Social Media Addiction In Generation Z Consumers

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Social Media Addiction in Generation Z Consumers

Author : Teresa Berenice Treviño Benavides
Publisher : Springer Nature
ISBN 13 : 3031334523
Total Pages : 59 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Social Media Addiction in Generation Z Consumers by : Teresa Berenice Treviño Benavides

Download or read book Social Media Addiction in Generation Z Consumers written by Teresa Berenice Treviño Benavides and published by Springer Nature. This book was released on 2023-06-24 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book is useful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.

Social Media, Technology, and New Generations

Author : Ahmet Atay
Publisher : Rowman & Littlefield
ISBN 13 : 1498550711
Total Pages : 191 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Social Media, Technology, and New Generations by : Ahmet Atay

Download or read book Social Media, Technology, and New Generations written by Ahmet Atay and published by Rowman & Littlefield. This book was released on 2022-06-22 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

Generation Z Goes to College

Author : Corey Seemiller
Publisher : John Wiley & Sons
ISBN 13 : 1119143454
Total Pages : 325 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Generation Z Goes to College by : Corey Seemiller

Download or read book Generation Z Goes to College written by Corey Seemiller and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say Hello to Your Incoming Class—They're Not Millennials Anymore Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education. Generation Z Goes to College showcases findings from an in-depth study of over 1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students. Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.

Marketing to Millennials

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814433235
Total Pages : 220 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Millennials by : Jeff Fromm

Download or read book Marketing to Millennials written by Jeff Fromm and published by AMACOM. This book was released on 2013-07-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

A Study Examining the Impact of Social Media Use on Gen-Z Wellbeing

Author : Syed Bilal Irfan
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (139 download)

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Book Synopsis A Study Examining the Impact of Social Media Use on Gen-Z Wellbeing by : Syed Bilal Irfan

Download or read book A Study Examining the Impact of Social Media Use on Gen-Z Wellbeing written by Syed Bilal Irfan and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media have become thoroughly rooted in modern culture. The usage of social media is inevitable, as it has become an integral part in the life of every individual. Its impact is greater on the younger generation especially in Generation Z also popularly called Gen-Z. With evolving technology and increased platform retention times - Gen Z users are being influenced to an extent beyond anything we have previously discovered.With almost 100 percent of Gen Z adults using social media, are the first true digital natives, having grown up in a world entirely connected by the internet and mobile devices with 24/7 access. Social media runs this generation, and it often seems as if with every free moment, they are on Instagram, Twitter, Snapchat, TikTok, etc. With this so-called social media dominance, it is important to note the positives and pitfalls that it has on the generation.This paper tries to explore a better understanding of Gen-Z's relationship with social media and how it affects the way, they feel about physical and mental wellbeing. The research explores important topics such as mental and physical health, social comparison, negative and positive impacts occurring due to social media addiction.

Hello Gen Z

Author : Claire Madden
Publisher : Hello Clarity
ISBN 13 : 0648170411
Total Pages : 245 pages
Book Rating : 4.6/5 (481 download)

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Book Synopsis Hello Gen Z by : Claire Madden

Download or read book Hello Gen Z written by Claire Madden and published by Hello Clarity. This book was released on 2019-12-01 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Dark Side of Social Media

Author : Angeline Close Scheinbaum
Publisher : Routledge
ISBN 13 : 1351683802
Total Pages : 426 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Dark Side of Social Media by : Angeline Close Scheinbaum

Download or read book The Dark Side of Social Media written by Angeline Close Scheinbaum and published by Routledge. This book was released on 2017-09-14 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

Marketing to Gen Z

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814439284
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Gen Z by : Jeff Fromm

Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

Managing Customer Experiences in an Omnichannel World

Author : Taşkın Dirsehan
Publisher : Emerald Group Publishing
ISBN 13 : 1800433905
Total Pages : 382 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Managing Customer Experiences in an Omnichannel World by : Taşkın Dirsehan

Download or read book Managing Customer Experiences in an Omnichannel World written by Taşkın Dirsehan and published by Emerald Group Publishing. This book was released on 2020-11-26 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

The Darker Side of Social Media

Author : Angeline Close Scheinbaum
Publisher : Taylor & Francis
ISBN 13 : 1040032885
Total Pages : 205 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Darker Side of Social Media by : Angeline Close Scheinbaum

Download or read book The Darker Side of Social Media written by Angeline Close Scheinbaum and published by Taylor & Francis. This book was released on 2024-06-07 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health. With an aim to provide solutions, the authors spotlight the key issues affecting consumer well-being and mental health due to the omnipresence and overuse of social media. The book dissects the unintended consequences of too much social media use, specifying key problems like disconnection anxiety, eating disorders, online fraud, cyberbullying, the dark web, addiction, depression, self-discrepancies, and serious privacy concerns (especially impacting children or young people). The book provides grapples with mental health disorders such as anxiety, depression, self-harm, and eating disorders that can be intensified by, or correlated with, too much social media use. The authors meticulously review the various facets of the darker side of online presence and propose actionable solutions for each of the problems stated, providing scholars with a conceptual model with propositions for continued research. This international exploration of social media is a must-read for students of marketing, advertising, and public relations, as well as scholars/managers of business, marketing, psychology, communication, management, and sociology. It will also be of interest to social media users, those navigating new media platforms parents, policymakers, and practitioners.

Social Media Addiction

Author : Bradley Steffens
Publisher : Referencepoint Press
ISBN 13 : 9781682828519
Total Pages : 64 pages
Book Rating : 4.8/5 (285 download)

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Book Synopsis Social Media Addiction by : Bradley Steffens

Download or read book Social Media Addiction written by Bradley Steffens and published by Referencepoint Press. This book was released on 2020 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behavioral disorder similar to gambling addiction, social media addiction affects 6 percent of social media users--about 210 million people worldwide and about 9 people million in the United States. An obsession with social media can damage personal, family, and professional relationships and lead to severe anxiety and depression. Social Media Addiction presents a realistic picture of what is happening on social media, who's most affected, and what is being done to address these troubling issues.

Social Media Generation in Urban China

Author : Hanyun Huang
Publisher : Springer Science & Business Media
ISBN 13 : 3642454410
Total Pages : 160 pages
Book Rating : 4.6/5 (424 download)

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Book Synopsis Social Media Generation in Urban China by : Hanyun Huang

Download or read book Social Media Generation in Urban China written by Hanyun Huang and published by Springer Science & Business Media. This book was released on 2014-01-18 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media such as instant messaging (IM), social networking sites (SNS), blogs and microblogs are an integral part of adolescents’ lives in China. Anecdotal evidence reported in the news has suggested that the increasing popularity of social media could make adolescents more vulnerable to being addicted. This exploratory study proposes the concept of “social media addiction” and examines (a) whether social media addiction exists among adolescents in urban China and, if so, who the addicts are, what their symptoms are and to what extent they are addicted; (b) whether sociopsychological traits (e.g., need for affiliation, impression management, narcissism and leisure boredom) can predict social media addiction among adolescents; (c) what gratifications are obtained by adolescents from their use of social media and whether these gratifications can predict social media addiction and (d) to what degree social media addiction influences adolescents’ academic performance and social capital. This study employed quantitative questionnaire surveys among adolescents as the main research method, supplemented by qualitative pre-survey focus groups among adolescents and post-survey in-depth interviews among parents and teachers. Questionnaire surveys were conducted based on a multi-stage cluster sampling of seven middle schools in five urban Chinese cities: Beijing, Shanghai, Guangzhou, Shenzhen and Xiamen. The final sample consisted of 1,549 adolescents, of whom 90% had used social media. Using Young’s classic definition of Internet addiction, 15.6% of participants were classified as social media addicts. The addicted adolescents were often self-absorbed, bored with their leisure time, and good at using manipulation through social media for impression management. Addicts experienced four major social media addiction symptoms: preoccupation, adverse consequences, alleviation of negative emotions and loss of interest in social activities. The seven social media gratifications identified in this study can be categorized into social, information and entertainment gratifications. Among these, entertainment gratifications had the most power to predict social media addiction, while information gratifications were the least likely to lead to addiction. Furthermore, these gratifications were found to be powerful mediators between the adolescents’ sociopsychological traits and social media addiction. Finally, the results also indicated that social media addiction and its symptoms had a significant negative impact on adolescents’ academic performance and social capital.

Gen Z, Tourism, and Sustainable Consumption

Author : Siamak Seyfi
Publisher : Taylor & Francis
ISBN 13 : 1000928403
Total Pages : 189 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Gen Z, Tourism, and Sustainable Consumption by : Siamak Seyfi

Download or read book Gen Z, Tourism, and Sustainable Consumption written by Siamak Seyfi and published by Taylor & Francis. This book was released on 2023-08-10 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures. Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries. Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.

Handbook on Tourism and Social Media

Author : Gursoy, Dogan
Publisher : Edward Elgar Publishing
ISBN 13 : 1800371411
Total Pages : 528 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Handbook on Tourism and Social Media by : Gursoy, Dogan

Download or read book Handbook on Tourism and Social Media written by Gursoy, Dogan and published by Edward Elgar Publishing. This book was released on 2022-02-11 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

iGen

Author : Jean M. Twenge
Publisher : Simon and Schuster
ISBN 13 : 1501152025
Total Pages : 452 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis iGen by : Jean M. Twenge

Download or read book iGen written by Jean M. Twenge and published by Simon and Schuster. This book was released on 2017-08-22 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

Embracing the Future: Creative Industries for Environment and Advanced Society 5.0 in a Post-Pandemic Era

Author : Rahmiati Aulia
Publisher : Taylor & Francis
ISBN 13 : 1000685276
Total Pages : 432 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Embracing the Future: Creative Industries for Environment and Advanced Society 5.0 in a Post-Pandemic Era by : Rahmiati Aulia

Download or read book Embracing the Future: Creative Industries for Environment and Advanced Society 5.0 in a Post-Pandemic Era written by Rahmiati Aulia and published by Taylor & Francis. This book was released on 2022-09-19 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: By delivering the mindful writings from our selected authors, this book portrays one big idea: a new Human-Centered society that balances economics to resolve problems, especially in the use of an integrated area in cyberspace, physical space, and how it impacts the creative industries. Through The 8th Bandung Creative Movement, scholars from 15 Universities around the Asian and European countries have discussed this issue where Human-Centered society became the main consideration in the development. Three topics are presented to the readers. Firstly, "Sustainable Cities and Communities" explores the sub-fields that construct a more sustainable environment for society post-pandemic era, such as technologies, transportation, interior design, architecture, urban planning, etc. While "Art and Design: Recontextualization of Nusantara Tradition and Indigenous Culture" concerned the novel perspectives on recognizing cultural aspects that shape the face of creative industry, from cultural identity, visual and performing arts, pop culture to language and media. The last topic, "Changes and Dynamics in The Creative Industries," reviews the creative approach toward the industry's current trends, including marketplace, destination branding, or digital culture ecosystem. This book will enrich the mind of everybody who is an enthusiast of innovative research on creative industries, human-centered technologies, environmental design, and excellent society 5.0 post-pandemic era.