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Speechwriting In Theory And Practice
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Book Synopsis Speechwriting in Theory and Practice by : Jens E. Kjeldsen
Download or read book Speechwriting in Theory and Practice written by Jens E. Kjeldsen and published by Springer. This book was released on 2019-03-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.
Download or read book Speechwriting written by Simon Lancaster and published by The Crowood Press. This book was released on 2018-08-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
Book Synopsis Speechwriting by : Theodore F. Sheckels
Download or read book Speechwriting written by Theodore F. Sheckels and published by Cognella Academic Publishing. This book was released on 2021-05-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring a balance of practical advice and sound instruction, Speechwriting: A Rhetorical Guide provides readers with essential knowledge to prepare and deliver well-constructed and well-researched speeches appropriate for a variety of contexts. The first part of the book discusses traditional rhetorical theory in a way that is direct and easy for students to understand. The chapters cover such topics as audience and the rhetorical canons of invention, elocution or style, disposition or organization, delivery, and memory. Chapters in the second part then apply the rhetorical principles to four different types of speeches: inaugural addresses, commencement addresses, a variety of persuasive speeches, and a number of ceremonial ones. The text includes excerpts from actual speeches, illustrative speechwriting samples with commentary from a prospective speech writer, and a set of exercises that encourage readers to think about how the sample speech might be improved upon or modified if they were the one writing it. Speechwriting connects rhetorical theory to modern situations and settings to emphasize real-world application. The text is an exemplary resource for courses in speech and writing as found in departments of communication studies, English and composition, political science, education, and any other discipline in which people are frequently asked to speak or address an audience.
Download or read book Public Speaking written by John J. Makay and published by . This book was released on 2000 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Vernacular Eloquence by : Peter Elbow
Download or read book Vernacular Eloquence written by Peter Elbow and published by OUP USA. This book was released on 2012-01-13 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: A writing guide for the twenty-first century, Vernacular Eloquence explores how the variety of ways the spoken word can enhance the written word, drawing on examples from blogs, email, and other recent trends.
Book Synopsis The President's Words by : Michael Nelson
Download or read book The President's Words written by Michael Nelson and published by University Press of Kansas. This book was released on 2010-10-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Ronald Reagan invoked "a shining city on a hill" or George H. W. Bush "a thousand points of light," their words were engraved on the public's consciousness as signatures to their personal beliefs and a catalysts for political action. Such iconic phrases in presidential speeches are often the creation of presidential speechwriters, who are entrusted with framing a message consistent with each administration's broad goals and reflecting each president's personality and rhetorical skills. This book takes a closer look at presidential speeches over the course of six administrations. Editors Michael Nelson and Russell Riley have brought together an outstanding team of academics and professional writers-including nine former speechwriters who worked for every president from Nixon to Clinton-to examine how the politics and crafting of presidential rhetoric serve the various roles of the presidency. They consider four types of speeches: convention acceptance speeches, inaugural addresses, state of the union addresses, and crisis and other landmark speeches that often rise out of unpredictable circumstances. Together, these scholars and writers enable readers to sort out the idiosyncratic from the institutional while gaining insider perspectives on the operating style and rhetorical manner of each of the six presidents. The book is rich in character sketches-such as Jimmy Carter's attempt to tie his understanding of original sin to the practice of American politics-and brimming with insights into the internal dynamics of the White House, including tales of internecine bloodletting under Ronald Reagan. Most significant, these discussions help us better understand the contemporary presidency by revealing the enduring and evolving features of the institution, underscoring how the operating style and rhetorical manner of each president shapes the speechwriting process in the service of his broader policymaking goals. These essays show not only how speechmaking has become a major presidential activity but also how speechwriters have become important political actors in their own right. They offer students and observers of the political scene a rare opportunity to consider the crafting of those utterances before weighing their effects.
Book Synopsis Discourse Theory and Practice by : Margaret Wetherell
Download or read book Discourse Theory and Practice written by Margaret Wetherell and published by SAGE. This book was released on 2001-05-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discourse Theory and Practice is much more than a collection of key classic articles and papers in the field of discourse analysis. The aim of the book is to introduce students to the major figures in the field, and to some of their writings which, combined with the interspersed editorial commentaries, should allow students to understand the key epistemological and methodological issues of discourse theory and practice. The Reader is organized into four coherent Parts, namely: Foundations and Building Blocks; Social Interaction; Minds, Selves and Sense-Making; and Culture and Social Relations. Key readings include works by Stuart Hall, Jonathan Potter, David Silverman, Erving Goffman, Teun van Dijk, Derek Edwards and Michael Billig. Chapters introduce the student to each individual and their reading, contextualizing each in terms of their contribution to the field, theoretical standpoint and individual method of doing discourse analysis. The many didactic elements of the book make it ideal as an introduction to the study of discourse for all students of psychology, sociology, linguistics or cultural studies.
Book Synopsis Political Communication Ethics by : Peter Loge
Download or read book Political Communication Ethics written by Peter Loge and published by Rowman & Littlefield. This book was released on 2020-08-14 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Communication Ethics: Theory and Practice brings together scholars and practitioners to introduce students to what, if any, ethical responsibilities political professionals have. Chapter authors range from a top Republican lobbyist to an Obama appointee, from leading academics to top digital strategists, and more. As a collection of diverse perspectives covering speechwriting and political communication, advocacy, political campaigns, online politics, and American civil religion, this book serves as an essential resource for students and scholars across many disciplines.
Book Synopsis Speaking to Persuade by : Barbara Breaden
Download or read book Speaking to Persuade written by Barbara Breaden and published by . This book was released on 2021-07-13 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Preparing to Teach Writing by : James D. Williams
Download or read book Preparing to Teach Writing written by James D. Williams and published by Routledge. This book was released on 2014-02-05 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preparing to Teach Writing, Fourth Edition is a comprehensive survey of theories, research, and methods associated with teaching composition successfully at the middle, secondary, and college levels. Research and theory are examined with the aim of informing teaching. Practicing and prospective writing teachers need the information and strategies this text provides to be effective and well prepared for the many challenges they will face in the classroom. Features Current—combines discussions and references to foundational studies that helped define the field of rhetoric and composition, with updated research, theories, and applications Research based—thorough examination of relevant research in education, literacy, cognition, linguistics, and grammar Steadfast adherence to best practices based on how students learn and on how to provide the most effective writing instruction A Companion Website provides sample assignments and student papers that can be analyzed using the research and theory presented in the text.
Book Synopsis Functional Speech Communication by : James Edward Sayer
Download or read book Functional Speech Communication written by James Edward Sayer and published by . This book was released on 1977-01-01 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Vernacular Eloquence by : Peter Elbow
Download or read book Vernacular Eloquence written by Peter Elbow and published by Oxford University Press. This book was released on 2012-01-02 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of his groundbreaking books Writing Without Teachers and Writing with Power, Peter Elbow has revolutionized how people think about writing. Now, in Vernacular Eloquence, he makes a vital new contribution to both practice and theory. The core idea is simple: we can enlist virtues from the language activity most people find easiest-speaking-for the language activity most people find hardest-writing. Speech, with its spontaneity, naturalness of expression, and fluidity of thought, has many overlooked linguistic and rhetorical merits. Through several easy to employ techniques, writers can marshal this "wisdom of the tongue" to produce stronger, clearer, more natural writing. This simple idea, it turns out, has deep repercussions. Our culture of literacy, Elbow argues, functions as though it were a plot against the spoken voice, the human body, vernacular language, and those without privilege-making it harder than necessary to write with comfort or power. Giving speech a central role in writing overturns many empty preconceptions. It causes readers to think critically about the relationship between speech, writing, and our notion of literacy. Developing the political implications behind Elbow's previous books, Vernacular Eloquence makes a compelling case that strengthening writing and democratizing it go hand in hand.
Book Synopsis Speechwriting in Perspective by : Thomas H. Neale
Download or read book Speechwriting in Perspective written by Thomas H. Neale and published by Nova Publishers. This book was released on 2003 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for the spoken word is a special discipline; it requires that speechwriters' products be written primarily, although not exclusively, to be heard, not read. Speeches are better cast in simple, direct and often short sentences that can be easily understood by listeners. Rhetorical devices such as repetition, variation, cadence and balance are available to, and should be used by, the speechwriter. It is important for speechwriters to analyse audiences according to factors such as age; gender; culture; profession and income level; size of audience; political affiliation, if any; and on the occasion for, or purpose of, the speech. Most effective speeches do not exceed 20 minutes in length. After researching a topic, speechwriters must prepare an outline from which the speech will be developed. They should strive to maintain a clear theme throughout the speech. Most speeches will have a three-part structure consisting of an introduction, a body and a conclusion. The accepted style of contemporary American public address is natural, direct, low key, casual and conversational. This puts the listeners at ease and promotes a sense of community between the audience and speaker. Punctuation should reflect the sound structure of the speech, reinforcing the rhythm and pace of actual speech. Clarity of expression is as important a consideration in speech grammar as rigid adherence to the rules for written law. This book presents the essentials of speechwriting. Preface; Speechwriting in Perspective: A Brief Guide to Effective and Persuasive Communication (Thomas H. Neale); Public Speaking and Speechwriting: Selected References (Jean M. Bowers); Index.
Book Synopsis The Political Speechwriter's Companion by : Robert A. Lehrman
Download or read book The Political Speechwriter's Companion written by Robert A. Lehrman and published by CQ Press. This book was released on 2019-07-17 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
Book Synopsis Fundamentals of Speech by : Roy Clyde McCall
Download or read book Fundamentals of Speech written by Roy Clyde McCall and published by . This book was released on 1963 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Lend Me Your Ears written by Max Atkinson and published by Oxford University Press. This book was released on 2005-11-10 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The room darkens and grows hushed, all eyes to the front as the screen comes to life. Eagerly the audience starts to thumb the pages of their handouts, following along breathlessly as the slides go by one after the other... We're not sure what the expected outcome was when PowerPoint first emerged as the industry standard model of presentation, but reality has shown few positive results. Research reveals that there is much about this format that audiences positively dislike, and that the old school rules of classical rhetoric are still as effective as they ever were for maximizing impact. Renowned communications researcher, consultant, and speech coach Max Atkinson presents these findings and more in a groundbreaking and refreshing approach that highlights the secrets of successful communication, and shows how anyone can put these into practice and become an effective speaker or presenter. Topics Include: DT How to win and hold the attention of audiences; DT Using visual aids and PowerPoint more effectively; DT Getting your message across and winning applause; DT Inspiring audiences; DT How to prepare quickly; DT Fact and fiction about body language and non-verbal communication
Download or read book Public Speaking written by John J. Makay and published by . This book was released on 1995-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
