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Author : Sebastian Rusk
Publisher : Advantage Media Group
ISBN 13 : 1599324717
Total Pages : 136 pages
Book Rating : 4.5/5 (993 download)
Download or read book Social Media Sucks! written by Sebastian Rusk and published by Advantage Media Group. This book was released on 2014-03-26 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword By New York Times Best-Selling Author Jay Baer
Author : B. J. Mendelson
Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)
Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
Author : Gini Dietrich
Publisher : Pearson Education
ISBN 13 : 078974886X
Total Pages : 165 pages
Book Rating : 4.7/5 (897 download)
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Author : Gini Dietrich
Publisher : Que Publishing
ISBN 13 : 0132939541
Total Pages : 265 pages
Book Rating : 4.1/5 (329 download)
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author : Jeffrey Gitomer
Publisher : FT Press
ISBN 13 : 0132686058
Total Pages : 201 pages
Book Rating : 4.1/5 (326 download)
Download or read book Social Boom! written by Jeffrey Gitomer and published by FT Press. This book was released on 2011 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and a revenue generating phenomenon..."--Dust jacket flap.
Author : Jonathan Mooney
Publisher : Henry Holt and Company
ISBN 13 : 1250190177
Total Pages : 189 pages
Book Rating : 4.2/5 (51 download)
Download or read book Normal Sucks written by Jonathan Mooney and published by Henry Holt and Company. This book was released on 2019-08-13 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessional and often hilarious, in Normal Sucks a neuro-diverse writer, advocate, and father meditates on his life, offering the radical message that we should stop trying to fix people and start empowering them to succeed Jonathan Mooney blends anecdote, expertise, and memoir to present a new mode of thinking about how we live and learn—individually, uniquely, and with advantages and upshots to every type of brain and body. As a neuro-diverse kid diagnosed with dyslexia and ADHD who didn't learn to read until he was twelve, the realization that that he wasn’t the problem—the system and the concept of normal were—saved Mooney’s life and fundamentally changed his outlook. Here he explores the toll that being not normal takes on kids and adults when they’re trapped in environments that label them, shame them, and tell them, even in subtle ways, that they are the problem. But, he argues, if we can reorient the ways in which we think about diversity, abilities, and disabilities, we can start a revolution. A highly sought after public speaker, Mooney has been inspiring audiences with his story and his message for nearly two decades. Now he’s ready to share what he’s learned from parents, educators, researchers, and kids in a book that is as much a survival guide as it is a call to action. Whip-smart, insightful, and utterly inspiring—and movingly framed as a letter to his own young sons, as they work to find their ways in the world—this book will upend what we call normal and empower us all.
Author : Karen Rinaldi
Publisher : Atria Books
ISBN 13 : 150119576X
Total Pages : 256 pages
Book Rating : 4.5/5 (11 download)
Download or read book It's Great to Suck at Something written by Karen Rinaldi and published by Atria Books. This book was released on 2019-05-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how the freedom of sucking at something can help you build resilience, embrace imperfection, and find joy in the pursuit rather than the goal. What if the secret to resilience and joy is the one thing we’ve been taught to avoid? When was the last time you tried something new? Something that won’t make you more productive, make you more money, or check anything off your to-do list? Something you’re really, really bad at, but that brought you joy? Odds are, not recently. As a sh*tty surfer and all-around-imperfect human Karen Rinaldi explains in this eye-opening book, we live in a time of aspirational psychoses. We humblebrag about how hard we work and we prioritize productivity over play. Even kids don’t play for the sake of playing anymore: they’re building blocks to build the ideal college application. But we’re all being had. We’re told to be the best or nothing at all. We’re trapped in an epic and farcical quest for perfection. We judge others on stuff we can’t even begin to master, and it’s all making us more anxious and depressed than ever. Worse, we’re not improving on what really matters. This book provides the antidote. (It’s Great to) Suck at Something reveals that the key to a richer, more fulfilling life is finding something to suck at. Drawing on her personal experience sucking at surfing (a sport she’s dedicated nearly two decades of her life to doing without ever coming close to getting good at it) along with philosophy, literature, and the latest science, Rinaldi explores sucking as a lost art we must reclaim for our health and our sanity and helps us find the way to our own riotous suck-ability. She draws from sources as diverse as Anthony Bourdain and surfing luminary Jaimal Yogis, Thich Nhat Hanh, and Jean-Paul Sartre, among many others, and explains the marvelous things that happen to our mammalian brains when we try something new, all to discover what she’s learned firsthand: it is great to suck at something. Sucking at something rewires our brain in positive ways, helps us cultivate grit, and inspires us to find joy in the process, without obsessing about the destination. Ultimately, it gives you freedom: the freedom to suck without caring is revelatory. Coupling honest, hilarious storytelling with unexpected insights, (It’s Great to) Suck at Something is an invitation to embrace our shortcomings as the very best of who we are and to open ourselves up to adventure, where we may not find what we thought we were looking for, but something way more important.
Author : Maryn Green
Publisher :
ISBN 13 : 9780578476698
Total Pages : pages
Book Rating : 4.4/5 (766 download)
Download or read book Indie Birth written by Maryn Green and published by . This book was released on 2019-08-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jaron Lanier
Publisher : Henry Holt and Company
ISBN 13 : 1250196698
Total Pages : 160 pages
Book Rating : 4.2/5 (51 download)
Download or read book Ten Arguments for Deleting Your Social Media Accounts Right Now written by Jaron Lanier and published by Henry Holt and Company. This book was released on 2018-05-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: AS SEEN IN THE NETFLIX DOCUMENTARY THE SOCIAL DILEMMA A WIRED "ALL-TIME FAVORITE BOOK" A FINANCIAL TIMES BEST BOOK "THE CONSCIENCE OF SILICON VALLEY"- GQ “Profound . . . Lanier shows the tactical value of appealing to the conscience of the individual. In the face of his earnest argument, I felt a piercing shame about my own presence on Facebook. I heeded his plea and deleted my account.” - Franklin Foer, The New York Times Book Review “Mixes prophetic wisdom with a simple practicality . . . Essential reading.” - The New York Times (Summer Reading Preview) You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms. Lanier’s reasons for freeing ourselves from social media’s poisonous grip include its tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people even as we are more “connected” than ever, to rob us of our free will with relentless targeted ads. How can we remain autonomous in a world where we are under continual surveillance and are constantly being prodded by algorithms run by some of the richest corporations in history that have no way of making money other than being paid to manipulate our behavior? How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness, and freedom? Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us toward a richer and fuller way of living and connecting with our world.
Author : Mark Stevens
Publisher : Three Rivers Press (CA)
ISBN 13 : 9781400081691
Total Pages : 0 pages
Book Rating : 4.0/5 (816 download)
Download or read book Your Marketing Sucks written by Mark Stevens and published by Three Rivers Press (CA). This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stevens shows how to conceive an innovative, effective marketing campaign strategy and then monitor the results. The idea is to spend one's marketing budget only in ways that will give a measurable return on marketing dollars.
Author : Melissa Agnes
Publisher : Mascot Books
ISBN 13 : 9781684014132
Total Pages : 0 pages
Book Rating : 4.0/5 (141 download)
Download or read book Crisis Ready written by Melissa Agnes and published by Mascot Books. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur--and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you.
Author : ROLF. DOBELLI
Publisher :
ISBN 13 : 9781529342710
Total Pages : pages
Book Rating : 4.3/5 (427 download)
Download or read book STOP READING THE NEWS written by ROLF. DOBELLI and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Fisher
Publisher :
ISBN 13 : 9781944730154
Total Pages : pages
Book Rating : 4.7/5 (31 download)
Download or read book Networking in the 21st Century written by David Fisher and published by . This book was released on 2021-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9780692970102
Total Pages : 167 pages
Book Rating : 4.9/5 (71 download)
Download or read book Why I Sued Taylor Swift written by and published by . This book was released on 2017-10-22 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring, true underdog story about a disabled songwriter who sued Taylor Swift for her misrepresentations.
Author : Timothy Eldred
Publisher : Broadstreet Publishing
ISBN 13 : 9781424553983
Total Pages : 0 pages
Book Rating : 4.5/5 (539 download)
Download or read book Alone Sucks written by Timothy Eldred and published by Broadstreet Publishing. This book was released on 2017-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a level of pain that must have been festering inside of him for most of his life, the young man erupted with a shout that shook the room and reverberated deep inside all who were present: "Alone sucks " Everyone struggles. And everyone has a story. But we hide it because it's embarrassing to admit we don't have it all together. We conceal our private pain and fake it to fit in. Are any of these affecting you or someone you know? losing good sleep attracting lonely friends living on social media feeling sad or depressed being obsessed with stuff consistently overreacting always getting sick crying more or caring less Alone Sucks tells the story of aloneness and untangles the many lies and messiness of life that have entrapped people for ages. You can discover your identity, be the person God intended, and help others know they matter. There's a simple cure for our human crises. Pain doesn't have to be permanent. And lonely doesn't have to last forever.
Author : Michael G. Solomon
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284287696
Total Pages : 437 pages
Book Rating : 4.2/5 (842 download)
Download or read book Ethical Hacking: Techniques, Tools, and Countermeasures written by Michael G. Solomon and published by Jones & Bartlett Learning. This book was released on 2022-11-28 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical Hacking: Techniques, Tools, and Countermeasures, Fourth Edition, covers the basic strategies and tools that prepare students to engage in proactive and aggressive cyber security activities, with an increased focus on Pen testing and Red Teams. Written by subject matter experts, with numerous real-world examples, the Fourth Edition provides readers with a clear, comprehensive introduction to the many threats on the security of our cyber environments and what can be done to combat them. The text begins with an examination of the landscape, key terms, and concepts that a security professional needs to know about hackers and computer criminals who break into networks, steal information, and corrupt data. Part II provides a technical overview of hacking: how attackers target cyber resources and the methodologies they follow. Part III studies those methods that are most effective when dealing with hacking attacks, especially in an age of increased reliance on distributed devices.
Author : Gwenna Laithland
Publisher : St. Martin's Essentials
ISBN 13 : 1250882672
Total Pages : 148 pages
Book Rating : 4.2/5 (58 download)
Download or read book Momma Cusses written by Gwenna Laithland and published by St. Martin's Essentials. This book was released on 2024-03-05 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN INSTANT NEW YORK TIMES BESTSELLER! Join the millions of fans who love Momma Cusses, TikTok’s #1 Parenting Unexpert! There are lots of experts out there who will tell you they have the magic recipe to raising perfect humans. Gwenna Laithland is not one of them. She’s one of us. Frustrated, overwhelmed, and exhausted. Her relatable representation of parenthood validates our experiences. In Momma Cusses, Gwenna uses her signature style of snark and sarcasm to explain her interpretation of responsive parenting vs. reactive parenting and outline the steps she takes to raise her kids. Whether you are a parent or someone who has had a parent, we all need to learn how to handle our emotional spirals responsively. Now we can all be in it together by tackling some of the hilarious yet all-too-real scenarios Gwenna outlines in her book, including: YOU WILL LOSE YOUR SH*T: Mom guilt vs. mom shame ARE YOU YELLING OR ARE YOU JUST BEING LOUD?: Get in control of your emotions THE BIG FEELS LOOP-DE-LOO: Get in control of their emotions Accessible, digestible, and rooted in reality, Momma Cusses helps readers with navigating family dynamics and cultivating emotional resilience for everyone.
