Social Marketing for the New Millennium

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Publisher :
ISBN 13 : 9781876516017
Total Pages : 114 pages
Book Rating : 4.5/5 (16 download)

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Book Synopsis Social Marketing for the New Millennium by : Douglas Franklin

Download or read book Social Marketing for the New Millennium written by Douglas Franklin and published by . This book was released on 2000 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Meanings for Marketing in a New Millennium

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Author :
Publisher : Springer
ISBN 13 : 3319119273
Total Pages : 331 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis New Meanings for Marketing in a New Millennium by : Melissa Moore

Download or read book New Meanings for Marketing in a New Millennium written by Melissa Moore and published by Springer. This book was released on 2014-11-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.

Guerrilla Marketing for the New Millennium

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Author :
Publisher : Morgan James Pub
ISBN 13 : 9781933596075
Total Pages : 136 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis Guerrilla Marketing for the New Millennium by : Jay Conrad Levinson

Download or read book Guerrilla Marketing for the New Millennium written by Jay Conrad Levinson and published by Morgan James Pub. This book was released on 2005 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."

Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599183838
Total Pages : 266 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits by : Jay Conrad Levinson

Download or read book Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

Social Marketing in Action

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Publisher : Springer
ISBN 13 : 3030130207
Total Pages : 474 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Social Marketing in Action by : Debra Z. Basil

Download or read book Social Marketing in Action written by Debra Z. Basil and published by Springer. This book was released on 2019-05-24 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

Evaluating Social Programs and Problems

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Author :
Publisher : Routledge
ISBN 13 : 113563632X
Total Pages : 219 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Evaluating Social Programs and Problems by : Stewart I. Donaldson

Download or read book Evaluating Social Programs and Problems written by Stewart I. Donaldson and published by Routledge. This book was released on 2003-01-30 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents visions of how to solve social problems in the 21st century and how programs SHOULD be evaluated, not how they will be evaluated.

Millennium Marketing

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Author :
Publisher :
ISBN 13 : 9780692769409
Total Pages : 111 pages
Book Rating : 4.7/5 (694 download)

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Book Synopsis Millennium Marketing by : Lisa Kent

Download or read book Millennium Marketing written by Lisa Kent and published by . This book was released on 2016-09-04 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the twenty-first century has evolved into a hybrid of off line and on line skills that require the marriage of classical and new marketing competencies along with stellar salesmanship. My reason for writing this book is to help current and would-be marketers see the connection between the foundations of marketing and all of the changes in the 21st Century. I have outlined what I believe is necessary to become a great marketer today and what we need to continue to learn to grow as innovators, brand marketers and strategists in 2017 and beyond. In Section One, I have laid out the skills and experiences that showcase the classical marketing skills that will never be surpassed by transitions in technology. These skills and talents were taught to me early in my marketing career and are important foundations today. In Section Two, I have summarized the skill sets needed for marketers in the 2000's -- the new millennium. This section explores the interrelationships between technology, social media, big data and effective marketing. Section Three showcases the timeless skills and principles I believe in; these help ensure business success and fulfillment for all of us - marketers and managers alike. My intent with this book is to help young and newer marketers benefit from the breadth and depth of my experience over the years. I have been so fortunate to have been trained by some of the best, premier marketers in the world beginning with The JL Kellogg Graduate School of Management at Northwestern University, and by many stand out marketers at Procter & Gamble, Nestle and Johnson & Johnson. My successes (and failures) led me to a series of incredible opportunities for applying these skills in my career path, including three years as CEO of a dot.com (Netgrocer.com), many years in consumer packaged goods, fifteen years (so far) leading The Luminations Group, an innovation and marketing strategy firm, and three years of teaching marketing at the college level. The real life lessons of 25 years in marketing helped me fill these pages with authentic examples and situations. Serious, funny, inspiring and sometimes painful - all of it helped me become a better marketer and manager. I hope my journey will help you, too."

Social Marketing

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Publisher : SAGE Publications
ISBN 13 : 1412981492
Total Pages : 521 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Social Marketing by : Nancy R. Lee

Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2011-10-20 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.

The SAGE Handbook of Social Marketing

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Publisher : SAGE
ISBN 13 : 1473971675
Total Pages : 773 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Marketing by : Gerard Hastings

Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Airport Marketing

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Publisher : Routledge
ISBN 13 : 1351959654
Total Pages : 139 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Airport Marketing by : David Jarach

Download or read book Airport Marketing written by David Jarach and published by Routledge. This book was released on 2017-03-02 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Social Marketing

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Author :
Publisher : Greenwood
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Social Marketing by : Richard K. Manoff

Download or read book Social Marketing written by Richard K. Manoff and published by Greenwood. This book was released on 1985 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on 20 years of experience in the U.S. and the Third World, Manoff presents ways in which modern marketing methods can be applied to problems of public health and nutrition practices. He incorporates all aspects of the social marketing process, from theory and background to the necessary tools and techniques, establishing comprehensive guidelines that can be implemented to strengthen current public health programs. An essential resource for developmental health professionals, or anyone interested in innovative marketing techniques. This work includes methods for tailoring health education to the preceptions of the target audience, and techniques for uncovering the resistance points; insights using mass media to extend the reach and impact of public education efforts; tools for designing effective messages; special research approaches including focus groups and feed forward; in-process evaluation tools that identify program flaws during early stages of implementation; planning hints to encourage public and private cooperation; and case studies exploring some of the most interesting and educational applications of social marketing principles.

The Promise of Social Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1317018842
Total Pages : 209 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Promise of Social Marketing by : Chahid Fourali

Download or read book The Promise of Social Marketing written by Chahid Fourali and published by Routledge. This book was released on 2016-07-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole. There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good. The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.

Up and Out of Poverty

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Publisher : Pearson Prentice Hall
ISBN 13 : 0131364553
Total Pages : 368 pages
Book Rating : 4.1/5 (313 download)

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Book Synopsis Up and Out of Poverty by : Philip T. Kotler

Download or read book Up and Out of Poverty written by Philip T. Kotler and published by Pearson Prentice Hall. This book was released on 2009-06-11 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. The authors provide the first complete, marketing-informed methodology for addressing specific poverty-related problems - and assessing the results. They also demonstrate how national and local anti-poverty programs can be improved by more effectively linking government, NGOs, and private companies. Over the past 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee show how they can be applied to the largest social challenge of all: global poverty.

New Markets for Artists

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Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1581159137
Total Pages : 265 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis New Markets for Artists by : Brainard Carey

Download or read book New Markets for Artists written by Brainard Carey and published by Skyhorse Publishing Inc.. This book was released on 2012-08 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this practical and lively guide, Whitney Biennialfeatured artist and career coach Brainard Carey will teach you about opportunities that you didn't even know existed!

Globalization

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Publisher : Univ of California Press
ISBN 13 : 9780520241251
Total Pages : 300 pages
Book Rating : 4.2/5 (412 download)

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Book Synopsis Globalization by : Marcelo Suarez-Orozco

Download or read book Globalization written by Marcelo Suarez-Orozco and published by Univ of California Press. This book was released on 2004-04-05 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Social Marketing

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Author :
Publisher : SAGE Publications
ISBN 13 : 154435150X
Total Pages : 625 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Social Marketing by : Nancy R. Lee

Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2019-01-17 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

Generation Digital

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Publisher : MIT Press
ISBN 13 : 0262263890
Total Pages : 365 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Generation Digital by : Kathryn C. Montgomery

Download or read book Generation Digital written by Kathryn C. Montgomery and published by MIT Press. This book was released on 2009-02-13 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role that children and youth play in the emerging digital media culture; as consumers targeted by marketing campaigns, as creators of their own digital culture, and as political participants. Children and teens today have integrated digital culture seamlessly into their lives. For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no more complicated than setting the toaster oven to "bake" or turning on the TV. In Generation Digital, media expert and activist Kathryn C. Montgomery examines the ways in which the new media landscape is changing the nature of childhood and adolescence and analyzes recent political debates that have shaped both policy and practice in digital culture. The media has pictured the so-called "digital generation" in contradictory ways: as bold trailblazers and innocent victims, as active creators of digital culture and passive targets of digital marketing. This, says Montgomery, reflects our ambivalent attitude toward both youth and technology. She charts a confluence of historical trends that made children and teens a particularly valuable target market during the early commercialization of the Internet and describes the consumer-group advocacy campaign that led to a law to protect children's privacy on the Internet. Montgomery recounts—as a participant and as a media scholar—the highly publicized battles over indecency and pornography on the Internet. She shows how digital marketing taps into teenagers' developmental needs and how three public service campaigns—about sexuality, smoking, and political involvement—borrowed their techniques from commercial digital marketers. Not all of today's techno-savvy youth are politically disaffected; Generation Digital chronicles the ways that many have used the Internet as a political tool, mobilizing young voters in 2004 and waging battles with the music and media industries over control of cultural expression online. Montgomery's unique perspective as both advocate and analyst will help parents, politicians, and corporations take the necessary steps to create an open, diverse, equitable, and safe digital media culture for young people.