-way through your career, you will need to make deliberate career adjustments and handle unexpected career course corrections. It's called change.Change is inevitable; change is the only constant certainty! Managing career change requires constant attention to your surroundings ' your co-workers, your boss, your organization, your industry, yourself' and looking for Clues that foretell of coming change. Successfully managing change is the only way to ensure that you are living the life you claim you want. It starts with an honest assessment of yourself, your boss, your organization, and your industry. This assessment is the only way to really know if where you are is the right place for you right now.
Download or read book Resonate written by Nancy Duarte and published by John Wiley & Sons. This book was released on 2013-07-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.
Book Synopsis STAND OUT BY PERSONAL BRANDING by : Imac Mduduzi Dube
Download or read book STAND OUT BY PERSONAL BRANDING written by Imac Mduduzi Dube and published by Imac Mduduzi Dube. This book was released on 2011-04-18 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stand out by Personal Branding is a handy book that will help you realize your personal brand and the way you are representing it to those surrounding you at the moment. In this book the author highlights that we are all brands, it is real up to the individual to create a good brand. It encourages the reader to be aware of the message they send to the world by the way they talk, dress or even talk. When you are not aware of the brand you are you could destroy the chances of achieving your dreams. In the book you will find examples of the strongest brands and how they got to where they are, advice on how to renew your damaged brand and pursue your purpose in life. Most people have stopped doing the things they enjoy in life because they are stuck in the maintenance roller coaster where all they do is work to maintain the bills because they have stopped dreaming and taking care of real issues in life. This book will give you step by step solutions on how to: Market your brand Identify you target market Take care of your financial issues that could damage your brand Improve and manage your image Choose and evaluate your associates Embrace change Manage your emotions to protect your brand Keep and build good relationships
Download or read book The 4 C's Formula written by Dan Sullivan and published by . This book was released on 2021-04-20 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why some people are super-achievers and seem to go from success to success while others never seem to get out of the starting blocks? In my 40 years of coaching high-achieving entrepreneurs, I've noticed that they all go through a process to help them break through to the next level of success. I call this process The 4 C's Formula. The 4 C's Formula is a universal process that can be used by anyone who wants to achieve greater success in any part of their life.
