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Author : Christopher S. Tang
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (837 download)
Download or read book Special Issue on Operations Management in Business-to-business Markets written by Christopher S. Tang and published by . This book was released on 2011 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V. Kumar
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (122 download)
Download or read book Special Issue: Managing Business and Innovation in Emerging Markets written by V. Kumar and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lilien, Gary L.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800376871
Total Pages : 713 pages
Book Rating : 4.8/5 (3 download)
Download or read book Handbook of Business-to-Business Marketing written by Lilien, Gary L. and published by Edward Elgar Publishing. This book was released on 2022-07-15 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Author : Ioannis Rizomyliotis
Publisher : Springer
ISBN 13 : 3319587838
Total Pages : 98 pages
Book Rating : 4.3/5 (195 download)
Download or read book Business-to-Business Marketing Communications written by Ioannis Rizomyliotis and published by Springer. This book was released on 2017-06-27 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.
Author : Suraksha Gupta
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (878 download)
Download or read book Special Issue on Integrating Marketing and Operations for Business Sustainability written by Suraksha Gupta and published by . This book was released on 2014 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Charter
Publisher : Routledge
ISBN 13 : 1351283065
Total Pages : 455 pages
Book Rating : 4.3/5 (512 download)
Download or read book Greener Marketing written by Martin Charter and published by Routledge. This book was released on 2017-09-29 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.
Author : Jan Dul
Publisher : Routledge
ISBN 13 : 0750681969
Total Pages : 322 pages
Book Rating : 4.7/5 (56 download)
Download or read book Case Study Methodology in Business Research written by Jan Dul and published by Routledge. This book was released on 2008 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide for how to design and conduct theory-testing and other case studies, this text sets out structures and guidelines that assist students and researchers from a wide range of disciplines to develop their case study research in a consistent and rigorous manner.
Author : Donald G. Morrison
Publisher :
ISBN 13 :
Total Pages : 135 pages
Book Rating : 4.:/5 (44 download)
Download or read book Special issue on marketing and operations management interfaces and coordination written by Donald G. Morrison and published by . This book was released on 2004 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Cornuel
Publisher : Cambridge University Press
ISBN 13 : 1316514455
Total Pages : 397 pages
Book Rating : 4.3/5 (165 download)
Download or read book Business School Leadership and Crisis Exit Planning written by Eric Cornuel and published by Cambridge University Press. This book was released on 2022-05-19 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published for the fiftieth anniversary of the EFMD, this volume includes contributions from top business school leaders.
Author :
Publisher :
ISBN 13 :
Total Pages : 137 pages
Book Rating : 4.:/5 (915 download)
Download or read book Special Issue: Interdisciplinary Research in Operations Management written by and published by . This book was released on 2014 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon Burtonshaw-Gunn
Publisher : John Wiley & Sons
ISBN 13 : 0470661852
Total Pages : 135 pages
Book Rating : 4.4/5 (76 download)
Download or read book Essential Tools for Operations Management written by Simon Burtonshaw-Gunn and published by John Wiley & Sons. This book was released on 2010-05-05 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third book in the Essential Tools For series... on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person define and control these areas within their business. Check out the new series website featuring sample chapters, tool of the month and solve your management problems by talking direct to the author www.essentialtoolsseries.com Third book in a new series that see's Simon Burtonshaw-Gunn’s The Essential Toolbox broken down and expanded to find the essential tools for a range of business areas This volume includes 30% new material in the form of new tools and techniques for guiding consultants Covers: Strategic Management; Business Planning; Product Development; People Management; Supply Chain Management Active author, Simon Burtonshaw-Gunn speaks regularly About the Author: Simon Burtonshaw-Gunn is a practising management consultant with over 30 years experience in both the public and private sectors and covering a range of organizations and industries. He holds two Master's degrees and a PhD in various Strategic Management topics. Book includes a forward by Malik Salameh.
Author : Yufeng Zhang
Publisher : Edward Elgar Publishing
ISBN 13 : 1802201947
Total Pages : 411 pages
Book Rating : 4.8/5 (22 download)
Download or read book Handbook on Teaching and Learning in Operations Management written by Yufeng Zhang and published by Edward Elgar Publishing. This book was released on 2024-05-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential Handbook outlines the latest research on operations management teaching, and identifies new developments in the overall trends of (de)globalisation, sustainability and digitalisation. It highlights contemporary developments in teaching practice, providing theoretical insights into potential future pedagogical directions.
Author : Luiz Moutinho
Publisher : Routledge
ISBN 13 : 1136242864
Total Pages : 506 pages
Book Rating : 4.1/5 (362 download)
Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Author : Enzo Baglieri
Publisher : Springer
ISBN 13 : 3319042890
Total Pages : 286 pages
Book Rating : 4.3/5 (19 download)
Download or read book Managing Consumer Services written by Enzo Baglieri and published by Springer. This book was released on 2014-05-23 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Four core focal points lead the central message of the book: first, the convergence of back and front offices; second, placing the client as a fundamental input of services production and delivery process, and 'industrializing' the customers' role to combine efficiency and experience; third, the constitution and role of inputs necessary for the configuration, production and delivery of the service, with the crucial role of 'operationalizing' the customers' experience; and fourth, the adoption of new technologies and the appropriate transfer of manufacturing managerial practices through service industrialization. This is a special volume of articles based on solid research and analysis, including conceptualization of the important issues, as well as recommendations for managers. It presents case histories and managerial practices in some key sectors, such as financial services, health care, tourism/hospitality, entertainment and media, online services and home and personal services
Author : Alan Wilson
Publisher : McGraw Hill
ISBN 13 : 007714659X
Total Pages : 587 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Services Marketing: Integrating Customer Focus Across the Firm written by Alan Wilson and published by McGraw Hill. This book was released on 2012-06-16 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services marketing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus. The online resources have also been fully revised and updated providing an excellent package of support for lecturers and students.
Author : Emilio Bartezzaghi
Publisher : Springer
ISBN 13 : 3319311042
Total Pages : 246 pages
Book Rating : 4.3/5 (193 download)
Download or read book A Journey through Manufacturing and Supply Chain Strategy Research written by Emilio Bartezzaghi and published by Springer. This book was released on 2016-06-04 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended as a tribute to Gianluca Spina, the influential and inspiring Professor of Business Management & Organization and Supply Chain Management at the School of Management of Politecnico di Milano, who very sadly passed away early in 2015. It brings together seven of his most important papers, published in renowned international journals, and supplements these papers with insightful commentaries from friends and colleagues who highlight key messages and values of enduring validity. The selected papers offer a clear sense of Spina’s research journey over the years and cover the main research streams that distinguished his work. They have also been chosen on account of their high impact, as reflected by the number of citations received, and to represent the most important research collaborations that Spina had established within Italy and abroad. An introductory chapter relates his research to major developments in the field of Manufacturing and Supply Chain Strategy and also outlines the very important contribution that Gianluca Spina made to Management Education.
Author : Michel van der Borgh
Publisher : Edward Elgar Publishing
ISBN 13 : 1800888538
Total Pages : 425 pages
Book Rating : 4.8/5 (8 download)
Download or read book How to Achieve Societal Impact through Engaged and Collaborative Scholarship written by Michel van der Borgh and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?
