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Simmons Study Of Media Markets
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Book Synopsis The 1976-77 Simmons Study of Selective Markets and the Media Reaching Them by : Advertising Research Foundation
Download or read book The 1976-77 Simmons Study of Selective Markets and the Media Reaching Them written by Advertising Research Foundation and published by . This book was released on 1977 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Business Research by : Neelankavil
Download or read book International Business Research written by Neelankavil and published by M.E. Sharpe. This book was released on 2015-05-18 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
Book Synopsis Mass Communications Research Resources by : Christopher H. Sterling
Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Book Synopsis Hands-On Social Marketing by : Nedra Kline Weinreich
Download or read book Hands-On Social Marketing written by Nedra Kline Weinreich and published by SAGE. This book was released on 1999-06-14 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
Book Synopsis World Databases in Geography and Geology by : Chris Armstrong
Download or read book World Databases in Geography and Geology written by Chris Armstrong and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-01-20 with total page 1272 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "World Databases in Geography and Geology".
Book Synopsis Promoting Healthy Diets and Active Lifestyles to Lower-SES Adults by :
Download or read book Promoting Healthy Diets and Active Lifestyles to Lower-SES Adults written by and published by . This book was released on 1990 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Making Health Communication Programs Work by :
Download or read book Making Health Communication Programs Work written by and published by DIANE Publishing. This book was released on 1992 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
Book Synopsis Television Violence and Public Policy by : James Hamilton
Download or read book Television Violence and Public Policy written by James Hamilton and published by University of Michigan Press. This book was released on 2000-08-16 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses why and how we should rate the content of television programs for violence
Book Synopsis Media, Telecommunications, and Business Strategy by : Richard A. Gershon
Download or read book Media, Telecommunications, and Business Strategy written by Richard A. Gershon and published by Routledge. This book was released on 2013-07-18 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.
Book Synopsis Guide to Reference in Business and Economics by : Steven W. Sowards
Download or read book Guide to Reference in Business and Economics written by Steven W. Sowards and published by American Library Association. This book was released on 2014-07-22 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.
Book Synopsis Statistical Abstract of the United States by :
Download or read book Statistical Abstract of the United States written by and published by . This book was released on 2000 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Claitors Publishing Division Publisher :Statistical Abstract of the Un ISBN 13 :9781579805975 Total Pages :1026 pages Book Rating :4.8/5 (59 download)
Book Synopsis Statistical Abstract of the United States, 2000 by : Claitors Publishing Division
Download or read book Statistical Abstract of the United States, 2000 written by Claitors Publishing Division and published by Statistical Abstract of the Un. This book was released on 2001-03 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1991 Northeastern Recreation Research Symposium by : Gail A. Vander Stoep
Download or read book Proceedings of the 1991 Northeastern Recreation Research Symposium written by Gail A. Vander Stoep and published by . This book was released on 1992 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Health Consequences of Using Smokeless Tobacco by : United States. Advisory Committee to the Surgeon General
Download or read book The Health Consequences of Using Smokeless Tobacco written by United States. Advisory Committee to the Surgeon General and published by . This book was released on 1986 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the National Outdoor Recreation Trends Symposium III by :
Download or read book Proceedings of the National Outdoor Recreation Trends Symposium III written by and published by . This book was released on 1990 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1998 Northeastern Recreation Research Symposium, April 5-7, 1998, the Sagamore on Lake George in Bolton Landing, New York by :
Download or read book Proceedings of the 1998 Northeastern Recreation Research Symposium, April 5-7, 1998, the Sagamore on Lake George in Bolton Landing, New York written by and published by . This book was released on 1999 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1993 Northeastern Recreation Research Symposium by : Gail A. Vander Stoep
Download or read book Proceedings of the 1993 Northeastern Recreation Research Symposium written by Gail A. Vander Stoep and published by . This book was released on 1993 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
