Sneakonomic Growth

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Sneakonomic Growth

Author : Dylan Dittrich
Publisher : New Degree Press
ISBN 13 : 9781641371841
Total Pages : 380 pages
Book Rating : 4.3/5 (718 download)

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Book Synopsis Sneakonomic Growth by : Dylan Dittrich

Download or read book Sneakonomic Growth written by Dylan Dittrich and published by New Degree Press. This book was released on 2019-02-22 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sneaker economy's growth is not the story of a small, but passionate group of collectors that occasionally flip a pair or two at a tidy profit. It's the story of a full-blown industry, sprouted from an underground niche and into the mainstream to affect consumer retail as we know it. Billions of dollars in sneakers are changing hands on the secondary market annually, and sneaker marketplaces are raising smart investment money hand over foot as the economy's reach widens. Sneakonomic Growth examines the economic, financial, and competitive forces that shape the maturing but still nascent economy created by sneaker collecting. By looking at the brands, retailers, marketplaces, media, and of course, the "sneakerheads," Sneakonomic Growth aims to better understand and articulate the trajectory of this economy and its constituents - how the winners will win and the losers will lose.Through thought-provoking exploration of the sneaker economy, readers will gain a better understanding of: * The power and shortfalls of scarce supply* The impending obsolescence of MSRP* What it means to be "differentiated" in today's retail environment* The impact of a rapidly growing secondary market* Why consumers are more powerful than ever beforeSneakonomic Growth is absolutely for the sneakerhead seeking a better understanding of the market evolving around them. It's also for the fascinated outsider, captivated not only by eye-popping sneaker resale prices, but by the staggering growth of the broader sneaker collector's economy. Lace up, and let's go.

Kicks

Author : Nicholas Smith
Publisher : Crown
ISBN 13 : 0451498135
Total Pages : 302 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Kicks by : Nicholas Smith

Download or read book Kicks written by Nicholas Smith and published by Crown. This book was released on 2018-05-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A vivid picture of how what we wear on our feet can tell us what it really means to be an American.”—Vanity Fair “Expansive, thorough, and entertaining . . . a comprehensive look at how much the sneaker became a signature indicator of cool.”—The Wall Street Journal A cultural history of sneakers, tracing the footprint of one of our most iconic fashions across sports, business, pop culture, and American identity “It’s gotta be the shoes.” When Spike Lee said it to Michael Jordan in a 1989 commercial, it was with a wink and a nod—what makes MJ so good? His Nike Air Jordan IIIs, of course. But as Nicholas Smith reveals in this captivating history, Lee’s line also speaks to the sneaker’s place at the heart of American culture. Once the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of American life was just getting started. In this rollicking narrative, Nicholas K. Smith carries us through the long twentieth century as sneakers became the totem of subcultures. We follow the humble athletic and watch as sneakers become the calling card of California skaters and New York MCs, the spark of riots and gang violence, the heart of a global economic controversy, the muse of haute couture, and a lynchpin in the transformation of big sports into big business. Along the way, we meet larger-than-life mavericks and surprising visionaries: genius rubber inventor Charles Goodyear, risking everything to get his formula right; the warring brothers who started dueling shoe empires; road-warrior Chuck Taylor, hawking shoes out of his trunk; and many more mavericks, hustlers, and dreamers. With a sure stride and a broad footprint, Kicks introduces us to an influential and evolving legacy.

Sneakers

Author : Yuniya Kawamura
Publisher : Bloomsbury Publishing
ISBN 13 : 1474262937
Total Pages : 275 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Sneakers by : Yuniya Kawamura

Download or read book Sneakers written by Yuniya Kawamura and published by Bloomsbury Publishing. This book was released on 2016-01-28 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as “sneakerheads” or “sneakerholics”, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol. Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.

Complex Presents: Sneaker of the Year

Author : Complex Media, Inc.
Publisher : Abrams
ISBN 13 : 1683359399
Total Pages : 548 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis Complex Presents: Sneaker of the Year by : Complex Media, Inc.

Download or read book Complex Presents: Sneaker of the Year written by Complex Media, Inc. and published by Abrams. This book was released on 2020-10-20 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1985, Nike released Michael Jordan’s first sneaker, the Air Jordan 1, and sneaker culture was born. Now thousands of people wait in line at Supreme, and companies throw millions of dollars at LeBron James to keep him in their marketing plans. The trend that saw steady growth for decades with the emergence of sports, hip-hop, and sportswear advertising has exploded into a phenomenon. And no one has watched that phenomenon more closely than Complex. Sneaker of the Year explores the past 35 years of sneaker culture with the expertise, authority, and passion that only Complex can offer. With vibrant photographs and illustrations throughout, as well as input from some of the sneaker world’s most important voices, this compilation is a must-have for hypebeasts and sneakerheads everywhere.

The Complete Sneaker Reseller Guide

Author : Sole Masterson
Publisher : PublishDrive
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis The Complete Sneaker Reseller Guide by : Sole Masterson

Download or read book The Complete Sneaker Reseller Guide written by Sole Masterson and published by PublishDrive. This book was released on 2016-05-11 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hottest growing eBay business today is reselling high-demand sneakers, clothing, and cosmetics. And no wonder: A properly-guided newbie with less than $2,000 working capital can realistically create a part-time business that within 2-3 months’ time is netting $50,000 annually from 4-6 hours per week “work” (which most participants actually find to be a heck of a lot of fun). You don’t need a secret supply source for this – you only need to know what to buy and when/how to buy it, because we’re purchasing product at retail and reselling it to hungry, hyped-up buyers for a 50% to 300%+ profit margin ...yes, you read that right, and we do it all day long, baby. The stuff we target sells out within minutes of release time and then flies off eBay all month long, often for double+ retail. The Sole Master’s new 24,000+ word training manual will eliminate the normally-long learning curve for becoming a successful sneaker aftermarket seller. He’ll teach you all the tricks of the trade that no one else is willing to show you, including: – Which products to target, and why – Where to get early release info, drop dates, and links – How to properly analyze the aftermarket before pulling the trigger – The proper banking setup so your orders always check-out without problems – How to cop multiples on limited “one per customer” releases – A list of the best “sneaker bot” software programs and a detailed tutorial on how to use them – Web browser tricks that will have you manually copping just as many items as your bots grab – How to nab the sudden restock alerts with a high success rate – Where, when, and how to resell your inventory quickly for the best prices – A complete business plan that will have you netting $3500+ from your 2nd month forward – Personal help if you need it Looking for a fun side business that can make your house and car payments? This is it. Copping high-demand sneakers is a blast, my friends, and satisfyingly profitable to boot. If you sit in front of a computer every day and can squeeze in a few minutes of side-activity here and there, the sneaker reseller business is for you. So let’s get started...

Sneaker Freaker. The Ultimate Sneaker Book!

Author : Martin Holz
Publisher : Taschen
ISBN 13 : 9783836572231
Total Pages : 672 pages
Book Rating : 4.5/5 (722 download)

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Book Synopsis Sneaker Freaker. The Ultimate Sneaker Book! by : Martin Holz

Download or read book Sneaker Freaker. The Ultimate Sneaker Book! written by Martin Holz and published by Taschen. This book was released on 2018-10 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every Sneaker Story Worth Telling! A 15-year anthology of cult magazine Sneaker Freaker When self-acclaimed Sneakerhead Simon "Woody" Wood decided to pursue his love of sneakers--and freebie footwear--with a publication, the mighty Sneaker Freaker was born. From its punk fanzine style first edition in 2002 to today's slick print and online operation, the independent magazine has remained at the fore of the global sneaker scene, documenting every collab, limited edition, retro reissue, Quickstrike, custom shoe and more, with raw, fastidious passion. This massive anthology celebrates 15 years of Sneaker Freaker, featuring the magazine's finest pages together with over 130 pages of expert sneaker content never seen before. As "funny and serious, meaningful and pointless at the same time" as the magazine's own ethos, the book packs in more than 650 pages of dense insider knowledge, hundreds of beautiful photos, as well as Woody's own obsessional observations. The book rollicks through some 100 years of sneaker history, documenting Air Max, Air Force, All Stars, Dapper Dan, Michael Jordan, Reebok Pump, and Nike Skateboarding, alongside more obscure treasures like Troop, SPX, and Vision Street Wear. All the major sneaker moments are all there, from Kanye to adidas Futurecraft, Nike Air Force 1 to New Balance, as well as landmark collabs, leading advertising campaigns, and crux talking points, not least Nike vs adidas. All Sneaker Freaker pages have been meticulously redesigned for this book edition, with fresh updates bringing every story up to speed, while preserving the charm of the original prose. Through all the limited editions, customs, retro reissues, and samples, this is the definitive source of sneaker knowledge you'll love as hard as your Beaters. "The most definitive sneaker culture magazine on the planet!" -- MTV

Nike's Consumer Direct Offense, Amazon & Stockx: The Disruption of Sneaker Retail

Author : Tayib Salami
Publisher : Independently Published
ISBN 13 : 9781795704854
Total Pages : 282 pages
Book Rating : 4.7/5 (48 download)

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Book Synopsis Nike's Consumer Direct Offense, Amazon & Stockx: The Disruption of Sneaker Retail by : Tayib Salami

Download or read book Nike's Consumer Direct Offense, Amazon & Stockx: The Disruption of Sneaker Retail written by Tayib Salami and published by Independently Published. This book was released on 2019-02-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disruption, according to the Oxford Dictionary, is defined as a problem that interrupts an event or process. The sneaker industry is entering a time unlike any moment in the history of the business. If 'disruption' was a weapon, it would be a trident. The three prongs would consist of the following sharpened spears: 1. Nike's Consumer Direct Offense - In 2017 during Nike's Investor's Day the company introduced a plan named the Consumer Direct Offense (CDO). CDO is Nike's version of a direct-to-consumer strategy. Nike's goal was to reach the consumer via their digital platform and stores. Other sneaker brands made a similar decision, but not on the same scale that Nike implemented. 2. Amazon - Traditional Retail has been under assault by Amazon for years. The sneaker industry hasn't had to deal with the machine because Amazon wasn't in the athletic business. In 2017 that changed as Amazon launched private label to disrupt brands. The irony is that Amazon also created Brand Registry which helps brands to reach Amazon's customers, but creates an issue for the growth of e-commerce by sneaker brick and mortar stores. 3. The final prong would be the rise of third party e-commerce sneaker sites. Websites like GOAT, Kixify, and StockX have their roots in traditional third party sites like eBay and Amazon Seller Central. This new form of online sneaker retail is supported by an ecosystem comprised of sneaker culture and lifestyle websites like Hypebeast and Complex. This trident of disruption took shape in a silent, subversive manner. Retailers and resellers are in a battle that will require both large businesses and small businesses to adapt and follow the words of Sun Tzu. Traditional retail must understand the enemy, by becoming the enemy. This book weaves and winds its way to a culmination that includes a year long experiment in sneaker resale that establishes that the entire industry has shifted and millions of dollars are being left on the table by every party.

Art & Sole

Author :
Publisher : Laurence King Publishing
ISBN 13 : 9781856698818
Total Pages : 0 pages
Book Rating : 4.6/5 (988 download)

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Book Synopsis Art & Sole by :

Download or read book Art & Sole written by and published by Laurence King Publishing. This book was released on 2012-01-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the sneaker scene has exploded with artist and designer collaborations. These specialist shoes are produced as short runs, using innovative or luxury materials, and often have bespoke packaging. Some even push the design of the shoes themselves, creating hybrids or new incarnations of classic designs. Focusing exclusively on contemporary, cutting-edge sneaker design, Art & Sole sets out to explore and to celebrate the creative side of sneaker culture showing the best and most original rarities and collaborations. These are not shoes that can be found in your average sports store. This book is a must for any enthusiast of sneaker design or collector of the shoes themselves.

Sneaker Flip

Author : Keith Baskaran
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Sneaker Flip by : Keith Baskaran

Download or read book Sneaker Flip written by Keith Baskaran and published by . This book was released on 2021-02-10 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sneaker Reselling, the billion-dollar industry that everyone and their grandpa wants to tap into. Some may come out winners, while others take a loss. Very few will successfully make millions, create an empire, and have direct access to the rarest commodities in the fashion and sports world. This book takes a deep dive into the world of sneaker reselling, covering every aspect so you know what's right for you. From how to start your business to multiplying it, this book will turn you into a plug, a celebrity, a profound business owner, or even the average teenager making millions at home! It all starts with this book on how to become a successful sneaker reseller. Don't believe me? Look at me! I went from a sneaker reseller to a self-made millionaire all before the age of 23, and I owe it all to this book and the world of sneaker reselling!This comprehensive guide to sneaker reselling covers every topic in the industry with additional bonuses such as a Log Book, Sneaker Terminology, Tips & Tricks, AND MORE!

The Art of Sneakers

Author : Ivan Dudynsky
Publisher : powerHouse Books
ISBN 13 : 9781576879559
Total Pages : 0 pages
Book Rating : 4.8/5 (795 download)

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Book Synopsis The Art of Sneakers by : Ivan Dudynsky

Download or read book The Art of Sneakers written by Ivan Dudynsky and published by powerHouse Books. This book was released on 2019-11-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique collection of works from 20 very different creative minds, THE ART OF SNEAKERS shines a light on the next-level creativity springing from the Jordan Generation. Sneaker culture is one of the most dynamic forces in the world. It courses through the zeitgeist via fashion, sports, music, and especially art. Creators operating in a wide range of mediums-from sculpture and graphic design to origami and food-have been inspired by footwear fandom. The Art of Sneakers(@theartofsneakers) shines a light on the next-level creativity springing from the Jordan generation and is a celebration of sneaker art and artists. One artist deconstructs the most sought-after, exclusive sneakers in the world and turns them into dizzyingly intricate masks. Another uses nothing more than pencil, paper, and an insane amount of patience to create stunning, photorealistic drawings of her favorite shoes. Yet another takes shoeboxes and cuts them into hundreds of pieces, shaping them into something like life-size cardboard taxidermy. With all the incredible offerings, thisbook brings together an unparalleled celebration of sneaker culture and the incredible art inspired by themovement. The Art of Sneakersis presented by snkrINC (@snkrinc)-a media brand representing global sneaker culture. A stunning work of art in and of itself, the coffee table collector's book is meant to serve as an inspiration for all artists, present and future, to make something beautiful from their passions.

Sneaker Mayhem

Author : Golden Lion Publications
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.7/5 (1 download)

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Book Synopsis Sneaker Mayhem by : Golden Lion Publications

Download or read book Sneaker Mayhem written by Golden Lion Publications and published by . This book was released on 2021-02-16 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Craziest, most expensive, glamorous and damn right outrageous sneakers of 2020 with the All New Sneaker Sneaker Mayhem: The Ultimate Sneaker Book for Sneakerheads 2021 Edition! Revisit the sneakers that made 2020 great (even though 2020 could have been better but let's not get into that...) A coffee table book is the easiest way to showcase your personality to guests and add some spice to your homes interior. What better way to express your fascination for sneakers than with a sneaker coffee table book. "I bought the original Sneaker Mayhem book and decided to buy the 2021 Edition too. I did not expect the 2021 Edition to be so good. The selection of shoes is amazing and it's a great conversational piece when guests come over. This book will forever live on my living room table" - Peter Howells Rediscover some of the world's most mind boggling shoes and greatest collaborations of 2020 and gain insights on your favorite sneakers including history about the sneaker as well as resell price inside this jam-packed book of sneaker goodness. Sneaker Mayhem 2021 Edition is the ultimate sneaker book for you. Find out the sneakers that took the world by storm and other that made us go what the f... From sneakers that came straight out of an LSD trip to Crocs made in collaboration with rapper Post Malone, you are guaranteed to find a sneaker that will blow your mind as well as your guests. "My wife loves buying a bunch of coffee table books. I'm glad there's a coffee table book for us sneakerheads." - Berat Serrano (Sneakerhead) We have hand-picked over 30 insane sneakers released in 2020 including: Nike SB Dunk Low x Chunky Dunky Nike Air Jordan High Dark Mocha J Balvin x Air Jordan 1 Yeezy FoamRunner Joe Freshgoods x New Balance 992 'No Emotions Are Emotions' Grateful Dead x Nike SB Dunk Low New Balance 2002R x Salehe Bembury We can't put the whole list in an Amazon description, you will have to find out the rest for yourself No need to pay for some overpriced, outdated sneaker book. Sneaker Mayhem 2021 Edition has everything a sneaker head dreams about and it's the cheapest, most up-to-date sneaker coffee table book on Amazon. Since you are buying from Amazon, if you're not satisfied with it you can just return it and get your money back within a few days. You lose nothing. Scroll up and buy your copy of Sneaker Mayhem: The Ultimate Sneaker Book for Sneakerheads 2021 Edition today!

Sneakers

Author : Rodrigo Corral
Publisher : Penguin
ISBN 13 : 0448494353
Total Pages : 161 pages
Book Rating : 4.4/5 (484 download)

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Book Synopsis Sneakers by : Rodrigo Corral

Download or read book Sneakers written by Rodrigo Corral and published by Penguin. This book was released on 2017-10-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sneakers overdelivers."—GQ "One of this year's coolest books."—Men's Journal "The definitive story of the sneaker universe."—WSJ Magazine Featuring exclusive interviews with Virgil Abloh (Off-White), Daniel Bailey, Ronnie Fieg (Kith), DJ Clark Kent, Serena Williams, Alexander Wang, Kobe Bryant and many, many others. Through honesty, intimacy, intelligence, and swagger, Sneakers amounts to a singular rubber-soled taxonomy, a global group portrait of a culture that’s both personal and public, driven by commitment and curiosity, and sustained by our definitive cast of storytellers, historians, and artists. An absolute necessity for design devotees and sneakerheads of all ages! Sneakers is a definitive exploration of the cultural phenomenon of sneakers, now an 85-billion-dollar-a-year industry. This gift-worthy book features 320 pages of photos and interviews with industry gurus, sports legends, and celebrities in a stunning package created by celebrated designer Rodrigo Corral. The book’s carefully-curated list of participants takes readers to the center of the action. Edson Sabajo, owner of Amsterdam’s seminal sneaker boutique, Patta, leads a sneaker hunt that starts in the back-alleys of Philadelphia and ends in the Middle East. Jeff Staple, designer of a pair of sneakers that resells for $6000, recalls the sneaker riot his design kicked off on the Lower East Side of Manhattan in 2005. Jim Riswold dishes on making commercials with Michael Jordan. Ronnie Fieg explains the collaborative magic of KITH. Adidas’s Rachel Muscat and Jon Wexler get philosophical about their star collaborator, Kanye West. Nike’s legendary Tinker Hatfield takes a glimpse into the future. Professional tennis player Serena Williams shares an exclusive reveal. And much, much more. From its arresting cover design and thought-provoking interiors to the unprecedented depth of its first-person accounts, Sneakers is an absolute must-have for sneaker lovers and anyone who is interested in design, creative process, street culture, branding, entrepreneurship, art and fashion.

SportsWorld

Author : Robert Lipsyte
Publisher : Rutgers University Press
ISBN 13 : 0813593212
Total Pages : 405 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis SportsWorld by : Robert Lipsyte

Download or read book SportsWorld written by Robert Lipsyte and published by Rutgers University Press. This book was released on 2018-06-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tough and witty, SportsWorld is a well-known commentator’s overview of the most significant form of mass culture in America—sports. It’s a sweaty Oz that has grown in a century from a crucible for character to a complex of capitalism, a place where young people can find both self-fulfillment and cruel exploitation, where families can huddle in a sanctuary of entertainment and be force fed values and where cities and countries can be pillaged by greedy team owners and their paid-for politicians. But this book is not just a screed, it’s a guided visit with such heroes of sports as Muhammad Ali, Billie Jean King, Kareem Abdul-Jabbar, and Joe Namath, who the author knew well, and with some he met in passing, like Richard Nixon, who seemed never to have gotten over missing the cut in college varsity football, a major mark of manhood. We see how SportsWorld sensibilities help elect our politicians, judge our children, fight our wars, and oppress our minorities. And now featuring a new introduction by the author,SportsWorld is a book that will provide the foundation for understanding today’s world of sports and the time of Trump. In the America of 2017—where the SuperBowl is worth billions, athletes are penalized or forced out of sports for political and anti-racist activism, and Title IX is constantly questioned and undermined—Robert Lipsyte’s 1975 critique remains startlingly and intensely relevant.

Fashioning Japanese Subcultures

Author : Yuniya Kawamura
Publisher : Berg
ISBN 13 : 0857852167
Total Pages : 215 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Fashioning Japanese Subcultures by : Yuniya Kawamura

Download or read book Fashioning Japanese Subcultures written by Yuniya Kawamura and published by Berg. This book was released on 2013-08-15 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally. Geographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers. Based on insightful ethnographic fieldwork in Tokyo, Fashioning Japanese Subcultures is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures.

The Aesthetic Economy of Fashion

Author : Joanne Entwistle
Publisher : Berg
ISBN 13 : 1847887473
Total Pages : 198 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis The Aesthetic Economy of Fashion by : Joanne Entwistle

Download or read book The Aesthetic Economy of Fashion written by Joanne Entwistle and published by Berg. This book was released on 2009-10-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is bound up with promoting the 'new', concerned with constantly changing aesthetics. The favoured styles or looks of a season arise out of the work of a vast range of different actors who collectively produce, select, distribute and promote the new ideals, before moving on to next season. How, then, are fashionable commodities stabilized long enough for them to be selected, distributed and sold? Since there are few studies that actually examine the work that goes on inside the world of fashion, we know little about these processes. This book addresses this gap in our knowledge by examining how aesthetic products are defined, distributed and valued. It focuses attention on the work of some of the market agents, particularly model agents or 'bookers' and fashion buyers, shaping the aesthetics inside their markets. In analysing their work, Entwistle develops a theoretical framework for understanding the distinctive features of aesthetic marketplaces and the aesthetic calculations within them.

Doing Research in Fashion and Dress

Author : Yuniya Kawamura
Publisher : Bloomsbury Publishing
ISBN 13 : 1350089796
Total Pages : 175 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Doing Research in Fashion and Dress by : Yuniya Kawamura

Download or read book Doing Research in Fashion and Dress written by Yuniya Kawamura and published by Bloomsbury Publishing. This book was released on 2020-01-09 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide for anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature.

Changing Fashion

Author : Annette Lynch
Publisher : Berg
ISBN 13 : 1847887503
Total Pages : 199 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Changing Fashion by : Annette Lynch

Download or read book Changing Fashion written by Annette Lynch and published by Berg. This book was released on 2007-08-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing trends in fashion have always reflected large-scale social and cultural changes. Changing Fashion presents for the first time a multi-disciplinary approach to examining fashion change, bringing together theory from fashion studies, cultural studies, sociology, psychology and art history, amongst others.Ideal for the undergraduate student of fashion and cultural studies, the book has a wide range of contemporary and historical case material which provides practical examples of trend analysis and change, from the art deco textile designs of Sonia Delaunay to the chameleonic shifts in Bob Dylan's appearance over time. Key issues in fashion and identity, such as race, gender and consumption are examined from different disciplinary angles to provide a critical overview of the field. Changing Fashion provides a concise guide to the main theories across disciplines that explain how and why media, clothing styles, and cultural practices fall in and out of fashion.