Author : Sukhabilāsa Barmā
Publisher : Global Vision Pub House
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Book Synopsis Socio-political Movements in North Bengal by : Sukhabilāsa Barmā
Download or read book Socio-political Movements in North Bengal written by Sukhabilāsa Barmā and published by Global Vision Pub House. This book was released on 2007 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand and Equity Management: Gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. In this thought-provoking work, Paul Martin, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Martin deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.