Soap Operas For Social Change

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Soap Operas for Social Change

Author : Heidi Nariman
Publisher : Praeger
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Soap Operas for Social Change by : Heidi Nariman

Download or read book Soap Operas for Social Change written by Heidi Nariman and published by Praeger. This book was released on 1993-05-18 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called Ven Conmigo (Come with Me), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Each of the six entertainment-education soap operas was exported for broadcast in other Latin American nations and achieved high ratings consistent with the ratings of conventional soaps. Subsequent evaluation research indicated that these educational soaps did successfully increase viewers' awareness and acceptance of their respective messages. Nariman examines Sabido's model with particular attention given to communication and behavioral theories that constitute parts of the formula: the hierarchy of effects model by William McGuire, the social learning theory developed by Albert Bandura, the dramatic theory proposed by Eric Bentley, the two-step-flow theory of Paul F. Lazarsfeld, and opinion leadership as articulated by Lazarsfeld, Berelson, and Gaudet. Nariman details the historical, social, and political context within which Sabido's formula emerged in Mexico, and discusses the research and application of the research data in actual soap opera design and production. Nariman discusses results of these evaluations conducted in Latin America, then provides an overview of the diffusion of the Sabido formula to other countries and media in India, Kenya, Zaire, Pakistan, and other developing countries. Each chapter includes lively examples from Sabido's soap operas that are highlighted by sample dialogue, plots, and character profiles. The volume takes an important step towards breaking down the traditional concept of informational or educational campaigns as mutually exclusive from commercial mass media entertainment.

Soap Operas Worldwide

Author : Marilyn J. Matelski
Publisher : McFarland
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Soap Operas Worldwide by : Marilyn J. Matelski

Download or read book Soap Operas Worldwide written by Marilyn J. Matelski and published by McFarland. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials potential for social change: African, Indian and South American serials offer information on family planning, child protection and AIDS; a Mexican telenovela parallels a government murder scandal--the program is so popular the state dare not censor it. In Russia, South American novelas are so popular that Boris Yeltsin manipulates programming to affect voters on polling day. Here is an examination of the economic and social impact of the soap opera, with projections for the future. A chapter for each of the nine regions of the world offers demographic statistics of major countries audiences, radio and television usage, stations available, and synopses of the most popular serials.

Soap Opera

Author : Dorothy Hobson
Publisher : Polity
ISBN 13 : 9780745626543
Total Pages : 240 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Soap Opera by : Dorothy Hobson

Download or read book Soap Opera written by Dorothy Hobson and published by Polity. This book was released on 2003-01-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The soap opera is a major form of media art and popular culture. Revered and reviled by fans and critics, its history spans and reflects social change and plays a vital role in the development of broadcasting. This book traces the genre from its beginnings on American radio in the 1930s to the international television genre it has become today. While concentrating on British soap operas, it also discusses the influence of their American and Australian counterparts. This is the first book to consider the soap opera within the economy of broadcasting; it includes a chapter based on interviews with leading broadcasting executives who give their analysis of the importance of the soap opera to their industry. The perspective of television producers as well as the views of audiences are also taken into account. Accessibly written, Soap Opera links the genre to both its media and its literary heritage, and argues that soap operas cross international boundaries through the universal appeal of their characters and their stories. It will be of particular interest to students of media and cultural studies, literary studies, sociology and television production courses, as well as to professionals in the television industry.

Entertainment-Education and Social Change

Author : Arvind Singhal
Publisher : Routledge
ISBN 13 : 1135624569
Total Pages : 481 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Entertainment-Education and Social Change by : Arvind Singhal

Download or read book Entertainment-Education and Social Change written by Arvind Singhal and published by Routledge. This book was released on 2003-12-08 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

The Survival of Soap Opera

Author : Sam Ford
Publisher : Univ. Press of Mississippi
ISBN 13 : 9781604737172
Total Pages : 344 pages
Book Rating : 4.7/5 (371 download)

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Book Synopsis The Survival of Soap Opera by : Sam Ford

Download or read book The Survival of Soap Opera written by Sam Ford and published by Univ. Press of Mississippi. This book was released on 2010-11-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The soap opera, one of U.S. television’s longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers’ attention from cable and the Internet. Yet, soaps’ influence has expanded, with serial narratives becoming commonplace on most prime time TV programs. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries. The book contains contributions from established soap scholars such as Robert C. Allen, Louise Spence, Nancy Baym, and Horace Newcomb, along with essays and interviews by emerging scholars, fans and Web site moderators, and soap opera producers, writers, and actors from ABC’s General Hospital, CBS’s The Young and the Restless and The Bold and the Beautiful, and other shows. This diverse group of voices seeks to intervene in the discussion about the fate of soap operas at a critical juncture, and speaks to longtime soap viewers, television studies scholars, and media professionals alike.

Entertainment-Education

Author : Arvind Singhal
Publisher : Routledge
ISBN 13 : 1135669430
Total Pages : 280 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Entertainment-Education by : Arvind Singhal

Download or read book Entertainment-Education written by Arvind Singhal and published by Routledge. This book was released on 2012-12-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Telenovelas in Pan-Latino Context

Author : June Carolyn Erlick
Publisher : Routledge
ISBN 13 : 1134811950
Total Pages : 185 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Telenovelas in Pan-Latino Context by : June Carolyn Erlick

Download or read book Telenovelas in Pan-Latino Context written by June Carolyn Erlick and published by Routledge. This book was released on 2017-10-02 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise book provides an accessible overview of the history of the telenovela in Latin America within a pan-Latino context, including the way the genre crosses borders between Latin America and the United States. Telenovelas, a distinct variety of soap operas originating in Latin America, take up key issues of race, class, sexual identity and violence, interweaving stories with melodramatic romance and quests for identity. June Carolyn Erlick examines the social implications of telenovela themes in the context of the evolution of television as an integral part of the modernization of Latin American countries.

Entertainment-Education and Social Change

Author : Arvind Singhal
Publisher : Routledge
ISBN 13 : 1135624550
Total Pages : 320 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Entertainment-Education and Social Change by : Arvind Singhal

Download or read book Entertainment-Education and Social Change written by Arvind Singhal and published by Routledge. This book was released on 2003-12-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

Her Stories

Author : Elana Levine
Publisher : Duke University Press Books
ISBN 13 : 9781478008019
Total Pages : 0 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Her Stories by : Elana Levine

Download or read book Her Stories written by Elana Levine and published by Duke University Press Books. This book was released on 2020-02-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the debut of These Are My Children in 1949, the daytime television soap opera has been foundational to the history of the medium as an economic, creative, technological, social, and cultural institution. In Her Stories, Elana Levine draws on archival research and her experience as a longtime soap fan to provide an in-depth history of the daytime television soap opera as a uniquely gendered cultural form and a central force in the economic and social influence of network television. Closely observing the production, promotion, reception, and narrative strategies of the soaps, Levine examines two intersecting developments: the role soap operas have played in shaping cultural understandings of gender and the rise and fall of broadcast network television as a culture industry. In so doing, she foregrounds how soap operas have revealed changing conceptions of gender and femininity as imagined by and reflected on the television screen.

Women and Soap Opera

Author : Christine Geraghty
Publisher : Blackwell Publishing
ISBN 13 : 9780745605685
Total Pages : 211 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Women and Soap Opera by : Christine Geraghty

Download or read book Women and Soap Opera written by Christine Geraghty and published by Blackwell Publishing. This book was released on 1991-08-26 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first major study of the roles of women in prime time soap operas. In a comparative analysis of British and North American television soaps, Christine Geraghty examines the relationship between the narratives on the screen and the women viewers who make up the traditional soap audience. Within the structure of many of the most popular soaps, such as Dallas, Dynasty, Coronation Street and EastEnders, the split between public and personal life, reason and emotion, work and leisure is turned into a lynchpin of the plot. The author argues that these themes are also linked to broader social divisions between men and women, divisions which soap operas both question and develop as a source of pleasure. Geraghty analyses the critical role of women characters in the families and communities of soaps and suggests that the utopian possibilities of soaps can be used not just to maintain the status quo, but to promote change and influence attitudes and prejudices. She examines the way in which soaps have been transformed in the last decade, looking at how issues of class, race, sexual orientation and feminism have been handled in the programmes. She argues that in pursuing new audiences more recent soaps such as Brookside may have put at risk the pleasures they have traditionally offered their women viewers. Women and Soap Opera is a detailed, thoughtful and wide-ranging analysis which will become a central work in women’s studies and media and cultural studies courses.

China Pop

Author : Jianying Zha
Publisher : The New Press
ISBN 13 : 159558756X
Total Pages : 224 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis China Pop by : Jianying Zha

Download or read book China Pop written by Jianying Zha and published by The New Press. This book was released on 2011-07-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: China Pop is a highly original and lively look at the ways that contemporary China is changing by Jianying Zha, a critic hailed in The Nation as "incisive, witty and eloquent all at once--a sort of female, Chinese Jonathan Spence." From her constant contact (and, in many cases, friendships) with a dynamic group of young novelists, filmmakers, and artists in China, Zha examines a wide range of developments largely unknown to Western readers: the careful planning of television soap operas to placate popular unrest after Tianamen, the growth of the sex tabloid and pornographic industries, the new generation of entrepreneurs successfully bringing to the mainland techniques of Hong Kong and the West, and the politics behind the censorship and commercial success of the film director Chen Kaige (Farewell My Concubine) and Zhang Yimou (Ju Dou and Raise the Red Lantern). Praise for China Pop: "One of the twenty-five best books of 1995." —Voice Literary Supplement "[A] photographic, a freeze-frame, of a country in rapid motion... [Zha is] a young writer with many arresting ideas and, from the evidence of China Pop, a bright literary future as well." —New York Times "Perceptive... What China Pop so brilliantly chronicles is the commercialization of China's cultural world and the anxiety that change is causing in China's intellectuals." —Christian Science Monitor "By far the best book on Chinese urban culture after the 1989 Beijing massacre. [Zha] brilliantly combines the eye for detail of an insider with the detached perspective of an outsider. Her lively and graceful style make the book as enjoyable as it is edifying." —Perry Link, author of Evening Chats in Beijing "An absorbing and revealing book. With the familiarity of an insider and the ability of an outsider to step back and reflect, Zha... captures the fundamental paradoxes lying at the root of this mutant 'people's republic' in the throes of reform." —Orville Schell, author of Mandate of Heaven

Masculinity and Popular Television

Author : Rebecca Feasey
Publisher : Edinburgh University Press
ISBN 13 : 0748631798
Total Pages : 192 pages
Book Rating : 4.7/5 (486 download)

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Book Synopsis Masculinity and Popular Television by : Rebecca Feasey

Download or read book Masculinity and Popular Television written by Rebecca Feasey and published by Edinburgh University Press. This book was released on 2008-10-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive and accessible introduction to the key debates concerning the representation of masculinities in a wide range of popular television genres. The volume looks at the depiction of public masculinity in the soap opera, homosexuality in the situation comedy, the portrayal of fatherhood in prime-time animation, emerging manhood in the supernatural teen text, alternative gender roles in science fiction, male authority in the police series, masculine anxieties in the hospital drama, violence and aggression in sports coverage, ordinariness and emotional connectedness in the reality game show, and domesticity in lifestyle television. Masculinity and Popular Television examines the ways in which masculinities are being constructed, circulated and interrogated in contemporary British and American programming, and considers the ways in which such images can be understood in relation to the 'common sense' model of the hegemonic male that is said to dominate the cultural landscape.

To Be Continued...

Author : Robert C. Allen
Publisher : Routledge
ISBN 13 : 1134837038
Total Pages : 408 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis To Be Continued... by : Robert C. Allen

Download or read book To Be Continued... written by Robert C. Allen and published by Routledge. This book was released on 2002-01-04 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: To Be Continued... explores the world's most popular form of television drama; the soap opera. From Denver to Delhi, Moscow to Manchester, audiences eagerly await the next episode of As the World Turns, The Rich Also Weep or Eastenders. But the popularity of soap operas in Britain and the US pales in comparison to the role that they play in media cultures in other parts of the world. To Be Continued... investigates both the cultural specificity of television soap operas and their reception in other cultures, covering soap production and soap watching in the U.S., Asia, Europe, Australia and Latin America. The contributors consider the nature of soap as a media text, the history of the serial narrative as a form, and the role of the soap opera in the development of feminist media criticism. To Be Continued... presents the first scholarly examination of soap opera as global media phenomenon.

Prime Time Soap Operas on Indian Television

Author : Shoma Munshi
Publisher : Routledge
ISBN 13 : 1136516204
Total Pages : 364 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Prime Time Soap Operas on Indian Television by : Shoma Munshi

Download or read book Prime Time Soap Operas on Indian Television written by Shoma Munshi and published by Routledge. This book was released on 2012-07-26 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on ‘urban family soaps’ on television and analyses them as an important resource for anthropological insights into contemporary social issues and practices. It studies the ‘popular’ and ‘everyday’ while also concentrating on the middle class.

The Telenovela and Emancipation

Author : Nico Vink
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Telenovela and Emancipation by : Nico Vink

Download or read book The Telenovela and Emancipation written by Nico Vink and published by . This book was released on 1988 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Africans and the Politics of Popular Culture

Author : Toyin Falola
Publisher : University Rochester Press
ISBN 13 : 1580463312
Total Pages : 350 pages
Book Rating : 4.5/5 (84 download)

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Book Synopsis Africans and the Politics of Popular Culture by : Toyin Falola

Download or read book Africans and the Politics of Popular Culture written by Toyin Falola and published by University Rochester Press. This book was released on 2009 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the instrumentalization of various aspects of popular culture in Africa.

Social Issues in Television Fiction

Author : Lesley Henderson
Publisher : Edinburgh University Press
ISBN 13 : 0748630899
Total Pages : 208 pages
Book Rating : 4.7/5 (486 download)

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Book Synopsis Social Issues in Television Fiction by : Lesley Henderson

Download or read book Social Issues in Television Fiction written by Lesley Henderson and published by Edinburgh University Press. This book was released on 2007-06-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some controversial issues covered in TV soaps and dramas and not others? How are decisions really made 'behind the scenes'? How do programme makers push boundaries without losing viewers? What do audiences take away from their viewing experience? Does TV fiction have a greater impact on public understandings than TV news? This exciting new book draws on unique empirical data to examine the relationship between popular television fiction and wider society.The book gives lively and engaging insights into how and why socially sensitive story lines were taken up by different TV programmes from the late 1980s to the 2000s. Drawing on a series of case studies of medicine, health, illness and social problems including breast cancer, mental distress, sexual abuse and violence it comprehensively traces the path of storylines from initial conception through to audience reception and uses contemporary examples to link practice to theory. For the first time, this book addresses production and receptio