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Special Issue New Econometric Models In Marketing
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Book Synopsis Skills and Inequality by : Marius R. Busemeyer
Download or read book Skills and Inequality written by Marius R. Busemeyer and published by Cambridge University Press. This book was released on 2015 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that critical choices about the institutional design of education systems in the post-war period have long-term implications for social inequality.
Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch
Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Book Synopsis Handbook of Marketing by : Barton A Weitz
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Book Synopsis New-Product Diffusion Models by : Vijay Mahajan
Download or read book New-Product Diffusion Models written by Vijay Mahajan and published by Springer Science & Business Media. This book was released on 2000-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
Book Synopsis Market Response Models by : Dominique M. Hanssens
Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Book Synopsis Developing a Market Orientation by : Rohit Deshpande
Download or read book Developing a Market Orientation written by Rohit Deshpande and published by SAGE. This book was released on 1999-04-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Book Synopsis The History Of Marketing Science by : Russell S Winer
Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Book Synopsis Econometric Decision Models by : Josef Gruber
Download or read book Econometric Decision Models written by Josef Gruber and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a refereed selection of revised papers which were originally presented at the Second International Conference on Econometric Decision Models, University of Hagen (FernUni versitat). The conference was held in Haus Nordhelle, a meeting place in the mountainous area " Sauerland" , some 50 kilometers south of Hagen, on August 29 - September 1, 1989. Some details about this conference are given in the first paper, they need not be repeated here. The 40 papers included in this volume are organized in 10 "parts", shown in the table of contents. Included are such "fashionable" topics like "optimal control", "cointegration" and "rational expec tations models". In each part, the papers have been arranged alphabetically by author, unless there were good reasons for a different arrangement. To facilitate the decision making of the readers, all papers (except a few short ones) contain an abstract, a list of keywords and a table of contents. At the end of the proceedings volume, there is a list of authors. More than ten years ago, I began to organize meetings of econometricians, mainly called "seminar" or " colloquium". One major purpose of these meetings has always been to improve international cooperation of econometric model builders (and model users) from "the East" and "the West". Unprecedented changes to the better have taken place recently ("perestroika"). For a large fraction of participants from the Soviet Union, the 1989 conference was the first conference in a Western country.
Download or read book JOPURNAL OF Econometrics written by and published by . This book was released on 1999 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Causes of Contemporary Stagnation by : Helmut Frisch
Download or read book Causes of Contemporary Stagnation written by Helmut Frisch and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Experimental Methods by : Daniel Friedman
Download or read book Experimental Methods written by Daniel Friedman and published by Cambridge University Press. This book was released on 1994-01-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer is the first hands-on guide to the physical aspects of conducting experiments in economics.
Book Synopsis Proceedings of 4th International Conference on Quantitative, Social, Biomedical and Economic Issues by : Christos Frangos
Download or read book Proceedings of 4th International Conference on Quantitative, Social, Biomedical and Economic Issues written by Christos Frangos and published by Christos Frangos. This book was released on 2020-07-11 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of 4th International Conference on Quantitative, Social, Biomedical and Economic Issues DATES: July 10th (Friday) - July 11th (Saturday), 2020 CONFERENCE MAIN SUBJECT The use of the new technologies to improve the efficiency of Education, Enterpreneurship and Economic Activities This year’s Conference is organized by the Greek Foundation for Research in the Quantitative, Social and Economic Subjects, which is a non-profit Company with Articles of Association registered in the Chamber of Non-for- profit organizations. This Conference is a continuation,in a broader sense, of the four International Conferences which were organized by myself during the years 2003, 2009, 2013, and 2015, under the auspices of the Technological Educational Institute of Athens,as well as the 1st and 2nd and 3rd International Conference on Quantitative, Social, Biomedical and Economic Issues ,during the years 2017,2018,2019 in Athens. The International Conferences of the years 2017,2018,1919, were organized under the Auspices of the Greek Foundation for Research in the Quantitative, Social and Economic Subjects which is based in Athens, Greece and has links with an International group of Academics. This Conference is focusing on the following subject: The use of the new technologies to improve the efficiency of Education, Enterpreneurship and Economic Activities The aim of this Conference is to become a forum for the analysis of subjects related to the Quantitative, Social, Biomedical and Economic Sciences, the present state in Greece for the sectors of Education, Health, Innovative Business and the lessons learnt from them , in the context of the serious Economic crisis .in Europe and ,particularly, in Greece. This Conference, also, is the opportunity for many highly respected scientists to present and exchange ideas in their respective research areas with the aim of initiating new joint projects. The new developments in the sectors of contemporary Science and Economy are important and the need for a clear and responsible information is very high regarding, also, the possibility of fake news through the Internet.
Book Synopsis Conjoint Measurement by : Anders Gustafsson
Download or read book Conjoint Measurement written by Anders Gustafsson and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing.
Author :Manuel Alejandro Cardenete Publisher :Springer Science & Business Media ISBN 13 :3642247466 Total Pages :126 pages Book Rating :4.6/5 (422 download)
Book Synopsis Applied General Equilibrium by : Manuel Alejandro Cardenete
Download or read book Applied General Equilibrium written by Manuel Alejandro Cardenete and published by Springer Science & Business Media. This book was released on 2012-01-05 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced textbook aims at providing a simple but fully operational introduction to applied general equilibrium. General equilibrium is the backbone of modern economic analysis and as such generation after generation of economics students are introduced to it. As an analytical tool in economics, general equilibrium provides one of the most complete views of an economy since it incorporates all economic agents (households, firms, government, foreign sector) in an integrated way that is compatible with microtheory and microdata. The integration of theory and data handling is required for successful modeling but it requires a double ability that is not found in standard books. With this book we aim at filling the gap and provide advanced students with the required tools, from the building of consistent and applicable general equilibrium models to the interpretation of the results that ensue from the adoption of policies. The topics include: model design, model development, computer code examples, calibration and data adjustments, practical policy examples.
Book Synopsis Mergers and Acquisitions in the U.S. Banking Industry by : Gabriel A. Hawawini
Download or read book Mergers and Acquisitions in the U.S. Banking Industry written by Gabriel A. Hawawini and published by North Holland. This book was released on 1990 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presented in this book is a comprehensive empirical analysis of mergers and acquisitions in the U.S. banking industry. The purpose of the study is to examine the merger phenomenon in the banking industry by answering the following questions: - What are the incentives for banks to merge? - Has the prohibition of interstate banking prevented banks from diversifying and has it increased the rate of bank failures by restricting (geographical) diversification opportunities? - Are bank mergers wealth-creating activities and how are the gains/losses from a merger distributed between the acquiring and acquired bank shareholders? - How can the changes in shareholder wealth resulting from bank mergers be explained and are there differences between interstate and intrastate mergers? - What are the implications of the study's findings for regulatory policy? Theory and practical implications are blended in this book which should appeal to both academics and practitioners in the field
Book Synopsis The Competitive Advantage of Greece by : Ioannis Konsolas
Download or read book The Competitive Advantage of Greece written by Ioannis Konsolas and published by Routledge. This book was released on 2017-10-05 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2002: This compelling text is the first major application of Michael Porter's diamond framework to identify the sources of national competitive advantage in the case of Greece. Offering a useful evaluation of Porter's theory through an extensive literature review, the book also draws on empirical evidence from five selected Greek industries. It also provides information and commentary on many aspects of the Greek economy, its historical evolution and its current trends. International and Greek investors, international organizations, business consultants and financial institutions will certainly benefit from this analysis of the Greek economic environment. Moreover, universities and researchers will be interested in the evidence supporting or refuting parts of the widely used and cited "diamond" framework.
Book Synopsis The Transition to a Market Economy: Special issues by : Paul Marer
Download or read book The Transition to a Market Economy: Special issues written by Paul Marer and published by . This book was released on 1991 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
