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Shopping With Voice Assistants
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Book Synopsis Online Shopping Intentions by : Anne Fota
Download or read book Online Shopping Intentions written by Anne Fota and published by Springer Nature. This book was released on 2022-05-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience.
Author : Publisher :Smocot Ionut Mihai ISBN 13 : Total Pages :77 pages Book Rating :4./5 ( download)
Download or read book written by and published by Smocot Ionut Mihai. This book was released on with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Superintelligence: AI Risks and Benefits by : Sahab Sabri
Download or read book Superintelligence: AI Risks and Benefits written by Sahab Sabri and published by . This book was released on 2024-08-15 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) stands at a pivotal crossroads, heralding advancements that promise to reshape societies and economies in profound ways. At the heart of this technological evolution lies the concept of superintelligence—a theoretical state where AI surpasses human intelligence across all domains. In ‘Superintelligence: AI Risks and Benefits’, this eBook offers a comprehensive exploration of this groundbreaking frontier, diving into its potential, risks, and the multifaceted discourse surrounding its development. With insights from leading experts in AI ethics, governance, and research, this eBook delves into the intricate details of superintelligence. Readers will discover an in-depth analysis of its definitions, the transformative benefits it could bring, and the ethical considerations that come with it. The book addresses the profound challenges and regulatory hurdles associated with managing such powerful technology while emphasizing the importance of responsible development. Through a multidisciplinary approach, ‘Superintelligence: AI Risks and Benefits’ brings together perspectives from AI researchers, philosophers, ethicists, policymakers, and global stakeholders. The discussions highlight both the remarkable possibilities that superintelligence might unlock—such as accelerated scientific breakthroughs and solutions to global issues—as well as the significant risks, including ethical dilemmas, societal disruptions, and existential threats. The eBook underscores the critical role of ethical frameworks, safety protocols, and international collaboration in shaping a future where AI enhances human well-being while mitigating potential harms. The United Nations’ perspective on AI’s role in advancing sustainable development goals further contextualizes the urgency of addressing AI's societal impacts and ensuring its equitable benefits. Join us on this enlightening journey into the realm of superintelligence, where we embrace the opportunities it presents and remain vigilant to the challenges ahead. May this eBook serve as a beacon for informed decision-making and a catalyst for meaningful discussions in the evolving landscape of artificial intelligence.
Book Synopsis Voice Marketing by : Laurence Minsky
Download or read book Voice Marketing written by Laurence Minsky and published by Rowman & Littlefield. This book was released on 2023-07-27 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Hey Google, how can you help me reach more customers and strengthen my brand?” Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear roadmap for developing and executing a voice marketing program. How should marketers best approach voice and conversational AI to ensure an optimal return on their investments? Since voice can both activate consumer behavior and help build the brand image, what is the right media mix for a marketer? How does voice fit with a marketer’s other channels, particularly online and mobile? What is appropriate content for this new channel and how can a marketer best go about creating that content? What are the legal and ethical issues that marketers need to address? What makes for a good development partner to implement voice initiatives? And what metrics should marketers use to judge the success of their voice efforts? Filled with real-world examples and behind-the-scenes stories, Voice Marketing is grounded in research-based theory and decades of experience. Case studies from the Allstate, Butterball, Coca-Cola, Domino's, Lucky Charms, Mercedes, Nike, Sony, Tide, and more combine with guest perspectives from the worlds of conversational AI, voice technology, academia, and marketing to deliver a ready-to-implement plan for success in the voice environment.
Book Synopsis Computer Information Systems and Industrial Management by : Khalid Saeed
Download or read book Computer Information Systems and Industrial Management written by Khalid Saeed and published by Springer Nature. This book was released on 2022-07-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 21st International Conference on Computer Information Systems and Industrial Management Applications, CISIM 2022, held in Barranquilla, Colombia, in July 2022. The 28 papers presented together with 3 keynotes were carefully reviewed and selected from 68 submissions. The main topics covered by the chapters in this book are biometrics, security systems, multimedia, classification and clustering, and industrial management as well as interesting papers on computer information systems as applied to wireless networks, computer graphics, and intelligent systems.
Book Synopsis 8th International Conference on SUSTAINABLE COMMERCE THROUGH AI: UNCOVER THE POTENTIAL by : M.S. Loganathan
Download or read book 8th International Conference on SUSTAINABLE COMMERCE THROUGH AI: UNCOVER THE POTENTIAL written by M.S. Loganathan and published by Shanlax Publications. This book was released on with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conference proceedings of the 8th International Conference on Sustainable Commerce through AI, Crystal-2024, likely include a collection of papers, presentations, and discussions that took place during the event. These proceedings would cover a wide range of topics related to the application of Artificial Intelligence (AI) in Commerce, reflecting the theme of "Unlock the Potential." The proceedings may include Research papers, detailed studies and findings related to AI tools and techniques in various aspects of commerce such as Marketing, Finance, Human Resource, and others. It also include paper presentation summaries of research papers presented at the conference, covering topics like AI applications, case studies, and innovative approaches in commerce. Overall, the conference proceedings would serve as a comprehensive resource for researchers, practitioners, and policymakers interested in understanding the current state and future directions of AI in commerce, providing valuable insights and inspiring further research and collaboration in this field.
Book Synopsis HBR's Year in Business and Technology: 2021 (2 Books) by : Harvard Business Review
Download or read book HBR's Year in Business and Technology: 2021 (2 Books) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-10-20 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The biggest technology and management ideas of the year, all in one place. This collection of the top ideas, insights, and best practices from the past year of Harvard Business Review will keep you up-to-date on the most cutting-edge, influential thinking driving business today. The two-book set brings together HBR's 10 Must Reads 2021 and The Year in Tech 2021: The Insights You Need from Harvard Business Review. The Must Reads volume assembles the definitive articles on topics in including leadership, strategy, and innovation from HBR's vast array of experts. The Insights book will help you understand today's most essential thinking on fast-moving technologies, and they mean for your organization. Together these books will equip you to successfully lead your business today as you prepare to reinvent your company for the future.
Book Synopsis Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by : Katja Wagner
Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner and published by Springer Nature. This book was released on 2021-08-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
Book Synopsis HCI in Business, Government and Organizations by : Fiona Fui-Hoon Nah
Download or read book HCI in Business, Government and Organizations written by Fiona Fui-Hoon Nah and published by Springer Nature. This book was released on 2020-07-10 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume LNCS 12204 constitutes the refereed proceedings of the 7th International Conference on Business, Government, and Organizations, HCIBGO 2020, which was held in July 2020 as part of HCI International 2020 in Copenhagen, Denmark.* 1439 papers and 238 posters were accepted for publication after a careful reviewing process. The 42 papers presented in this volume are organized in topical sections named: digital transformation and intelligent data analysis and social media, digital commerce and marketing. *The conference was held virtually due to the COVID-19 pandemic. Chapter “The Effect of Queuing Technology on Customer Experience in Physical Retail Environments” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Book Synopsis Handbook on Digital Corporate Communication by : Vilma Luoma-aho
Download or read book Handbook on Digital Corporate Communication written by Vilma Luoma-aho and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Book Synopsis The Year in Tech, 2021: The Insights You Need from Harvard Business Review by : Harvard Business Review
Download or read book The Year in Tech, 2021: The Insights You Need from Harvard Business Review written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-09-22 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: A year of HBR's essential thinking on tech—all in one place. From 5G networks to biometric marketing and from augmented reality to AI wearables, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2021: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
Book Synopsis The SAGE Handbook of Human–Machine Communication by : Andrea L. Guzman
Download or read book The SAGE Handbook of Human–Machine Communication written by Andrea L. Guzman and published by SAGE. This book was released on 2023-06-01 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Human-Machine Communication has been designed to serve as the touchstone text for researchers and scholars engaging in new research in this fast-developing field. Chapters provide a comprehensive grounding of the history, methods, debates and theories that contribute to the study of human-machine communication. Further to this, the Handbook provides a point of departure for theorizing interactions between people and technologies that are functioning in the role of communicators, and for considering the theoretical and methodological implications of machines performing traditionally ‘human’ roles. This makes the Handbook the first of its kind, and a valuable resource for students and scholars across areas such as communication, media and information studies, and computer science, as well as for practitioners, engineers and researchers interested in the foundational elements of this emerging field. Part 1: Histories and Trajectories Part 2: Approaches and Methods Part 3: Concepts and Contexts Part 4: Technologies and Applications
Book Synopsis Advances on Graph-Based Approaches in Information Retrieval by : Ludovico Boratto
Download or read book Advances on Graph-Based Approaches in Information Retrieval written by Ludovico Boratto and published by Springer Nature. This book was released on with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovation written by and published by BoD – Books on Demand. This book was released on 2024-03-13 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investments in research and development are crucial for the innovation process in modern societies. There are more perspectives through which innovation can realize important results, including the knowledge creation source, the digital innovation relative to artificial intelligence (AI), the sustainable transition from traditional technology to renewable technology, and the role of the concept of entrepreneurship linked to innovation. Economic operators need different skills to cope with high degrees of competitiveness and achieve the highest profit levels. The analysis carried out in this book considers the interactions among innovation, sustainability, and entrepreneurship. This in-depth investigation identifies the relevant forces useful for the transformations of modern economies and suggests appropriate support policies.
Download or read book Amazon written by Natalie Berg and published by Kogan Page Publishers. This book was released on 2021-11-03 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.
Book Synopsis Redefining Commerce and Management: New Paradigms for the Digital Age (Volume 1) by : Dr. Gurupada Das
Download or read book Redefining Commerce and Management: New Paradigms for the Digital Age (Volume 1) written by Dr. Gurupada Das and published by Authors Click Publishing . This book was released on 2024-06-14 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Redefining Commerce and Management: New Paradigms for the Digital Age" is an edited volume curated by Dr. Gurupada Das, a distinguished Assistant Professor at Trivenidevi Bhalotia College, Raniganj, West Bengal. This book compiles 21 insightful chapters that explore the profound changes and emerging trends in commerce and management brought about by digital advancements. It serves as a comprehensive resource for academics, practitioners, and students keen on understanding the intersection of digital technology and business. This book provides a thorough examination of the changing paradigms in commerce and management due to digital advancements. Each chapter offers unique insights and practical strategies, making this book an essential resource for understanding the opportunities and challenges of the digital age. It serves as a vital resource for understanding the opportunities and challenges in the digital age, making it essential reading for those involved in business and academia.
Book Synopsis The new online trade by : Gerrit Heinemann
Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing
