Soft Power

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Publisher : PublicAffairs
ISBN 13 : 0786738960
Total Pages : 216 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Soft Power by : Joseph S Nye Jr

Download or read book Soft Power written by Joseph S Nye Jr and published by PublicAffairs. This book was released on 2009-04-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

Cultural Diplomacy: Beyond the National Interest?

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Publisher : Routledge
ISBN 13 : 1317209583
Total Pages : 268 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Cultural Diplomacy: Beyond the National Interest? by : Ien Ang

Download or read book Cultural Diplomacy: Beyond the National Interest? written by Ien Ang and published by Routledge. This book was released on 2018-02-02 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Diplomacy: Beyond the National Interest? is the first book bringing together, from the perspective of the cultural disciplines, scholarship that locates contemporary cultural diplomacy practices within their social, political, and ideological contexts, while examining the different forces that drive them. The contributions to this book have two methodologies: the first, to deconstruct and demystify cultural diplomacy, notably the ‘hype’ that accompanies it, especially when it is yoked to the notion of ‘soft power’; the second, to better understand how contemporary cultural diplomacy actually operates. In applying a cultural lens to the question, this book probes whether there can be such a thing as a cultural diplomacy ‘beyond the national interest’. This book was originally published as a special issue of the International Journal of Cultural Policy.

Do Morals Matter?

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Publisher : Oxford University Press, USA
ISBN 13 : 0190935960
Total Pages : 273 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Do Morals Matter? by : Joseph S. Nye

Download or read book Do Morals Matter? written by Joseph S. Nye and published by Oxford University Press, USA. This book was released on 2020 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the role of ethics in American foreign policy? The Trump Administration has elevated this from a theoretical question to front-page news. Should ethics even play a role, or should we only focus on defending our material interests? In Do Morals Matter? Joseph S. Nye provides a concise yet penetrating analysis of how modern American presidents have-and have not-incorporated ethics into their foreign policy. Nye examines each presidency during theAmerican era post-1945 and scores them on the success they achieved in implementing an ethical foreign policy. Alongside this, he evaluates their leadership qualities, explaining which approaches work and which ones do not.

Soft Power

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Author :
Publisher : Springer Nature
ISBN 13 : 3030299228
Total Pages : 323 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Soft Power by : Hendrik W. Ohnesorge

Download or read book Soft Power written by Hendrik W. Ohnesorge and published by Springer Nature. This book was released on 2019-11-22 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power into distinct components - resources, instruments, reception, and outcomes - and identifies relevant indicators for each of these categories. Moreover, the book integrates previously neglected aspects into the concept of soft power, including the significance of (political) personalities. A broad range of historical examples is drawn upon to illustrate the effects of soft power in international relations in an innovative and analytically differentiated way. A central methodological contribution of this book consists in highlighting the value of comparative-historical analysis (CHA) as a promising approach for empirical analyses of the soft power of different actors on the international stage. By introducing a comprehensive taxonomy of soft power, the book offers an innovative and substantiated perspective on a pivotal phenomenon in today’s international relations. As the forces of attraction in world politics continue to gain in importance, it provides a valuable asset for a broad readership. This book was the winner of the 2021 ifa (German Institute for Foreign Cultural Relations) Research Award on Foreign Cultural Policy. “In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public diplomacy, and charismatic personal diplomacy are shaping the international relations of our global information age.” Joseph S. Nye, Jr., Harvard University and author of The Future of Power

Soft Power Superpowers

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Publisher : Routledge
ISBN 13 : 1317459644
Total Pages : 346 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Soft Power Superpowers by : Yasushi Watanabe

Download or read book Soft Power Superpowers written by Yasushi Watanabe and published by Routledge. This book was released on 2015-01-28 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.

Soft Power Superpowers

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Author :
Publisher : M.E. Sharpe
ISBN 13 : 0765633817
Total Pages : pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Soft Power Superpowers by : Yasushi Watanabe

Download or read book Soft Power Superpowers written by Yasushi Watanabe and published by M.E. Sharpe. This book was released on 2008-05-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The term soft power describes a country's ability to get what it wants by attracting rather than coercing others--by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests. The concept was introduced by Joseph Nye, former Assistant Secretary of Defense for International Security Affairs, who wrote the Foreword for this book. The book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world. The contributors move beyond an either-or concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific--bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges--has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasiszing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.

The New Public Diplomacy

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Author :
Publisher : Springer
ISBN 13 : 0230554938
Total Pages : 242 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis The New Public Diplomacy by : J. Melissen

Download or read book The New Public Diplomacy written by J. Melissen and published by Springer. This book was released on 2005-11-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

Branding the National Interest [electronic Resource]

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (71 download)

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Book Synopsis Branding the National Interest [electronic Resource] by : Nicole Garingalao

Download or read book Branding the National Interest [electronic Resource] written by Nicole Garingalao and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis attempts to show that intangible assets like brands are sources of soft power that can help states fulfill their national interest. National interest is defined for purposes of this study in terms of wealth and image creation. More specifically it makes the following arguments: First, corporate brands hold more than just economic value in terms of brand equity; they carry within them a countrys value system. This will be discussed in terms of a countrys history as well as its political and corporate environment. Second, a national brand (e.g. in the form of Japan, Inc.) is a reflection of corporate brands. Third, the national brand is a contributor to the national image of a country. It can enable the country to gain recognition or legitimacy within the international system. Lastly, national brands help fulfill a states national interest in terms of image creation and wealth. They can achieve both economic and political objectives for the state. The fulfillment of national interest will be discussed in the context of soft power. In sum, this thesis shows how soft power generated from brands can fulfill a states desired outcomes. States can use brands as a source of soft power in the fulfillment of their national interest of wealth and favorable image creation. More specifically, in employing a comparative case study analysis of two Asian countries (i.e. Japan and China), this thesis argues for the importance of a value system as a theoretical grounding for the creation of a national image and subsequently, a source of soft power.

Structure, Audience and Soft Power in East Asian Pop Culture

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Author :
Publisher : Hong Kong University Press
ISBN 13 : 9888139037
Total Pages : 199 pages
Book Rating : 4.8/5 (881 download)

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Book Synopsis Structure, Audience and Soft Power in East Asian Pop Culture by : Beng Huat Chua

Download or read book Structure, Audience and Soft Power in East Asian Pop Culture written by Beng Huat Chua and published by Hong Kong University Press. This book was released on 2012-03-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the distribution and reception networks of Chinese language pop culture embedded in the ethnic Chinese diaspora. Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of consumer power and engagement with national politics. In an era where exercise of military power is increasingly restrained, pop culture has become an important component of soft power diplomacy and transcultural collaborations in a region that is still haunted by colonization and violence. The author notes that the aspirations behind national governments' efforts to use popular culture is limited by the fragmented nature of audiences who respond differently to the same products; by the danger of backlash from other members of the importing country's population that do not consume the popular culture products in question; and by the efforts of the primary consuming country, the People's Republic of China to shape products through co-production strategies and other indirect modes of intervention.

Bound to Lead

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Publisher : Basic Books
ISBN 13 : 0465094163
Total Pages : 329 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Bound to Lead by : Joseph S Nye Jr

Download or read book Bound to Lead written by Joseph S Nye Jr and published by Basic Books. This book was released on 2016-03-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is America still Number 1? A leading scholar of international politics and former State Department official takes issue with Paul Kennedy and others and clearly demonstrates that the United States is still the dominant world power, with no challenger in sight. But analogies about decline only divert policy makers from creating effective strategies for the future, says Nye. The nature of power has changed. The real-and unprecedented-challenge is managing the transition to growing global interdependence.

China's Soft Power and International Relations

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Author :
Publisher : Routledge
ISBN 13 : 1136331085
Total Pages : 231 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis China's Soft Power and International Relations by : Hongyi Lai

Download or read book China's Soft Power and International Relations written by Hongyi Lai and published by Routledge. This book was released on 2012-05-23 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s soft power has attracted considerable attention in the recent decade. In this volume scholars from the U.K., Europe, the U.S., Singapore, Australia, Hong Kong and mainland China, including a number of well established and well known analysts on China, examine main areas where China has made noticeable advances in its appeal and influence. They include China’s foreign policy discourse, international communication, cultural diplomacy, and foreign assistance. In addition, Chinese concept of soft power, foreign policy strategy, and the relationship between its international standing and that of the U.S. are also closely analysed. The volume covers some of the most recent development and assesses China’s soft power critically. This book offers an assessment of China’s efforts to cultivate its international image, as well as a critique of Nye’s theory of soft power. It draws on case studies of the Chinese diplomatic practice and utilizes world opinion polls. This volume offers a theoretical and empirical perspective on the discussion on soft power with a particular focus on China’s soft power.

India’s Soft Power

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Author :
Publisher : Routledge
ISBN 13 : 135198716X
Total Pages : 239 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis India’s Soft Power by : Patryk Kugiel

Download or read book India’s Soft Power written by Patryk Kugiel and published by Routledge. This book was released on 2017-04-21 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is sometimes said that, in the 21st century, the country that tells the better story wins, rather than the country whose army can prevail on the battlefield. That ability to attract others, persuade and set the agenda, soft power, plays an increasingly important role in international relations and in Indian foreign policy. However, while most of the rediscovered interest in India has been focused on its hard power attributes, such as its military and economy, this book concentrates on less tangible assets, such as its culture, ideas and people. The first comprehensive analysis of India’s soft power done from an international relations perspective, this book tracks the changes in Indian foreign policy over last two decades to show how soft power strategy, tools and institutions have been given a more prominent place in India’s external affairs. The study evaluates India’s soft power assets and liabilities and shows how the state is trying to make better use of this potential to realise its national interests. It assesses the effectiveness of India’s soft power approach and provides recommendations on possible improvements to make India a major smart power in the future. An intriguing and comprehensive analysis, it will be valuable for students and scholars interested in Indian foreign policy, soft power theory and international relations. Underlining India’s uniqueness, it substantiates the argument that soft power is not confined to the Western world. Thus, it contributes an interesting case study for comparative study of soft powers. Please note: Taylor & Francis does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka

In the National Interest

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Publisher : Business Standard Books
ISBN 13 : 9380740018
Total Pages : 189 pages
Book Rating : 4.3/5 (87 download)

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Book Synopsis In the National Interest by : Rajiv Kumar

Download or read book In the National Interest written by Rajiv Kumar and published by Business Standard Books. This book was released on 2010 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Politics of Soft Power Diplomacy and its Responses Non Traditional Security Issues

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Author :
Publisher : Sankalp Publication
ISBN 13 : 9393849579
Total Pages : 229 pages
Book Rating : 4.3/5 (938 download)

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Book Synopsis Politics of Soft Power Diplomacy and its Responses Non Traditional Security Issues by : Dr. samson S. chiru

Download or read book Politics of Soft Power Diplomacy and its Responses Non Traditional Security Issues written by Dr. samson S. chiru and published by Sankalp Publication. This book was released on with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politics of Soft Power Diplomacy and its Responses Non Traditional Security Issues Volume II is the outcome of Seminar Series at Mt Everest College, Senapati (Manipur) for the past a decade of continual effort, sustained by loving promotion and encouragement received from reputed ICSSR and UGC in granting Seminar grant to me as convener of this series The book covers wide ranges of inclusion and exclusion in accessing mainstream projects and government programmes rolled out from to time to time(the government provisions enshrined for the regional growth i.e., Northeastern region of India, both as hard power and soft power diplomacy) which are dealt and discussed here by different contributors of papers from various academic cross-disciplinary areas. It is felt that Soft Power Diplomacy is very instrumental in shaping the image of a country abroad. Joseph Nye coined the term and domestic policies are as important as foreign policies. Classical Realists too have the similar understanding/view of domestic domain having ramification on foreign policies/national interests for a country.

Cinema and Soft Power

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Author :
Publisher :
ISBN 13 : 9781474456272
Total Pages : 256 pages
Book Rating : 4.4/5 (562 download)

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Book Synopsis Cinema and Soft Power by : Stephanie Dennison

Download or read book Cinema and Soft Power written by Stephanie Dennison and published by . This book was released on 2021-06-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the relationship between soft power and film in relation to national and transnational cinemas.

American Power in the 21st Century

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Publisher : Polity
ISBN 13 : 0745633463
Total Pages : 312 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis American Power in the 21st Century by : David Held

Download or read book American Power in the 21st Century written by David Held and published by Polity. This book was released on 2004-11-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: America wields a combination of military, economic and cultural power that many consider unprecedented. The way America uses this power has repercussions on every major issue of world affairs, including the prospects of regional security, the spread of democratic governance, and the provision of global public goods in economic and environmental domains. This volume explores the questions raised by American power from a variety of perspectives. Is the emphasis laid on military power likely to be self-defeating for the United States in the long run? Is "soft power" or persuasion a more effective way to promote American interests and goals? How is American predominance perceived in Europe, China and the Arab world? Will it last or will other powers coalesce to resist US hegemony? The authors address these and other fundamental questions in rigorous and historically sensitive analyses of this critical juncture in global politics. The book will be of great interest to students and scholars in political science and international relations, as well as all those concerned with and by one of the key topics of our time. Contributors include: Robert Cooper, Michael Cox, Zhiyuan Cui, Abdelwahab El-Affendi, G. John Ikenberry, Robert Kagan, Mary Kaldor, Joseph S. Nye, Thomas Risse.

Africa's Soft Power

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Author :
Publisher : Routledge
ISBN 13 : 1000402177
Total Pages : 226 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Africa's Soft Power by : Oluwaseun Tella

Download or read book Africa's Soft Power written by Oluwaseun Tella and published by Routledge. This book was released on 2021-05-23 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the ways in which soft power is used by African countries to help drive global influence. Selecting four of the countries most associated with soft power across the continent, this book delves into the currencies of soft power across the region: from South Africa’s progressive constitution and expanding multinational corporations, to Nigeria’s Nollywood film industry and Technical Aid Corps (TAC) scheme, Kenya’s sport diplomacy, fashion and tourism industries, and finally Egypt’s Pan-Arabism and its reputation as the cradle of civilisation. The book asks how soft power is wielded by these countries and what constraints and contradictions they encounter. Understandings of soft power have typically been driven by Western scholars, but throughout this book, Oluwaseun Tella aims to Africanise our understanding of soft power, drawing on prominent African philosophies, including Nigeria’s Omolúwàbí, South Africa’s Ubuntu, Kenya’s Harambee, and Egypt’s Pharaonism. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/ 9781003176022, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license