Speechwriting In Theory And Practice

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Speechwriting in Theory and Practice

Author : Jens E. Kjeldsen
Publisher : Springer
ISBN 13 : 3030036855
Total Pages : 202 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Speechwriting in Theory and Practice by : Jens E. Kjeldsen

Download or read book Speechwriting in Theory and Practice written by Jens E. Kjeldsen and published by Springer. This book was released on 2019-03-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

Vernacular Eloquence

Author : Peter Elbow
Publisher : OUP USA
ISBN 13 : 0199782504
Total Pages : 455 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Vernacular Eloquence by : Peter Elbow

Download or read book Vernacular Eloquence written by Peter Elbow and published by OUP USA. This book was released on 2012-01-13 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of his groundbreaking books Writing Without Teachers and Writing with Power, Peter Elbow has revolutionized how people think about writing. Now, in Vernacular Eloquence, he makes a vital new contribution to both practice and theory. The core idea is simple: we can enlist virtues from the language activity most people find easiest-speaking-for the language activity most people find hardest-writing. Speech, with its spontaneity, naturalness of expression, and fluidity of thought, has many overlooked linguistic and rhetorical merits. Through several easy to employ techniques, writers can marshal this "wisdom of the tongue" to produce stronger, clearer, more natural writing.This simple idea, it turns out, has deep repercussions. Our culture of literacy, Elbow argues, functions as though it were a plot against the spoken voice, the human body, vernacular language, and those without privilege-making it harder than necessary to write with comfort or power. Giving speech a central role in writing overturns many empty preconceptions. It causes readers to think critically about the relationship between speech, writing, and our notion of literacy. Developing the political implications behind Elbow's previous books, Vernacular Eloquence makes a compelling case that strengthening writing and democratizing it go hand in hand.

The Speechwriter

Author : Barton Swaim
Publisher : Simon and Schuster
ISBN 13 : 1476769923
Total Pages : 224 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis The Speechwriter by : Barton Swaim

Download or read book The Speechwriter written by Barton Swaim and published by Simon and Schuster. This book was released on 2015-07-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 2007 to 2010 Swaim worked for Mark Sanford, South Carolina's governor, as a communications officer and speechwriter. Everyone knows this kind of politician: a charismatic maverick who goes up against the system and its ways, but thinks he doesn't have to live by the rules. Swaim tells the story of a band of believers who attach themselves to this sort of ambitious narcissist-- and what happens when it all comes crashing down.

Public Relations Writing

Author : Donald Treadwell
Publisher : SAGE
ISBN 13 : 9781412905510
Total Pages : 548 pages
Book Rating : 4.9/5 (55 download)

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Book Synopsis Public Relations Writing by : Donald Treadwell

Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2005-04-19 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.

White House Ghosts

Author : Robert Schlesinger
Publisher : Simon and Schuster
ISBN 13 : 1416565353
Total Pages : 595 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis White House Ghosts by : Robert Schlesinger

Download or read book White House Ghosts written by Robert Schlesinger and published by Simon and Schuster. This book was released on 2008-04-15 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: In White House Ghosts, veteran Washington reporter Robert Schlesinger opens a fresh and revealing window on the modern presidency from FDR to George W. Bush. This is the first book to examine a crucial and often hidden role played by the men and women who help presidents find the words they hope will define their places in history. Drawing on scores of interviews with White House scribes and on extensive archival research, Schlesinger weaves intimate, amusing, compelling stories that provide surprising insights into the personalities, quirks, egos, ambitions, and humor of these presidents as well as how well or not they understood the bully pulpit. White House Ghosts traces the evolution of the presidential speechwriter's job from Raymond Moley under FDR through such luminaries as Ted Sorensen and Arthur Schlesinger, Jr., under JFK, Jack Valenti and Richard Goodwin under LBJ, William Safire and Pat Buchanan under Nixon, Hendrik Hertzberg and James Fallows under Carter, and Peggy Noonan under Reagan, to the "Troika" of Michael Gerson, John McConnell, and Matthew Scully under George W. Bush. White House Ghosts tells the fascinating inside stories behind some of the most iconic presidential phrases: the first inaugural of FDR ("the only thing we have to fear is fear itself ") and JFK ("ask not what your country can do for you -- ask what you can do for your country"), Richard Nixon's "I am not a crook" and Ronald Reagan's "tear down this wall" speeches, Bill Clinton's ending "the era of big government" State of the Union, and George W. Bush's post-9/11 declaration that "whether we bring our enemies to justice or bring justice to our enemies, justice will be done" -- and dozens of other noteworthy speeches. The book also addresses crucial questions surrounding the complex relationship between speechwriter and speechgiver, such as who actually crafted the most memorable phrases, who deserves credit for them, and who has claimed it. Schlesinger tells the story of the modern American presidency through this unique prism -- how our chief executives developed their very different rhetorical styles and how well they grasped the rewards of reaching out to the country. White House Ghosts is dramatic, funny, gripping, surprising, serious -- and always entertaining.

Business Rhetoric

Author : Mette Højen
Publisher : Lindhardt og Ringhof
ISBN 13 : 871196507X
Total Pages : 134 pages
Book Rating : 4.7/5 (119 download)

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Book Synopsis Business Rhetoric by : Mette Højen

Download or read book Business Rhetoric written by Mette Højen and published by Lindhardt og Ringhof. This book was released on 2018-03-07 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: "So... eh... before I start, I would like to say a little about myself and a little about why I have chosen this theme..." "BY ALL MEANS NO! You have already started! Actually, you have jumped the gun and that is just as foolish as a musician starting to play his instrument in the wings or on his way onto the stage. There is only one start and that has to be distinct." Mette Højen does not beat about the bush when she with immaculate precision, and a twinkle in her eye points out the rhetorical bad habits of corporate life. In a simple and informal style, she shows us how you stand to gain more from your speeches, meetings and presentations by making a few rhetorical adjustments. It is plain speaking with one clear objective: maximizing the return on your allotted speaking time – or put differently maximizing your rhetorical ROI.

The Political Speechwriter's Companion

Author : Robert A. Lehrman
Publisher : CQ Press
ISBN 13 : 1506387756
Total Pages : 537 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The Political Speechwriter's Companion by : Robert A. Lehrman

Download or read book The Political Speechwriter's Companion written by Robert A. Lehrman and published by CQ Press. This book was released on 2019-07-17 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

Nothing But the Truth

Author : Avi
Publisher : Scholastic Inc.
ISBN 13 : 0545174155
Total Pages : 210 pages
Book Rating : 4.5/5 (451 download)

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Book Synopsis Nothing But the Truth by : Avi

Download or read book Nothing But the Truth written by Avi and published by Scholastic Inc.. This book was released on 1991 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ninth-grader's suspension for singing "The Star-Spangled Banner" during homeroom becomes a national news story.

Political Communication Ethics

Author : Peter Loge
Publisher : Rowman & Littlefield
ISBN 13 : 1538129981
Total Pages : 277 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Political Communication Ethics by : Peter Loge

Download or read book Political Communication Ethics written by Peter Loge and published by Rowman & Littlefield. This book was released on 2020-08-14 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Communication Ethics: Theory and Practice brings together scholars and practitioners to introduce students to what, if any, ethical responsibilities political professionals have. Chapter authors range from a top Republican lobbyist to an Obama appointee, from leading academics to top digital strategists, and more. As a collection of diverse perspectives covering speechwriting and political communication, advocacy, political campaigns, online politics, and American civil religion, this book serves as an essential resource for students and scholars across many disciplines.

Discourse Theory and Practice

Author : Margaret Wetherell
Publisher : SAGE
ISBN 13 : 9780761971566
Total Pages : 424 pages
Book Rating : 4.9/5 (715 download)

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Book Synopsis Discourse Theory and Practice by : Margaret Wetherell

Download or read book Discourse Theory and Practice written by Margaret Wetherell and published by SAGE. This book was released on 2001-05-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discourse Theory and Practice is much more than a collection of key classic articles and papers in the field of discourse analysis. The aim of the book is to introduce students to the major figures in the field, and to some of their writings which, combined with the interspersed editorial commentaries, should allow students to understand the key epistemological and methodological issues of discourse theory and practice. The Reader is organized into four coherent Parts, namely: Foundations and Building Blocks; Social Interaction; Minds, Selves and Sense-Making; and Culture and Social Relations. Key readings include works by Stuart Hall, Jonathan Potter, David Silverman, Erving Goffman, Teun van Dijk, Derek Edwards and Michael Billig. Chapters introduce the student to each individual and their reading, contextualizing each in terms of their contribution to the field, theoretical standpoint and individual method of doing discourse analysis. The many didactic elements of the book make it ideal as an introduction to the study of discourse for all students of psychology, sociology, linguistics or cultural studies.

Essays on Classical Rhetoric and Modern Discourse

Author : Robert J. Connors
Publisher : SIU Press
ISBN 13 : 9780809311347
Total Pages : 314 pages
Book Rating : 4.3/5 (113 download)

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Book Synopsis Essays on Classical Rhetoric and Modern Discourse by : Robert J. Connors

Download or read book Essays on Classical Rhetoric and Modern Discourse written by Robert J. Connors and published by SIU Press. This book was released on 1984 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eighteen essays by leading scholars in English, speech communication, education, and philosophy explore the vitality of the classical rhetorical tradition and its influence on both contemporary discourse studies and the teaching of writing. Some of the essays investigate theoretical and historical issues. Others show the bearing of classical rhetoric on contemporary problems in composition, thus blending theory and practice. Common to the varied approaches and viewpoints expressed in this volume is one central theme: the 20th-century revival of rhetoric entails a recovery of the classical tradition, with its marriage of a rich and fully articulated theory with an equally efficacious practice. A preface demonstrates the contribution of Edward P. J.Corbett to the 20th-century revival, and a last chapter includes a bibliography of his works.

Speech Act Theory and Pragmatics

Author : John Searle
Publisher : Springer Science & Business Media
ISBN 13 : 9400989644
Total Pages : 322 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis Speech Act Theory and Pragmatics by : John Searle

Download or read book Speech Act Theory and Pragmatics written by John Searle and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the study of language, as in any other systematic study, there is no neutral terminology. Every technical term is an expression of the assumptions and theoretical presuppositions of its users; and in this introduction, we want to clarify some of the issues that have surrounded the assumptions behind the use of the two terms "speech acts" and "pragmatics". The notion of a speech act is fairly well understood. The theory of speech acts starts with the assumption that the minimal unit of human communica tion is not a sentence or other expression, but rather the performance of certain kinds of acts, such as making statements, asking questions, giving orders, describing, explaining, apologizing, thanking, congratulating, etc. Characteristically, a speaker performs one or more of these acts by uttering a sentence or sentences; but the act itself is not to be confused with a sentence or other expression uttered in its performance. Such types of acts as those exemplified above are called, following Austin, illocutionary acts, and they are standardly contrasted in the literature with certain other types of acts such as perlocutionary acts and propositional acts. Perlocutionary acts have to do with those effects which our utterances have on hearers which go beyond the hearer's understanding of the utterance. Such acts as convincing, persuading, annoying, amusing, and frightening are all cases of perlocutionary acts.

International Practice Theory

Author : Christian Bueger
Publisher : Springer
ISBN 13 : 3319733508
Total Pages : 221 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis International Practice Theory by : Christian Bueger

Download or read book International Practice Theory written by Christian Bueger and published by Springer. This book was released on 2018-03-21 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Practice Theory is the definitive introduction to the practice turn in world politics, providing an accessible, up-to-date guide to the approaches, concepts, methodologies and methods of the subject. Situating the study of practices in contemporary theory and reviewing approaches ranging from Bourdieu’s praxeology and communities of practice to actor-network theory and pragmatic sociology, it documents how they can be used to study international practices empirically. The book features a discussion of how scholars can navigate ontological challenges such as order and change, micro and macro, bodies and objects, and power and critique. Interpreting practice theory as a methodological orientation, it also provides an essential guide for the design, execution and drafting of a praxiographic study.

Preparing to Teach Writing

Author : James D. Williams
Publisher : Routledge
ISBN 13 : 1136180540
Total Pages : 357 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Preparing to Teach Writing by : James D. Williams

Download or read book Preparing to Teach Writing written by James D. Williams and published by Routledge. This book was released on 2014-02-05 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preparing to Teach Writing, Fourth Edition is a comprehensive survey of theories, research, and methods associated with teaching composition successfully at the middle, secondary, and college levels. Research and theory are examined with the aim of informing teaching. Practicing and prospective writing teachers need the information and strategies this text provides to be effective and well prepared for the many challenges they will face in the classroom. Features Current—combines discussions and references to foundational studies that helped define the field of rhetoric and composition, with updated research, theories, and applications Research based—thorough examination of relevant research in education, literacy, cognition, linguistics, and grammar Steadfast adherence to best practices based on how students learn and on how to provide the most effective writing instruction A Companion Website provides sample assignments and student papers that can be analyzed using the research and theory presented in the text.

Speech & Language Processing

Author : Dan Jurafsky
Publisher : Pearson Education India
ISBN 13 : 9788131716724
Total Pages : 912 pages
Book Rating : 4.7/5 (167 download)

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Book Synopsis Speech & Language Processing by : Dan Jurafsky

Download or read book Speech & Language Processing written by Dan Jurafsky and published by Pearson Education India. This book was released on 2000-09 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Feminist Rhetorical Practices

Author : Jacqueline Jones Royster
Publisher : SIU Press
ISBN 13 : 0809330695
Total Pages : 201 pages
Book Rating : 4.8/5 (93 download)

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Book Synopsis Feminist Rhetorical Practices by : Jacqueline Jones Royster

Download or read book Feminist Rhetorical Practices written by Jacqueline Jones Royster and published by SIU Press. This book was released on 2012-02-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews major developments in feminist rhetorical studies in recent decades and explores the theoretical, methodological, and ethical impact of this work on rhetoric, composition, and literacy studies. The authors argue that there has been a dramatic shift in what is studied (diverse populations, settings, contexts, communities, etc.); how these communities are studied (methodologically, epistemologically); and how work in the field is evaluated (new criteria are required for new kinds of studies).

Confessions of a Presidential Speechwriter

Author : Craig R. Smith
Publisher : MSU Press
ISBN 13 : 1628950102
Total Pages : 397 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis Confessions of a Presidential Speechwriter by : Craig R. Smith

Download or read book Confessions of a Presidential Speechwriter written by Craig R. Smith and published by MSU Press. This book was released on 2014-02-01 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: An avid high school debater and enthusiastic student body president, Craig Smith seemed destined for a life in public service from an early age. As a sought-after speechwriter, Smith had a front-row seat at some of the most important events of the twentieth century, meeting with Robert Kennedy and Richard Nixon, advising Governor Ronald Reagan, writing for President Ford, serving as a campaign manager for a major U.S. senator’s reelection campaign, and writing speeches for a contender for the Republican nomination for president. Life in the volatile world of politics wasn’t always easy, however, and as a closeted gay man, Smith struggled to reconcile his private and professional lives. In this revealing memoir, Smith sheds light on what it takes to make it as a speechwriter in a field where the only constant is change. While bouncing in and out of the academic world, Smith transitions from consultantships with George H. W. Bush and the Republican caucus of the U.S. Senate to a position with Chrysler CEO Lee Iacocca. When Smith returns to Washington, D.C., as president and founder of the Freedom of Expression Foundation, he becomes a leading player on First Amendment issues in the nation’s capital. Returning at long last to academia, Smith finds happiness coming out of the closet and reaping the benefits of a dedicated and highly successful career.