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Download or read book Special Issue: Retail Branding and Customer Loyalty: an Overview written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dhruv Grewal
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (44 download)
Download or read book Retail branding and customer loyalty written by Dhruv Grewal and published by . This book was released on 2004 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : María Jesús Yagüe Guillén
Publisher : MDPI
ISBN 13 : 3039213350
Total Pages : 122 pages
Book Rating : 4.0/5 (392 download)
Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author : Dhruv Grewal
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (17 download)
Download or read book Retail Branding and Customer Loyalty written by Dhruv Grewal and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Election Commission
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.3/5 (91 download)
Download or read book Twenty Year Report written by United States. Federal Election Commission and published by . This book was released on 1995 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bettina Berg
Publisher : Springer Science & Business Media
ISBN 13 : 3658015969
Total Pages : 197 pages
Book Rating : 4.6/5 (58 download)
Download or read book Retail Branding and Store Loyalty written by Bettina Berg and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.
Author : Julia Katharina Weindel
Publisher : Springer
ISBN 13 : 3658150378
Total Pages : 215 pages
Book Rating : 4.6/5 (581 download)
Download or read book Retail Brand Equity and Loyalty written by Julia Katharina Weindel and published by Springer. This book was released on 2016-09-06 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Author : Keeling, Debbie I.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800371632
Total Pages : 384 pages
Book Rating : 4.8/5 (3 download)
Download or read book Handbook of Research on Customer Loyalty written by Keeling, Debbie I. and published by Edward Elgar Publishing. This book was released on 2022-07-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
Author : María Jesús Yagüe Guillén
Publisher :
ISBN 13 : 9783039213368
Total Pages : 122 pages
Book Rating : 4.2/5 (133 download)
Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by . This book was released on 2019 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today's markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience--among other issues--and contribute to improving a brand's portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author : Richard Cuthbertson
Publisher : Oxford University Press
ISBN 13 : 019267692X
Total Pages : 220 pages
Book Rating : 4.1/5 (926 download)
Download or read book The Red Queen Retail Race written by Richard Cuthbertson and published by Oxford University Press. This book was released on 2023-05-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization, considers how innovation through technological change has been transforming the retail sector in different markets, and how such change has been accelerated through the impact of the Covid-19 pandemic. The book is inspired by Alice's encounters of the Red Queen's race in the classic novel Through the Looking-Glass by Lewis Carroll (1871), where 'it takes all the running you can do, to keep in the same place'. This metaphor is illustrative for the service sector that is in a transition from 'a slow world' towards a Red Queen race, where running faster is not enough by itself. It is changing how a consumer society operates, replacing investment in the physical confines of products, stores, and geographical areas, with investment in the apparently unbounded digital universe of information, relationships, and social networks. Online and mobile services enable new entrants to bypass investments in fixed assets and avoid regulatory issues by employing new business models. By leveraging such advantages, technologically-driven international competition has created substantial challenges for established retailers and service providers in domestic markets across the globe. The result is a reconsideration of the role of place in a digital world.
Author : Katarzyna Szydlowska
Publisher : GRIN Verlag
ISBN 13 : 3346101878
Total Pages : 62 pages
Book Rating : 4.3/5 (461 download)
Download or read book Customer loyalty in retail. Case study of Marks and Spencer written by Katarzyna Szydlowska and published by GRIN Verlag. This book was released on 2020-01-23 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 80%, , language: English, abstract: This study will examine factors such as customer satisfaction, corporate social responsibility, service quality and loyalty programs that have crucial impact on customer loyalty. The research will focus in particular on customer’s loyalty in Marks and Spencer in London. The phenomenon of loyalty has met with great deal of interest from researchers in recent years. Customer loyalty indicates sense of belonging or identification with the service or products of the organization. These feelings affect customer behavior directly and lead to repurchase goods and recommend them to others. In general, customer loyalty constitutes a complex issue to analyze since it contains many dimensions.
Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
ISBN 13 : 1317334701
Total Pages : 484 pages
Book Rating : 4.3/5 (173 download)
Download or read book The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2017-04-07 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.
Author : Salleh Mohd Radzi
Publisher : CRC Press
ISBN 13 : 1315386976
Total Pages : 832 pages
Book Rating : 4.3/5 (153 download)
Download or read book Heritage, Culture and Society written by Salleh Mohd Radzi and published by CRC Press. This book was released on 2016-10-26 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.
Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1522502831
Total Pages : 594 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Author : Robert East
Publisher : SAGE
ISBN 13 : 1446289451
Total Pages : 354 pages
Book Rating : 4.4/5 (462 download)
Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2013-01-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available to instructors here What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend you more than others? How damaging is negative word of mouth? Should retailers use 9-ending prices? These are some of the fascinating questions you will explore in this text. The text is written by respected marketing academics across the globe with a strong focus on the use of research to help higher-level students develop analytical and evidence-based thinking in marketing. It extends beyond a psychological approach to provide an empirical understanding of the subject for success in industry roles or further research in the field, and takes into consideration not just the individual but the market environment. New to this second edition: - Fully updated with contemporary, global examples and case studies to encourage an international readership - Further coverage of cross-cultural comparison, including a new chapter on Consumer Differences which also incorporates age and gender differences - Study features such as exercises, questions/answers, and a fully updated companion website with lecturer and student resources - www.sagepub.co.uk/east2e This textbook is essential reading for postgraduate students (MA, MSc, MBA) taking courses in consumer behaviour and undergraduate students specialising in consumer behaviour. Visit the Companion Website at www.sagepub.co.uk/east2e
Author : Juan Carlos Gázquez-Abad
Publisher : Springer Nature
ISBN 13 : 303169192X
Total Pages : 153 pages
Book Rating : 4.0/5 (316 download)
Download or read book Advances in National Brand and Private Label Marketing written by Juan Carlos Gázquez-Abad and published by Springer Nature. This book was released on with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 764 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
