Sport Branding Insights

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Sport Branding Insights

Author : Constantino Stavros
Publisher : Routledge
ISBN 13 : 1000733904
Total Pages : 118 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Sport Branding Insights by : Constantino Stavros

Download or read book Sport Branding Insights written by Constantino Stavros and published by Routledge. This book was released on 2019-10-28 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.

Sport Branding Insights

Author : Constantino Stavros
Publisher : Routledge
ISBN 13 : 9781032176727
Total Pages : 104 pages
Book Rating : 4.1/5 (767 download)

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Book Synopsis Sport Branding Insights by : Constantino Stavros

Download or read book Sport Branding Insights written by Constantino Stavros and published by Routledge. This book was released on 2021-09-30 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand.

Marketing Analysis in Sport Business

Author : Kevin K Byon
Publisher : Taylor & Francis
ISBN 13 : 1000618935
Total Pages : 384 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Marketing Analysis in Sport Business by : Kevin K Byon

Download or read book Marketing Analysis in Sport Business written by Kevin K Byon and published by Taylor & Francis. This book was released on 2022-07-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.

Sport Marketing in a Global Environment

Author : Ruth M. Crabtree
Publisher : Routledge
ISBN 13 : 1000575519
Total Pages : 272 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Sport Marketing in a Global Environment by : Ruth M. Crabtree

Download or read book Sport Marketing in a Global Environment written by Ruth M. Crabtree and published by Routledge. This book was released on 2022-04-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.

Sports Marketing

Author : Sean Ennis
Publisher : Springer Nature
ISBN 13 : 3030537404
Total Pages : 306 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Sports Marketing by : Sean Ennis

Download or read book Sports Marketing written by Sean Ennis and published by Springer Nature. This book was released on 2020-11-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.

The Sport Business Handbook

Author : Rick Horrow
Publisher : Human Kinetics
ISBN 13 : 1718214014
Total Pages : 481 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis The Sport Business Handbook by : Rick Horrow

Download or read book The Sport Business Handbook written by Rick Horrow and published by Human Kinetics. This book was released on 2022-10-11 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those fascinated by business dealings in the trillion-dollar global sport industry, this is the anthology you’ve been waiting for. The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport industry. Plentiful examples and stories, including insiders’ views of major sport deals, offer an exclusive behind-the-scenes look at the intricacies of sport business. Plus, this revised edition includes brand-new contributions addressing the adaptability and recovery of sport following the pandemic as well as a “Breakthrough Moments” list of the 50 most significant sport-related moments to offer societal context and historical depth. Editor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entertained by the personal insights of prominent sport business leaders, including league commissioners such as Gary Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry Colangelo and Tom Ricketts; executives such as Larry Lucchino and Pat Williams; administrators such as Joe Castiglione and Deborah Yow; professional athletes such as Scott Hamilton and Cal Ripken Jr.; and media personalities such as Jay Bilas and Ann Meyers Drysdale. This all-star team also includes legendary Duke University men’s basketball coach Mike Krzyzewski as the foreword author. The Sport Business Handbook gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant: Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry. Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area. Embrace technology and use the power of modern media to guide your organization toward its goals. Master leadership skills by establishing a framework for thinking and behaving as a leader at all times. Each chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport. These 80-plus sidebars include “Game Changer” sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and “360” sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices. Nowhere else will you find such a comprehensive guide with practical advice and personal stories from the biggest names in the industry. The Sport Business Handbook is an engaging, informative book that will help you discover your strengths and develop your skills so you can become one of the leaders to shape the sport business industry for the next 50 years.

Introduction to Sport Marketing

Author : Aaron C.T. Smith
Publisher : Taylor & Francis
ISBN 13 : 1040000479
Total Pages : 418 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Introduction to Sport Marketing by : Aaron C.T. Smith

Download or read book Introduction to Sport Marketing written by Aaron C.T. Smith and published by Taylor & Francis. This book was released on 2024-03-29 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources. This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.

Insights on Reporting Sports in the Digital Age

Author : Roger Domeneghetti
Publisher : Routledge
ISBN 13 : 1000411699
Total Pages : 181 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Insights on Reporting Sports in the Digital Age by : Roger Domeneghetti

Download or read book Insights on Reporting Sports in the Digital Age written by Roger Domeneghetti and published by Routledge. This book was released on 2021-07-19 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book in the Journalism Insights series examines the major practical and ethical challenges confronting contemporary sports journalists which have emerged from, or been exacerbated by, the use of digital and social media. Combining both quantitative and qualitative research and contributions from industry experts in sports reporting across Europe, America and Australia, the collection offers a valuable look at the digital sports reporting industry today. Issues discussed in the text include the ethical questions created by social media abuse received by sports journalists, the impact of social media on narratives about gender and race, and the ‘silencing’ of journalists over the issue of trans athletes, as well as the impact on ‘traditional’ aspects of sports journalism, such as the match report. The book features first-hand accounts from leading sports reporters and scholars about how these changes have affected the industry and sets out what ‘best practice’ looks like in this field today. This book will be a useful resource for scholars and students working in the fields of journalism, media, sports and communication, as well as for current sports journalism practitioners interested in the future of a changing industry.

Internationalization of Sport Events Through Branding Opportunities

Author : Singh Rai, Jaskirat
Publisher : IGI Global
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Internationalization of Sport Events Through Branding Opportunities by : Singh Rai, Jaskirat

Download or read book Internationalization of Sport Events Through Branding Opportunities written by Singh Rai, Jaskirat and published by IGI Global. This book was released on 2024-10-23 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity of star players. Branding such as this has emerged as an indispensable element in strategies that ensure the sport event is easily recognizable, and inscriptive in the minds of sports consumers. Internationalization of Sport Events Through Branding Opportunities explains this shift, as well as share best practices for effective implementation of these strategies. By bringing together international teams and renowned players, organizers can ensure a high level of competition and excitement for sports enthusiasts. Coving topics such as celebrity sports players, product endorsement, and social media, this book is an excellent resource for researchers, scholars, graduate and postgraduate students, sports industry professionals, business and marketing professionals, policy makers, government officials, media and communication experts, and more.

Esports Insights

Author : Emily Hayday
Publisher : Routledge
ISBN 13 : 1000589218
Total Pages : 96 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Esports Insights by : Emily Hayday

Download or read book Esports Insights written by Emily Hayday and published by Routledge. This book was released on 2022-02-27 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esports Insights outlines the fundamental characteristics, features, and structures of the rapidly growing esports industry and acts as the perfect primer for readers without any prior knowledge of esports. Featuring international case studies in every chapter, this book showcases the contemporary nature of esports through illustrative, industry examples. By offering a concise and easy to understand introduction, it discusses the key components, stakeholders, and features of this commercially driven sector, which by its very nature is dynamic and highly complex. Exploring current regulatory and governance structures within esports, it unpacks the industry’s essential features by outlining the various genres, formats and stakeholders who are instrumental to the functioning of the esports industry. Adopting a critical but balanced analysis, the book discusses the social benefits of esports, outlining its potential as a tool for social inclusion and sport development, whilst acknowledging the potential impacts and risks of esports participation and spectatorship, related to health and wellbeing. Finally, Esports Insights also considers future developments and changes within esports, as the sector evolves and continues to professionalise. This book will be of interest to any student, researcher, or practitioner with an interest in sport business, sport and society, event studies, esports or video gaming, or the wider media industry.

Stadia Naming Rights in Sport

Author : Leah Gillooly
Publisher : Taylor & Francis
ISBN 13 : 100063504X
Total Pages : 77 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Stadia Naming Rights in Sport by : Leah Gillooly

Download or read book Stadia Naming Rights in Sport written by Leah Gillooly and published by Taylor & Francis. This book was released on 2022-05-24 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal, and how organisations can maximise their return on naming rights sponsorship. Concise, informative, and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management.

Developing Successful Sport Marketing Plans

Author : DR. DAVID K. NAGEL STOTLAR (MARK S.)
Publisher :
ISBN 13 : 9781940067346
Total Pages : 208 pages
Book Rating : 4.0/5 (673 download)

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Book Synopsis Developing Successful Sport Marketing Plans by : DR. DAVID K. NAGEL STOTLAR (MARK S.)

Download or read book Developing Successful Sport Marketing Plans written by DR. DAVID K. NAGEL STOTLAR (MARK S.) and published by . This book was released on 2019-10-23 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.

International Sport Business

Author : Hans Westerbeek
Publisher : Taylor & Francis
ISBN 13 : 1000591107
Total Pages : 264 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis International Sport Business by : Hans Westerbeek

Download or read book International Sport Business written by Hans Westerbeek and published by Taylor & Francis. This book was released on 2022-06-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond. Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport industry. It examines themes such as governance, the social role of sport, value chains and innovation, the increasing importance of data, digital technology and leadership. Every chapter includes cutting-edge case studies, commentaries, examples of best practice and interviews with leading sport business professionals, encouraging the reader to reflect on the factors that determine success in international sport business. The book also looks ahead, imagining potential scenarios for the future of sport. Thought-provoking, underpinned by research evidence and intended to generate debate and discussion, this is the perfect foundation text for any international sport business course, and an essential guide to the future for sport business practitioners and policy-makers. An accompanying eResource provides reflective questions for each chapter.

Sport Sponsorship Insights

Author : Norm O’Reilly
Publisher : Routledge
ISBN 13 : 1000477711
Total Pages : 100 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Sport Sponsorship Insights by : Norm O’Reilly

Download or read book Sport Sponsorship Insights written by Norm O’Reilly and published by Routledge. This book was released on 2021-09-14 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business.

Sport, Recovery, and Performance

Author : Michael Kellmann
Publisher : Routledge
ISBN 13 : 1351975188
Total Pages : 264 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Sport, Recovery, and Performance by : Michael Kellmann

Download or read book Sport, Recovery, and Performance written by Michael Kellmann and published by Routledge. This book was released on 2017-11-06 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport, Recovery and Performance is a unique multi-disciplinary collection which examines both the psychological and physiological dimensions to recovery from sport. Including contributions from medicine, neuroscience, psychology and sport science, the book expertly explores the implications for applied and strategic interventions to both retain and stabilize performance, and promote health and well-being. Including chapters written by its leading experts, the book represents an important milestone in this evolving field of study. It covers issues around measuring recovery, the impact of overtraining on sleep and mental health, and addresses topics such as the impact of travel on performance. The book informs not only how managing recovery can improve performance, but also offers insights in how recovery can sustain athletes’ physical and mental health. Citing research from a range of individual and team sports, as well as extreme situations and the workplace, this is an important book that will be widely read across the sport sciences.

Sports Sponsorship and Branding

Author : Ho Keat Leng
Publisher : Taylor & Francis
ISBN 13 : 1003831540
Total Pages : 328 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Sports Sponsorship and Branding by : Ho Keat Leng

Download or read book Sports Sponsorship and Branding written by Ho Keat Leng and published by Taylor & Francis. This book was released on 2023-12-22 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and image likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events, including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports. The book is an essential resource for advanced students, researchers, practitioners, and policymakers working in sport business and management, sport marketing, digital marketing, marketing communications, or brand management.

Sport Entrepreneurship and Public Policy

Author : Vanessa Ratten
Publisher : Springer Nature
ISBN 13 : 3030294587
Total Pages : 207 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Sport Entrepreneurship and Public Policy by : Vanessa Ratten

Download or read book Sport Entrepreneurship and Public Policy written by Vanessa Ratten and published by Springer Nature. This book was released on 2019-10-25 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book revisits the traditional general approach to sport policy by adopting an entrepreneurial perspective. The respective chapters, all written by recognized experts, link a fragmented collection of treatises on entrepreneurship, public policy and sport entrepreneurship to develop a coherent, unified perspective on policy-making. The book’s central argument is that, while in the past, sport policy focused more on governance and political elements, these aspects can also be embedded into a ‘policy entrepreneurship’ perspective. To date, most sport policy research has also tended to pursue an organizational behavior or political science approach. Breaking with that trend, the book incorporates the nascent sport entrepreneurship literature into this approach. The new strategies proposed here offer valuable resources for public policy planners and sports managers alike, two groups who need to work together to build better policy initiatives.