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Spend Shift
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Download or read book Spend Shift written by John Gerzema and published by John Wiley & Sons. This book was released on 2010-09-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.
Book Synopsis Strategic Management by : John A. Parnell
Download or read book Strategic Management written by John A. Parnell and published by SAGE Publications. This book was released on 2013-01-15 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing theory with practice, this fully updated fourth edition of John A. Parnell’s acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter’s key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.
Book Synopsis How Do We Spend Our Time? by : Jean Kimmel
Download or read book How Do We Spend Our Time? written by Jean Kimmel and published by W.E. Upjohn Institute. This book was released on 2008 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study the Bureau of Labor Statistics initiated the annual American Time Use Survey in which respondents report how they spend their time, these detailed data open a window on how americans spend their time and afford economists the opportunity to gain a better understanding of everyday life.
Download or read book Economics written by Richard G. Lipsey and published by Oxford University Press, USA. This book was released on 2015 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written to engage you with real world issues and questions in economics, this book provides up-to-date coverage of the financial crisis and its many subsequent implications, which are vital to understanding today's economic climate. Case studies help you to understand how economics works in practice, and to think critically"--Back cover.
Download or read book Economics written by Richard Lipsey and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twelfth edition of this bestselling textbook has been revised and updated to offer Economics students a comprehensive introduction to Economics and its core principles. New case studies and boxed examples, in-depth explanations and an expanded Online Resource Centre will help students to progress with their studies.
Book Synopsis Best! No need to be cheap if you are ... by : Mike Hohnen
Download or read book Best! No need to be cheap if you are ... written by Mike Hohnen and published by Lulu.com. This book was released on 2013 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by the principles developed in the "Service Profit Chain", Mike Hohnen takes you through each of the steps needed to create an outstanding service business. We live in a world of abundance, there is plenty of choice everywhere. The result is a widening gap between supply and demand in virtually any category you can imagine. When that happens, many companies have a knee-jerk reaction, and the recipe is more or less always the same: initiate rigorous cost-cutting programmes, reduce staff and/or services, offer discounts in many forms, and increase advertising aggressively. This, however, is the equivalent of trying to steer and brake as your car begins to skid on black ice while going through a sharp curve. As you hit that declining demand curve, you need to perform what at first seems like a counter intuitive move: hold your price, improve your quality, and narrow your focus in the market. In this book, you will not only understand why but also see how you can do that.
Download or read book Shift! written by Craig Elias and published by iUniverse. This book was released on 2010-06-25 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a silver bullet in sales its called timing when you get to highly motivated decision makers at EXACTLY the right time: after they experience a Trigger Event BUT before they call your competition. When you have the right timing the sale almost happens by itself There are few challenges getting to the prospect, understanding their dissatisfaction, presenting a solution, or closing the sale. By luck or sheer numbers youve had timing happen before, not its time to make it happen again, and again, and again. ... simple but profound truths that will help you leverage intent for immediate action and cut down the selling cycle, while creating lasting bonds with customers. Stephen M.R. Covey, author of the New York Times and #1 Wall Street Journal bestseller The Speed of Trust "... an entirely new perspective on things that are hiding in plain sight for all sales professionals. Well done!" Kevin Fancey, Senior Vice President of Sales, Ricoh Canada Inc By combining the power of relationships with timing - what Elias and Shanto call "Trigger Events" - the authors present a powerful sales strategy... Keith Ferrazzi, #1 NYT Bestselling author of Who's Got Your Back and Never Eat Alone Elias and Shanto have brought referrals into the 21st Century, showing you how to capitalize on the key moments that will bring you success in a busy, fast-paced world. This is a must read! Ivan Misner, NY Times Bestselling author and Founder of BNI and the Referral Institute
Book Synopsis Gaslands: Refuelled by : Mike Hutchinson
Download or read book Gaslands: Refuelled written by Mike Hutchinson and published by Bloomsbury Publishing. This book was released on 2019-09-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shoot, ram, skid, and loot your way through the ruins of civilisation with Gaslands: Refuelled, the tabletop miniature wargame of post-apocalyptic vehicular mayhem. With all-new material including expanded and enhanced perks, sponsors, vehicle types, and weapons. Gaslands: Refuelled contains everything a budding wasteland warrior needs to build and customise their fleet of vehicles in this harsh post-apocalyptic future. With a host of options for scenarios, environmental effects, and campaigns, players can create their own anarchic futures.
Book Synopsis Argonne News by : Argonne National Laboratory. Office of Public Affairs
Download or read book Argonne News written by Argonne National Laboratory. Office of Public Affairs and published by . This book was released on 1981 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis What Is Your One Sentence? by : Mimi Goss
Download or read book What Is Your One Sentence? written by Mimi Goss and published by Penguin. This book was released on 2012-04-03 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your "one sentence" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more important and more difficult than ever. What Is Your One Sentence? will help you be a better communicator-fast. Mimi Goss teaches her unique One Sentence Method, which shows you how to distill your message into one sentence that captures your listeners' attention, moves your ideas forward, focuses the problem, and helps you achieve your goals. You'll learn to: Use the one sentence approach to tackle complex messages Take five simple steps to find one sentence that launches a dialogue Identify the basics of a memorable one sentence Speak in an authentic voice Whether you're teaching kindergartners, pleading for your life, or presenting the budget to Congress, What Is Your One Sentence? provides exercises and examples, looks at the psychology of communication, and takes you through a step-by-step process to find your core message and craft that one memorable sentence to hook listeners and keep them engaged.
Download or read book The Northwestern Reporter written by and published by . This book was released on 1912 with total page 1252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases decided in the courts of Iowa, Michigan, Minnesota, Nebraska, North Dakota, South Dakota, Wisconsin.
Book Synopsis SMACing the Bank by : Balaji Raghunathan
Download or read book SMACing the Bank written by Balaji Raghunathan and published by CRC Press. This book was released on 2017-11-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack where each function enables another to maximize its effect. This is the new enterprise IT model delivering an organization that is more connective, collaborative, real time and productive. This book provides a comprehensive view of how SMAC Technologies are impacting the entire banking "eco-system" as well as the key stakeholders, namely customers, employees and partners.
Book Synopsis Essentials of Economics by : Paul Krugman
Download or read book Essentials of Economics written by Paul Krugman and published by Macmillan. This book was released on 2007 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Economics brings the same captivating writing and innovative features of Krugman/Wells to the one-term combined micro/macro course. Adapted by Martha Olney (coauthor of the Krugman/Wells study guide and overall coordinator of its media/supplements package), it is the ideal text for teaching basic economic principles in a real-world context to students who are not planning to continue up the economics curriculum.
Book Synopsis The Retail Revival by : Doug Stephens
Download or read book The Retail Revival written by Doug Stephens and published by John Wiley & Sons. This book was released on 2013-02-11 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s the future for you—a retailer—who is witnessing a tsunami of change and not knowing if this means grasping ahold of new opportunity or being swept away? The Retail Revival answers these questions by looking into the not-so-distant retail past and by looking forward into a future that will continue to redefine retail and its enormous effect on society and our economies. Massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry—where “average” was king—into a sea of turbulent change, leaving consumer behavior permanently altered. Doug Stephens, internationally renowned consumer futurist, examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future trends that will completely change the way we shop. The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace— realities that are driving many industry executives to despair. But the future need not be dark. Stephens offers hope and guidance for any businesses eager to capitalize on these historic shifts and thrive. Entertaining and thought-provoking, The Retail Revival makes sense of a brave new era of consumer behavior in which everything we thought we knew about retail is being completely reimagined. Praise for The Retail Revival “It doesn’t matter what type of retail you do—if you sell something, somewhere, you need to read Doug Stephens’ The Retail Revival. Packed with powerful insights on the changing retail environment and what good retailers should be thinking about now, The Retail Revival is easy to read, well-organized and provides essential food for thought.” — Gregg Saretsky, President and CEO, WestJet “This book captures in sharp detail the deep and unprecedented changes driving new consumer behaviors and values. More importantly, it offers clear guidance to brands and retailers seeking to adapt and evolve to meet entirely new market imperatives for success.” —John Gerzema, Author of Spend Shift and The Athena Doctrine “The Retail Revival is a critical read for all marketing professionals who are trying to figure out what’s next in retail... Doug Stephens does a great job of explaining why retail has evolved the way it has, and the book serves as an important, trusted guide to where it’s headed next. ” —Joe Lampertius SVP, Shopper Marketing, Momentum Worldwide and Owner, La Spezia Flavor Market “Doug Stephens has proven his right to the moniker ‘Retail Prophet.’ With careful analysis and ample examples, the author makes a compelling case for retailers to adapt, change and consequently revive their connection with consumers. Stephens presents actionable recommendations with optimism and enthusiasm—just the spoonful of sugar we need to face the necessary changes ahead.” —Kit Yarrow, Ph.D., Consumer Psychologist; Professor, Golden Gate University; Co-Author, Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail “Doug Stephens doesn’t just tell you why retail is in the doldrums, he tells you why retail is a major signpost for the larger troubles of our culture and provides a compelling, inspiring vision for a future of retail—and business, and society.” —Eric Garland, author of Future Inc.: How Businesses Can Anticipate and Profit from What’s Next
Book Synopsis Architectural Photography by : Adrian Schulz
Download or read book Architectural Photography written by Adrian Schulz and published by "O'Reilly Media, Inc.". This book was released on 2012-01-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architectural photography is more than simply choosing a subject and pressing the shutter-release button; it's more than just documenting a project. An architectural photograph shows the form and appeal of a building far better than any other medium. With the advent of the digital photographic workflow, architects are discovering exciting new opportunities to present and market their work. But what are the ingredients for a successful architectural photograph? What equipment do you need? How can you improve your images in your digital darkroom? Why does a building look different in reality than in a photographic image? In this book you will find the answers to these questions and much more. Author Adrian Schulz-both an architect and a photographer by training-uses real-world projects to teach you how to: Capture outstanding images of buildings, inside and out Choose the right equipment and use it effectively Compose architectural shots Work with ambient and artificial light Process images in an efficient workflow based on Adobe Photoshop This book is a step-by-step guide to architectural photography for both the aspiring amateur photographer interested in architectural photography and the professional photographer wanting to expand his skills in this domain. Moreover, architects themselves will find this book motivating and inspiring. This second edition has been extensively revised and includes 80 new images and illustrations, as well as an expanded chapter on shooting interior spaces. Also included is an updated discussion of post-processing techniques and the latest technical developments in the world of photography. With this book, you will learn a variety of creative tips, tricks, and guidelines for making the perfect architectural image.
Book Synopsis The Long Winter Ends by : Newton G. Thomas
Download or read book The Long Winter Ends written by Newton G. Thomas and published by Wayne State University Press. This book was released on 2012-01-01 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an introduction providing information about the cultural history of the Cornish, this narrative traces the Cornish emigrant experience from the failure of the mines in Cornwall, their hopes to preserve Cornish traditions in America, and then finally the acceptance of a future in America.
Download or read book Monthly Labor Review written by and published by . This book was released on 1981 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishes in-depth articles on labor subjects, current labor statistics, information about current labor contracts, and book reviews.
