Social Media Leadership

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Social Media Storms

Author : Pernille Rydén
Publisher : Routledge
ISBN 13 : 1000432769
Total Pages : 123 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Social Media Storms by : Pernille Rydén

Download or read book Social Media Storms written by Pernille Rydén and published by Routledge. This book was released on 2021-08-25 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Open Leadership

Author : Charlene Li
Publisher : John Wiley & Sons
ISBN 13 : 0470636696
Total Pages : 336 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Open Leadership by : Charlene Li

Download or read book Open Leadership written by Charlene Li and published by John Wiley & Sons. This book was released on 2010-04-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

Digital Leader: 5 Simple Keys to Success and Influence

Author : Erik Qualman
Publisher : McGraw Hill Professional
ISBN 13 : 0071792449
Total Pages : 297 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Digital Leader: 5 Simple Keys to Success and Influence by : Erik Qualman

Download or read book Digital Leader: 5 Simple Keys to Success and Influence written by Erik Qualman and published by McGraw Hill Professional. This book was released on 2012-01-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Leaders are Made—Not Born "Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader." -- Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc. "People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media." -- Dan Heath, New York Times bestselling author of Made to Stick and Switch "Qualman is to social media what Deming is to quality and Drucker to management." -- Scott Galloway, professor, Stern School of Business, NYU "Erik Qualman is a Digital Dale Carnegie." -- Todd Young, CEO, ProspX About the Book: "Digital footprints are what we post about ourselves. Digital shadows are what others upload about us. Collectively, they have changed the world forever. As leaders and future leaders we need to adapt to this new world." -- from Digital Leader Digital leaders are made, not born--you have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before--anywhere at any time. And everything you do, fail to do, and wish you didn't do is documented forever in the digital universe. Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your "digital legacy." Bestselling author Erik Qualman explains what modern leadership means and describes how to be an effective leader in the digital world. In order to succeed, you need to adjust your leadership skills to adapt to today's digitally open world--and you need to start today. Qualman breaks the process down into five powerful truths you can use to establish your leadership "stamp": Simple: success is the result of simplification and focus True: be true to your passion Act: nothing happens without action--take the first step Map: goals and visions are needed to get where you want to be People: success doesn't happen alone Basing his conclusions on a wide range of research and resources, Qualman provides an abundance of real-world examples and tips to help you create a path to success while leading others to achieve their best.

Power Shift? Political Leadership and Social Media

Author : David Taras
Publisher :
ISBN 13 : 9781138609884
Total Pages : 252 pages
Book Rating : 4.6/5 (98 download)

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Book Synopsis Power Shift? Political Leadership and Social Media by : David Taras

Download or read book Power Shift? Political Leadership and Social Media written by David Taras and published by . This book was released on 2019-12-09 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power Shift? Political Leadership and Social Media examines how political leaders have adapted to the challenges of social media, including Facebook, Instagram, Twitter, and memes, among other means of persuasion. Established political leaders now use social media to grab headlines, respond to opponents, fundraise, contact voters directly, and organize their election campaigns. Leaders of protest movements have used social media to organize and galvanize grassroots support and to popularize new narratives: narratives that challenge and sometimes overturn conventional thinking. Yet each social media platform provides different affordances and different attributes, and each is used differently by political leaders. In this book, leading international experts provide an unprecedented look at the role of social media in leadership today. Through a series of case studies dealing with topics ranging from Emmanuel Macron and Donald Trump's use of Twitter, to Justin Trudeau's use of selfies and Instagram, to how feminist leaders mobilize against stereotypes and injustices, the authors argue that many leaders have found additional avenues to communicate with the public and use power. This raises the question of whether this is causing a power shift in the relationship between leaders and followers. Together the chapters in this book suggest new rules of engagement that leaders ignore at their peril. The lack of systematic theoretically informed and empirically supported analyses makes Power Shift? Political Leadership and Social Media an indispensable read for students and scholars wishing to gain new understanding on what social media means for leadership.

Get Social

Author : Michelle Carvill
Publisher : Kogan Page Publishers
ISBN 13 : 0749482567
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Get Social by : Michelle Carvill

Download or read book Get Social written by Michelle Carvill and published by Kogan Page Publishers. This book was released on 2018-05-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST: Business Book Awards 2019 - Leadership Category Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level. Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.

Digital Leadership in Higher Education

Author : Josie Ahlquist
Publisher :
ISBN 13 : 9781003444244
Total Pages : 0 pages
Book Rating : 4.4/5 (442 download)

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Book Synopsis Digital Leadership in Higher Education by : Josie Ahlquist

Download or read book Digital Leadership in Higher Education written by Josie Ahlquist and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

7 Lenses

Author : Linda Fisher Thornton
Publisher :
ISBN 13 : 9781936662111
Total Pages : 176 pages
Book Rating : 4.6/5 (621 download)

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Book Synopsis 7 Lenses by : Linda Fisher Thornton

Download or read book 7 Lenses written by Linda Fisher Thornton and published by . This book was released on 2013-11-14 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 Lenses has an important purpose - to provide a clear, actionable road map for leading ethically in a complex world. With a Foreword by Stephen M. R. Covey, this book takes us beyond the triple bottom line to 7 different perspectives on ethical leadership, and provides 14 Guiding Principles that help us honor them all in daily leadership. It answers: Why do even the ethics experts disagree about what ethical leadership means? What is the bigger picture that we should use as our leadership road map? What are the business benefits of intentionally using high-level ethical leadership? What can we do to be prepared for the future of ethical leadership? The examples, graphics, cases and questions provide a framework for deeply engaging constituents and building trust for the long term.

Peer-to-Peer Leadership

Author : Mila Baker
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609947487
Total Pages : 198 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis Peer-to-Peer Leadership by : Mila Baker

Download or read book Peer-to-Peer Leadership written by Mila Baker and published by Berrett-Koehler Publishers. This book was released on 2014-01-06 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our leadership models are stuck in an Industrial Age, top-down mentality. But in our complex, data-drenched, 24/7 world, there is simply too much information coming from too many different directions too quickly for any one leader or group to stay on top of it. Hierarchy is breaking down everywhere—why should leadership be any different? Inspired by the peer-to-peer model of computing used in social networking and crowdsource technologies, Mila Baker shows a new way to lead. Organizations, she says, must become networks of "equipotent" nodes of power—peer leaders. The job of the leader is now to set the overall goals and direction and optimize the health of that network, not tell it what to do. In these organizations, leadership roles shift rapidly to fit the needs of any given situation. Information flows freely so those who need it can find it easily and act on it immediately. Feedback becomes an organic part of the workflow, enabling rapid course corrections. Baker shows how companies like Gore and Herman Miller have achieved long-term success practicing these principles and provides a structure that any organization can adapt to build flexibility, resiliency, and accountability.

Social Media Leadership

Author : Abdelfattah Shaker
Publisher :
ISBN 13 : 9781530857104
Total Pages : 92 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Social Media Leadership by : Abdelfattah Shaker

Download or read book Social Media Leadership written by Abdelfattah Shaker and published by . This book was released on 2016-04-01 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Leveraging Technology in Leadership Communication

Author : Carolyn Mae Kim
Publisher : Routledge
ISBN 13 : 9781003224655
Total Pages : 144 pages
Book Rating : 4.2/5 (246 download)

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Book Synopsis Leveraging Technology in Leadership Communication by : Carolyn Mae Kim

Download or read book Leveraging Technology in Leadership Communication written by Carolyn Mae Kim and published by Routledge. This book was released on 2021-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a close look at how digital media can elevate or diminish a leader's influence, this book provides a framework to guide organizational leaders' selection and application of digital tools in communication with stakeholders. Through a media ecology approach, the book begins by exploring the transitions in technology over the course of human history that resulted in today's digital communication environment. It builds on this understanding to examine the value leadership communication provides to engage employees and drive organizational objectives internally, while also highlighting the value of leaders' external stakeholder communication using tools such as social media or websites to elevate credibility. It examines various challenges to give a realistic assessment of how leaders can navigate digital communication successfully to thrive personally and professionally. Finally, the book explores an often-missed dimension of leadership communication: followers. Using the ethicality of leadership and the role of followers, it concludes by examining guiding values for leadership communication in the digital age as well as forecasting future trends that will shape leaders' communication. The book is intended as supplementary reading in organizational, leadership, corporate, and internal communication courses at both the undergraduate and graduate levels. Online instructor resources for this book include a one-sheet overview of how to use the text in a course as well as sample assignments and discussion questions. Please visit www.routledge.com/ 9780367414993 to access these support materials.

SOCIAL MEDIA LEADERSHIP

Author : Michael F. Lewis
Publisher : Social Strategy1
ISBN 13 : 0983243123
Total Pages : 268 pages
Book Rating : 4.9/5 (832 download)

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Book Synopsis SOCIAL MEDIA LEADERSHIP by : Michael F. Lewis

Download or read book SOCIAL MEDIA LEADERSHIP written by Michael F. Lewis and published by Social Strategy1. This book was released on 2011 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Leadership is a practical guide for executives and managers who are ready to take their own company's social media strategy from idea to action. Innovator and serial entrepreneur Michael F. Lewis provides a concise, jargon-free explanation of the global phenomena that is transforming the way we do business. Lewis shares his own lessons learned as well as the best practices and examples of those who are successfully using social media to build their businesses and their brands. Packed with usable tips and actionable advice on subjects like customer service, reputation management, group buying, online community building, policy and governance, and many more, Social Media Leadership will inform you, inspire you, and leave you eager to get into the game. Read what others are saying about Social Media Leadership: "When a serial entrepreneur with a $100-million-dollar company gives first-hand social media insights, I listen." - Erik Qualman, Author of "Socialnomics" "This book is a comprehensive look at the current trends in social media. Mike has done a good job of demonstrating the correct ways to use social media." - William Porter "Billy" Payne, CEO, Atlanta Olympic Games "Social media now affects every organization and Mike's book illustrates leadership from a leader's perspective." - Tom Coughlin, Head Coach, New York Giants "Mike Lewis' tale is a story for every business owner. He started as a skeptic, moved to learner, then he lived it by applying the principles of social media strategy to his businesses and now is teaching it. This is a must-read book for those individuals that want to get "into the game" but skip to the advanced steps quickly." - Eric Bradlow, The Wharton School, University of Pennsylvania

Digital Leadership

Author : Eric Sheninger
Publisher : Corwin Press
ISBN 13 : 1544350821
Total Pages : 227 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Digital Leadership by : Eric Sheninger

Download or read book Digital Leadership written by Eric Sheninger and published by Corwin Press. This book was released on 2019-04-03 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead for efficacy in these disruptive times! Just as the digital landscape is constantly evolving, the second edition of Digital Leadership moves past trends and fads to focus on the essence of leading innovative change in education now and in the future. As society and technology evolve at what seems a dizzying pace, the demands on leaders are changing as well. With a greater emphasis on leadership dispositions, this revamped edition also features New structure and organization emphasizing the interconnectivity of the Pillars of Digital Leadership to drive sustainable change Innovative strategies and leadership practices that enhance school culture and drive learning improvement Updated vignettes from digital leaders who have successfully implemented the included strategies New online resources, informative graphics, and end of chapter guiding questions Now is the time to embrace innovation, technology, and flexibility to create a learning culture that provides students with 21st century critical competencies!

The Social Executive

Author : Dionne Kasian-Lew
Publisher : John Wiley & Sons
ISBN 13 : 0730312909
Total Pages : 342 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis The Social Executive by : Dionne Kasian-Lew

Download or read book The Social Executive written by Dionne Kasian-Lew and published by John Wiley & Sons. This book was released on 2014-05-23 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships. Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals. Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube Presents hard evidence that shows the positive results of investing time and energy in social networks Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.

What School Leaders Need to Know About Digital Technologies and Social Media

Author : Scott McLeod
Publisher : John Wiley & Sons
ISBN 13 : 1118116720
Total Pages : 226 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis What School Leaders Need to Know About Digital Technologies and Social Media by : Scott McLeod

Download or read book What School Leaders Need to Know About Digital Technologies and Social Media written by Scott McLeod and published by John Wiley & Sons. This book was released on 2011-09-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, Twitter, Google...today's tech-savvy students are always plugged in. However, all too often their teachers and administrators aren't experienced in the use of these familiar digital tools. If schools are to prepare students for the future, administrators and educators must harness the power of digital technologies and social media. With contributions from authorities on the topic of educational technology, What School Leaders Need to Know About Digital Technologies and Social Media is a compendium of the most useful tools for any education setting. Throughout the book, experts including Will Richardson, Vicki Davis, Sheryl Nussbaum-Beach, Richard Byrne, Joyce Valenza, and many others explain how administrators and teachers can best integrate technology into schools, helping to make sense of the often-confusing world of social media and digital tools. They offer the most current information for the educational use of blogs, wikis and podcasts, online learning, open-source courseware, educational gaming, social networking, online mind mapping, mobile phones, and more, and include examples of these methods currently at work in schools. As the book clearly illustrates, when these tools are combined with thoughtful and deliberate pedagogical practice, it can create a transformative experience for students, educators, and administrators alike. What School Leaders Need to Know About Digital Technologies and Social Media reveals the power of information technology and social networks in the classroom and throughout the education community.

Digital Dilemmas

Author : Øyvind Kvalnes
Publisher : Springer Nature
ISBN 13 : 3030459276
Total Pages : 93 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Digital Dilemmas by : Øyvind Kvalnes

Download or read book Digital Dilemmas written by Øyvind Kvalnes and published by Springer Nature. This book was released on 2020-06-02 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is at the core of digital transformations in organizations. Facebook, Twitter, LinkedIn, and other social media platforms widen the scope for rapid and effective communication with stakeholders. They also create a range of new and challenging ethical dilemmas. This open access book categorizes the dilemmas organizations across a range of industries can face when they implement social media to communicate with stakeholders. This book provides a systematic framework for analyzing these ethical dilemmas in social media using the Navigation Wheel. This tool leads the decision-maker through a series of considerations such as legal questions, corporate identity, morality, reputation, and ethics. Finally, the author considers implications for leaders and presents potential solutions to these dilemmas. Based on five years of original research with 250 executive students at a European business school, all of whom work with social media communications in their organizations, this book is the first major study to explore the ethical use of social media across industries and is a valuable resource for researchers and practitioners alike.

Manager's Guide to Social Media

Author : Scott Klososky
Publisher : McGraw Hill Professional
ISBN 13 : 0071761535
Total Pages : 209 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Manager's Guide to Social Media by : Scott Klososky

Download or read book Manager's Guide to Social Media written by Scott Klososky and published by McGraw Hill Professional. This book was released on 2010-12-24 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA! Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business. Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to: Manage your company’s online reputation Set internal policies on the proper use of social media Build "rivers" of information to outsmart the competition Implement social tools internally to support virtual teams Forecast the next trends in social media Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Key Terms: Clear definitions of concepts and jargon Smart Managing: Tactics and strategies for managing social media in the workplace Tricks of the Trade: Insider tips for getting the most out of social media Mistake Proofing: Common pitfalls and how to avoid them Caution: Warning signs to keep an eye out for For Example: Stories and insights from the front lines of social media management Tools: Specific procedures, tactics, and hands-on techniques

Impact of Emerging Digital Technologies on Leadership in Global Business

Author : Smith, Peter A.C.
Publisher : IGI Global
ISBN 13 : 1466661356
Total Pages : 355 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Impact of Emerging Digital Technologies on Leadership in Global Business by : Smith, Peter A.C.

Download or read book Impact of Emerging Digital Technologies on Leadership in Global Business written by Smith, Peter A.C. and published by IGI Global. This book was released on 2014-06-30 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be successful, business leaders should be familiar with the emerging digital technologies that are contributing to the global business environment. All leaders must develop fresh capabilities if they are to successfully direct their communities through the emerging era of social digital connectivity and global dynamic complexity. Impact of Emerging Digital Technologies on Leadership in Global Business combines relevant theoretical and practical frameworks with the latest research and best practices regarding emergent digital technologies. This book is an essential reference source for professionals, researchers, academics, and students who want to improve their understanding of the strategic role of emerging digital technologies in the success of global business.