Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

The Storyteller's Thesaurus

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Author :
Publisher : Troll Lord Games
ISBN 13 : 9781936822355
Total Pages : 551 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis The Storyteller's Thesaurus by : Troll Lord Games

Download or read book The Storyteller's Thesaurus written by Troll Lord Games and published by Troll Lord Games. This book was released on 2015-04-30 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:

Homophones and Homographs

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Author :
Publisher : McFarland
ISBN 13 : 1476603936
Total Pages : 861 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Homophones and Homographs by :

Download or read book Homophones and Homographs written by and published by McFarland. This book was released on 2014-11-01 with total page 861 pages. Available in PDF, EPUB and Kindle. Book excerpt: This expanded fourth edition defines and cross-references 9,040 homophones and 2,133 homographs (up from 7,870 and 1,554 in the 3rd ed.). As the most comprehensive compilation of American homophones (words that sound alike) and homographs (look-alikes), this latest edition serves well where even the most modern spell-checkers and word processors fail--although rain, reign, and rein may be spelled correctly, the context in which these words may appropriately be used is not obvious to a computer.

Homophones and Homographs

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Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Homophones and Homographs by :

Download or read book Homophones and Homographs written by and published by . This book was released on 1993 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviews of the first edition: The best roster of these phenomena--Wilson Library Bulletin; a good choice for any library--RQ. Now greatly expanded, the second edition includes over 7,000 (up from 3,500) homophones (words that sound alike) and over 1,400 (up from 600) homographs (look-alikes). Words are defined and cross referenced.

Etoki Jisho de Nihongo O Manabimashō

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Author :
Publisher :
ISBN 13 : 9780844284941
Total Pages : 0 pages
Book Rating : 4.2/5 (849 download)

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Book Synopsis Etoki Jisho de Nihongo O Manabimashō by : Passport Books

Download or read book Etoki Jisho de Nihongo O Manabimashō written by Passport Books and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dictionary with words and drawings on each page which will help you learn Japanese.

Anagram Solver

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Publisher : Bloomsbury Publishing
ISBN 13 : 1408102579
Total Pages : 719 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Anagram Solver by : Bloomsbury Publishing

Download or read book Anagram Solver written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2009-01-01 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.

The Night at the Museum

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Author :
Publisher : Sourcebooks, Inc.
ISBN 13 : 1438067100
Total Pages : 35 pages
Book Rating : 4.4/5 (38 download)

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Book Synopsis The Night at the Museum by : Milan Trenc

Download or read book The Night at the Museum written by Milan Trenc and published by Sourcebooks, Inc.. This book was released on 2006-11-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for fans of Wellie Wishers and Billie B. Brown books, The Night at the Museum is the next adventure book for Dino Riders, Jurassic fanatics, and Smithsonian superstars! The book that inspired the iconic Night at the Museum movies will bring every trip to the museum—to life! Set in New York's Museum of Natural History, Larry, the museum nightguard, soon finds things aren't what they seem. Strange magic has led to the most amazing vanishing act in the museum's rich history—the entire dinosaur collection has disappeared! Could they have come...to life? The Night at the Museum masterfully blends mystery and comedy, making it the perfect museum book for teachers and educators. Kids of all ages will love the author's original illustrations on every page. Don't wait to discover what dinosaurs do after dark with The Night at the Museum!

Iron Oxide Fume

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Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Iron Oxide Fume by : Great Britain. HM Factory Inspectorate

Download or read book Iron Oxide Fume written by Great Britain. HM Factory Inspectorate and published by . This book was released on 1971 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Words to Rhyme with

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Author :
Publisher : Checkmark Books
ISBN 13 : 9780816043132
Total Pages : 692 pages
Book Rating : 4.0/5 (431 download)

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Book Synopsis Words to Rhyme with by : Willard R. Espy

Download or read book Words to Rhyme with written by Willard R. Espy and published by Checkmark Books. This book was released on 2001 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-use dictionary of over 80,000 rhyming words.

Alphaherpesviruses

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Publisher : Caister Academic Press Limited
ISBN 13 : 9781904455769
Total Pages : 0 pages
Book Rating : 4.4/5 (557 download)

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Book Synopsis Alphaherpesviruses by : Sandra Knowles Weller

Download or read book Alphaherpesviruses written by Sandra Knowles Weller and published by Caister Academic Press Limited. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphaherpesviruses are a fascinating group of DNA viruses that includes important human pathogens such as herpes simplex virus type 1 (HSV-1), HSV-2, and varicella-zoster virus (VZV): the causative agents of cold sores, genital ulcerous disease, and chickenpox/shingles, respectively. A key attribute of these viruses is their ability to establish lifelong latent infection in the peripheral nervous system of the host. Such persistence requires subversion of the host's immune system and intrinsic antiviral defense mechanisms. Understanding the mechanisms of the immune evasion and what triggers viral reactivation is a major challenge for today's researchers. This has prompted enormous research efforts into understanding the molecular and cellular biology of these viruses. This up-to-date and comprehensive volume aims to distill the most important research in this area providing a timely overview of the field. Topics covered include: transcriptional regulation, DNA replication, translational control, virus entry and capsid assembly, the role of microRNAs in infection and oncolytic vectors for cancer therapy. In addition there is coverage of virus-host interactions, including apoptosis, subversion of host protein quality control and DNA damage response pathways, autophagy, establishment and reactivation from latency, interferon responses, immunity and vaccine development. Essential reading for everyone working with alphaherpesviruses and of interest to all virologists working on latent infections.