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Author : Jack Wagner
Publisher : IBM.Com/Redbooks
ISBN 13 : 9780738490847
Total Pages : 228 pages
Book Rating : 4.4/5 (98 download)
Download or read book Solutions Survival Guide for Global Solutions Marketing written by Jack Wagner and published by IBM.Com/Redbooks. This book was released on 2004-01-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Wagner
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.:/5 (2 download)
Download or read book Global Solutions Marketing written by Jack Wagner and published by . This book was released on 2003 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Jacobson
Publisher : Routledge
ISBN 13 : 0429720262
Total Pages : 430 pages
Book Rating : 4.4/5 (297 download)
Download or read book Marketing Madness written by Michael Jacobson and published by Routledge. This book was released on 2019-03-11 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
Author : Anita Rosen
Publisher : Amacom Books
ISBN 13 : 9780814471548
Total Pages : 246 pages
Book Rating : 4.4/5 (715 download)
Download or read book The E-commerce Question and Answer Book written by Anita Rosen and published by Amacom Books. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
Author : Grant Cardone
Publisher : Grant Cardone
ISBN 13 : 0615558879
Total Pages : 392 pages
Book Rating : 4.6/5 (155 download)
Download or read book The Closer's Survival Guide written by Grant Cardone and published by Grant Cardone. This book was released on 2015-12-16 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Closer’s Survival Guide is perfect for sales people, negotiators, deal makers and mediators but also critically important for dreamers, investors, inventors, buyers, brokers, entrepreneurs, bankers, CEO’s, politicians and anyone who wants to close others on the way they think and get what they want in life. Show me any highly successful person, and I will show you someone who has big dreams and who knows how to close! The end game is the close.
Author : Christopher M. Knight
Publisher : Wiley
ISBN 13 : 9780471376798
Total Pages : 0 pages
Book Rating : 4.3/5 (767 download)
Download or read book ISP Marketing Survival Guide written by Christopher M. Knight and published by Wiley. This book was released on 2000-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key marketing strategies everyone must know to compete in the worldwide ISP business New ISPs are popping up all over the place and the competition for market share is fierce. In fact, there are over 8,100 ISPs worldwide with a predicted growth rate of 20% for the next five years. Despite this explosive growth, there is a significant lack of information and guidance on how to develop a winning marketing strategy. Written by a pre-eminent ISP marketing expert, this book focuses on the specific issues unique to the ISP business and provides a proven plan to start and grow your ISP. From determining the value of your business and finding your niche to developing an effective marketing campaign and running promotions, you'll find everything you need to know to get up and running. Throughout the book, Knight examines such hot topics as branding, pricing, advertising, service strategies, selling and pricing, and acquisition. He also includes a comprehensive, customizable marketing plan that is ready to be implemented. And, with the help of detailed information, real-world examples, and turnkey models, the author shows how to successfully apply the material to develop your ISP business. This book shows you how to: * Raise your ISP's market value * Determine what makes your ISP unique * Increase the number of new subscribers * Develop a great marketing campaign * Reach and find your target audience * Attract, retain, and train the best customer service staff * Acquire new subscribers via acquisitions of other ISPs As a value-added feature, a complete ISP Business Plan Sample by Jason Zigmont of HowToSell.net is included.
Author : Roy Cohen
Publisher : Pearson Education
ISBN 13 : 0131362070
Total Pages : 338 pages
Book Rating : 4.1/5 (313 download)
Download or read book The Wall Street Professional's Survival Guide written by Roy Cohen and published by Pearson Education. This book was released on 2010-05-06 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Professional’s Survival Guide: The Secrets of a Career Coach is the only complete, up-to-date, and practical guide for financial industry professionals seeking new or better jobs in today’s brutally competitive environment. Author Roy Cohen spent more than 10 years providing outplacement services to Goldman Sachs’ employees. In this book, he shares finance-specific job-hunting insights you simply won’t find anywhere else. Drawing on his immense experience helping financial industry professionals find and keep outstanding positions, Cohen tells you what to do when and if you’re fired (or ready to move), how to develop a “game plan” and search targets, how to build your “story”, how to move from the sell-side to the buy side, and much more. You’ll find industry-specific guidance on interview strategy, resumes, follow-up, references, and even negotiation with real examples drawn from Cohen’s own practice.
Author : Barbara Weltman
Publisher : John Wiley & Sons
ISBN 13 : 0471793965
Total Pages : 255 pages
Book Rating : 4.4/5 (717 download)
Download or read book Small Business Survival Book written by Barbara Weltman and published by John Wiley & Sons. This book was released on 2006-05-19 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble. With a combined fifty years of small business experience between them, authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in today's market. With this book as your guide, you'll discover how to: * Delegate effectively * Monitor cash flow * Extend credit and stay on top of collections * Build and maintain credit and restructure your debt * Meet your tax obligations * Grow your business with successful marketing strategies * Use legal protections * Plan for catastrophe and disaster recovery Whether you're considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.
Author : Kyle Hegarty
Publisher :
ISBN 13 : 9781529329094
Total Pages : 256 pages
Book Rating : 4.3/5 (29 download)
Download or read book The Accidental Business Nomad written by Kyle Hegarty and published by . This book was released on 2022-08-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bronze Award Winner in International Business/Globalization-Axiom Business Book Awards 2021 "This is the Indiana Jones of international business." - Csaba Toth An unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalization world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalization. The Accidental Business Nomad is for anyone working in a more global environment and who is looking to gain critical insights and communications skills needed for a shrinking world. As Managing Director of TSL Marketing's Leadership Nomad group, Kyle Hegarty has deciphered the culture code of doing business in Asia and the fastest growing markets. Hegarty reports on his triumphs and failures, including tales where unexpected lessons abound. The result is a no-holds-barred, gritty, and unvarnished guide to doing business across cultures. Readers will learn: Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualty How to navigate the invisible language of cultural misunderstandings Cross-cultural communications skills everyone in business needs to know The art and science of personality profiling and quick short-cuts to understanding people What outsourced call centers can teach us about the future of global communication How to find inspiration and innovation in the most unlikely of places
Author : Jennifer Shannon
Publisher : New Harbinger Publications
ISBN 13 : 1626252459
Total Pages : 170 pages
Book Rating : 4.6/5 (262 download)
Download or read book The Anxiety Survival Guide for Teens written by Jennifer Shannon and published by New Harbinger Publications. This book was released on 2015-09-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have problems with anxiety? The Anxiety Survival Guide for Teens is a much-needed, go-to guide to help you finally break free from the worry and ruminations that can get in the way of reaching your goals. If you have anxiety, your fears and worries can keep you from feeling confident and independent. Teen milestones such as making friends, dating, getting good grades, or taking on more mature responsibilities, may seem much more difficult. And if you're like countless other anxious teens, you may even avoid situations that cause you anxiety altogether—leaving you stuck in a cycle of worry and avoidance. So, how can you take control of your anxiety before it takes control of you? Based in cognitive behavioral therapy (CBT) and acceptance and commitment therapy (ACT), this book helps you identify your "monkey mind"—the primitive part of the brain where anxious thoughts arise. You’ll also be able to determine if you suffer from generalized anxiety, phobias, social anxiety, panic and agoraphobia, obsessive-compulsive disorder (OCD), or separation anxiety. Full of powerful yet simple cartoon illustrations, this book will teach you practical strategies for handling even the toughest situations that previously caused you to feel anxious or worried. If you’re ready to feel more independent, more confident, and be your best, this unique book will show you how.
Author : Jeffrey Bernstein
Publisher : Instant Help
ISBN 13 : 1684033926
Total Pages : 226 pages
Book Rating : 4.6/5 (84 download)
Download or read book The Stress Survival Guide for Teens written by Jeffrey Bernstein and published by Instant Help. This book was released on 2019-12-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is stress getting the best of you? Do you ever feel overwhelmed, like your life is zooming by? This practical, proven-effective, and easy-to-use survival guide has your back! School pressure, BFF drama, body changes, social media, dating—is it any wonder you’re feeling stressed? You aren’t alone. Many teens today find themselves worried, anxious, and stressed out. But there are ways you can take control of your stress before it interferes with your life. This go-to “survival guide” will show you how to deal with stress so you can get back to the things that make you happy. With this fun and easy guide, you’ll learn how cognitive behavioral therapy (CBT) can help you challenge negative thoughts and replace them with more helpful, flexible ways of seeing life’s challenges. You’ll also discover how important it is to slow down and notice the things that are really going well in your life! Finally, you’ll learn to figure out what’s really important to you, and how you can use your values to build resilience against stress and future setbacks. Life is full of stress, but that doesn’t mean you have to be. With this book, you’ll learn to quiet your negative inner voice and focus on your strengths, so you can conquer any challenge you might face, achieve your goals, and live your very best life.
Author : Max Traylor
Publisher :
ISBN 13 : 9781734854503
Total Pages : pages
Book Rating : 4.8/5 (545 download)
Download or read book Agency Survival Guide written by Max Traylor and published by . This book was released on 2020-05-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert I. Sutton
Publisher : HarperCollins
ISBN 13 : 1328695921
Total Pages : 229 pages
Book Rating : 4.3/5 (286 download)
Download or read book The Asshole Survival Guide written by Robert I. Sutton and published by HarperCollins. This book was released on 2017-09-12 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is a contemporary classic—a shrewd and spirited guide to protecting ourselves from the jerks, bullies, tyrants, and trolls who seek to demean. We desperately need this antidote to the a-holes in our midst.”—Daniel H. Pink, best-selling author of To Sell Is Human and Drive How to avoid, outwit, and disarm assholes, from the author of the classic The No Asshole Rule As entertaining as it is useful, The Asshole Survival Guide delivers a cogent and methodical game plan for anybody who feels plagued by assholes. Sutton starts with diagnosis—what kind of asshole problem, exactly, are you dealing with? From there, he provides field-tested, evidence-based, and often surprising strategies for dealing with assholes—avoiding them, outwitting them, disarming them, sending them packing, and developing protective psychological armor. Sutton even teaches readers how to look inward to stifle their own inner jackass. Ultimately, this survival guide is about developing an outlook and personal plan that will help you preserve the sanity in your work life, and rescue all those perfectly good days from being ruined by some jerk. “Thought-provoking and often hilarious . . . An indispensable resource.”—Gretchen Rubin, best-selling author of The Happiness Project and Better Than Before “At last . . . clear steps for rejecting, deflecting, and deflating the jerks who blight our lives . . . Useful, evidence-based, and fun to read.”—Robert Cialdini, best-selling author of Influence and Pre-Suasion
Author : Ping Wang
Publisher : Elsevier
ISBN 13 : 0443154988
Total Pages : 273 pages
Book Rating : 4.4/5 (431 download)
Download or read book Actuaries' Survival Guide written by Ping Wang and published by Elsevier. This book was released on 2024-02-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actuaries' Survival Guide: Navigating the Exam and Data Science, Third Edition explains what actuaries are, what they do, and where they do it. It describes exciting combinations of ideas, techniques, and skills involved in the day-to-day work of actuaries. This edition has been updated to reflect the rise of social networking and the internet, the progress toward a global knowledge-based economy, and the global expansion of the actuarial field that has occurred since the prior edition. - Includes details on the Society of Actuaries' (SOA) and Casualty Actuarial Society (CAS) examinations, as well as sample questions and answers - Presents an overview of career options and includes profiles of companies and agencies that employ actuaries - Provides a link between theory and practice and helps readers understand the blend of qualitative and quantitative skills and knowledge required to succeed in actuarial exams - Offers insights provided by real-life actuaries and actuarial students about the profession
Author : Stuart Atkins Mba
Publisher : Booksurge Publishing
ISBN 13 : 9781439255414
Total Pages : 0 pages
Book Rating : 4.2/5 (554 download)
Download or read book Small Business Marketing written by Stuart Atkins Mba and published by Booksurge Publishing. This book was released on 2009-12-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read!
Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1071846639
Total Pages : 752 pages
Book Rating : 4.0/5 (718 download)
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2022-05-06 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.
Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 1118688430
Total Pages : 373 pages
Book Rating : 4.1/5 (186 download)
Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-05-15 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
