Author : Patric Finkbeiner
Publisher : Springer
ISBN 13 : 331948544X
Total Pages : 363 pages
Book Rating : 4.3/5 (194 download)
Book Synopsis Social Media for Knowledge Sharing in Automotive Repair by : Patric Finkbeiner
Download or read book Social Media for Knowledge Sharing in Automotive Repair written by Patric Finkbeiner and published by Springer. This book was released on 2016-11-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis of the collected data. Based on a survey on German automotive repair shops, the author provides a framework, for various stakeholders, to comprehend the motivations for knowledge sharing for automotive repair professionals in Germany. This book not only adds to the existing academic body of knowledge but also provides implications for industry and legislation on a European scale.