Smartphone Applications to Influence Travel Choices

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Author :
Publisher : Government Printing Office
ISBN 13 : 9780160936098
Total Pages : 90 pages
Book Rating : 4.9/5 (36 download)

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Book Synopsis Smartphone Applications to Influence Travel Choices by : Transportation Dept., Federal Highway Administration

Download or read book Smartphone Applications to Influence Travel Choices written by Transportation Dept., Federal Highway Administration and published by Government Printing Office. This book was released on 2017-02-14 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer is intended to demonstrate how vital smartphones are becoming to the transportation network and provide public agencies, transportation managers, and elected officials with a perspective and understanding the role of smartphones in identifying services and choices for individuals and influencing travel behavior. Whether a sophisticated or new adapter to smart phones, this publication provides the foundation to maximize the value of this new technology as well as a history of how the technology has developed and could benefit commuters. This report also outlines the challenges including protecting consumer privacy and data that is more widely available through thie smartphone apps . Other products that may be of interest: YouTube War: Fighting in a World of Cameras in Every Cell Phone and Photoshop on Every Computer can be found here: https://bookstore.gpo.gov/products/sku/008-000-01071-4 Transportation Security collection can be found here: https://bookstore.gpo.gov/catalog/security-defense-law-enforcement/transportation-security Other publications produced by the United States Department of Transportation can be found here: https://bookstore.gpo.gov/agency/199

Smartphone Applications to Influence Travel Choices

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Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (968 download)

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Book Synopsis Smartphone Applications to Influence Travel Choices by : Susan A. Shaheen

Download or read book Smartphone Applications to Influence Travel Choices written by Susan A. Shaheen and published by . This book was released on 2016 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Smartphone Applications to Influence Travel Choices

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Author :
Publisher :
ISBN 13 :
Total Pages : 75 pages
Book Rating : 4.:/5 (21 download)

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Book Synopsis Smartphone Applications to Influence Travel Choices by : Susan A. Shaheen

Download or read book Smartphone Applications to Influence Travel Choices written by Susan A. Shaheen and published by . This book was released on 2016 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer provides an overview of current practices in this emerging field and looks toward the future in the evolution and development of smartphone applications for the transportation sector. The primer provides an introduction and overview smartphone applications (known as "apps"); discusses the background, evolution, and development of smartphone apps; reviews the types of smartphone applications promoting transportation efficiency and congestion reduction; discusses transportation apps and their impacts on traveler behavior; examines current challenges; and concludes with guiding principles for public agencies.

Investigation of the Use of Smartphone Applications for Trip Planning and Travel Outcome

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)

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Book Synopsis Investigation of the Use of Smartphone Applications for Trip Planning and Travel Outcome by : Shaila Jamal

Download or read book Investigation of the Use of Smartphone Applications for Trip Planning and Travel Outcome written by Shaila Jamal and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explored how smartphone applications are used for trip planning and how they influence travel outcomes. The study used data from 'Smartphone Use and Travel Choice Survey - 2015' conducted in Halifax, Canada. An exploratory analysis was conducted to understand the general characteristics of the smartphone users. This study specifically investigated the determinants that affect the use of smartphone applications for trip planning and shapes travel outcomes. Ordered response models were developed for trip planning activities such as performing online tasks, deciding departure time, mode choice, trip destination and communicating/coordinating trips. Additionally, binary choice models were developed for travel outcomes which include vehicle kilometres travelled, number of new places visited, social gatherings attended and planned group trips. Results reveal that socio-demographic and attitudes significantly affect smartphone use for trip planning and their impact on travel outcomes. This study offers in-depth behavioural insights and enriches the literature on mobile ICT.

Data Analytics: Paving the Way to Sustainable Urban Mobility

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Publisher : Springer
ISBN 13 : 3030023052
Total Pages : 877 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Data Analytics: Paving the Way to Sustainable Urban Mobility by : Eftihia G. Nathanail

Download or read book Data Analytics: Paving the Way to Sustainable Urban Mobility written by Eftihia G. Nathanail and published by Springer. This book was released on 2018-12-11 with total page 877 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims at showing how big data sources and data analytics can play an important role in sustainable mobility. It is especially intended to provide academicians, researchers, practitioners and decision makers with a snapshot of methods that can be effectively used to improve urban mobility. The different chapters, which report on contributions presented at the 4th Conference on Sustainable Urban Mobility, held on May 24-25, 2018, in Skiathos Island, Greece, cover different thematic areas, such as social networks and traveler behavior, applications of big data technologies in transportation and analytics, transport infrastructure and traffic management, transportation modeling, vehicle emissions and environmental impacts, public transport and demand responsive systems, intermodal interchanges, smart city logistics systems, data security and associated legal aspects. They show in particular how to apply big data in improving urban mobility, discuss important challenges in developing and implementing analytics methods and provide the reader with an up-to-date review of the most representative research on data management techniques for enabling sustainable urban mobility

Disrupting Mobility

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Publisher : Springer
ISBN 13 : 3319516027
Total Pages : 346 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Disrupting Mobility by : Gereon Meyer

Download or read book Disrupting Mobility written by Gereon Meyer and published by Springer. This book was released on 2017-01-04 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the opportunities and challenges of the sharing economy and innovative transportation technologies with regard to urban mobility. Written by government experts, social scientists, technologists and city planners from North America, Europe and Australia, the papers in this book address the impacts of demographic, societal and economic trends and the fundamental changes arising from the increasing automation and connectivity of vehicles, smart communication technologies, multimodal transit services, and urban design. The book is based on the Disrupting Mobility Summit held in Cambridge, MA (USA) in November 2015, organized by the City Science Initiative at MIT Media Lab, the Transportation Sustainability Research Center at the University of California at Berkeley, the LSE Cities at the London School of Economics and Politics and the Innovation Center for Mobility and Societal Change in Berlin.

Urban Mobility and the Smartphone

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Publisher : Elsevier
ISBN 13 : 0128126485
Total Pages : 224 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Urban Mobility and the Smartphone by : Anne Aguilera

Download or read book Urban Mobility and the Smartphone written by Anne Aguilera and published by Elsevier. This book was released on 2018-11-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban Mobility and the Smartphone: Transportation, Travel Behavior and Public Policy provides a global synthesis of the transformation of urban mobility by the smartphone, clarifying the definitions of new concepts and objects in mobility studies, accounting for the changes in transportation and travel behavior triggered by the spread of the smartphone, and discussing the implications of these changes for policy-making and research. Urban mobility is approached here as a system of actors: the perspectives of individual behavior (including lifestyles), the supply of mobility services (including actors, business models), and public policy-making are considered. The book is based on an extensive review of the academic literature as well as systematic observation of the development of smartphone-based mobility services around the world. In addition, case studies provide practical illustrations of the ongoing transformation of mobility services influenced by the dissemination of smartphones. The book not only consolidates existing research, but also picks up on weak signals that help researchers and practitioners anticipate future changes in urban mobility systems. Key Features • Synthesizes existing research into one reference, providing researchers and policy-makers with a clear and complete understanding of the changes triggered by the spread of the smartphone. • Analyzes numerous case studies throughout developed and developing countries providing practical illustrations of the influence of the smartphone on travel behavior, transportation systems, and policy-making. • Provides insights for researchers and practitioners looking to engage with the "smart cities" and "smart mobility" discourse. Synthesizes existing research into one reference, providing researchers and policy-makers with a clear and complete understanding of the changes triggered by the spread of the smartphone Analyzes numerous case studies throughout developed and developing countries providing practical illustrations of the influence of the smartphone on travel behavior, transportation systems, and policy-making Provides insights for researchers and practitioners looking to engage with the "smart cities" and "smart mobility" discourse

The Routledge Handbook of Public Transport

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Publisher : Routledge
ISBN 13 : 1000367096
Total Pages : 667 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Routledge Handbook of Public Transport by : Corinne Mulley

Download or read book The Routledge Handbook of Public Transport written by Corinne Mulley and published by Routledge. This book was released on 2021-05-12 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Public Transport is a reference work of chapters providing in-depth examination of the current issues and future developments facing public transport. Chapters in this book are dedicated to specific key topics, identifying the challenges therein and pointing to emerging areas of research and concern. The content is written by an international group of expert contributors and is enhanced through contributions from practitioners to deliver a broader perspective. The Handbook deals with public transport policy context, modal settings, public transport environment, public transport delivery issues, smart card data for planning and the future of public transport. This comprehensive reference work will be a vital source for academics, researchers and transport practitioners in public transport management, transport policy and transport planning.

Scooter Sharing System

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Author :
Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Scooter Sharing System by : Fouad Sabry

Download or read book Scooter Sharing System written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2022-10-25 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is Scooter Sharing System A scooter-sharing system is a kind of shared transportation that makes electric motorized scooters accessible for hire on a short-term basis. Users may borrow a scooter for as little as an hour. E-scooters are often "dockless," which means that they do not have a permanent residence and must be returned to and picked up from various points within the service area. How You Will Benefit (I) Insights, and validations about the following topics: Chapter 1: Scooter-sharing system Chapter 2: Bicycle-sharing system Chapter 3: Transportation in the San Francisco Bay Area Chapter 4: Motorized scooter Chapter 5: Shared transport Chapter 6: Last mile (transportation) Chapter 7: Bay Wheels Chapter 8: Bolt (company) Chapter 9: Baltimore Bike Share Chapter 10: Lime (transportation company) Chapter 11: Spin (company) Chapter 12: Jump (transportation company) Chapter 13: Euwyn Poon Chapter 14: Scoot Networks Chapter 15: Bird (transportation company) Chapter 16: Gotcha (company) Chapter 17: Micromobility Chapter 18: Bounce Scooter Share Chapter 19: Helbiz Chapter 20: Yulu (transportation company) Chapter 21: Dott (transportation company) (II) Answering the public top questions about scooter sharing system. (III) Real world examples for the usage of scooter sharing system in many fields. (IV) 17 appendices to explain, briefly, 266 emerging technologies in each industry to have 360-degree full understanding of scooter sharing system' technologies. Who This Book Is For Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of scooter sharing system.

Energy Efficiency: Innovations: Driving Prosperity, Slashing Emissions

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Publisher : World Scientific
ISBN 13 : 9811217874
Total Pages : 317 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Energy Efficiency: Innovations: Driving Prosperity, Slashing Emissions by : Henry Kelly

Download or read book Energy Efficiency: Innovations: Driving Prosperity, Slashing Emissions written by Henry Kelly and published by World Scientific. This book was released on 2020-11-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Energy efficiency touches all parts of the economy and lies at the heart of all plausible strategies for addressing climate change. A fascinating range of new technologies and new business models have emerged in the past few years and are rapidly reshaping the field and driving efficiency improvements — many of them completely unexpected.This book provides a fresh look at energy efficiency written in a way that can be interesting to experts and serve as an entry point for novices. With chapters written by recognized experts in their fields of expertise, the book provides readers with a clear perspective on the state-of-the art developments of both new technologies and new approaches to system design and operations in buildings, industry, transportation, and urban design. Strategies for electrification and optimization based on data and powerful algorithms are also explored in depth. The discussion includes new mobility systems, smart buildings, reimagined industrial processes, new materials, and smart grid integration.Related Link(s)

Transportation, Land Use, and Environmental Planning

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Publisher : Elsevier
ISBN 13 : 0128151684
Total Pages : 652 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Transportation, Land Use, and Environmental Planning by : Elizabeth Deakin

Download or read book Transportation, Land Use, and Environmental Planning written by Elizabeth Deakin and published by Elsevier. This book was released on 2019-10-25 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transportation, Land Use, and Environmental Planning examines the practices and policies linking transportation, land use and environmental planning needed to achieve a healthy environment, thriving economy, and more equitable and inclusive society. It assesses best practices for improving the performance of city and regional transportation systems, looking at such issues as public transit and non-motorized travel investments, mixed use and higher density urban development, radically transformed vehicles, and transportation systems. The book lays out the growing need for greater integration of transportation, land use, and environmental planning, looking closely at changing demographic needs, public health concerns, housing affordability, equity, and livability. In addition, strategies for achieving these desired outcomes are presented, including urban design and land use planning, regional and corridor-level transit plans, bike and pedestrian improvements, demand management strategies, and emerging technologies and services. The final part of the book examines implementation challenges, considering lessons from the US and around the globe at both local and regional levels. Introduces never-before-published research Offers best practices for transit, cycling, urban design and housing provision Assesses emerging developments, such as smart cities, new vehicle technologies, automated highways and transportation sharing Examines the institutional and political dimensions of sustainability planning at the urban and regional levels Utilizes case studies from around the world that show alternative ways forward

Green Planning for Cities and Communities

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Publisher : Springer Nature
ISBN 13 : 3030410722
Total Pages : 401 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Green Planning for Cities and Communities by : Giuliano Dall'O'

Download or read book Green Planning for Cities and Communities written by Giuliano Dall'O' and published by Springer Nature. This book was released on 2020-03-21 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses key issues across the field of sustainable urban planning, and provides a unique reference tool for planners, engineers, architects, public administrators, and other experts. The evolution of cities and communities is giving rise to pressing energy and environmental problems that demand concrete solutions. In this context, urban planning is inevitably a complex activity that requires a sound analytical interpretation of ongoing developments, multidisciplinary analysis of the available tools and technologies, appropriate political management, and the ability to monitor progress objectively in order to verify the effectiveness of the policies implemented. This book is exceptional in both the breadth of its coverage and its focus on the interactions between different elements. Individual sections focus on strategies and tools for green planning, energy efficiency and sustainability in city planning, sustainable mobility, rating systems, and the smart city approach to improving urban-scale sustainability. The authors draw on their extensive practical experience to provide operational content supplementing the theoretical and methodological elements covered in the text, and each section features informative case studies.

Implications of Mobility as a Service (MaaS) in Urban and Rural Environments: Emerging Research and Opportunities

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Author :
Publisher : IGI Global
ISBN 13 : 1799816168
Total Pages : 293 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Implications of Mobility as a Service (MaaS) in Urban and Rural Environments: Emerging Research and Opportunities by : Amaral, António Manuel

Download or read book Implications of Mobility as a Service (MaaS) in Urban and Rural Environments: Emerging Research and Opportunities written by Amaral, António Manuel and published by IGI Global. This book was released on 2019-11-01 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the recent advancements and implementations of technology within the global community, various regions of the world have begun to transform. The idea of smart transportation and mobility is a specific field that has been implemented among countless areas around the world that are focused on intelligent and efficient environments. Despite its strong influence and potential, sustainable mobility still faces multiple demographic and environmental challenges. New perspectives, improvements, and solutions are needed in order to successfully apply efficient and sustainable transportation within populated environments. Implications of Mobility as a Service (MaaS) in Urban and Rural Environments: Emerging Research and Opportunities is a pivotal reference source that provides vital research on recent transportation improvements and the development of mobility systems in populated regions. While highlighting topics such as human-machine interaction, alternative vehicles, and sustainable development, this publication explores competitive solutions for transport efficiency as well as its impact on citizens’ quality of life. This book is ideally designed for researchers, environmentalists, civil engineers, architects, policymakers, strategists, academicians, and students seeking current research on mobility advancements in urban and rural areas across the globe.

Smart Phone Application to Influence Travel Behavior (TRAC-IT Phase 3)

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Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.:/5 (232 download)

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Book Synopsis Smart Phone Application to Influence Travel Behavior (TRAC-IT Phase 3) by : Philip L. Winters

Download or read book Smart Phone Application to Influence Travel Behavior (TRAC-IT Phase 3) written by Philip L. Winters and published by . This book was released on 2008 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information and Communication Technologies in Tourism 2013

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Publisher : Springer Science & Business Media
ISBN 13 : 3642363091
Total Pages : 580 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Information and Communication Technologies in Tourism 2013 by : Lorenzo Cantoni

Download or read book Information and Communication Technologies in Tourism 2013 written by Lorenzo Cantoni and published by Springer Science & Business Media. This book was released on 2013-11-18 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer research in e-tourism and user generated content. The volume collects research papers of prominent scholars from around the world with a disciplinary background in the fields of social or computer sciences. The book covers the most significant topics within the study field of electronic tourism and addresses both, academics and practitioners interested in the latest advances in the electronic travel and tourism domain.

A FRAMEWORK OF SMARTPHONE USE FOR TRAVEL

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Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.:/5 (128 download)

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Book Synopsis A FRAMEWORK OF SMARTPHONE USE FOR TRAVEL by : Dan Wang

Download or read book A FRAMEWORK OF SMARTPHONE USE FOR TRAVEL written by Dan Wang and published by . This book was released on 2013 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT Smartphones appear to perfectly match travelers' needs due to their portability and easy access to the Internet. The current literature in management information systems (MIS), communication, marketing, and tourism provides a basic foundation with which to understand the adoption and use of information communication technology (ICT) such as smartphones. However, a critical review of this literature indicates that there is a need to develop a much richer theoretical framework that describes the use of smartphones for travel. In particular, our understanding of the use of smartphones for travel is largely established from a quantitative perspective method, and as such, it is argued that this perspective cannot provide an in-depth understanding of the mechanisms that affect the use of smartphones in travel which, in turn, shapes the travel experience. That is, it appears that there is a lack of integration of the various models describing the nature of the use of ICT in travel. Additionally, it is argued that the processes shaping the use of technology which were developed in the organizational settings have been inappropriately applied at the individual level, and therefore should be critically examined within the travel context. The overall goal of this dissertation is to develop a theoretical framework describing the mechanisms shaping the use of smartphones for travel, and can be addressed by answering the following questions: (1) What are the uses of smartphones in the context of travel? (2) What are the factors influencing the use of smartphones in the context of travel? And, (3) What are the mechanisms shaping the use of smartphones for travel (i.e. How are the factors working to shape the use of smartphones in travel context?). A phenomenological approach was used to answer these questions as quantitative methods are believed to be inadequate in describing the processes underlying the use of smartphones for travel. Twenty-four Americans who own one kind of smartphones and traveled at least once for leisure purpose in the most recent three months were interviewed extensively to gain an in-depth understanding of their uses of smartphones and resulting travel experience. Qualitative content analysis was used to analyze the interview transcripts, and data triangulation based upon a series of follow-up interviews and member check was used to ensure the trustworthiness of the interpretation. This study identified four categories of uses of smartphones for travel (including 25 unique activities) including the uses of smartphones for communication, entertainment, facilitation, and information search. Five sets of factors that are associated with the use of smartphones for travel were identified from both contexts of travel and everyday experience. Three sets of factors that directly lead travelers to use smartphones for travel are travelers' motivations to use smartphones as a tool to achieve some purposes, their cognitive beliefs toward the use of smartphones, and other situational facilitators (e.g. no computer access) that lead the informants to use smartphones rather than any other alternative ways. Besides the three sets of direct factors, the informants indicated that their use of smartphones changed their travel experience. More important, the everyday use of smartphones and the changes brought to people's lives appear to be indirect factors influencing the use of smartphones for travel. These results describing smartphone's uses, outcomes and the mechanisms shaping this behavior were used as the primary basis in proposing a theoretical framework describing the use of smartphones for travel including its antecedents, process, and outcomes. The theoretical framework suggests four propositions. First, the underlying processes shaping the use of smartphones for travel is a process of appropriation in which a person "makes it his/her own" whereby the smartphone user learns, adjusts, and internalizes the `essence' of the smartphone based on their uses in everyday context as well as previous travel experiences (Proposition 1). Second, the use of smartphones in everyday context lead to the changes of communication, information consumption, and the uses of other digital devices, and these changes influenced the use of smartphones for travel through transformation effect and spillover effect (Proposition 2). Third, the changes in everyday experience influence the use of smartphones for travel by influencing traveler's motivations in the context of travel (Proposition 3). Finally, this study indicates that the appropriation process leads to changes in the travel experience. In particular, people change their travel activities including pre-trip planning, en-route arrangements, after-trips activities as well as their interpretations toward trips and sensations (Proposition 4). This study clearly delineates the relationships between use of smartphones and the impact of this use on travel behavior, and suggests several new perspectives with which to study the impact of technology on travel. First, this study indicates that a systems view should be adopted in tourism studies. Travelers are not isolated from their daily lifestyles, personalities, social connections, and other individual background (e.g. knowledge, preferences, etc.). As such, the behavior of travelers cannot be understood without consideration of the influence of other settings. Therefore in tourism studies, a systems perspective is important so as to reflect the intimate relationships (and influences) of the various `subsystems. Second, this study suggests a dynamic view for studies of technology and travel. The results of this study indicate that the uses of smartphones in travel are shaped by the interactions of a variety of factors. Therefore, in the studies of technology and travel it is important to understand the dynamic processes which shape the use of technology for travel. Third, this study suggests a development view for the study of technology and travel. This perspective includes not only the recognition that adoption of new technology may influence travelers and travel experience, but also the evolving use of the new ICT tools (e.g. smartphones) along with the development of these tools may substantially change travelers' behavior and travel experience. Additionally, this study suggests a new perspective is needed regarding the concept of travel experience in that the use of smartphones reconfigures the current relationships between travelers, space, and time and as such, implies that the conceptualization of travel experience should go beyond the argument of the dichotomy of everyday life and travel and evolve with the development of information technology. This study also offers several managerial implications in the areas of mobile marketing, destination marketing and management, and the design of travel information services on the smartphones platform.

A Smartphone App Survey to Encourage Sustainable and Healthy Travel Mode Choices

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Author :
Publisher :
ISBN 13 :
Total Pages : 77 pages
Book Rating : 4.:/5 (111 download)

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Book Synopsis A Smartphone App Survey to Encourage Sustainable and Healthy Travel Mode Choices by : Paul Rivers

Download or read book A Smartphone App Survey to Encourage Sustainable and Healthy Travel Mode Choices written by Paul Rivers and published by . This book was released on 2019 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can access to carbon footprint and health [calorie and fat burn] information influence transportation behavior? Survey methods are used in conjunction with a smartphone GPS mobile app to measure transportation tendencies in weekdays – weekends, and willingness to undertake modal shift based on app experience over one week.