Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Social Media Storytelling For Sustainable Destination Campaigns
Download Social Media Storytelling For Sustainable Destination Campaigns full books in PDF, epub, and Kindle. Read online Social Media Storytelling For Sustainable Destination Campaigns ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Social Media Storytelling for Sustainable Destination Campaigns by : Jasna Potočnik Topler
Download or read book Social Media Storytelling for Sustainable Destination Campaigns written by Jasna Potočnik Topler and published by Travel Writers Online. This book was released on 2024-01-08 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a Teaching Pack with links to slides which refer to specific pages in the Routledge textbook: Travel Writing for Tourism and City Branding. - The monograph "Travel Writing for Tourism and City Branding: Urban Place Writing Methodologies" was created from research and the teaching of travel writing at tourism and business schools across Europe. The authors, Dr Charlie Mansfield and Dr Jasna Potočnik Topler, are grateful for the praise and the numerous expressions of gratitude received from teachers and practitioners since the publication of the book at the beginning of 2023. Nevertheless, they wanted to further explain and facilitate certain processes, approaches, and questions to enhance the planning of lessons or practical tasks. Therefore, they have compiled a collection of additional tools and resources. This handbook therefore aims to be additional support in teaching travel writing methodologies and in making advances in the methodology of dialogue as research. Every place, city or a tourism destination is a complex system that needs to be understood, branded and managed as such. It is essential to emphasise that each destination has its characteristics associated with geographical location, culture, and history, which should be considered in destination marketing and the design of tourism products. It is also crucial to be aware of the existence of various stakeholders at the destination and invite their collaboration. The authors primarily aim to encourage creativity, engagement with these stakeholders, and the use of the proposed didactic methods in tourism and management studies.
Book Synopsis Social Media Strategies for Tourism Interactivity by : Ramos, Célia M.Q.
Download or read book Social Media Strategies for Tourism Interactivity written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2024-04-15 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.
Book Synopsis Social Media Storytelling by : Marie Elisabeth Mueller
Download or read book Social Media Storytelling written by Marie Elisabeth Mueller and published by Taylor & Francis. This book was released on 2022-07-29 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook. Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for. Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories. The book also features accompanying online exercises.
Book Synopsis Handbook on Heritage, Sustainable Tourism and Digital Media by : De Ascaniis, Silvia
Download or read book Handbook on Heritage, Sustainable Tourism and Digital Media written by De Ascaniis, Silvia and published by Edward Elgar Publishing. This book was released on 2022-02-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.
Book Synopsis Special Interest Trends for Sustainable Tourism by : Jermsittiparsert, Kittisak
Download or read book Special Interest Trends for Sustainable Tourism written by Jermsittiparsert, Kittisak and published by IGI Global. This book was released on 2024-07-26 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid changes in many dimensions that have occurred in the past decade have resulted in many changes in peoples conditions and lifestyles. The role of technology in facilitating the fastest pace of development in human history remains a major theme of our time, especially as humanity recovers from the most severe pandemic of the century. As tourism recuperates after the COVID-19 pandemic, a growing number of travelers are showing interest in special interest tourism, seeking unique and tailored travel experiences. It is essential that this resurgence prioritizes sustainability, leveraging technological advancements to create eco-friendly travel options, support local communities, and minimize environmental impacts. Special Interest Trends for Sustainable Tourism offers solutions for sustainable tourist practices, strategies, and developments. It provides the most up-to-date information and views regarding the state and special interest trends of the tourism sector in all its dimensions. This book covers topics such as sustainability, ecotourism, and volunteering, and is a useful resource for business owners, travel agencies, hospitality and tourism professionals, academicians, and researchers.
Book Synopsis Global Perspectives on Strategic Storytelling in Destination Marketing by : Ana Cláudia Campos
Download or read book Global Perspectives on Strategic Storytelling in Destination Marketing written by Ana Cláudia Campos and published by Business Science Reference. This book was released on 2022 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers"--
Book Synopsis Sustainable Tourism in the Social Media and Big Data Era by : Yoonjae Nam
Download or read book Sustainable Tourism in the Social Media and Big Data Era written by Yoonjae Nam and published by MDPI. This book was released on 2020-11-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: • The aim of this Special Issue is to examine the current major topics concerning the use of social media and big data in sustainable tourism practices and to encourage interdisciplinary discussion among researchers regarding these issues. • This Special Issue covers all relevant areas of the debate, including 15 selected papers based on the following core ideas: smart tourism and big data, social media in the tourism industry, and online reviews and tourist behaviors. • This Special Issue discusses wide-ranging topics and research questions with regard to the smart tourism city, the impact of social media, online reviews, and tourist behaviors, and it represents a call to action for scholars to engage with broader social issues.
Book Synopsis Social Media for Government by : Staci M. Zavattaro
Download or read book Social Media for Government written by Staci M. Zavattaro and published by Routledge. This book was released on 2016-03-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media research and what actually takes place in government agencies. Most of the existing books on the topic are scholarly in nature, often leaving out the vital theory-practice connection. This book joins theory with practice within the public sector, and explains how the effectiveness of social media can be maximized. The chapters are written by leading practitioners and span topics like how to manage employee use of social media sites, how emergency managers reach the public during a crisis situation, applying public record management methods to social media efforts, how to create a social media brand, how social media can help meet government objectives such as transparency while juggling privacy laws, and much more. For each topic, a collection of practitioner insights regarding the best practices and tools they have discovered are included. Social Media for Government responds to calls within the overall public administration discipline to enhance the theory-practice connection, giving practitioners space to tell academics what is happening in the field in order to encourage further meaningful research into social media use within government.
Book Synopsis Destination Branding by : Nigel Morgan
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Book Synopsis Cases on Innovation and Sustainability in Tourism by : Dias, Alvaro Lopes
Download or read book Cases on Innovation and Sustainability in Tourism written by Dias, Alvaro Lopes and published by IGI Global. This book was released on 2024-05-30 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry faces a critical challenge: balancing its economic benefits with the growing environmental and social impacts it generates. This delicate equilibrium calls for innovative solutions that drive sustainability while maintaining financial viability. Cases on Innovation and Sustainability in Tourism presents a compelling response to this challenge, offering insightful case studies showcasing successful innovations in sustainable tourism practices. By highlighting these innovative solutions, the book provides a roadmap for industry stakeholders to adopt sustainable practices without compromising profitability. Through a diverse range of cases, this book demonstrates how emerging technologies, innovative business models, and destination management strategies can contribute to a more sustainable tourism industry. Academics, practitioners, and policymakers will find valuable insights and inspiration within these pages, encouraging them to implement similar initiatives in their organizations and regions.
Book Synopsis Marketing Communications and Brand Development in Emerging Economies Volume I by : Ogechi Adeola
Download or read book Marketing Communications and Brand Development in Emerging Economies Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-05-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Book Synopsis Managing Sustainability in the Hospitality and Tourism Industry by : Vinnie Jauhari
Download or read book Managing Sustainability in the Hospitality and Tourism Industry written by Vinnie Jauhari and published by CRC Press. This book was released on 2014-04-15 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book focuses on the important concern of sustainability in tourism and hospitality industry. As the world’s natural resource base is limited, the world is looking for solutions in the domains of energy, water, alternate building materials, resource redeployment, and sustainable livelihoods as well. The tourism and hospitality industry is a large deployer of natural and created resources. Some of the themes the book addresses include: designing sustainable restaurants sustainable accommodation practices designing green hotels energy conservation in hotels- a Green Approach technology and sustainability marketing sustainability to consumers sustainable culinary practices sustainable employee practices sustainable equipment design for the hospitality industry sustainable tourism practices sustainable transport practices sustainable tourism destinations/cities The book takes sustainability beyond the realms of external factors that matter to an organization. The authors look at various constituents of the hospitality sector and analyze each of those from a sustainability standpoint. The book includes case studies that are global in nature and that show how sustainable applications can be used and how concerns can be addressed. Environmental challenges are also discussed. This book is futuristic with lot of practical insights for the students, faculty,. and practitioners. Since the contributors are from across the globe, it is fascinating to see the global benchmarks.
Book Synopsis Shifts in Knowledge Sharing and Creativity for Business Tourism by : Bari, Muhammad Waseem
Download or read book Shifts in Knowledge Sharing and Creativity for Business Tourism written by Bari, Muhammad Waseem and published by IGI Global. This book was released on 2024-04-03 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the contemporary landscape, the significance of business tourism has surged, drawing substantial attention from researchers in the realms of social and management sciences. Defined as an individual's travel outside their local town for business opportunities, transactions, enjoyment, and learning, business tourism has undergone notable shifts, especially in the wake of the COVID-19 pandemic. The book titled Shifts in Knowledge Sharing and Creativity for Business Tourism emerges as a solution to unravel the positive and negative impacts of the pandemic on business traveling, specifically addressing changes in the frequency of business tourism and its effects on employee learning and knowledge transfer skills. This book meticulously covers a spectrum of aspects related to the evolving landscape of business tourism post-COVID-19. Its objective is multifaceted: first, to underscore the importance of business tourism in the domains of social sciences and management sciences literature; second, to deepen the understanding of how business tourism facilitates learning across diverse theories and concepts through interactions with different cultures; third, to explore the transferability of knowledge learned in various places to domestic implementations; fourth, to enhance individual and organizational innovation and creativity skills catalyzed by business tourism; and fifth, to delve into the dynamics of tacit and explicit knowledge transfer in the post-pandemic business environment.
Book Synopsis Promoting Responsible Tourism With Digital Platforms by : El Archi, Youssef
Download or read book Promoting Responsible Tourism With Digital Platforms written by El Archi, Youssef and published by IGI Global. This book was released on 2024-06-03 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of digital transformation, the tourism industry faces a pressing challenge: balancing the growing demand for travel with the imperative to protect the environment and preserve local cultures. The rise of digital platforms has revolutionized how people plan, book, and experience travel, but it has also intensified concerns about overtourism, cultural commodification, and environmental degradation. Without thoughtful intervention, these trends threaten to undermine the destinations travelers seek to explore. Promoting Responsible Tourism With Digital Platforms offers a comprehensive solution by exploring how digital platforms can be leveraged to promote responsible travel practices. By examining case studies, theoretical frameworks, and the latest technological advancements, the book provides actionable insights for policymakers, industry professionals, and travelers alike. It serves as a roadmap for integrating responsible tourism principles into the digital landscape, ensuring that tourism remains sustainable and beneficial for all stakeholders.
Book Synopsis Social Media in Travel, Tourism and Hospitality by : Marianna Sigala
Download or read book Social Media in Travel, Tourism and Hospitality written by Marianna Sigala and published by Ashgate Publishing, Ltd.. This book was released on 2012 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.
Book Synopsis Tourism Social Media by : Ana Maria Munar
Download or read book Tourism Social Media written by Ana Maria Munar and published by Emerald Group Publishing. This book was released on 2013-07-18 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.
Book Synopsis Heritage Studies - A Compendium by : Dr. Priyanka Joshi
Download or read book Heritage Studies - A Compendium written by Dr. Priyanka Joshi and published by Nyra Publishers LLP. This book was released on 2024-05-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Heritage Studies - A Compendium" is a comprehensive compilation of ideologies and facts related to Heritage Studies, meticulously designed for students under India's New Education Policy (NEP). This book emerged from the recognition that no single resource currently covers the entire syllabus comprehensively, making it an invaluable reference for students. Crafted to be both informative and accessible, this essential guide is ideal for anyone studying Heritage Conservation, Heritage Management, or any other aspect of Heritage Studies. It encompasses a broad spectrum of topics, providing detailed information and thorough discussions on various terms and notions. Readers will explore the local heritage of Maharashtra, the national heritage of India, and world heritage. The aim of this book is to offer a deep understanding of our rich and diverse heritage, presenting complex concepts in a student-friendly manner. Whether you are a novice student or an enthusiast seeking to expand your knowledge,
