Social Media Metricas Y Analisis

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Social Media. Métricas y análisis

Author : John Lovett
Publisher :
ISBN 13 : 9788441531413
Total Pages : 416 pages
Book Rating : 4.5/5 (314 download)

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Book Synopsis Social Media. Métricas y análisis by : John Lovett

Download or read book Social Media. Métricas y análisis written by John Lovett and published by . This book was released on 2012-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las redes sociales están de moda hoy en día con cientos de millones de potenciales clientes. Son muchas las empresas que utilizan los Social Media para sus campañas de marketing. Pero, ¿cómo valorar el éxito de estas estrategias empresariales? Hay una necesidad desesperada de entender el impacto que tienen las redes sociales en las empresas, y probar cualquier iniciativa nueva en Social Media debería basarse en un enfoque métrico. De hecho, si no puede cuantificar los resultados de las nuevas inversiones, ¿cómo espera mejorarlos? Con el objetivo de ayudar al lector, esta obra no solo expone los diferentes tipos de métricas sino también sus herramientas y su aplicación en la estrategia empresarial. El libro incluye consejos y ejemplos reales basados en la experiencia del autor, casos de éxito e ideas generadas por algunas de las mentes más brillantes que trabajan en los Social Media hoy en día. Cuenta además con códigos QR que le proporcionarán información adicional.

Métricas de la web social para bibliotecas

Author : González-Fernández Villavicencio, Nieves
Publisher : Editorial UOC
ISBN 13 : 8491162054
Total Pages : 154 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Métricas de la web social para bibliotecas by : González-Fernández Villavicencio, Nieves

Download or read book Métricas de la web social para bibliotecas written by González-Fernández Villavicencio, Nieves and published by Editorial UOC. This book was released on 2016-09-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media and Metamedia Management

Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Guía práctica de analítica digital

Author : José Gómez-Zorrilla
Publisher : LID Editorial
ISBN 13 : 8418648392
Total Pages : 106 pages
Book Rating : 4.4/5 (186 download)

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Book Synopsis Guía práctica de analítica digital by : José Gómez-Zorrilla

Download or read book Guía práctica de analítica digital written by José Gómez-Zorrilla and published by LID Editorial. This book was released on 2022-07-20 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cualquier profesional o empresa que tenga presencia y actividad en Internet —página web, e-commerce, blog y redes sociales— necesita analizar sus acciones para determinar si se están cumpliendo los objetivos marcados en su estrategia digital. ¿Tu estrategia digital no está funcionando y no entiendes por qué? ¿No logras alcanzar los objetivos de ingresos y conversión? Una buena analítica digital consiste en recopilar e interpretar correctamente los datos que obtenemos de las diferentes métricas y herramientas y convertirlos en información de valor para tu negocio. Con la Guía práctica de analítica digital aprenderás de una manera sencilla a optimizar y medir tu estrategia de marketing digital paso a paso y con ejemplos reales para que cumpla su misión. Solo así podrás extraer conclusiones válidas para gestionar, mejorar y escalar tu negocio en el corto, medio y largo plazo.

Métrica y analítica en "social media"

Author : Adrián Segovia Alonso
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (957 download)

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Book Synopsis Métrica y analítica en "social media" by : Adrián Segovia Alonso

Download or read book Métrica y analítica en "social media" written by Adrián Segovia Alonso and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Manager

Author : Dolores Vela García
Publisher : Anaya Multimedia
ISBN 13 : 8441533091
Total Pages : 256 pages
Book Rating : 4.4/5 (415 download)

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Book Synopsis Social Media Manager by : Dolores Vela García

Download or read book Social Media Manager written by Dolores Vela García and published by Anaya Multimedia. This book was released on 2014-11-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: El Social Media Manager cumple una función de vital importancia para la adecuada gestión y éxito de la planificación, diseño y desarrollo de las acciones y estrategias de marketing digital en Internet y en los medios sociales. Mientras el Community Manager es la persona encargada de poner en marcha las acciones y gestión de comunidades online, el Social Media Manager es un profesional con una visión de 360º entre el marketing, los negocios y la comunicación, al cual competen el estudio, análisis, creación y elaboración de la "hoja de ruta" a seguir para alcanzar los objetivos establecidos. Esta obra no pretende sólo dirigirse a aquellos que quieran dedicarse a la gestión de Medios Sociales, sino a empresas y pymes que necesiten comenzar su andadura en el marketing digital, y en los medios y redes sociales, herramientas cuyo valor para captar y fidelizar clientes y potenciar las oportunidades de negocio, ya han sido más que demostradas cuando se ponen en marcha de una forma planificada y profesional. El lector encontrará los primeros pasos hacia una guía estratégica para conocer a fondo cómo funciona el marketing digital, y qué aplicaciones e implicaciones tiene la Web 2.0 para los negocios y las comunicaciones. Esta obra presenta las estrategias, tácticas y metodologías necesarias para establecer y diseñar campañas de Social Media con éxito, así como los conocimientos y últimas tendencias en marketing online o digital.

New Knowledge in Information Systems and Technologies

Author : Álvaro Rocha
Publisher : Springer
ISBN 13 : 3030161811
Total Pages : 972 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis New Knowledge in Information Systems and Technologies by : Álvaro Rocha

Download or read book New Knowledge in Information Systems and Technologies written by Álvaro Rocha and published by Springer. This book was released on 2019-03-26 with total page 972 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a selection of articles from The 2019 World Conference on Information Systems and Technologies (WorldCIST’19), held from April 16 to 19, at La Toja, Spain. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges in modern information systems and technologies research, together with their technological development and applications. The book covers a number of topics, including A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.

Big data

Author : Patricia Fernández, Eva (coord.)
Publisher : Editorial UOC
ISBN 13 : 8491164146
Total Pages : 94 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Big data by : Patricia Fernández, Eva (coord.)

Download or read book Big data written by Patricia Fernández, Eva (coord.) and published by Editorial UOC. This book was released on 2017-02-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.

Televisión social y transmedia

Author : Lamelo Varela, Carles
Publisher : Editorial UOC
ISBN 13 : 8491163700
Total Pages : 124 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Televisión social y transmedia by : Lamelo Varela, Carles

Download or read book Televisión social y transmedia written by Lamelo Varela, Carles and published by Editorial UOC. This book was released on 2016-12-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.

Emerging Practices in the Age of Automated Digital Journalism

Author : Berta García-Orosa
Publisher : Taylor & Francis
ISBN 13 : 1000771555
Total Pages : 161 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Emerging Practices in the Age of Automated Digital Journalism by : Berta García-Orosa

Download or read book Emerging Practices in the Age of Automated Digital Journalism written by Berta García-Orosa and published by Taylor & Francis. This book was released on 2022-10-21 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging Practices in the Age of Automated Digital Journalism provides detailed insight into the current state of journalism and its future challenges. The book brings together a global team of authors to review and analyse emerging practices in the automated digital scenario through which journalism is being reshaped, such as novel languages, storytelling forms, and business models. Providing a much-needed review of the field to apprehend the knowledge and experience acquired, the collection also offers an up-to-date overview of digital journalism today, outlining those trends pointing to the future of journalism practice and media in the online sphere. Through a multidisciplinary and international approach, chapters delve into the main technological changes that digital journalism has recently faced, closely related to digital native media, novel storytelling forms, social media, innovation, television broadcasting, new media management structures and procedures, content automation, fact-checking, web analytics, and social audiences. Offering new insights into this fast-developing area, this volume will be an engaging and vital resource for media professionals and researchers in journalism and communication studies, as well as those interested in contemporary journalism practice and communication technology.

Measure What Matters

Author : Katie Delahaye Paine
Publisher : John Wiley & Sons
ISBN 13 : 1118016327
Total Pages : 56 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Measure What Matters by : Katie Delahaye Paine

Download or read book Measure What Matters written by Katie Delahaye Paine and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

Seven Layers of Social Media Analytics

Author : Gohar F. Khan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781507823200
Total Pages : 189 pages
Book Rating : 4.8/5 (232 download)

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Book Synopsis Seven Layers of Social Media Analytics by : Gohar F. Khan

Download or read book Seven Layers of Social Media Analytics written by Gohar F. Khan and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc. Here is how the book is structured: Chapter 1: The Seven Layers of Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Social Media Text Analytics Chapter 4: Social Media Network Analytics Chapter 5: Social Media Actions Analytics Chapter 6: Social Media Apps Analytics Chapter 7: Social Media Hyperlinks Analytics Chapter 8: Social Media Location Analytics Chapter 9: Social Media Search Engine Analytics Chapter 10: Aligning Social Media Analytics with Business Goals The book also comes with a companion site (http: //7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.

Web Analytics

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470175052
Total Pages : 481 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics by : Avinash Kaushik

Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Web Analytics 2.0

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470596449
Total Pages : 517 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Web Analytics 2.0 by : Avinash Kaushik

Download or read book Web Analytics 2.0 written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Advances in Social Media for Travel, Tourism and Hospitality

Author : Marianna Sigala
Publisher : Routledge
ISBN 13 : 1317185137
Total Pages : 341 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Advances in Social Media for Travel, Tourism and Hospitality by : Marianna Sigala

Download or read book Advances in Social Media for Travel, Tourism and Hospitality written by Marianna Sigala and published by Routledge. This book was released on 2017-07-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.

The Social Labs Revolution

Author : Zaid Hassan
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626560757
Total Pages : 200 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis The Social Labs Revolution by : Zaid Hassan

Download or read book The Social Labs Revolution written by Zaid Hassan and published by Berrett-Koehler Publishers. This book was released on 2014-02-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current responses to our most pressing societal challenges—from poverty to ethnic conflict to climate change—are not working. These problems are incredibly dynamic and complex, involving an ever-shifting array of factors, actors, and circumstances. They demand a highly fluid and adaptive approach, yet we address them by devising fixed, long-term plans. Social labs, says Zaid Hassan, are a dramatically more effective response. Social labs bring together a diverse a group of stakeholders—not to create yet another five-year plan but to develop a portfolio of prototype solutions, test those solutions in the real world, use the data to further refine them, and test them again. Hassan builds on a decade of experience—as well as drawing from cutting-edge research in complexity science, networking theory, and sociology—to explain the core principles and daily functioning of social labs, using examples of pioneering labs from around the world. He offers a new generation of problem solvers an effective, practical, and exciting new vision and guide.

Handbook of Media Branding

Author : Gabriele Siegert
Publisher : Springer
ISBN 13 : 3319182366
Total Pages : 405 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Handbook of Media Branding by : Gabriele Siegert

Download or read book Handbook of Media Branding written by Gabriele Siegert and published by Springer. This book was released on 2015-08-07 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.