Shoptimism

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Shoptimism

Author : Lee Eisenberg
Publisher : Simon and Schuster
ISBN 13 : 1439160619
Total Pages : 597 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Shoptimism by : Lee Eisenberg

Download or read book Shoptimism written by Lee Eisenberg and published by Simon and Schuster. This book was released on 2009-10-16 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

Shoptimism

Author : Lee Eisenberg
Publisher : Free Press
ISBN 13 : 9781451668223
Total Pages : 0 pages
Book Rating : 4.6/5 (682 download)

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Book Synopsis Shoptimism by : Lee Eisenberg

Download or read book Shoptimism written by Lee Eisenberg and published by Free Press. This book was released on 2013-01-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

Spending Spree

Author : Cynthia Overbeck Bix
Publisher : Twenty-First Century Books
ISBN 13 : 1467716588
Total Pages : 92 pages
Book Rating : 4.4/5 (677 download)

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Book Synopsis Spending Spree by : Cynthia Overbeck Bix

Download or read book Spending Spree written by Cynthia Overbeck Bix and published by Twenty-First Century Books. This book was released on 2013-08-01 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ka-ching! Ever stop to think how our modern-day shopping culture came to be? In the early 1800s, stores were few and far between in the United States. General stores supplied everything from fabric and flour to handsaws and clocks. As the country grew, mail-order catalogs arrived at homes across the country, Mom and Pop specialty shops sprang up along Main Street, and later, shopping malls and big box megastores thrived in the suburbs. Then online shopping arrived via the Internet and changed the consumer experience yet again! Buying behaviors also changed over time. For example, did you know you could barter for a pound of sugar at a general store in the early 1800s? Or that department stores in the 1900s added restrooms and ladies lounges to encourage women to shop all day long? Or that online shopping in the twenty-first century is a multibillion-dollar industry? Spending Spree takes readers on an amazing journey from farmlands to cyberspace to learn about the evolution of shopping in the United States.

Bargain Fever

Author : Mark Ellwood
Publisher : Penguin
ISBN 13 : 1591847052
Total Pages : 306 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Bargain Fever by : Mark Ellwood

Download or read book Bargain Fever written by Mark Ellwood and published by Penguin. This book was released on 2014-09-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost half of everything sold in America is listed at some kind of promotional price. People don't only want a deep discount, they expect it - and won't settle for anything less. In this playful, deeply researched book, journalist Mark Ellwood takes a trip into this new landscape. From the floor of upscale department store Sergdorf Goodman to the bustling aisles of a Turkish bazaar, from the outlet Disneyworld of rural Pennsylvania to a town in Florida that can claim to be couponing's spiritual capital, Ellwood shows how some people are, quite literally, born to be bargain junkies thanks to a quirk of their DNA. He also uncovers the dark side of discounting: the sales-driven sleights of hand that sellers employ to hoodwink unsuspecting buyers. Bargain Feveris a manual for thriving in this new era, when deal hunting has gone from being a sign of indigence to one of intelligence. There's never been a better time to be a buyer - at least if you know how the game works. 'This book is a bargain hunter's bible.' Michael Tonello, author of Bringing Home the Birkin'Bargain Fever is just as fierce, funny, tenacious, and tantalizing as its author. I love this book.' Kelly Cutrone, founder, People's Revolution, and author of Normal Gets You Nowhere'A book after my own heart. Bargain Fever lifts the veils off the sales, ensuring even more that you'll never pay retail again.' Carmen Wong Ulrich, financial contributor, CBS This Morning, and author of Generation Debt'Highly informative and entertaining.' Booklist

A Bunch of Pretty Things I Did Not Buy

Author : Sarah Lazarovic
Publisher : Penguin
ISBN 13 : 0698182480
Total Pages : 194 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis A Bunch of Pretty Things I Did Not Buy by : Sarah Lazarovic

Download or read book A Bunch of Pretty Things I Did Not Buy written by Sarah Lazarovic and published by Penguin. This book was released on 2014-10-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A witty, gracious, and charmingly illustrated anti-consumer manifesto Like most people, Sarah Lazarovic covets beautiful things. But rather than giving in to her impulse to spend and acquire, Sarah spent a year painting the objects she wanted to buy instead. Based on a visual essay that was first published on The Hairpin, A Bunch of Pretty Things I Did Not Buy is a beautiful and witty take on the growing “slow shopping” movement. Sarah is a well-known blogger and illustrator, and she writes brilliantly without preaching or guilt-tripping. Whether she’s trying to justify the purchase of yet another particleboard IKEA home furnishing, debating the pros and cons of leg warmers or calculating the per-day usage cost of big-ticket items, Sarah’s poignant musings will resonate with any reader who’s ever been susceptible to an impulse buy.

Harper's Bazaar

Author :
Publisher :
ISBN 13 :
Total Pages : 788 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Harper's Bazaar by :

Download or read book Harper's Bazaar written by and published by . This book was released on 1867 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dictionary of Advertising and Marketing Concepts

Author : Arthur Asa Berger
Publisher : Routledge
ISBN 13 : 1315430525
Total Pages : 144 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Dictionary of Advertising and Marketing Concepts by : Arthur Asa Berger

Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger and published by Routledge. This book was released on 2016-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Brands and Cultural Analysis

Author : Arthur Asa Berger
Publisher : Springer Nature
ISBN 13 : 3030247090
Total Pages : 177 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Brands and Cultural Analysis by : Arthur Asa Berger

Download or read book Brands and Cultural Analysis written by Arthur Asa Berger and published by Springer Nature. This book was released on 2019-10-25 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

Not Buying It

Author : Judith Levine
Publisher : Simon and Schuster
ISBN 13 : 0743269365
Total Pages : 288 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Not Buying It by : Judith Levine

Download or read book Not Buying It written by Judith Levine and published by Simon and Schuster. This book was released on 2007-02-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journalist traces a year during which she and her partner struggled to stop consumer spending practices in spite of their American conditioning, an effort that had an impact on their careers, family relationships, and personal identities.

Shopper Marketing

Author : Markus Ståhlberg
Publisher : Kogan Page Publishers
ISBN 13 : 0749464720
Total Pages : 295 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Shopper Marketing by : Markus Ståhlberg

Download or read book Shopper Marketing written by Markus Ståhlberg and published by Kogan Page Publishers. This book was released on 2012-02-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

The Jonesreport Plus

Author :
Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The Jonesreport Plus by :

Download or read book The Jonesreport Plus written by and published by . This book was released on 2008 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Shopping Revolution, Updated and Expanded Edition

Author : Barbara E. Kahn
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631138
Total Pages : 211 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Shopping Revolution, Updated and Expanded Edition by : Barbara E. Kahn

Download or read book The Shopping Revolution, Updated and Expanded Edition written by Barbara E. Kahn and published by University of Pennsylvania Press. This book was released on 2021-04-30 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews). The retail industry was already in the midst of unparalleled disruption. Then came COVID-19. In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges. Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products. Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's—and tomorrow's—retail environment.

The Number

Author : Lee Eisenberg
Publisher : Simon and Schuster
ISBN 13 : 0743282442
Total Pages : 291 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis The Number by : Lee Eisenberg

Download or read book The Number written by Lee Eisenberg and published by Simon and Schuster. This book was released on 2006-01-03 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know your Number? What happens if you don't make it to your Number? Do you have a plan? The Number is no ordinary finance book—it offers an intriguing and entertaining tour of weath gurus, life coaches, and financial advisers, and our hopes and fears for the future. The result is a provocative field guide to your psyche and finances and an urgently useful book for anyone over thirty. The often-avoided, anxiety-riddled discussion about financial planning for a secure and fulfilling future has been given a new starting point in The Number by Lee Eisenberg. The buzz of professionals and financial industry insiders everywhere, the Number represents the amount of money and resources people will need to enjoy the active life they desire, especially post-career. Backed by imaginative reporting and insights, Eisenberg urges people to assume control and responsibility for their standard of living, and take greater aim on their long-term aspirations. From Wall Street to Main Street USA, the Number means different things to different people. It is constantly fluctuating in people’s minds and bank accounts. To some, the Number symbolizes freedom, validation of career success, the ticket to luxurious indulgences and spiritual exploration; to others, it represents the bewildering and nonsensical nightmare of an impoverished existence creeping up on them in their old age, a seemingly hopeless inevitability that they would rather simply ignore than confront. People are highly private and closed-mouthed when it comes to discussing their Numbers, or lack thereof, for fear they might either reveal too much or display ineptitude. In The Number, Eisenberg describes this secret anxiety as the “Last Taboo,” a conundrum snared in confusing financial lingo. He sorts through the fancy jargon and translates the Number into commonsense advice that resonates just as easily with the aging gods and goddesses of corporate boardrooms as it does with ordinary people who are beginning to realize that retirement is now just a couple of decades away. Believing that the Number is as much about self-worth as it is net worth, Eisenberg strives to help readers better understand and more efficiently manage all aspects of their life, money, and pursuit of happiness.

Killer Stuff and Tons of Money

Author : Maureen Stanton
Publisher : Penguin
ISBN 13 : 1101516054
Total Pages : 336 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Killer Stuff and Tons of Money by : Maureen Stanton

Download or read book Killer Stuff and Tons of Money written by Maureen Stanton and published by Penguin. This book was released on 2011-06-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: One dealer's journey from the populist mayhem of flea markets to the rarefied realm of auctions reveals the rich, often outrageous subculture of antiques and collectibles. Millions of Americans are drawn to antiques and flea-market culture, whether as participants or as viewers of the perennially popular Antiques Roadshow or the recent hit American Pickers. This world has the air of a lottery: a $20 purchase might net you four, five, or six figures. Master dealer Curt Avery, the unlikely star of Killer Stuff and Tons of Money, plays that lottery every day, and he wins it more than most. Occasionally he gets lucky, but more often, he draws on a deep knowledge of America's past and the odd, fascinating, and beautiful objects that have survived it. Week in, week out, Avery trawls the flea and antiques circuit-buying, selling, and advising other dealers in his many areas of expertise, from furniture to glass to stoneware, and more. On the surface, he's an improbable candidate for an antiques dealer. He wrestled in high school and still retains the pugilistic build; he is gruff, funny, and profane; he favors shorts and sneakers, even in November; and he is remarkably generous toward both competitors and customers who want a break. But as he struggles for a spot in a high-end Boston show, he must step up his game and, perhaps more challenging, fit in with a white-shoe crowd. Through his ascent, we see the flea-osphere for what it truly is-less a lottery than a contact sport with few rules and many pitfalls. This rich and sometimes hilarious subculture rewards peculiar interests and outright obsessions-one dealer specializes in shrunken heads; another wants all the postal memorabilia he can get. So Avery must be a guerrilla historian and use his hard-earned knowledge of America's past to live by and off his wits. Only the smartest survive in one of America's most ruthless meritocracies. Killer Stuff and Tons of Money is many things: an insider's look at a subculture replete with arcane traditions and high drama, an inspiring account of a self-made man making his way in a cutthroat field, a treasure trove of tips for those who seek out old things themselves, and a thoroughly fresh, vibrant view of history as blood sport.

The Point Is

Author : Lee Eisenberg
Publisher : Twelve
ISBN 13 : 1455550477
Total Pages : 268 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The Point Is by : Lee Eisenberg

Download or read book The Point Is written by Lee Eisenberg and published by Twelve. This book was released on 2016-02-02 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this engaging and provocative new book, Lee Eisenberg, bestselling author of The Number, dares to tackle nothing less than what it takes to find enduring meaning and purpose in life. He explains how from a young age, each of us is compelled to take memories of events and relationships and shape them into a one-of-a-kind personal narrative. In addition to sharing his own pivotal memories (some of them moving, some just a shade embarrassing), Eisenberg presents striking research culled from psychology and neuroscience, and draws on insights from a pantheon of thinkers and great writers-Tolstoy, Freud, Joseph Campbell, Virginia Woolf, among others. We also hear from men and women of all ages who are wrestling with the demands of work and family, ever in search of fulfillment and satisfaction. It all adds up to a fascinating story, delightfully told, one that goes straight to the heart of how we explain ourselves to ourselves-in other words, who we are and why.

Scroogenomics

Author : Joel Waldfogel
Publisher : Princeton University Press
ISBN 13 : 0691142645
Total Pages : 186 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Scroogenomics by : Joel Waldfogel

Download or read book Scroogenomics written by Joel Waldfogel and published by Princeton University Press. This book was released on 2009-10-25 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economist Joel Waldfogel illustrates how our consumer spending generates vast amounts of economic waste--to the shocking tune of $85 billion each winter. He provides solid explanations to show us why it's time to stop the madness and think twice before buying gifts for the holidays. Gift giving is different than shopping for our own needs: we make less-informed choices, max out on credit to buy gifts worth less than the money spent, and leave recipients less than satisfied, creating what Waldfogel calls "deadweight loss." And this waste isn't confined to Americans--most major economies share in this orgy of wealth destruction. While recognizing the difficulties of altering current trends, he offers viable alternatives. By reprioritizing our gift-giving habits, Scroogenomics proves that we can still maintain the economy without gouging our wallets, and reclaim the true spirit of the holiday season.--From publisher description.

Shopper's Paradise

Author : Arthur Asa Berger
Publisher : BRILL
ISBN 13 : 9004408665
Total Pages : 135 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis Shopper's Paradise by : Arthur Asa Berger

Download or read book Shopper's Paradise written by Arthur Asa Berger and published by BRILL. This book was released on 2019-12-09 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper’s Paradise: Retail Stores and American Consumer Culture deals with the cultural, social and economic impact of retail stores on American society. It has chapters on some of the most important retail genres, such as Internet stores (Amazon.com), department stores (Neiman Marcus), coffee shops (Starbucks), big-box stores (Walmart, Costco) and a number of other kinds of stores such as dollar stores, malls, and farmer’s markets.