Solutions For Sustainability Challenges

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Sustainability Challenges and Solutions at the Base of the Pyramid

Author : Prabhu Kandachar
Publisher : Routledge
ISBN 13 : 1351279866
Total Pages : 549 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Sustainability Challenges and Solutions at the Base of the Pyramid by : Prabhu Kandachar

Download or read book Sustainability Challenges and Solutions at the Base of the Pyramid written by Prabhu Kandachar and published by Routledge. This book was released on 2017-09-08 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the turn of the millennium it had become painfully evident that development aid, charity or "global business-as-usual" were not going to be the mechanisms to alleviate global poverty. Today, there is little dispute that poverty remains the most pressing global problem calling for innovative solutions. One recent strategy is the Base of the Pyramid (BoP) concept developed by Prahalad and Hart, which relies on entrepreneurial activity tapping into the previously ignored markets of the economically most disadvantaged. It is a process requiring innovations in several disciplines: technological, social and business.This book covers a number of areas. First, much of the current BoP discussion emphasises targeting products to the needs of the poor. But do we actually know what the real needs of the poor are? This book takes a bottom-up human-centred approach and examines examples that truly engage the poor in BoP product and service development. What types of needs assessment methodologies are indicated considering the cultural differences in BoP countries? Are the existing methodologies adequate? Do they need to be redefined and redeveloped? Second, the book considers how we can balance poverty alleviation and stimulate economic growth without stressing the ecosystem. Tragically, the poor are hardest hit by the adverse effects of environmental deterioration such as water shortages, climate change or the destruction of habitats. While the economic welfare of the poor is critical, the BoP approach must balance its inherent paradox of encouraging greater consumption while avoiding further pressures on environmental sustainability. The link between the BoP approach and sustainable development is a key feature of this book. Third, it looks at innovation and asks what kinds of"bottom-up" innovation (open source, technological, social and business) support BoP initiatives (and sustainable development)?Fourth, the book deals with the relationship between development assistance and BoP. Is a BoP strategy the antithesis to development aid or can these two co-exist or even complement each other?Finally, the book raises questions about the relationship between corporate responsibility and BoP. Is BoP a new form of corporate neo-colonialism or a new form of corporate responsibility? Although the BoP concept has unleashed an extensive and generally enthusiastic response from academics, businesses, NGOs and governments, the knowledge domain around this concept is still in the early stages of development. This book addresses that need with a focus on the needs of the end-users – the poor – as a starting point for BoP products and innovations. With contributions from both supporters and critics, it provides a treasure trove of global knowledge on how the concept has developed, what its successes and failures have been and what promise it holds as a long-term strategy for alleviating poverty and tackling global sustainability.

Solutions For Sustainability Challenges

Author : Wulf-Peter Schmidt
Publisher : Springer Nature
ISBN 13 : 3031636244
Total Pages : 283 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Solutions For Sustainability Challenges by : Wulf-Peter Schmidt

Download or read book Solutions For Sustainability Challenges written by Wulf-Peter Schmidt and published by Springer Nature. This book was released on with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sustainability in the Gulf

Author : Elie Azar
Publisher : Routledge
ISBN 13 : 1351705091
Total Pages : 356 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Sustainability in the Gulf by : Elie Azar

Download or read book Sustainability in the Gulf written by Elie Azar and published by Routledge. This book was released on 2017-07-31 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability is a topic of great interest today, particularly for the Gulf Cooperation Council (GCC) countries, which have witnessed very rapid economic and demographic growth over the past decade. The observed growth has led to unsustainable consumption patterns of vital resources such as water, energy, and food, highlighting the need for an urgent shift towards green growth and sustainable development strategies. Sustainability in the Gulf covers the region’s contemporary development challenges through the lens of the UN’s Sustainable Development Goals (SDGs), which place sustainability at the centre of the solution to the current environmental, economic, and social imbalances facing GCC countries. The book presents multiple analyses of Gulf-specific sustainability topics, examining the current status, challenges, and opportunities, as well as identifying key lessons learned. Innovative and practical policy recommendations are provided, as well as new conceptual angles to the evolving academic debates on the post-oil era in the Gulf. Through chapters covering sector-related studies, as well as the socio-economic dimensions of the sustainability paradigm, this volume offers valuable insights into current research efforts made by the GCC states, proposing a way forward based on lessons learned. This is a valuable resource for students, academics, and researchers in the areas of Environmental Studies, Political Economy, and Economics of the GCC states.

Leadership for Sustainability

Author : R. Bruce Hull
Publisher : Island Press
ISBN 13 : 1642831670
Total Pages : 274 pages
Book Rating : 4.6/5 (428 download)

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Book Synopsis Leadership for Sustainability by : R. Bruce Hull

Download or read book Leadership for Sustainability written by R. Bruce Hull and published by Island Press. This book was released on 2020-11-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solving today’s environmental and sustainability challenges requires more than expertise and technology. Effective solutions will require that we engage with other people, wrestle with difficult questions, and learn how to adapt and make confident decisions despite uncertainty. We need new approaches to leadership that empower professionals at all levels to tackle wicked problems and work towards sustainability. Leadership for Sustainability gives readers perspective and skills for promoting creative and collaborative solutions. Blending systems thinking approaches with leadership techniques, it offers dozens of strategies and specific practices that build on the foundation of three main skills: connecting, collaborating, and adapting. Inspiring case studies show how the book’s strategies and principles can be applied to diverse situations: Coordinating the activities of widely dispersed individuals and groups who may not even know they are connected, illustrated by the work of urban planners, local businesses, citizens, and other stakeholders advancing ambitious climate action goals via a Community Energy Plan in Arlington County, Virginia Collaborating with diverse stakeholders to span boundaries despite their differences of opinion, expertise, and culture, as illustrated by the bold actions of a social entrepreneur who transformed the global food service industry with the “plant-forward” movement Adapting to continuous change and confounding uncertainty, as a small nonprofit organization mobilizes partners to tackle poverty, water scarcity, sanitation, and climate change in rural India Readers will come away with a holistic understanding of how to lead from where they are by applying leadership principles and practices to a wide range of wicked situations. While the challenges we face are daunting, the authors argue that these situations present opportunities for creating a more just, healthy, and prosperous world.

Sustainability in Industry 4.0

Author : Shwetank Avikal
Publisher : CRC Press
ISBN 13 : 100045441X
Total Pages : 257 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Sustainability in Industry 4.0 by : Shwetank Avikal

Download or read book Sustainability in Industry 4.0 written by Shwetank Avikal and published by CRC Press. This book was released on 2021-09-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A large and growing number of manufacturers are realizing the substantial financial and environmental benefits of sustainable business practices. To develop more sustainable societies, industries need to better understand how to respond to environmental, economic, and social challenges and transform industrial behavior. The objective of this book is to provide the required knowledge and accelerate the transition towards a sustainable industrial system. The book will help industries to enhance operational efficiency by reducing costs and waste. It will help them increase customer response, reach new customers, and gain competitive advantage. It offers innovation, scenario planning, and strategic analysis that goes beyond compliance, as well as case studies and remedies to the industry 4.0 challenges. Professionals, as well as students, can refer to this book to add to their knowledge on Industry 4.0 and develop new ideas and solutions to the existing and future problems.

Pathways to Urban Sustainability

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309444535
Total Pages : 193 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Pathways to Urban Sustainability by : National Academies of Sciences, Engineering, and Medicine

Download or read book Pathways to Urban Sustainability written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-11-11 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities have experienced an unprecedented rate of growth in the last decade. More than half the world's population lives in urban areas, with the U.S. percentage at 80 percent. Cities have captured more than 80 percent of the globe's economic activity and offered social mobility and economic prosperity to millions by clustering creative, innovative, and educated individuals and organizations. Clustering populations, however, can compound both positive and negative conditions, with many modern urban areas experiencing growing inequality, debility, and environmental degradation. The spread and continued growth of urban areas presents a number of concerns for a sustainable future, particularly if cities cannot adequately address the rise of poverty, hunger, resource consumption, and biodiversity loss in their borders. Intended as a comparative illustration of the types of urban sustainability pathways and subsequent lessons learned existing in urban areas, this study examines specific examples that cut across geographies and scales and that feature a range of urban sustainability challenges and opportunities for collaborative learning across metropolitan regions. It focuses on nine cities across the United States and Canada (Los Angeles, CA, New York City, NY, Philadelphia, PA, Pittsburgh, PA, Grand Rapids, MI, Flint, MI, Cedar Rapids, IA, Chattanooga, TN, and Vancouver, Canada), chosen to represent a variety of metropolitan regions, with consideration given to city size, proximity to coastal and other waterways, susceptibility to hazards, primary industry, and several other factors.

The Global Sustainability Challenge

Author : Gerard Magill
Publisher : Cambridge Scholars Publishing
ISBN 13 : 152754950X
Total Pages : 285 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis The Global Sustainability Challenge by : Gerard Magill

Download or read book The Global Sustainability Challenge written by Gerard Magill and published by Cambridge Scholars Publishing. This book was released on 2020-04-14 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays is based on presentations given at the 4th conference in an annual endowed series held at Duquesne University, USA. It addresses emerging concerns and pivotal problems about our planet’s environment and ecology. The contributions gathered here highlight the inter-relation of topics and expertise regarding science and philosophy, ethics, religion, global issues, and generational perspectives. The book concludes with an ethical analysis of the multiple and over-lapping challenges that require urgent attention and long-term resolution. It will appeal to scholars and students in a variety of disciplines and fields that deal with the earth’s survival and flourishing.

A Sustainability Challenge

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 030922263X
Total Pages : 264 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis A Sustainability Challenge by : National Research Council

Download or read book A Sustainability Challenge written by National Research Council and published by National Academies Press. This book was released on 2012-03-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Research Council's Science and Technology for Sustainability Program hosted two workshops in 2011 addressing the sustainability challenges associated with food security for all. The first workshop, Measuring Food Insecurity and Assessing the Sustainability of Global Food Systems, explored the availability and quality of commonly used indicators for food security and malnutrition; poverty; and natural resources and agricultural productivity. It was organized around the three broad dimensions of sustainable food security: (1) availability, (2) access, and (3) utilization. The workshop reviewed the existing data to encourage action and identify knowledge gaps. The second workshop, Exploring Sustainable Solutions for Increasing Global Food Supplies, focused specifically on assuring the availability of adequate food supplies. How can food production be increased to meet the needs of a population expected to reach over 9 billion by 2050? Workshop objectives included identifying the major challenges and opportunities associated with achieving sustainable food security and identifying needed policy, science, and governance interventions. Workshop participants discussed long term natural resource constraints, specifically water, land and forests, soils, biodiversity and fisheries. They also examined the role of knowledge, technology, modern production practices, and infrastructure in supporting expanded agricultural production and the significant risks to future productivity posed by climate change. This is a report of two workshops.

The Sustainability Grand Challenge

Author : Michael Gibbert
Publisher : Routledge
ISBN 13 : 0429516274
Total Pages : 174 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Sustainability Grand Challenge by : Michael Gibbert

Download or read book The Sustainability Grand Challenge written by Michael Gibbert and published by Routledge. This book was released on 2020-11-26 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do universities tackle wicked sustainability challenges faced by society? The Wicked Learning Workbook is a toolkit for setting up and running an interdisciplinary master-level course in the context of real-world problems such as food waste and loss. The book offers a new pedagogical approach that we call 'wicked' because it is unorthodox, ambitious, and tackles complex problems that won’t go away. The pedagogy is also international at the course level rather than the conventional exchange semester, enabling institutions to embed international approaches to their core teaching. The Wicked Learning Workbook speaks directly to academics who are looking for solutions that provide stimuli for research and teaching while giving students an innovative, international learning experience. The approach develops student understanding of the UN Sustainable Development Goals as broad-scale societal issues which are difficult, if not impossible, to ‘solve’. An important outcome of this approach is the laboratory-style classroom that creates opportunities for faculty, students and companies to co-create solutions that are immediately implementable. The resulting methodology is based on industry–university collaboration (such as IKEA and Nestlé). The methodology is of interest to corporate leaders pursuing sustainability goals and business transformation. Achieving sustainability requires cross-boundary, cross-disciplinary, experimental approaches that allow for scalability. Wicked problems can only be tackled with wicked solution approaches.

The Challenge of Sustainability

Author : Atkinson, Hugh
Publisher : Policy Press
ISBN 13 : 144732353X
Total Pages : 265 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis The Challenge of Sustainability by : Atkinson, Hugh

Download or read book The Challenge of Sustainability written by Atkinson, Hugh and published by Policy Press. This book was released on 2014-12-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and accessible book explores the links between politics, learning and sustainability. Its central focus is the future of people and the planet itself. The challenges that we face in combatting climate change and building a more sustainable world are complex and the book argues that if we are to successfully meet these challenges we need a fundamental change in the way we do politics and economics, embedding a lifelong commitment to sustainability in all learning. We have no option but to make things work for the better. After all, planet earth is the only home we have! The book will be important reading for academics and students in a variety of related subjects, including politics, public policy, education, sustainable development, geography, media, international relations and development studies. It will also be a valuable resource for NGOs and policy makers.

Drawdown

Author : Paul Hawken
Publisher : Penguin
ISBN 13 : 1524704652
Total Pages : 258 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Drawdown by : Paul Hawken

Download or read book Drawdown written by Paul Hawken and published by Penguin. This book was released on 2017-04-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: • New York Times bestseller • The 100 most substantive solutions to reverse global warming, based on meticulous research by leading scientists and policymakers around the world “At this point in time, the Drawdown book is exactly what is needed; a credible, conservative solution-by-solution narrative that we can do it. Reading it is an effective inoculation against the widespread perception of doom that humanity cannot and will not solve the climate crisis. Reported by-effects include increased determination and a sense of grounded hope.” —Per Espen Stoknes, Author, What We Think About When We Try Not To Think About Global Warming “There’s been no real way for ordinary people to get an understanding of what they can do and what impact it can have. There remains no single, comprehensive, reliable compendium of carbon-reduction solutions across sectors. At least until now. . . . The public is hungry for this kind of practical wisdom.” —David Roberts, Vox “This is the ideal environmental sciences textbook—only it is too interesting and inspiring to be called a textbook.” —Peter Kareiva, Director of the Institute of the Environment and Sustainability, UCLA In the face of widespread fear and apathy, an international coalition of researchers, professionals, and scientists have come together to offer a set of realistic and bold solutions to climate change. One hundred techniques and practices are described here—some are well known; some you may have never heard of. They range from clean energy to educating girls in lower-income countries to land use practices that pull carbon out of the air. The solutions exist, are economically viable, and communities throughout the world are currently enacting them with skill and determination. If deployed collectively on a global scale over the next thirty years, they represent a credible path forward, not just to slow the earth’s warming but to reach drawdown, that point in time when greenhouse gases in the atmosphere peak and begin to decline. These measures promise cascading benefits to human health, security, prosperity, and well-being—giving us every reason to see this planetary crisis as an opportunity to create a just and livable world.

Winning Sustainability Strategies

Author : Benoit Leleux
Publisher : Springer
ISBN 13 : 3319974459
Total Pages : 304 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Winning Sustainability Strategies by : Benoit Leleux

Download or read book Winning Sustainability Strategies written by Benoit Leleux and published by Springer. This book was released on 2018-11-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite recent optimism and global initiatives, the implementation of corporate sustainability programs has been slow at best, with less than a third of global companies having developed a clear business case for their approach to sustainability. Presenting numerous award-winning cases and examples from companies such as Unilever, Patagonia, Tumi, DSM and Umicore alongside original ideas based upon 20 years of consulting experience, this book reveals how to design and implement a stronger sense of focus and move sustainability programs forward. This proven combination of purpose, direction and speed is dubbed “Vectoring”. Based upon practitioner cases and data analysis from the Dow Jones Sustainability Index, Vectoring offers a plain-spoken framework to identify the relative position of companies compared to their peers. The framework and its 4 archetypes deliver insights for practitioners to locate inhibitors and overcome them by providing practical suggestions for process improvements. This includes designing and executing new sustainability programs, embedding the SDGs within company strategy and assessing the impact of sustainability programs on competitiveness and valuation. Offering directions for CFOs to shift companies from integrated reporting to integrated thinking in order to accelerate their sustainability programs, Winning Sustainability Strategies shows how to achieve purpose with profit and how to do well by doing good.

Framing in Sustainability Science

Author : Takashi Mino
Publisher : Springer Nature
ISBN 13 : 9811390614
Total Pages : 196 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Framing in Sustainability Science by : Takashi Mino

Download or read book Framing in Sustainability Science written by Takashi Mino and published by Springer Nature. This book was released on 2019-11-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book offers both conceptual and empirical descriptions of how to “frame” sustainability challenges. It defines “framing” in the context of sustainability science as the process of identifying subjects, setting boundaries, and defining problems. The chapters are grouped into two sections: a conceptual section and a case section. The conceptual section introduces readers to theories and concepts that can be used to achieve multiple understandings of sustainability; in turn, the case section highlights different ways of comprehending sustainability for researchers, practitioners, and other stakeholders. The book offers diverse illustrations of what sustainability concepts entail, both conceptually and empirically, and will help readers become aware of the implicit framings in sustainability-related discourses. In the extant literature, sustainability challenges such as climate change, sustainable development, and rapid urbanization have largely been treated as “pre-set,” fixed topics, while possible solutions have been discussed intensively. In contrast, this book examines the framings applied to the sustainability challenges themselves, and illustrates the road that led us to the current sustainability discourse.

Sustainable Business

Author : Helen Kopnina
Publisher : Routledge
ISBN 13 : 1317811070
Total Pages : 295 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Sustainable Business by : Helen Kopnina

Download or read book Sustainable Business written by Helen Kopnina and published by Routledge. This book was released on 2014-09-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics. The book introduces students to the background and key issues of sustainability and suggests ways in which these concepts can be applied in business practice. Though the book takes a business perspective, it is interdisciplinary in its nature and draws on knowledge from socio-economic, political, and environmental studies, thereby providing a practical and critical understanding of sustainability in the changing paradigm of global business. It goes beyond the conventional theories of sustainability and addresses critical issues concerned with population, consumption and economic growth. It discusses realistic ways forward, in particular the Circular Economy and Cradle to Cradle frameworks. The book is both a theoretical and practical study guide for undergraduate and postgraduate international students of broad areas of sustainability, teaching ways to recognize opportunities for innovation and entrepreneurship at the intersection of environmental, economic, ethical, and social systems. It takes a strategic approach in applying the power of business methods and policy to address issues of global importance such as climate change, poverty, ecosystem degradation and human rights. This textbook is essential reading for students of business, management and sustainability courses. It is written in an engaging and accessible style, with each chapter including case studies, discussion questions, end of chapter summaries and suggestions for further reading.

Sustainable Solutions for Environmental Pollution, Volume 1

Author : Nour Shafik El-Gendy
Publisher : John Wiley & Sons
ISBN 13 : 1119785359
Total Pages : 514 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Sustainable Solutions for Environmental Pollution, Volume 1 by : Nour Shafik El-Gendy

Download or read book Sustainable Solutions for Environmental Pollution, Volume 1 written by Nour Shafik El-Gendy and published by John Wiley & Sons. This book was released on 2021-10-12 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: SUSTAINABLE SOLUTIONS FOR ENVIRONMENTAL POLLUTION This first volume in a broad, comprehensive two-volume set, Sustainable Solutions for Environmental Pollution, concentrates on the role of waste management in solving pollution problems and the value-added products that can be created out of waste, turning a negative into an environmental and economic positive. Environmental pollution is one of the biggest problems facing our world today, in every country, region, and even down to local landfills. Not just solving these problems, but turning waste into products, even products that can make money, is a huge game-changer in the world of environmental engineering. Finding ways to make fuel and other products from solid waste, setting a course for the production of future biorefineries, and creating a clean process for generating fuel and other products are just a few of the topics covered in the groundbreaking new first volume in the two-volume set, Sustainable Solutions for Environmental Pollution. The valorization of waste, including the creation of biofuels, turning waste cooking oil into green chemicals, providing sustainable solutions for landfills, and many other topics are also covered in this extensive treatment on the state of the art of this area in environmental engineering. This groundbreaking new volume in this forward-thinking set is the most comprehensive coverage of all of these issues, laying out the latest advances and addressing the most serious current concerns in environmental pollution. Whether for the veteran engineer or the student, this is a must-have for any library. AUDIENCE Petroleum, chemical, process, and environmental engineers, other scientists and engineers working in the area of environmental pollution, and students at the university and graduate level studying these areas

Nature Based Strategies for Urban and Building Sustainability

Author : Gabriel Perez
Publisher : Butterworth-Heinemann
ISBN 13 : 0128123249
Total Pages : 392 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Nature Based Strategies for Urban and Building Sustainability by : Gabriel Perez

Download or read book Nature Based Strategies for Urban and Building Sustainability written by Gabriel Perez and published by Butterworth-Heinemann. This book was released on 2018-02-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nature Based Strategies for Urban and Building Sustainability reviews the current state-of-the-art on the topic. In the introduction, the editors review the fundamental concepts of nature elements in the built environment, along with the strategies that are necessary for their inclusion in buildings and cities. Part One describes strategies for the urban environment, discussing urban ecosystems and ecosystem services, while Part Two covers strategies and technologies, including vertical greening systems, green roofs and green streets. Part Three covers the quantitative benefits, results, and issues and challenges, including energy performances and outdoor comfort, air quality improvement, acoustic performance, water management and biodiversity. - Provides an overview of the different strategies available to integrate nature in the built environment - Presents the current state of technology concerning systems and methodologies on how to incorporate nature in buildings and cities - Features the latest research results on operation and ecosystem services - Covers both established and new designs, including those still in the experimental stage

Balancing Green

Author : Yossi Sheffi
Publisher : MIT Press
ISBN 13 : 0262345765
Total Pages : 567 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Balancing Green by : Yossi Sheffi

Download or read book Balancing Green written by Yossi Sheffi and published by MIT Press. This book was released on 2018-03-30 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert on business strategy offers a pragmatic take on how businesses of all sizes balance the competing demands of profitability and employment with sustainability. The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes—from Coca Cola and Siemens to Dr. Bronner's Magical Soaps and Patagonia—navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability. Sheffi, author of the widely read The Resilient Enterprise, argues that business executives' personal opinions on environmental sustainability are irrelevant. The business merits of environmental sustainability are based on the fact that even the most ardent climate change skeptics in the C-suite face natural resource costs, public relations problems, regulatory burdens, and a green consumer segment. Sheffi presents three basic business rationales for corporate sustainability efforts: cutting costs, reducing risk, and achieving growth. For companies, sustainability is not a simple case of “profits versus planet” but is instead a more subtle issue of (some) people versus (other) people—those looking for jobs and inexpensive goods versus others who seek a pristine environment. This book aims to help companies satisfy these conflicting motivations for both economic growth and environmental sustainability.