SocialCorp

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Author :
Publisher : New Riders Publishing
ISBN 13 : 9780321580085
Total Pages : 0 pages
Book Rating : 4.5/5 (8 download)

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Book Synopsis SocialCorp by : Joel Postman

Download or read book SocialCorp written by Joel Postman and published by New Riders Publishing. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.

SocialCorp

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Author :
Publisher : Peachpit Press
ISBN 13 : 0321636309
Total Pages : 209 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis SocialCorp by : Joel Postman

Download or read book SocialCorp written by Joel Postman and published by Peachpit Press. This book was released on 2009-01-28 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.

Business Transformation Strategies

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Publisher : SAGE Publications India
ISBN 13 : 813210501X
Total Pages : 681 pages
Book Rating : 4.1/5 (321 download)

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Book Synopsis Business Transformation Strategies by : Oswald A J Mascarenhas

Download or read book Business Transformation Strategies written by Oswald A J Mascarenhas and published by SAGE Publications India. This book was released on 2011-02-14 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. Each chapter in the book is appended with transformation exercises that further explicate the concepts.

Social Media Management

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Author :
Publisher : Springer
ISBN 13 : 3319219901
Total Pages : 262 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Social Media Management by : Amy Van Looy

Download or read book Social Media Management written by Amy Van Looy and published by Springer. This book was released on 2015-09-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Organizations and Social Networking: Utilizing Social Media to Engage Consumers

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Author :
Publisher : IGI Global
ISBN 13 : 1466640278
Total Pages : 445 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Organizations and Social Networking: Utilizing Social Media to Engage Consumers by : Li, Eldon Y.

Download or read book Organizations and Social Networking: Utilizing Social Media to Engage Consumers written by Li, Eldon Y. and published by IGI Global. This book was released on 2013-05-31 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Cutting-edge Social Media Approaches to Business Education

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Author :
Publisher : IAP
ISBN 13 : 1617351180
Total Pages : 353 pages
Book Rating : 4.6/5 (173 download)

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Book Synopsis Cutting-edge Social Media Approaches to Business Education by : Charles Wankel

Download or read book Cutting-edge Social Media Approaches to Business Education written by Charles Wankel and published by IAP. This book was released on 2010-09-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our current students are digital natives, born into a world of widespread online sharing. Aligning the technologies we use in our courses with their skills and approaches to collaborative learning is an opportunity we should take. The new media share text, images, audio and video material rapidly and interactively. This volume will provide an overview of these new social media including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examples and cases of how instructors around the world are meaningfully incorporating them into their management, marketing, and other business courses are provided. One of the more robust trends is the use of three-dimensional immersive virtual world interfaces for teaching and learning. The leading one is Second Life. Examples of the use of Second Life in business courses will be discussed. The use of wikis to foster collaborative development of course related material by learners will be presented with case examples. Faculty members are co-creators of course content with their learners. Among the topics covered is how faculty members can be supported in their deployment of social media projects and course structures. How social media can enable the structuring of course activities involving students, prospective students, alumni, employers, businesspersons, and others in rich sharing and support with each other will be discussed. Indeed seeing courses as networking venues beyond learning forums will be parsed.

The New Social Learning, 2nd Edition

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Publisher : Association for Talent Development
ISBN 13 : 1607282879
Total Pages : 403 pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis The New Social Learning, 2nd Edition by : Tony Bingham

Download or read book The New Social Learning, 2nd Edition written by Tony Bingham and published by Association for Talent Development. This book was released on 2015-06-15 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Social learning is a fundamental shift in how people work leveraging how we have always worked, now with new, more humanizing tools, accelerating individual and collective reach, giving us the resources to create the organization, and the world, we want to live in.” In this newly revised and updated edition of The New Social Learning, Tony Bingham and Marcia Conner dispel organizational myths and fears about social media. By sharing the success stories of socially engaged companies and people, the much-anticipated second edition persuasively makes the case for using social media to encourage knowledge transfer and real-time learning in a connected and engaging way. As Steve LeBlanc noted, “Social learning thrives in a culture of service and wonder. It is inspired by leaders, enabled by technology, and ignited by opportunities that have only recently unfolded.” Brand-new case studies about innovative organizations such as Boston Children s Hospital, National Australian Bank, LAZ Parking, Sanofi Pasteur, Cigna, CENTURY 21, and Roche Pharmaceuticals illustrate cutting-edge social learning approaches that cultivate environments where great people can do their best work. The New Social Learning lays the foundation for improving the way you engage with colleagues, collaborate with teams anywhere in the world, and build workforce capability. Take the next step to connect skills and knowledge and move your own organization forward as you reclaim and revolutionize workplace learning.

Ethical Practice of Social Media in Public Relations

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Author :
Publisher : Routledge
ISBN 13 : 1317917901
Total Pages : 284 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Ethical Practice of Social Media in Public Relations by : Marcia W. DiStaso

Download or read book Ethical Practice of Social Media in Public Relations written by Marcia W. DiStaso and published by Routledge. This book was released on 2014-06-27 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Social Recruitment in HRM

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1786356961
Total Pages : 279 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Social Recruitment in HRM by : Ginevra Gravili

Download or read book Social Recruitment in HRM written by Ginevra Gravili and published by Emerald Group Publishing. This book was released on 2016-12-05 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the role of social recruitment in HRM. The interactivity of new forms of communication represents an opportunity for companies to attract and select the best candidates. This book focuses on how Social Recruiting and Employer Branding strategies can generate a competitive advantage.

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

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Author :
Publisher : IGI Global
ISBN 13 : 1466645792
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by : Wu, Mei

Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Exploring Digital Ecosystems

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Publisher : Springer
ISBN 13 : 303023665X
Total Pages : 451 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Exploring Digital Ecosystems by : Alessandra Lazazzara

Download or read book Exploring Digital Ecosystems written by Alessandra Lazazzara and published by Springer. This book was released on 2019-07-30 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent surge of interest in digital ecosystems is not only transforming the business landscape, but also poses several human and organizational challenges. Due to the pervasive effects of the transformation on firms and societies alike, both scholars and practitioners are interested in understanding the key mechanisms behind digital ecosystems, their emergence and evolution. In order to disentangle such factors, this book presents a collection of research papers focusing on the relationship between technologies (e.g. digital platforms, AI, infrastructure) and behaviours (e.g. digital learning, knowledge sharing, decision-making). Moreover, it provides critical insights into how digital ecosystems can shape value creation and benefit various stakeholders. The plurality of perspectives offered makes the book particularly relevant for users, companies, scientists and governments. The content is based on a selection of the best papers – original double-blind peer-reviewed contributions – presented at the annual conference of the Italian chapter of the AIS, which took place in Pavia, Italy in October 2018.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2214 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Innovation and Future of Enterprise Information Systems

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Publisher : Springer Science & Business Media
ISBN 13 : 3642370217
Total Pages : 300 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Innovation and Future of Enterprise Information Systems by : Felix Piazolo

Download or read book Innovation and Future of Enterprise Information Systems written by Felix Piazolo and published by Springer Science & Business Media. This book was released on 2013-05-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the revised and peer reviewed contributions of the "ERP Future 2012" conference held in Salzburg/Austria on November 11th - 12th, 2012​. The conference is a platform for research in ERP systems and closely related topics like business processes, business intelligence, and enterprise information systems in general. To master the challenges of ERP comprehensively, the ERP Future 2012 Research conference accepted contributions both with a business focus as well as with an IT focus to consider enterprise resource planning from various viewpoints. This combination of business and IT aspects is a unique characteristic of the conference and of this volume that resulted in valuable contributions with high practical impact.

Marketing Brands in Africa

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Author :
Publisher : Springer Nature
ISBN 13 : 3030772047
Total Pages : 276 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Marketing Brands in Africa by : Samuelson Appau

Download or read book Marketing Brands in Africa written by Samuelson Appau and published by Springer Nature. This book was released on 2021-09-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.

Smart Technologies for Organizations

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Publisher : Springer Nature
ISBN 13 : 3031247752
Total Pages : 292 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Smart Technologies for Organizations by : Cinzia Dal Zotto

Download or read book Smart Technologies for Organizations written by Cinzia Dal Zotto and published by Springer Nature. This book was released on 2023-04-15 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains high-profile contributions that emerged from the Information and Communication Technologies in Organizations and Society (ICTO) conference on "Smart Technologies for an Inclusive World," held in 2020. It focuses on the interplay between technology adoption, digital transformation, and value creation, highlighting various aspects of current issues organizations face in adopting digital technologies to achieve an inclusive and sustainable society in the long term. As such, the book contributes to our understanding of a humanistic approach to managing digital transformation toward inclusive organizations and societies and is a valuable asset for both researchers and managers of organizations.

6th International Conference on Innovation and Entrepreneurship

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Author :
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1911218719
Total Pages : pages
Book Rating : 4.9/5 (112 download)

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Book Synopsis 6th International Conference on Innovation and Entrepreneurship by : Dr. Denise A. D. Bedford

Download or read book 6th International Conference on Innovation and Entrepreneurship written by Dr. Denise A. D. Bedford and published by Academic Conferences and publishing limited. This book was released on 2018-03-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the 6th International Conference on Innovation and Entrepreneurship (ICIE 2018) which is being co-hosted by Georgetown University and George Washington University and is being held at The University of the District of Columbia (UDC) on 5-6 March 2018.

Maximizing Commerce and Marketing Strategies through Micro-Blogging

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Author :
Publisher : IGI Global
ISBN 13 : 1466684097
Total Pages : 354 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Maximizing Commerce and Marketing Strategies through Micro-Blogging by : Burkhalter, Janée N.

Download or read book Maximizing Commerce and Marketing Strategies through Micro-Blogging written by Burkhalter, Janée N. and published by IGI Global. This book was released on 2015-05-31 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.