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Smaller Manufacturing Enterprises In An International Context A Longitudinal Exploration
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Book Synopsis Smaller Manufacturing Enterprises In An International Context: A Longitudinal Exploration by : Sorensen Olav Jull
Download or read book Smaller Manufacturing Enterprises In An International Context: A Longitudinal Exploration written by Sorensen Olav Jull and published by World Scientific. This book was released on 2010-09-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of approaches to internationalization as experienced by smaller manufacturing enterprises over a relatively long period of time — the 35-year period from 1974 to 2009. The original research on which this study is based dates back to the mid-1970s, when academic interest in export studies, market entry modes, and internationalization approaches, among others, have their origins. With practical examples of companies from both inside and outside the USA, readers will be able to understand how smaller manufacturing enterprises approach the world of international commerce, how they prepare themselves for it, and what really draws them into the world of international commerce./a
Download or read book Global Mindsets written by John Kuada and published by Routledge. This book was released on 2016-04-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Mindsets seeks to tackle a topic that is relatively new in research and practice, and is considered by many to be critical for firms seeking to conduct global business. It argues that multiple mindsets exist (across and within organizations), that they operate in a global context, and that they are dynamic and undergo change and action. Part of the mindset(s) may depend upon place, situation and context where individuals and organizations operate. The book examines the notion of "mindset" is situational and dynamic, especially in a global setting, why it is important for future scholars and managers and how it could be conceptualized. The book includes conceptual chapters that push the current boundaries of research on the topic and empirical chapters that demonstrate how different organizations in different countries apply mindset perspectives in their management practices. It seeks to help academics, consultants, and researchers understand what has been said and studied about global mindsets in action and gain insights into possible directions and challenges that the field may face in the future.
Book Synopsis Marketing Management in Africa by : George Tesar
Download or read book Marketing Management in Africa written by George Tesar and published by Routledge. This book was released on 2018-04-27 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
Book Synopsis Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing by : George Tesar
Download or read book Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing written by George Tesar and published by World Scientific Publishing Company. This book was released on 2012-11-27 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Book Synopsis Mapping Managerial Implications Of Green Strategy: A Framework For Sustainable Innovation by : George Tesar
Download or read book Mapping Managerial Implications Of Green Strategy: A Framework For Sustainable Innovation written by George Tesar and published by World Scientific. This book was released on 2018-01-18 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping all major parts of the design process throughout the entire value-creating channel. It draws together a comprehensive framework to understand, from the perspective of marketing management, what managerial considerations are important in committing to green initiatives.Presenting an active debate and policies on environmental sustainability for small and medium sizes manufacturing companies, it focuses on aspects of innovative marketing practices in response to the need for businesses to incorporate strategies that generate a smaller carbon footprint.Aimed at an international audience, Mapping Managerial Implications of Green Strategy is an invaluable resource for managers looking for green solutions, and doctoral and graduate students looking for research topics.
Book Synopsis Motivating SMEs to Cooperate and Internationalize by : George Tesar
Download or read book Motivating SMEs to Cooperate and Internationalize written by George Tesar and published by Routledge. This book was released on 2017-09-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and international trade advisers are directly involved in assisting small and medium-sized enterprises in developing their international marketing expertise. Motivating SMEs to Cooperate and Internationalize consists of research studies, cases, and experiences obtained by researchers and academics from managers of small and medium-sized enterprises in Northern Europe as they worked closely with managers on issues and problems leading to internationalization of enterprises. This book will map not only the attempts of small and medium-sized enterprises in Northern Europe to enter foreign markets, but also to understand how researchers and academics can help small and medium-sized Northern European enterprisers achieve their objectives. This compilation of approaches, perspectives, and experiences will serve as a resource tool for researchers and academics active in international management training programs worldwide and help illustrate how to close the gap between publishing results of their findings and efforts to disseminate their findings among managers of small and medium-sized enterprises in their domains. This book is the first attempt to integrate results of research studies and practices as an illustration of how knowledge of small and medium-sized enterprises has evolved since the 1980s with the contributions of individual researchers and academics in Northern Europe. It will be of relevance to academics and researchers interested in working closely with small and medium-sized enterprises to meet their goals in entering international markets.
Book Synopsis INTERNATIONALIZATION ANDSMALL BUSINESS MANAGEMENT INNORTHERN DENMARK by : Hamid Moini
Download or read book INTERNATIONALIZATION ANDSMALL BUSINESS MANAGEMENT INNORTHERN DENMARK written by Hamid Moini and published by Adonis & Abbey Publishers Ltd. This book was released on 2013-05-15 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes to the available literature on small business management by providing a comparison of the internationalization process of family and non-family businesses in Denmark. With practical examples of the decision making processes and challenges of internationalization of these companies, readers will be able to understand how both family and non-family firms from smaller countries approach their internationalization, how they prepare themselves for it, and what really draws them into the world of international business. This book is suitable for undergraduates and graduate students studying courses dealing with family-owned firms and their internationalization issues. Trainers conducting workshops or seminars on family-owned and non-family-owned firms will also benefit immensely from reading it. ContentsIntroduction to Internationalization of Smaller Firms; Dominant Characteristics of Family and Non-family Small Businesses; Internationalization Process of Small Businesses; Overview of Research Cases: Family-Owned Firms Perspective; Overview of Research Cases: Non-family-Owned Firms Perspective; Comparison of Family-Owned and Non-family Owned Firms; Conclusions; Future Research.
Book Synopsis Covid-19 and International Business by : Marin A Marinov
Download or read book Covid-19 and International Business written by Marin A Marinov and published by Routledge. This book was released on 2020-12-21 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international business. It also explores the disrupted operations and responses of businesses as their worldwide interconnectivity has been seriously threatened. The book discourses multidirectional aspects of the effects of Covid-19 on international business, ranging from the juxtaposing forces disrupting globalization and installing a change of era through decoupling of technological, production and knowledge flows to its stimulating aspects to the strategic response on business, industry and state level. The book contains thirty chapters that offer a multidimensional interpretation of impacts of Covid-19 on international business theory and practice. Employing the latest state of knowledge on the topic, the book is aimed at international business audience - scholars, students and managers who need to understand better the nature, scope and scale of the impacts of the pandemic on international business.
Book Synopsis International Manufacturing Strategies by : Per Lindberg
Download or read book International Manufacturing Strategies written by Per Lindberg and published by Springer. This book was released on 2010-12-03 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last twenty years, there has been an increasing number of factors that have placed the manufacturing strategies of companies and countries in a global context. This book reviews and addresses the global manufacturing strategy area through research in the four major economic areas of the world: Europe, North America, Latin America and Asia. International Manufacturing Strategies: Context, Content and Change is the result of a single major research project undertaken in twenty countries, focusing on the manufacturing strategies and practices in each, and uses research data to focus on factors specific to industrial countries or regions and those which are common across the group of countries or the entire sample The core of this book is a set of chapters reviewing individual countries. Each country is reviewed in a format with an overall common approach: the socio-economic background; the distinctive results for that country from the research and the link between the two. Most will be illustrated by a small case study of a company. Following this is an integrating review of the findings from various countries, the different trajectories followed, and the impact on external variables and the socioeconomic context on those. The final part of the book is devoted to new ideas and developments in functional areas and in manufacturing strategy that have been developed from the analysis conducted during the research.
Book Synopsis International Directory of Business and Management Scholars and Research by : Deanna LaValle
Download or read book International Directory of Business and Management Scholars and Research written by Deanna LaValle and published by . This book was released on 1995 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Handbook of Entrepreneurship and HRM by : Rowena Barrett
Download or read book International Handbook of Entrepreneurship and HRM written by Rowena Barrett and published by Edward Elgar Publishing. This book was released on 2008 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers insights into the role that HRM plays in small and entrepreneurial firms. This book addresses the foundational issues of theory and methodology in research on entrepreneurial firms as well as specific HRM issues in the context of entrepreneurial and smaller firms.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author :Academy of International Business. Southeast Asia Regional Conference Publisher : ISBN 13 : Total Pages :636 pages Book Rating :4.3/5 (91 download)
Book Synopsis Problems & Prospects in International Business by : Academy of International Business. Southeast Asia Regional Conference
Download or read book Problems & Prospects in International Business written by Academy of International Business. Southeast Asia Regional Conference and published by . This book was released on 1992 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managing Digital Transformation by : Andreas Hinterhuber
Download or read book Managing Digital Transformation written by Andreas Hinterhuber and published by Routledge. This book was released on 2021-05-26 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
Book Synopsis SMEs in an Era of Globalization by : Ilan Bijaoui
Download or read book SMEs in an Era of Globalization written by Ilan Bijaoui and published by Springer. This book was released on 2016-11-24 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels. This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards by :
Download or read book Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards written by and published by . This book was released on 2008 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
