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Social Media And Interactive Communications
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Book Synopsis Social Media and Interactive Communications by : Mark Durkin
Download or read book Social Media and Interactive Communications written by Mark Durkin and published by Taylor & Francis. This book was released on 2018-02-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.
Book Synopsis New Media and Visual Communication in Social Networks by : K?r, Serpil
Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Book Synopsis Researching Interactive Communication Behavior by : C. Arthur VanLear
Download or read book Researching Interactive Communication Behavior written by C. Arthur VanLear and published by SAGE Publications. This book was released on 2015-12-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Comprehensive Guide to Studying and Interpreting Communication Interaction This practical book provides students and experienced researchers with tools for studying communication behaviors through direct observation. The sourcebook provides sound coverage of both cutting-edge and well-established systems, measurements, and procedures, as well as detailed information on measurement selection, coding, reliability assessment, and analysis. In addition to offering theoretical discussions from leading researchers in the field, each chapter also focuses on how to apply systems and principles in conducting actual original research and uses examples and exemplars to help readers understand and apply the methods.
Book Synopsis Social Media Communication by : Jeremy Harris Lipschultz
Download or read book Social Media Communication written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2017-07-06 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz
Book Synopsis Media for Interactive Communication by : Rudy Bretz
Download or read book Media for Interactive Communication written by Rudy Bretz and published by SAGE Publications, Incorporated. This book was released on 1983-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bretz presents a review of the new communication systems which allow people to respond and interact with each other, or the machine, as if in face-to-face conversation. Video conferencing, video telephones, and teletext -- a range of such communication media are already in use or on the drawing boards. The author describes a number of such systems and their uses. He also discusses quasi-interactive systems, which seek responses from an audience before they can proceed. He considers the problems involved in designing such systems and suggests future possibilities.
Book Synopsis Social Media and Crisis Communication by : Yan Jin
Download or read book Social Media and Crisis Communication written by Yan Jin and published by Routledge. This book was released on 2022-02-25 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
Book Synopsis Ethical Practice of Social Media in Public Relations by : Marcia W. DiStaso
Download or read book Ethical Practice of Social Media in Public Relations written by Marcia W. DiStaso and published by Routledge. This book was released on 2014-06-27 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.
Book Synopsis Innovative Perspectives on Interactive Communication Systems and Technologies by : Sarfraz, Muhammad
Download or read book Innovative Perspectives on Interactive Communication Systems and Technologies written by Sarfraz, Muhammad and published by IGI Global. This book was released on 2020-04-03 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has become increasingly prominent in numerous disciplines throughout society due to the high usage levels of interactive systems. Professionals continue to apply trending technologies to their traditional practices as social interaction becomes more computerized. As new innovations are continually being discovered, researchers and practitioners in various areas of work need to stay up to date on the latest findings within interactive communication systems. Innovative Perspectives on Interactive Communication Systems and Technologies is a collection of innovative research on the interdisciplinary methods of internet-based social interaction technologies and their impact on communicative practices in various professional fields. While highlighting topics including health communication, small group settings, and design philosophies, this book is ideally designed for industry experts, researchers, engineers, scientists, policymakers, practitioners, academicians, and students seeking research on modern advancements of interactive communication technologies through real-world applications.
Book Synopsis Journalism and Social Media in Africa by : Chris Paterson
Download or read book Journalism and Social Media in Africa written by Chris Paterson and published by Routledge. This book was released on 2019-07-09 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through innovative research studies and expert commentaries, this book documents the fast evolving invention of the relationship between the millions of social media and mobile phone users around Africa and traditional purveyors of news. Whilst social media demonstrates an unprecedented ability for the politically engaged to both bypass and influence traditional information flows, it also faces unique circumstances through much of Africa. Signs of social change brought by mobile technology are evident around the continent, raising questions about the nature of information exchange and citizenship. Working from a wide variety of perspectives and methodologies, the contributors to this collection address key questions emerging from rapid communication change in Africa. This book reveals how new, participatory, interactive communications technologies are enabling new tellings of Africa’s stories. This book was originally published as a special issue of Ecquid Novi: African Journalism Studies.
Book Synopsis Social Media Communication by : Jeremy Harris Lipschultz
Download or read book Social Media Communication written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2023-07-18 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri
Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Download or read book Social Media written by Kehbuma Langmia and published by University Press of America. This book was released on 2013-12-23 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations, integrated marketing, and other communications fields.
Book Synopsis Introduction to Interactive Digital Media by : Julia V. Griffey
Download or read book Introduction to Interactive Digital Media written by Julia V. Griffey and published by Routledge. This book was released on 2019-12-12 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a clearly written and engaging introduction to the basics of interactive digital media. As our reliance on and daily usage of websites, mobile apps, kiosks, games, VR/AR and devices that respond to our commands has increased, the need for practitioners who understand these technologies is growing. Author Julia Griffey provides a valuable guide to the fundamentals of this field, offering best practices and common pitfalls throughout. The book also notes opportunities within the field of interactive digital media for professionals with different types of skills, and interviews with experienced practitioners offer practical wisdom for readers. Additional features of this book include: An overview of the history, evolution and impact of interactive media; A spotlight on the development process and contributing team members; Analysis of the components of interactive digital media and their design function (graphics, animation, audio, video, typography, color); An introduction to coding languages for interactive media; and A guide to usability in interactive media. Introduction to Interactive Digital Media will help both students and professionals understand the varied creative, technical, and collaborative skills needed in this exciting and emerging field.
Download or read book Social Media written by Graham Meikle and published by Routledge. This book was released on 2016-02-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media. From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.
Book Synopsis Face, Communication and Social Interaction by : Francesca Bargiela-Chiappini
Download or read book Face, Communication and Social Interaction written by Francesca Bargiela-Chiappini and published by Equinox Publishing (UK). This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an alternative approach in focusing on the ways in which face is both constituted in and constitutive of social interaction, and its relationship to self, identity and broader sociocultural expectations.
Book Synopsis Connectivity and Knowledge Management in Virtual Organizations: Networking and Developing Interactive Communications by : Camison, Cesar
Download or read book Connectivity and Knowledge Management in Virtual Organizations: Networking and Developing Interactive Communications written by Camison, Cesar and published by IGI Global. This book was released on 2008-10-31 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyzes different types of virtual communities, proposing Knowledge Management as a solid theoretical ground for approaching their management"--Provided by publisher.
Book Synopsis Communication and Interaction on Instagram. A Psychological Science Perspective by : Kaan Akkanat
Download or read book Communication and Interaction on Instagram. A Psychological Science Perspective written by Kaan Akkanat and published by GRIN Verlag. This book was released on 2015-02-17 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2012 in the subject Communications - Mass Media, grade: 1.33, Jacobs University Bremen gGmbH, language: English, abstract: "We're communicators by nature, and things like Instagram offer us a new language to speak with" say Daryl Peveto and Matt Slaby from Luceo Image Agency in a recent interview about the shifts in the paradigms of photographic and online communication (Laurent, 2012). Considering the increasing volume of communication via online channels, their words may be interpreted as not surprising at all. However, the universe of social media platforms shows a great diversity in terms of the distinct offerings for different motivational needs of the users. Inspiring from this variance, this paper will first highlight the distinct features of Instagram. Secondly, the paper will attempt to assert Instagram into an alternative and empirically supported framework of social media goals by Hoffman and Novak (2012) in order to differentiate its utility from other platforms. Thirdly the paper will critically compare and contrast Instagram and other well-known social media platforms (Facebook, Twitter, LinkedIn, Xing, Google+) on the basis of variety of theories like social interaction, self-understanding and self-expression. A subsequent conclusion will then be formulated with respect to the whole analysis.
