Singapores Magazine And Digital Media Industry An Analysis Of Key Market Forces And Competitive Dynamics

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Singapore’s Magazine and Digital Media Industry. An Analysis of Key Market Forces and Competitive Dynamics

Author : Tan Kwan Hong
Publisher : diplom.de
ISBN 13 : 3960675690
Total Pages : 20 pages
Book Rating : 4.9/5 (66 download)

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Book Synopsis Singapore’s Magazine and Digital Media Industry. An Analysis of Key Market Forces and Competitive Dynamics by : Tan Kwan Hong

Download or read book Singapore’s Magazine and Digital Media Industry. An Analysis of Key Market Forces and Competitive Dynamics written by Tan Kwan Hong and published by diplom.de. This book was released on 2016-07-18 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This market research report discusses several structural aspects of the magazine and digital media industry in Singapore. In particular, this report delves into the demand-side analysis (consumer preferences and consumption patterns of magazines and digital media in Singapore), the supply-side analysis (competitors analysis and key competitive dynamics), an analysis on the print versus digital media growth trend, the possible strategic options for new market entrants with a competitive SWOT analysis of these strategic options, as well as a listing of key facts and figures of the magazine and digital media industry in Singapore. The profiles of leading magazines and players in the Singapore media industry are also highlighted.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Global Trends 2040

Author : National Intelligence Council
Publisher : Cosimo Reports
ISBN 13 : 9781646794973
Total Pages : 158 pages
Book Rating : 4.7/5 (949 download)

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Book Synopsis Global Trends 2040 by : National Intelligence Council

Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

Competitive Strategy

Author : Michael E. Porter
Publisher : New York : Free Press ; Toronto : Maxwell Macmillan Canada
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Competitive Strategy by : Michael E. Porter

Download or read book Competitive Strategy written by Michael E. Porter and published by New York : Free Press ; Toronto : Maxwell Macmillan Canada. This book was released on 1980 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the comprehensive framework of analytical techniques to help a firm analyze its industry as a whole and predict the industry's future evolution, to understand its competitors and its own position ...

Dynamic Governance

Author :
Publisher :
ISBN 13 : 9814475408
Total Pages : pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Dynamic Governance by :

Download or read book Dynamic Governance written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Affordable Excellence

Author : William A. Haseltine
Publisher : Brookings Institution Press
ISBN 13 : 0815724160
Total Pages : 198 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Affordable Excellence by : William A. Haseltine

Download or read book Affordable Excellence written by William A. Haseltine and published by Brookings Institution Press. This book was released on 2013 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today Singapore ranks sixth in the world in healthcare outcomes well ahead of many developed countries, including the United States. The results are all the more significant as Singapore spends less on healthcare than any other high-income country, both as measured by fraction of the Gross Domestic Product spent on health and by costs per person. Singapore achieves these results at less than one-fourth the cost of healthcare in the United States and about half that of Western European countries. Government leaders, presidents and prime ministers, finance ministers and ministers of health, policymakers in congress and parliament, public health officials responsible for healthcare systems planning, finance and operations, as well as those working on healthcare issues in universities and think-tanks should know how this system works to achieve affordable excellence."--Publisher's website.

Firm Competitive Advantage Through Relationship Management

Author : Bartosz Deszczyński
Publisher : Springer Nature
ISBN 13 : 3030673383
Total Pages : 294 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Firm Competitive Advantage Through Relationship Management by : Bartosz Deszczyński

Download or read book Firm Competitive Advantage Through Relationship Management written by Bartosz Deszczyński and published by Springer Nature. This book was released on 2021-03-25 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.

Competitive Advantage

Author : Michael E. Porter
Publisher : Simon and Schuster
ISBN 13 : 1416595848
Total Pages : 592 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Competitive Advantage by : Michael E. Porter

Download or read book Competitive Advantage written by Michael E. Porter and published by Simon and Schuster. This book was released on 2008-06-30 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

Findex

Author :
Publisher :
ISBN 13 :
Total Pages : 1010 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Findex by :

Download or read book Findex written by and published by . This book was released on 1998 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Business Plan

Author : Gerald Schwetje
Publisher : Springer Science & Business Media
ISBN 13 : 3540752676
Total Pages : 178 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis The Business Plan by : Gerald Schwetje

Download or read book The Business Plan written by Gerald Schwetje and published by Springer Science & Business Media. This book was released on 2007-08-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the essentials to write a successful business plan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is beautifully structured, it has a pragmatic emphasis and an autodidactic approach. The reader gets acquainted with the skills and competencies as well as tools, required for the planning and development of the business plan project.

Management Information Systems

Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Maximizing U.S. Interests in Science and Technology Relations with Japan

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309058848
Total Pages : 148 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Maximizing U.S. Interests in Science and Technology Relations with Japan by : National Research Council

Download or read book Maximizing U.S. Interests in Science and Technology Relations with Japan written by National Research Council and published by National Academies Press. This book was released on 1997-08-23 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Fourth Industrial Revolution

Author : Klaus Schwab
Publisher : Currency
ISBN 13 : 1524758876
Total Pages : 192 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Fourth Industrial Revolution by : Klaus Schwab

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Currency. This book was released on 2017-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.

Understanding Digital Marketing

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Sports and Entertainment Marketing

Author : Ken Kaser
Publisher : Cengage Learning
ISBN 13 : 9780538445146
Total Pages : 0 pages
Book Rating : 4.4/5 (451 download)

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Book Synopsis Sports and Entertainment Marketing by : Ken Kaser

Download or read book Sports and Entertainment Marketing written by Ken Kaser and published by Cengage Learning. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.

Social Media and Democracy

Author : Nathaniel Persily
Publisher : Cambridge University Press
ISBN 13 : 1108835554
Total Pages : 365 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Social Media and Democracy by : Nathaniel Persily

Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Future of wind

Author : International Renewable Energy Agency IRENA
Publisher : International Renewable Energy Agency (IRENA)
ISBN 13 : 9292601970
Total Pages : 161 pages
Book Rating : 4.2/5 (926 download)

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Book Synopsis Future of wind by : International Renewable Energy Agency IRENA

Download or read book Future of wind written by International Renewable Energy Agency IRENA and published by International Renewable Energy Agency (IRENA). This book was released on 2019-10-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study presents options to speed up the deployment of wind power, both onshore and offshore, until 2050. It builds on IRENA’s global roadmap to scale up renewables and meet climate goals.