Spiritugraphics

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1637630913
Total Pages : 129 pages
Book Rating : 4.6/5 (376 download)

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Book Synopsis Spiritugraphics by : Brad Benbow

Download or read book Spiritugraphics written by Brad Benbow and published by Simon and Schuster. This book was released on 2022-08-16 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Spiritugraphics, authors Brad Benbow and Phil Daniels explore, through research and case studies on some of the top brands and companies, the question of whether or not faith influences consumption and to what extent it influences our day-to-day purchasing decisions with the goal of helping companies reach this deeply connected segment of the marketplace. Does a person’s faith affect what they buy and don’t buy? What about where they make their purchases? Are consumers shopping differently today versus three to five years ago? These and other key questions were posed to women of all age groups in a national behavioral study executed by America’s Research Group between December 2020 and January 2021. In Brad Benbow and Phil Daniels’ groundbreaking book, Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand, you will discover keen insights into topics important to marketers like: How much does “Made in America” affect shoppers of faith? In spite of current culture change, political correctness and consequences of expressing diverse thought, 42.4% of female Christians in the US say that “American-made” is very important. Does “holiday” vs. “Christmas” really matter to people of faith? According to the research, 60% stated that any retailer promoting “Christmas” rather than “Holiday” (or other references) had a significant advantage with them compared to their competitors. Marketers and brand managers have long operated under the framework of demographics, psychographics, and sociographics. Authors Benbow and Daniels present a new set of data points to be considered: Spiritugraphics. Ultimately the book provides ten key “Spiritugraphics” that you and your company/brand should pay close attention to if you want to reach this highly engaged and deeply connected segment of the marketplace.

Do More Good

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Publisher : Simon and Schuster
ISBN 13 : 1637630409
Total Pages : 174 pages
Book Rating : 4.6/5 (376 download)

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Book Synopsis Do More Good by : Bill McKendry

Download or read book Do More Good written by Bill McKendry and published by Simon and Schuster. This book was released on 2022-01-25 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Do More Good, Bill McKendry provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication, and he provides a blueprint for expanding your brand’s impact. Giving nonprofit leaders the tools and decision-making power to move their organization from good to growth so they can DO MORE GOOD. If you’re passionate about doing good work for a cause—what birthed that desire in you? Somewhere, somehow, you were stirred by your experiences to do good things in this world. You also decided that you didn’t just want to make a living and survive—you wanted to make a difference. That’s why communicating effectively and maximizing your organization’s potential are so critical. Raising funds and public awareness are challenging enough for any nonprofit leader, but communicating well is really the fuel that will advance and grow your mission. Author and entrepreneur Bill McKendry is one of the leading authorities on nonprofit branding and marketing. In Do More Good, he provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication. He shares dozens of examples and stories from his captivating career (including spending a day as a homeless man and shooting a commercial with Mother Teresa). Do More Good contains the blueprint you need to magnify your brand’s impact. With Bill's helpful advice and unique perspectives, you and your team will be inspired and equipped to do even more good.

The Insider's Guide to Culture Change

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400214661
Total Pages : 209 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Insider's Guide to Culture Change by : Siobhan McHale

Download or read book The Insider's Guide to Culture Change written by Siobhan McHale and published by HarperCollins Leadership. This book was released on 2020-02-11 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture transformation expert Siobhan McHale defines culture simply: “It’s how things work around here.” The secret to the success or failure of any business boils down to its culture. From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change. Many leaders and managers struggle to get a handle on exactly what culture is and how pervasive its impact is throughout an organization. Some try to change the culture by publishing a statement of core values but soon find that no meaningful change happens. Others try to unify the culture around a set of shared goals that satisfy shareholders but find their efforts backfire as stressed employees throw their hands up because “leadership just doesn’t get it.” Others implement expensive new IT systems to try to bring about change, only to find that employees find “workarounds” and soon go back to their old ways. The Insider’s Guide to Culture Change walks readers through McHale’s four-step process to culture transformation, including how to: Understand what “corporate culture” really is and how it impacts every aspect of the way your organization operates Analyze where your culture is broken or not adding maximum value Unlock the power of reframing roles within your company to empower and engage your employees Utilize proven methods and tools to break through deeply embedded patterns and change your company mind-set Keep the momentum going by consolidating gains and maintaining your foot on the change accelerator With The Insider’s Guide to Culture Change, watch your employees go from followers to change leaders who drive an agile culture that constantly outperforms.

Cultural Intelligence

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626568669
Total Pages : 217 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Cultural Intelligence by : David C. Thomas

Download or read book Cultural Intelligence written by David C. Thomas and published by Berrett-Koehler Publishers. This book was released on 2017-03-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a universal set of techniques and people skills that will allow you to adapt quickly to, and thrive in, any cultural environment, this book will show you how to discard your own culturally based assumptions and pay careful attention to cues in cross-cultural situations. --

Leading with Cultural Intelligence

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Author :
Publisher : AMACOM/American Management Association
ISBN 13 : 0814414877
Total Pages : 242 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Leading with Cultural Intelligence by : David A. Livermore

Download or read book Leading with Cultural Intelligence written by David A. Livermore and published by AMACOM/American Management Association. This book was released on 2010 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is CQ? And why do leaders need it in our increasingly connected world?

Love 'Em or Lose 'Em, Sixth Edition

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523089377
Total Pages : 250 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Love 'Em or Lose 'Em, Sixth Edition by : Beverly Kaye

Download or read book Love 'Em or Lose 'Em, Sixth Edition written by Beverly Kaye and published by Berrett-Koehler Publishers. This book was released on 2021-03-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sixth edition of the number one bestselling employee retention book in the world (over 800,000 copies sold) puts a new emphasis on diversity and inclusion but keeps the same appealing format: twenty-six simple strategies from A to Z. Despite booms and busts, technology advances, talent wars, layoffs, and even a global pandemic, people want what they've always wanted. Employees want—and now expect—meaningful work, supportive bosses, regular recognition, and a chance to learn and grow. And managers want their amazing people to stay—for at least a little while longer. For two decades, this Wall Street Journal bestseller—over 800,000 sold—has offered twenty-six simple strategies, from A to Z, that managers can use to address their employees' real concerns and keep them engaged. The authors have gone over every word of the previous edition, revising, updating, and streamlining. This edition includes a timely focus on diversity and inclusion in every chapter. For example, chapter 6 focuses on family. Different cultures view family responsibilities differently, so the authors address how to take that into consideration when a treasured employee asks for extended leave to care for a grandparent. And a new section called “Conversations That Count” offers discussion questions for sparking deeper conversation around the topics in the book. This new edition will ensure that Love 'Em or Lose 'Em will continue to help managers all over the world create a supportive workplace cultureso they can fight burnout and keep the people they can least afford to lose.

The Corporate Culture Survival Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470293713
Total Pages : 256 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis The Corporate Culture Survival Guide by : Edgar H. Schein

Download or read book The Corporate Culture Survival Guide written by Edgar H. Schein and published by John Wiley & Sons. This book was released on 2009-08-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of the corporate culture field and pioneer in organizational psychology on today's changing corporate culture This is the definitive guide to corporate culture for practitioners. Recognized expert Edgar H. Schein explains what culture is and why it's important, how to evaluate your organization's culture, and how to improve it, using straightforward, practical tools based on decades of research and real-world case studies. This new edition reflects the massive changes in the business world over the past ten years, exploring the influence of globalization, new technology, and mergers on culture and organization change. New case examples help illustrate the principals at work and bring focus to emerging issues in international, nonprofit, and government organizations as well as business. Organized around the questions that change agents most often ask, this new edition of the classic book will help anyone from line managers to CEOs assess their culture and make it more effective. Offers a new edition of a classic work with a focus on practitioners Includes new case examples and information on globalization, the effects of technology, and managerial competencies Covers the basics on changing culture and includes a wealth of practical advice

Why Motivating People Doesn't Work . . . and What Does

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626561842
Total Pages : 231 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Why Motivating People Doesn't Work . . . and What Does by : Susan Fowler

Download or read book Why Motivating People Doesn't Work . . . and What Does written by Susan Fowler and published by Berrett-Koehler Publishers. This book was released on 2017-02-27 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top leadership consultant says: Stop trying to motivate people! Find a powerful alternative to the carrot and stick in this science-driven guide. It's frustrating for everyone involved and it just doesn’t work. You can’t motivate people—they are already motivated, but generally in superficial and short-term ways. In this book, Susan Fowler builds upon the latest scientific research on the nature of human motivation to lay out a tested model and course of action that will help leaders guide their people toward the kind of motivation that not only increases productivity and engagement but that gives them a profound sense of purpose and fulfillment. Fowler argues that leaders still depend on traditional carrot-and-stick techniques because they haven’t understood their alternatives and don’t know what skills are necessary to apply the new science of motivation. Her Optimal Motivation process shows leaders how to move people away from dependence on external rewards and help them discover how their jobs can meet the deeper psychological needs—for autonomy, relatedness, and competence—that science tells us result in meaningful and sustainable motivation. Optimal Motivation has been proven in organizations all over the world—Fowler’s clients include Microsoft, CVS, NASA, the Catholic Leadership Institute, H&R Block, Mattel, and dozens more. Throughout this book, she illustrates how each step of the process works using real-life examples—and offers a groundbreaking answer for leaders who want to get motivation right!

Listen Well, Lead Better

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Author :
Publisher : Baker Books
ISBN 13 : 1493423002
Total Pages : 105 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis Listen Well, Lead Better by : Steve Harling

Download or read book Listen Well, Lead Better written by Steve Harling and published by Baker Books. This book was released on 2020-01-07 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do so many leaders prioritize their speaking skills when communication studies show we spend more time listening than reading, writing, or speaking? The reality is, most people are below-average listeners, and it's keeping them and their team members from reaching their potential. In Listen Well, Lead Better, Steve and Becky Harling share 10 practices that will help you be a more effective listener and leader. Learn how to ask better questions, make people feel heard and valued, and create an open and positive culture. Strong listeners also enjoy greater credibility, navigate conflicts better, and foster more engaged teams. Above all, the lessons here will help you hear from God more clearly and gain his wisdom on all matters in life. Becoming a better listener will transform how you lead and relate to everyone.

Lean Six Sigma

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071501908
Total Pages : 338 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis Lean Six Sigma by : Michael L. George

Download or read book Lean Six Sigma written by Michael L. George and published by McGraw Hill Professional. This book was released on 2002-05-16 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Breakthrough Program for Increasing Quality, Shortening Cycle Times, and Creating Shareholder Value In Every Area of Your Organization Time and quality are the two most important metrics in improving any company's production and profit performance. Lean Six Sigma explains how to impact your company's performance in each, by combining the strength of today's two most important initiativesLean Production and Six Sigmainto one integrated program. The first book to provide a step-by-step roadmap for profiting from the best elements of Lean and Six Sigma, this breakthrough volume will show you how to: Achieve major cost and lead time reductions this year Compress order-to-delivery cycle times Battle process variation and waste throughout your organization Separately, Lean Production and Six Sigma have changed the face of the manufacturing business. Together, they become an unprecedented tool for improving product and process quality, production efficiency, and across-the-board profitability. Lean Six Sigma introduces you to today's most dynamic program for streamlining the performance of both your production department and your back office, and providing you with the cost reduction and quality improvements you need to stay one step ahead of your competitors. "Lean Six Sigma shows how Lean and Six Sigma methods complement and reinforce each other. If also provides a detailed roadmap of implementation so you can start seeing significant returns in less than a year."--From the Preface Businesses fundamentally exist to provide returns to their stakeholders. Lean Six Sigma outlines a program for combining the synergies of these two initiatives to provide your organization with greater speed, less process variation, and more bottom-line impact than ever before. A hands-on guidebook for integrating the production efficiencies of the Lean Enterprise with the cost and quality tools of Six Sigma, this breakthrough book features detailed insights on: The Lean Six Sigma Value PropositionHow combining Lean and Six Sigma provides unmatched potential for improving shareholder value The Lean Six Sigma Implementation ProcessHow to prepare your organization for a seamless incorporation of Lean Six Sigma tools and techniques Leveraging Lean Six SigmaStrategies for extending Lean Six Sigma's reach within and beyond your corporate walls "Variation is evil."--Jack Welch Six Sigma was the zero-variation quality lynchpin around which Jack Welch transformed GE into one of the world's most efficientand valuablecorporations. Lean Production helped Toyota cut waste, slash costs, and substantially improve resource utilization and cycle times. Yet, as both would admit, there was still room for improvement. Lean Six Sigma takes you to the next level of improvement, one that for the first time unites product and process excellence with the goal of enhancing shareholder value creation. Providing insights into the application of Lean Six Sigma to both the manufacturing processes and the less-data-rich service and transactional processes, it promises to revolutionize the performance efficiencies in virtually every area of your organizationas it positively and dramatically impacts your shareholder value.

Workforce 2000

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Author :
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Workforce 2000 by : William B. Johnston

Download or read book Workforce 2000 written by William B. Johnston and published by . This book was released on 1987 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Make Your Advertising Make Money

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Author :
Publisher : WWW.Snowballpublishing.com
ISBN 13 : 9781607964612
Total Pages : 386 pages
Book Rating : 4.9/5 (646 download)

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Book Synopsis How to Make Your Advertising Make Money by : John Caples

Download or read book How to Make Your Advertising Make Money written by John Caples and published by WWW.Snowballpublishing.com. This book was released on 2012-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more. Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get: 1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years Meet the Author John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.

God's Image and Global Cultures

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Publisher : Wipf and Stock Publishers
ISBN 13 : 1498239099
Total Pages : 251 pages
Book Rating : 4.4/5 (982 download)

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Book Synopsis God's Image and Global Cultures by : Kenneth Nehrbass

Download or read book God's Image and Global Cultures written by Kenneth Nehrbass and published by Wipf and Stock Publishers. This book was released on 2016-08-26 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has raised numerous questions about theology and culture for Christians. How should we respond to outsourcing and immigration? How does anti-Western sentiment affect the proclamation of the gospel? What is the role of the church in society? This book argues that Christians will be most fulfilled and most effective if they embrace their cultural activity rather than feel ambivalent about it. The central question of this book is, how does bearing God's image relate to cultural activity? Nehrbass explains that "spheres of culture," such as political, technological, and social structures, are systems that God has instilled in humans as his image bearers, so that they can glorify and enjoy him forever. Therefore, a theology of culture involves recognizing that the kingdom of God encompasses heaven and Earth, rather than pitting heaven against Earth. The text surveys anthropological explanations for humanity's dependence on culture, and shows that each explanation provides only partial explanatory scope. The most satisfying explanation is that a major functional aspect of bearing God's image is engaging in culture, since the Trinity has been eternally engaged in cultural functions like ruling, communicating, and creating. Each chapter contains a summary and questions about what it means to be a world-changer in the twenty-first century.

Immeasurable

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Publisher : Moody Publishers
ISBN 13 : 0802496210
Total Pages : 204 pages
Book Rating : 4.8/5 (24 download)

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Book Synopsis Immeasurable by : Skye Jethani

Download or read book Immeasurable written by Skye Jethani and published by Moody Publishers. This book was released on 2017-10-03 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHRISTIANITY TODAY'S PASTORAL/CHURCH LEADERSHIP BOOK OF THE YEAR 2017 “In my first seminary class, we were asked to introduce ourselves and say why we enrolled. I’ll never forget what one student said… ‘My denomination wants me to have an M.Div., but once they see I can grow a big church, I don't think they'll make me finish the program.’” The priorities of this future pastor were startling, but he’s not alone in them.In the years since that class, author and minister Skye Jethani has seen more and more pastors swallowed by the celebrity syndrome. Not long ago, ministers were among the most trusted and admired people in our culture. But not anymore. A 2013 study from Gallop revealed that Americans’ admiration for clergy has reached an all-time low. That, taken with reduced trust of institutional religion overall, makes it easy to see why ministers feel insecure about their calling. In response to this trend, some pastors have looked to emulate those who are praised by the culture—business leaders, entertainers, and social activists. This has led to a new understanding of what a minister should be. We’ve turned away from viewing our pastors as shepherds, and now expect them to be celebrities. Immeasurable will help ministers recognize the cultural forces shaping their view of the calling, and then reimagine what faithful church leaders can look like in the twenty-first century. Through short essays and reflections on the pastor’s soul and skills, this book will help prospective pastors explore their calling to ministry, and it will help veteran pastors reframe their vision for the work. Drawing on cultural dynamics, personal stories, and his own experience working in a church and with church leaders, Skye Jethani will address matters like ambition, anger, community, consumerism, fame, health, justice, platform, preaching, rest,simplicity, success, vision, and more. There are endless resources to help pastors do the practical work of ministry, but there are far fewer that speak to the pastor’s soul and spirit. Immeasurable provides affirmation and encouragement for church leaders faithfully serving God. It commends the true work of ministry—shepherding, teaching, encouraging—while redefining what we mean by success in ministry. It’s a book church leaders can return to again and again for insight and inspiration.

HBR's 10 Must Reads on Managing Across Cultures (with featured article "Cultural Intelligence" by P. Christopher Earley and Elaine Mosakowski)

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1633691632
Total Pages : 178 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR's 10 Must Reads on Managing Across Cultures (with featured article "Cultural Intelligence" by P. Christopher Earley and Elaine Mosakowski) by : Harvard Business Review

Download or read book HBR's 10 Must Reads on Managing Across Cultures (with featured article "Cultural Intelligence" by P. Christopher Earley and Elaine Mosakowski) written by Harvard Business Review and published by Harvard Business Review Press. This book was released on 2016-04-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put an end to miscommunication and inefficiency—and tap into the strengths of your diverse team. If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with a multicultural team in a single location. This book will inspire you to: Develop your cultural intelligence Overcome conflict on a team where cultural norms differ Adopt a common language for more efficient communication Use the diverse perspectives of your employees to find new business opportunities Take varying cultural practices into account when resolving ethical issues Accommodate and plan for your expatriate employees This collection of articles includes "Cultural Intelligence," by P. Christopher Earley and Elaine Mosakowski; "Managing Multicultural Teams," by Jeanne Brett, Kristin Behfar, and Mary C. Kern; "L'Oreal Masters Multiculturalism," by Hae-Jung Hong and Yves Doz; "Making Differences Matter: A New Paradigm for Managing Diversity," by David A. Thomas and Robin J. Ely; "Navigating the Cultural Minefield," by Erin Meyer; "Values in Tension: Ethics Away from Home," by Thomas Donaldson; "Global Business Speaks English," by Tsedal Neeley; "10 Rules for Managing Global Innovation," by Keeley Wilson and Yves L. Doz; "Lost in Translation," by Fons Trompenaars and Peter Woolliams; and "The Right Way to Manage Expats," by J. Stewart Black and Hal B. Gregersen.

Managing Across Cultures: A Learning Framework

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Author :
Publisher : Center for Creative Leadership
ISBN 13 : 1604918047
Total Pages : 53 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Managing Across Cultures: A Learning Framework by : Meena S. Wilson

Download or read book Managing Across Cultures: A Learning Framework written by Meena S. Wilson and published by Center for Creative Leadership. This book was released on 1996-11-01 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing in a multicultural setting can be very challenging. Culture strongly influences how people behave and how they understand the behavior of others, and cultures vary in the behaviors they find proper and acceptable. This report--which integrates work done by experts in the fields of anthropology, cross-cultural psychology, and international business management with CCL's perspective on how executives learn from experience--describes the cultural values, often unconsciously held, that underlie work in the U.S. and provides managers in the U.S. with a structured way of learning about the value preferences of people from other cultures. Examples drawn from workplaces around the world aid in applying the framework.

Capitalizing on the Global Workforce

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Author :
Publisher : McGraw-Hill
ISBN 13 : 9780786308958
Total Pages : 0 pages
Book Rating : 4.3/5 (89 download)

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Book Synopsis Capitalizing on the Global Workforce by : Michael S. Schell

Download or read book Capitalizing on the Global Workforce written by Michael S. Schell and published by McGraw-Hill. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on intercultural understanding as the foundation for a successful global business, this invaluable book will guide those managers just entering the field and serve as a quick reference for global human resource veterans.