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Spatial Analysis In Marketing
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Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Book Synopsis Business Geography and New Real Estate Market Analysis by : Grant Ian Thrall
Download or read book Business Geography and New Real Estate Market Analysis written by Grant Ian Thrall and published by Oxford University Press. This book was released on 2002-04-18 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work focuses on integrating land-use location science with the technology of geographic information systems (GIS). The text describes the basic principles of location decision and the means for applying them in order to improve the real estate decision.
Book Synopsis Spatial Analysis Along Networks by : Atsuyuki Okabe
Download or read book Spatial Analysis Along Networks written by Atsuyuki Okabe and published by John Wiley & Sons. This book was released on 2012-07-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the real world, there are numerous and various events that occur on and alongside networks, including the occurrence of traffic accidents on highways, the location of stores alongside roads, the incidence of crime on streets and the contamination along rivers. In order to carry out analyses of those events, the researcher needs to be familiar with a range of specific techniques. Spatial Analysis Along Networks provides a practical guide to the necessary statistical techniques and their computational implementation. Each chapter illustrates a specific technique, from Stochastic Point Processes on a Network and Network Voronoi Diagrams, to Network K-function and Point Density Estimation Methods, and the Network Huff Model. The authors also discuss and illustrate the undertaking of the statistical tests described in a Geographical Information System (GIS) environment as well as demonstrating the user-friendly free software package SANET. Spatial Analysis Along Networks: Presents a much-needed practical guide to statistical spatial analysis of events on and alongside a network, in a logical, user-friendly order. Introduces the preliminary methods involved, before detailing the advanced, computational methods, enabling the readers a complete understanding of the advanced topics. Dedicates a separate chapter to each of the major techniques involved. Demonstrates the practicalities of undertaking the tests described in the book, using a GIS. Is supported by a supplementary website, providing readers with a link to the free software package SANET, so they can execute the statistical methods described in the book. Students and researchers studying spatial statistics, spatial analysis, geography, GIS, OR, traffic accident analysis, criminology, retail marketing, facility management and ecology will benefit from this book.
Book Synopsis GIS Tutorial for Marketing by : Fred L. Miller
Download or read book GIS Tutorial for Marketing written by Fred L. Miller and published by ESRI, Inc.. This book was released on 2007 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: DVD contains: ArcView 9.2 software.
Book Synopsis The SAGE Handbook of Spatial Analysis by : A Stewart Fotheringham
Download or read book The SAGE Handbook of Spatial Analysis written by A Stewart Fotheringham and published by SAGE. This book was released on 2008-12-22 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread use of Geographical Information Systems (GIS) has significantly increased the demand for knowledge about spatial analytical techniques across a range of disciplines. As growing numbers of researchers realise they are dealing with spatial data, the demand for specialised statistical and mathematical methods designed to deal with spatial data is undergoing a rapid increase. Responding to this demand, The Handbook of Spatial Analysis is a comprehensive and authoritative discussion of issues and techniques in the field of Spatial Data Analysis. Its principal focus is on: • why the analysis of spatial data needs separate treatment • the main areas of spatial analysis • the key debates within spatial analysis • examples of the application of various spatial analytical techniques • problems in spatial analysis • areas for future research Aimed at an international audience of academics, The Handbook of Spatial Analysis will also prove essential to graduate level students and researchers in government agencies and the private sector.
Book Synopsis Urban Analytics by : Alex D. Singleton
Download or read book Urban Analytics written by Alex D. Singleton and published by SAGE. This book was released on 2017-11-27 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic and political situation of cities has shifted in recent years in light of rapid growth amidst infrastructure decline, the suburbanization of poverty and inner city revitalization. At the same time, the way that data are used to understand urban systems has changed dramatically. Urban Analytics offers a field-defining look at the challenges and opportunities of using new and emerging data to study contemporary and future cities through methods including GIS, Remote Sensing, Big Data and Geodemographics. Written in an accessible style and packed with illustrations and interviews from key urban analysts, this is a groundbreaking new textbook for students of urban planning, urban design, geography, and the information sciences.
Book Synopsis GIS and Spatial Analysis for the Social Sciences by : Robert Nash Parker
Download or read book GIS and Spatial Analysis for the Social Sciences written by Robert Nash Parker and published by Routledge. This book was released on 2009-09-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to provide sociologists, criminologists, political scientists, and other social scientists with the methodological logic and techniques for doing spatial analysis in their chosen fields of inquiry. The book contains a wealth of examples as to why these techniques are worth doing, over and above conventional statistical techniques using SPSS or other statistical packages. GIS is a methodological and conceptual approach that allows for the linking together of spatial data, or data that is based on a physical space, with non-spatial data, which can be thought of as any data that contains no direct reference to physical locations.
Book Synopsis GIS for Business and Service Planning by : Paul A. Longley
Download or read book GIS for Business and Service Planning written by Paul A. Longley and published by John Wiley & Sons. This book was released on 1996-02-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: GIS for Business and Service Planning Edited by Paul Longley,Graham Clarke The field of geographical information systems (GIS) is developingrapidly, finding applications in an ever-widening range ofcommercial contexts. This volume examines the practical use of GISfor business and service planning. It considers ways in which GISmay be customised to meet specific user requirements and tackle theapplied research challenges of the late 1990s. GIS for Business andService Planning: * introduces the management, analysis and modelling of informationwithin GIS and considers some of the basic problems and pitfallsthat can occur in practice * covers the major topics of geodemographics and how geographicalinformation can be manipulated and merged into business applicationdatabases * discusses the relative merits of customised versus proprietarysolutions to business application databases * examines the range of consultancy applications of GIS forbusiness using international case studies, assessing how recentapplications have benefited from research developments * critically assesses GIS in the market place and evaluatesdifferent GIS strategies GIS for Business and Service Planning is essential reading for GISprofessionals, marketeers, GIS students and management scientists.The other contributors: Peter Batey (University of Liverpool), MarkBirkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke(GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRIUS), David Martin (University of Southampton), Ian Masser(University of Sheffield), Stan Openshaw (University of Leeds),Nora Sherwood (GIS World) and Robin Waters (GeoInformationInternational).
Book Synopsis Spatial Economics Volume II by : Stefano Colombo
Download or read book Spatial Economics Volume II written by Stefano Colombo and published by Springer Nature. This book was released on 2020-12-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Space is a crucial variable in any economic activity. Spatial Economics is the branch of economics that explicitly aims to incorporate the space dimension in the analysis of economic phenomena. From its beginning in the last century, Spatial Economics has contributed to the understanding of the economy by developing plenty of theoretical models as well as econometric techniques having the “space” as a core dimension of the analysis. This edited volume addresses the complex issue of Spatial Economics from an applied point of view. This volume is part of a more complex project including another edited volume (Spatial Economics Volume I: Theory) collecting original papers which address Spatial Economics from a theoretical perspective.
Book Synopsis Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer by : Ashok Charan
Download or read book Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer written by Ashok Charan and published by World Scientific. This book was released on 2023-09-13 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume I is focused on Brand and Consumer. Part I of this volume is dedicated to understanding the concepts and methods of brand sensing and brand equity. It delves into the analytic techniques used to track and profile brand image, and explains the key components of brand equity, how to measure it, and what factors drive it. It provides readers with a comprehensive framework for measuring and understanding brand equity and the tools to pursue its growth.Part II of this volume focuses on understanding consumers through qualitative and quantitative research methods, segmentation, customer satisfaction, customer value management, consumer panels, consumer analytics and big data. The volume covers the analytic tools used to extract insights from consumer transactions, which are becoming increasingly important in today's data-driven world. It also covers the use of consumer analytics and big data specifically within consumer markets.
Book Synopsis Applied Spatial Data Analysis with R by : Roger S. Bivand
Download or read book Applied Spatial Data Analysis with R written by Roger S. Bivand and published by Springer Science & Business Media. This book was released on 2013-06-21 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Spatial Data Analysis with R, second edition, is divided into two basic parts, the first presenting R packages, functions, classes and methods for handling spatial data. This part is of interest to users who need to access and visualise spatial data. Data import and export for many file formats for spatial data are covered in detail, as is the interface between R and the open source GRASS GIS and the handling of spatio-temporal data. The second part showcases more specialised kinds of spatial data analysis, including spatial point pattern analysis, interpolation and geostatistics, areal data analysis and disease mapping. The coverage of methods of spatial data analysis ranges from standard techniques to new developments, and the examples used are largely taken from the spatial statistics literature. All the examples can be run using R contributed packages available from the CRAN website, with code and additional data sets from the book's own website. Compared to the first edition, the second edition covers the more systematic approach towards handling spatial data in R, as well as a number of important and widely used CRAN packages that have appeared since the first edition. This book will be of interest to researchers who intend to use R to handle, visualise, and analyse spatial data. It will also be of interest to spatial data analysts who do not use R, but who are interested in practical aspects of implementing software for spatial data analysis. It is a suitable companion book for introductory spatial statistics courses and for applied methods courses in a wide range of subjects using spatial data, including human and physical geography, geographical information science and geoinformatics, the environmental sciences, ecology, public health and disease control, economics, public administration and political science. The book has a website where complete code examples, data sets, and other support material may be found: http://www.asdar-book.org. The authors have taken part in writing and maintaining software for spatial data handling and analysis with R in concert since 2003.
Book Synopsis Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods by : Ashok Charan
Download or read book Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods written by Ashok Charan and published by World Scientific Publishing Company. This book was released on 2015-05-20 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.
Book Synopsis Spatial Analysis by : Marie-Josée Fortin
Download or read book Spatial Analysis written by Marie-Josée Fortin and published by Cambridge University Press. This book was released on 2005-04-21 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the wide range of spatial statistics available to analyse ecological data.
Book Synopsis Spatial Data Analysis in the Social and Environmental Sciences by : Robert P. Haining
Download or read book Spatial Data Analysis in the Social and Environmental Sciences written by Robert P. Haining and published by Cambridge University Press. This book was released on 1993-08-26 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within both the social and environmental sciences, much of the data collected is within a spatial context and requires statistical analysis for interpretation. The purpose of this book is to describe current methods for the analysis of spatial data. Methods described include data description, map interpolation, and exploratory and explanatory analyses. The book also examines spatial referencing, and methods for detecting problems, assessing their seriousness and taking appropriate action are discussed. This is an important text for any discipline requiring a broad overview of current theoretical and applied work for the analysis of spatial data sets. It will be of particular use to research workers and final year undergraduates in the fields of geography, environmental sciences and social sciences.
Book Synopsis Spatial Databases by : Philippe Rigaux
Download or read book Spatial Databases written by Philippe Rigaux and published by Morgan Kaufmann. This book was released on 2002 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors explore and explain current techniques for handling the specialised data that describes geographical phenomena in a study that will be of great value to computer scientists and geographers working with spatial databases.
Book Synopsis Ideas in Marketing: Finding the New and Polishing the Old by : Krzysztof Kubacki
Download or read book Ideas in Marketing: Finding the New and Polishing the Old written by Krzysztof Kubacki and published by Springer. This book was released on 2014-10-25 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Book Synopsis Location-Based Marketing by : Gérard Cliquet
Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
