Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Smarter Branding Without Breaking The Bank
Download Smarter Branding Without Breaking The Bank full books in PDF, epub, and Kindle. Read online Smarter Branding Without Breaking The Bank ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Smarter Branding Without Breaking the Bank by : Brenda Bence
Download or read book Smarter Branding Without Breaking the Bank written by Brenda Bence and published by eBookIt.com. This book was released on 2011-11-07 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all.Step One: Shift your mindset.International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, andtechniques to help SMEs and solo-preneurs achieve similar results at minimal expense.You will:* Learn to leverage five existing assets to create a robust brand marketing plan* Craft a unique and compelling brand positioning using six proven elements* Dispel widely-held branding myths that could be holding you back from success* Apply lessons from dozens of real-world case studies from a variety of businesses* Create a permanent "marketing mindset" for you and your team
Book Synopsis Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work by : Brenda Bence
Download or read book Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work written by Brenda Bence and published by Global Insight Communications LLC. This book was released on 2014-07-03 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU
Book Synopsis Would YOU Want to Work for YOU? by : Brenda Bence
Download or read book Would YOU Want to Work for YOU? written by Brenda Bence and published by Global Insight Communications, LLC. This book was released on 2014-01-02 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executive coach Brenda Bence shows you simple, practical ways to assess how well you balance key behaviors that can make or break your reputation as a leader of others. By developing your own Executive Leadership Brand -- the Trademarked You -- you can motivate your team to genuinely want to do their best for you and your organization.--Adapted from jacket.
Download or read book Leading YOU written by Brenda Bence and published by Global Insight Communications, LLC. This book was released on 2016-11-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential. Self-leadership. It begins and ends with YOU™. In Leading YOU™: The power of self-leadership to build your executive brand and drive career success, Senior Executive Coach Brenda Bence reveals the 15 most damaging self-leadership behaviors she regularly sees in her practice. She then provides you with dozens of tips and techniques you can immediately apply to correct or improve these behaviors. Packed with real-life executive coaching case studies from around the globe, this book will help you: • Strengthen your Executive Presence and build an outstanding leadership brand. • Quit acting like a victim of your calendar, your time, and “the system.” • Utilize powerful mind management techniques to stop limiting behaviors. • Learn how to successfully manage “up” to bosses and “across” to peers. • Promote yourself without bragging, to help you gain visibility and the job you want. • Successfully influence others even if you don’t have an official title or authority. Leading YOU™ not only cuts to the core of what’s needed for effective self-leadership, but it’s also the only book to identify and explain the relationship between self-leadership and a winning leadership brand—the Trademarked YOU™®. Together with the award-winning companion book, Would YOU Want to Work for YOU™?, this book will become your go-to resource for advancing in your career through the power of authentic self-leadership. “Brenda Bence makes it clear: Great leadership is all about self-leadership and learning how to manage YOU as well as you manage others. A great read!” Philip Yuen, CEO, Deloitte Southeast Asia “You may excel at managing others, but unless you look inward to manage yourself first, your career is likely to stagnate rather than ignite. Leading YOU™ is a must read.” Peter Walker, CEO Asia Pacific, ThyssenKrupp Elevator
Book Synopsis The Forgotten Choice by : Brenda Bence
Download or read book The Forgotten Choice written by Brenda Bence and published by Global Insight Communications, LLC. This book was released on 2021-01-02 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Enlightening, inspirational, and self-empowering advice... riveting..." -Kirkus Reviews "One of the best mindset books around for redirecting your perspective on life, creating what you want, and being happy with what you have. Brenda Bence's warm, comforting writing style is crisp, trustworthy and spot-on, resulting in a rapid, easy read." -BlueInk Starred Review "The Forgotten Choice is more than a self-help book. It will help the reader live life on their own terms, craft their present and future, and make sure their life is what they want it to be." -Reader's Favorite 5-star Review ______________________________________________________________________________________________________________ What if remembering one simple choice is all it takes to lead the life you want? In The Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World, global leadership coach and motivational author Brenda Bence reminds you of a little-known decision you make every moment that either holds you back or opens doors to unlimited possibility. In this groundbreaking mindset book, Brenda opens up about how her life transformed dramatically once she started remembering this choice. She then shared her discovery with friends, family, employees, and eventually with coaching clients and thousands of audience members around the world--resulting in incredible outcomes for people from all walks of life. Now, she makes this same, proven wisdom available to you in this powerful, step-by-step book that will change your mindset and motivate you to change your life. Using Brenda's simple and practical approach, you will learn how to... shift yourself easily out of a negative mindset face the unknown with a sense of excitement and adventure get over self-limiting beliefs, reframe your mindset, and feel more in charge of your future master a simple mindset shift to get what you want in relationships, work, finances, health, and beyond Packed with real-life examples, The Forgotten Choice provides a practical yet inspiring approach to understanding how one simple choice can help you make positive and sustainable changes in your life and work. You'll learn how you really can have a more fulfilling life--and it's far easier than you might imagine. Here are just a couple of case studies of how The Forgotten Choice has made a positive impact on readers: "As I read this great mindset book, I began to notice the truth of its message in just about every one of my thoughts and actions. I found myself not only reading The Forgotten Choice but practicing it on a daily basis. Out of the blue one evening, using the mindset development tools from this book, I discovered I was able to dramatically break a negative thinking cycle and transform my state of mind--in an instant! Since then, to my profound delight, I have felt in control of areas of my life that I have always felt were out of my control. As a result, I now act more bravely, live more authentically and am carving out the path that finally feels right!"-- M. P. "Reading The Forgotten Choice and realizing the power we hold within has been a transformational experience for me, with significant positive impact in my life. First, I've seen phenomenal outcomes from my new team at work, thanks to my belief that they are experts at their jobs. Second, I've been battling a chronic physical condition and have been addressing it through lifestyle changes rather than relying on medication. Some months are great but during stressful months, I do see a relapse of symptoms. Thanks to The Forgotten Choice, I started to see that the relapses are related to the conversations I have with myself. I stopped negative thinking patterns and changed negative core beliefs about myself. Now, I see my condition improving every month!"-- D. J.
Download or read book Brand Clout written by Dennis C. Flynn and published by Cameo Publications. This book was released on 2005 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key question confronting marketers is: "What is the true value of my brand, and how can I manage my brand in order to get the greatest return on that value, to benefit my company and my stakeholders?" The fact is that in today's business environment, where confusion, chaos, and information-overload reign, and where complexity is the norm, your brand value may be your only lifeline to compete successfully. Now you can learn how to effectively manage your brand for long-term growth.
Book Synopsis Smarter Branding Without Breaking the Bank - Workbook by : Brenda Bence
Download or read book Smarter Branding Without Breaking the Bank - Workbook written by Brenda Bence and published by . This book was released on 2012 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all.Step One: Shift your mindset.International branding expert Brenda Bence has created the defnitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.Based on Brenda's successful low-cost branding workshops that have received rave reviewsaround the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and techniques to help SMEs and solo-preneurs achieve similar results at minimalexpense. This accompanying workbook makes it quicker and even more convenient for business owners to open that treasure chest and directly apply these proven strategies to their own brands.- Learn to leverage five existing assets to create a robust brand marketing plan.- Craft a unique brand positioning for your company using six proven elements- Dispel widely-held branding myths that could be holding you back from success- Apply lessons from dozens of real-world case studies across a variety of businesses- Create a permanent "marketing mindset" for you and your team- Bring your brand to life by applying the thought-provoking, step-by-step exercises and worksheets to your unique brand.
Book Synopsis Make Your Brand Legendary by : Scott Wozniak
Download or read book Make Your Brand Legendary written by Scott Wozniak and published by Simon and Schuster. This book was released on 2023-10-10 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Make Your Brand Legendary, Scott Wozniak provides the tools every company needs to create a legendary brand with raving fans. Apple. Harley-Davidson. Chick-fil-A. Disney. When you see or hear these names, something in us lights up. Sure, we know their product and service offerings, but a huge number of consumers have a much deeper, more profound, and even emotional connection to these businesses. These aren’t just brands; they’re legendary brands. And they don’t just have satisfied customers; they create raving fans—true believers who will buy every product, who serve as brand evangelists, who even tattoo corporate logos on their bodies, and who will fight to defend the honor and reputation of these multibillion-dollar corporations. Why? What turns otherwise reserved people into raving fans of a computer company or chicken sandwich chain? It’s not magic. It’s not a lucky product. And it’s not something reserved for consumer brands with luxury products. For twenty years Scott and his team have been working with leaders in a wide variety of industries, from manufacturing to professional service to enterprise software. No matter the industry, some companies have gone beyond delivering a good product to delivering a great customer experience. In Make Your Brand Legendary, Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats. Only this time, they’ll be talking about your business.
Book Synopsis Video Marketing Triumphs: Revealing the Success Code! by : Shu Chen Hou
Download or read book Video Marketing Triumphs: Revealing the Success Code! written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of Video Marketing and Achieve Unprecedented Success! 🚀 Dive into the world of "Video Marketing Triumphs: Revealing the Success Code!" 🚀 Unlock the secrets of captivating storytelling, engagement that converts, and strategies that make your videos shine in the digital age. In this comprehensive guide, you'll discover the proven blueprint for video marketing success, used by industry leaders and innovative creators. 📽️ Master the Art of Storytelling: Craft narratives that resonate, connect emotionally, and leave a lasting impact on your audience. 🔥 Drive Engagement: Harness the true potential of your videos with engagement strategies that create a devoted following and turn viewers into loyal customers. 🎥 Technical Mastery: From production to optimization, learn the technical wizardry that makes your videos stand out in a crowded digital landscape. 🌟 Personalization and Data Insights: Tailor your content, optimize your strategies, and harness the power of data for unparalleled success. 🌐 Future-Proof Your Approach: Stay ahead of the curve with insights into emerging trends like augmented reality, virtual reality, and interactive video experiences. Whether you're a seasoned marketer or a budding content creator, "Video Marketing Triumphs" equips you with the tools, knowledge, and inspiration to thrive in the world of online video. Don't miss your chance to elevate your brand, engage your audience, and achieve triumphs in video marketing! 📚 Grab your copy today and embark on a journey to video marketing success like never before! 📚
Book Synopsis The Complete Idiot's Guide to Target Marketing by : Susan Friedmann
Download or read book The Complete Idiot's Guide to Target Marketing written by Susan Friedmann and published by Penguin. This book was released on 2009-08-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques
Book Synopsis Steal This Book - a marketing guide for your small business by : Chris Lowry
Download or read book Steal This Book - a marketing guide for your small business written by Chris Lowry and published by Grand Ozarks Media. This book was released on 2024-01-18 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the full potential of your business with "STEAL THIS BOOK," the ultimate guide to unlocking explosive growth and success. This concise yet powerful playbook is jam-packed with actionable roadmaps, proven tips, and cutting-edge techniques that will transform your business from ordinary to extraordinary. Whether you're a seasoned entrepreneur or just starting, "STEAL THIS BOOK" equips you with the tools and strategies you need to catapult your business to new heights. Discover innovative tactics for customer acquisition, product development, and revenue generation, all distilled into easily digestible chapters designed for immediate implementation. Say goodbye to stagnation and mediocrity, and embrace a bold new era of growth and prosperity. With "STEAL THIS BOOK" in hand, you'll gain access to an arsenal of game-changing insights that will empower you to redefine your business and leave the competition in the dust. Don't miss your chance to steal these invaluable secrets and embark on a thrilling journey to the summit of entrepreneurial achievement.
Book Synopsis Luxury Marketing, Sustainability and Technology by : Park Thaichon
Download or read book Luxury Marketing, Sustainability and Technology written by Park Thaichon and published by Taylor & Francis. This book was released on 2023-06-09 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.
Download or read book Breaking Banks written by Brett King and published by John Wiley & Sons. This book was released on 2014-04-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the next 10 years, we'll see more disruption and changes to the banking and financial industry than we've seen in the preceding 100 years"—Brett King Breaking Banks: The Innovators, Rogues, and Strategists Rebooting Banking is a unique collection of interviews take from across the global Financial Services Technology (or FinTech) domain detailing the stories, case studies, start-ups, and emerging trends that will define this disruption. Features the author's catalogued interviews with experts across the globe, focusing on the disruptive technologies, platforms and behaviors that are threating the traditional industry approach to banking and financial services Topics of interest covered include Bitcoin's disruptive attack on currencies, P2P Lending, Social Media, the Neo-Banks reinventing the basic day-to-day checking account, global solutions for the unbanked and underbanked, through to changing consumer behavior Breaking Banks is the only record of its kind detailing the massive and dramatic shift occurring in the financial services space today.
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Book Synopsis Off-The-Wall Marketing Ideas by : Nancy Michaels
Download or read book Off-The-Wall Marketing Ideas written by Nancy Michaels and published by Simon and Schuster. This book was released on 1999-11-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Off-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Included are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown, like Estee Lauder, The Hair Replacement Specialist, Sy Sperling, and the rent- a-car wiz, Warren Avis!
Book Synopsis The Future Millionaire’s Handbook by : Parveen Narang (Expert Uncle)
Download or read book The Future Millionaire’s Handbook written by Parveen Narang (Expert Uncle) and published by Book Bazooka Publication. This book was released on 2024-08-14 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step right up, future millionaires, because this is your ultimate ticket to financial freedom! Forget the dull drivel of traditional money advice books—this guide is your sassy, no-nonsense roadmap to getting rich, one wisecrack at a time. Written by Parveen Narang, aka "Expert Uncle," this book smashes the tired myths you’ve heard about money. From "money can’t buy happiness" to "money is the root of all evil," Narang tackles these clichés head-on with humor, hard facts, and practical advice. This isn’t just about debunking myths—it's about showing you how to use money to your advantage, starting today. What You’ll Learn: 1- The Mysterious World of Financial Myths: Step into the financial jungle where Narang debunks myths like a seasoned explorer. You'll laugh, you'll learn, and you’ll never look at your bank account the same way again. 2- Budget Like a Boss: Welcome to the dojo of dollars, where you’ll become a black belt in budgeting. Forget penny-pinching—this is about wielding your money with precision. 3- Credit Card Commando: Arm yourself with the knowledge to master credit cards. Learn to conquer debt and make credit work for you. 4- Debt Dynamics: Understand the beast that is debt. Narang breaks down the types, the traps, and the tactics to emerge victorious. 5- The Miser’s Manual: Being a miser isn’t about being cheap—it’s about smart spending. Learn to negotiate, leverage discounts, and make thoughtful purchases without sacrificing joy. 6- Mind Over Money: Your brain’s emotional hot-seat loves messing with your money. Discover how to outsmart your amygdala and make financial decisions that lead to wealth. 7- Student Loan Survival Guide: Navigate the treacherous terrain of student loans with a guide that’s part map, part compass, and all genius. 8- First Date with the Stock Market: Dip your toes into the world of stocks without drowning. This chapter is your flirtation with financial growth—hot tips included. 9- The Casino Trap: From Riches to Rags: Learn why casinos are designed to make you lose and how to play smart if you must play at all. 10- Scams - Stone Age to the Smartphone Age: From ancient cons to modern-day digital scams, Narang reveals how to spot, avoid, and laugh at scammers. 11- Game Over: Insert More Coins to Continue: Discover the secrets to long-term financial success. Spoiler: It's about more than just making money—it's about keeping it and making it work for you. Why You Need This Book? Parveen Narang’s "The Future Millionaire’s Handbook" isn’t just a book—it’s a survival kit for the financial wilderness. With candid stories, punchy humor, and practical steps, this guide will arm you with the knowledge and confidence to take control of your financial destiny. Whether you're just starting out or already on your financial journey, this book will help you flip the script on money. It’s not just about splurging on the latest tech or a weekend getaway—it's about buying choices, freedom, and a peace of mind that only financial security can bring.
Download or read book Smarter Bank written by Ron Shevlin and published by . This book was released on 2015-01-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Smarter Bank, Ron Shevlin provides a no-nonsense framework to address broad issues impacting banking's rapidly changing business model. Ron approaches important topics like innovation, big data, engagement, and the migration to money management very directly and with a critical eye for the data behind his statements. He then rewards the reader with deeper context, humor and his iconic snarky point of view. This is a book that you'll refer to time and time again and it's one that will ultimately have impact on your bank's strategy and bottom line. Bradley Leimer, Head of Innovation, Santander, N.A. Ron Shevlin is famous for his snarky sense of humor, as well as his well-researched, well-considered takes on banking and customer behavior.Smarter Bank is a smart book. If you are in banking, you should read it, and you will definitely come away smarter and better informed. Banks that don't follow his advice are dinosaurs and will definitely be left behind, and will most probably go out of business. Brett King, Author of Breaking Banks and Founder of Moven www.brettking.com Searching Finance is delighted to announce the publication of Smarter Bank by Ron Shevlin, author of the popular marketing and financial services blog, Snarketing. The goal of the book is simple: Help banks and credit unions become more profitable, react to and benefit from emerging technological disruptions, and regain consumer trust. At the moment, the banking industry is actually fairly profitable. But respectable? Not quite. Profitable and respectable need not be mutually exclusive. In short, it's about how to become a "smarter" bank. Smarter about developing customer trust and relationships, smarter about understanding consumers' needs and wants, smarter about using technology, smarter about marketing products and services-and smarter about making money. Table of Contents Foreword by Brett King Introduction Part One: Banking's Biggest Problem Chapter One: What's The Problem In Banking? Humor Break: Bank Mergers I'd Like to See Chapter Two: The Innovation Question Chapter Three: The New Competitive Dynamic Humor Break: Bank Slogans We'd Like to See Part Two: Speed Bumps On the Road To The Future Chapter Four: Do You Trust Me? Humor Break: Songs For the Citi Chapter Five: Overcoming The Customer Engagement Hurdle Chapter Six: Pruning The Branches Humor Break: The Branch of the Future Part Three: The New Consumers Chapter Seven: Debunking The Myths About Gen Y Humor Break: Redefining The Generations Chapter Eight: The Real Underserved Market: Gen WHY Chapter Nine: Moms: The Real Decision-Makers Humor Break: Women are People Too (Who Knew?) Chapter Ten: The Rise of the Smartphonatics Humor Break: Financial Diseases Chapter Eleven: The Unbanked, Debanked, and NeoBanks Humor Break: Dear Dick Durbin Part Four: The New Technologies Chapter Twelve: The Unfulfilled Promise of PFM Humor Break: What Would You Name Your New Bank? Chapter Thirteen: The Social Media Mirage Humor Break: Simplified Guide To Social Media Decision-Making Chapter Fourteen: Big Data Delusions Chapter Fifteen: The Mobile Wallet Opportunity Chapter Sixteen: The Mobile Finance Apps Opportunity Part Five: The New Marketing Chapter Seventeen: Mobile Payments: The Fifth P of Marketing Chapter Eighteen: The New Bank Marketing Afterword: From Money Movement to Money Management Acknowledgements References
