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Author : Tobias Benjamin Scholz
Publisher :
ISBN 13 : 9789036553872
Total Pages : 0 pages
Book Rating : 4.5/5 (538 download)
Download or read book Shopping Companions in Retail Environments written by Tobias Benjamin Scholz and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vinish P
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Shopping with Companions written by Vinish P and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopping in retail stores is essentially a social experience. Prior research has focused extensively on the retail shopping experience, impulse buying tendency and shopper satisfaction. There exists a dearth of literature on companion shoppers and their influence on customers' overall shopping experience. Waiting is a pervading constituent of various purchase circumstances.Waiting attributes to encounter wide-ranging displeasing implications such as boredom, frustration, nervousness, stress, helplessness and occasionally even embarrassment. The purpose of this paper is to investigate the influence of a shopping companion on customers' impulse buying tendency and time perception at the retail checkout. The study follows a descriptive research design and surveyed 385 respondents accompanied by shopping companions visiting the selected retail outlets in Mangaluru district, Karnataka. The findings of the study show that there exists a positive association between the presence of companion shoppers, indicators of impulse buying tendency and perceived wait duration at the retail checkout. The paper highlights the social influences in an in-store purchase situation.
Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1522502831
Total Pages : 594 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1584 pages
Book Rating : 4.5/5 (225 download)
Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author : Valerie Steele
Publisher : Bloomsbury Publishing
ISBN 13 : 1474264700
Total Pages : 800 pages
Book Rating : 4.4/5 (742 download)
Download or read book The Berg Companion to Fashion written by Valerie Steele and published by Bloomsbury Publishing. This book was released on 2015-08-01 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: - An essential reference for students, curators and scholars of fashion, cultural studies, and the expanding range of disciplines that see fashion as imbued with meaning far beyond the material. - Over 300 in-depth entries covering designers, articles of clothing, key concepts and styles. - Edited and introduced by Valerie Steele, a scholar who has revolutionized the study of fashion, and who has been described by The Washington Post as one of "fashion's brainiest women." Derided by some as frivolous, even dangerous, and celebrated by others as art, fashion is anything but a neutral topic. Behind the hype and the glamour is an industry that affects all cultures of the world. A potent force in the global economy, fashion is also highly influential in everyday lives, even amongst those who may feel impervious. This handy volume is a one-stop reference for anyone interested in fashion - its meaning, history and theory. From Avedon to Codpiece, Dandyism to the G-String, Japanese Fashion to Subcultures, Trickle down to Zoot Suit, The Berg Companion to Fashion provides a comprehensive overview of this most fascinating of topics and will serve as the benchmark guide to the subject for many years to come.
Author : Michael R. Solomon
Publisher : Routledge
ISBN 13 : 1315526913
Total Pages : 751 pages
Book Rating : 4.3/5 (155 download)
Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Author : Jon Stobart
Publisher : Routledge
ISBN 13 : 1317199502
Total Pages : 516 pages
Book Rating : 4.3/5 (171 download)
Download or read book The Routledge Companion to the History of Retailing written by Jon Stobart and published by Routledge. This book was released on 2018-11-08 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of everyday goods to the shaping of urban environments; from earning a living to the construction of identity. Over the last few decades, interest in the history of retail has increased greatly, spanning centuries, extending to all areas of the globe, and drawing on a range of disciplinary perspectives. By offering an up-to-date, comprehensive thematic, spatial and chronological coverage of the history of retailing, this Companion goes beyond traditional narratives that are too simplistic and Euro-centric and offers a vibrant survey of this field. It is divided into four broad sections: 1) Contexts, 2) Spaces and places, 3) People, processes and practices and 4) Geographical variations. Chapters are written in an analytical and synthetic manner, accessible to the general reader as well as challenging for specialists, and with an international perspective. This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.
Author : Len Tiu Wright
Publisher : Taylor & Francis
ISBN 13 : 1134826796
Total Pages : 633 pages
Book Rating : 4.1/5 (348 download)
Download or read book The Routledge Companion to Marketing Research written by Len Tiu Wright and published by Taylor & Francis. This book was released on 2021-06-27 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Author :
Publisher : Quality Education Data
ISBN 13 : 1583956085
Total Pages : 209 pages
Book Rating : 4.5/5 (839 download)
Download or read book Purchasing Authority, A Companion to Teacher Buying Behavior written by and published by Quality Education Data. This book was released on with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon R. Foxall
Publisher : Routledge
ISBN 13 : 1317913450
Total Pages : 1041 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Routledge Companion to Consumer Behavior Analysis written by Gordon R. Foxall and published by Routledge. This book was released on 2015-08-20 with total page 1041 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Author : Graham Squires
Publisher : Routledge
ISBN 13 : 1317428447
Total Pages : 536 pages
Book Rating : 4.3/5 (174 download)
Download or read book Routledge Companion to Real Estate Development written by Graham Squires and published by Routledge. This book was released on 2017-09-07 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real estate development shapes the way people live and work, playing a crucial role in determining our built environment. Around the world, real estate development reflects both universal human needs and region-specific requirements, and with the rise of globalization there is an increasing need to better understand the full complexity of global real estate development. This Companion provides comprehensive coverage of the major contemporary themes and issues in the field of real estate development research. Topics covered include: social and spatial impact markets and economics organization and management finance and investment environment and sustainability design land use policy and governance. A team of international experts across the fields of real estate, planning, geography, economics and architecture reflect the increasingly interdisciplinary nature of real estate studies, providing the book with a depth and breadth of original research. Following on from the success of the textbook International Approaches to Real Estate Development, the Routledge Companion to Real Estate Development provides the up-to-date research needed for a full and sophisticated understanding of the subject. It will be an invaluable resource to students, researchers and professionals wishing to study real estate development on an international scale.
Author : Rosa Llamas
Publisher : Routledge
ISBN 13 : 1136253378
Total Pages : 457 pages
Book Rating : 4.1/5 (362 download)
Download or read book The Routledge Companion to Digital Consumption written by Rosa Llamas and published by Routledge. This book was released on 2013-05-07 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.
Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920474
Total Pages : 700 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Companion to the Almanac of American Employers 2006: The Only Complete Guide to the Hottest, Fastest-Growing Mid-Sized Employers written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-02 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume contains profiles of nearly 500 of the best, rapidly-growing mid-size employers of 100 to 2,500 employees. These are highly-successful companies, located nationwide, that are of vital importance to job-seekers of all types.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921268
Total Pages : 722 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Companion to the Almanac of American Employers: Mid-Size Firms: The Only Guide to America's Hottest, Fastest-Growing Mid-Sized Employers written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2009-03 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains profiles of hundreds of the best, rapidly-growing mid-size employers of 100 to 2,500 employees. These are highly-successful companies, located nationwide, that are of vital importance to job-seekers of all types.
Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 1134688687
Total Pages : 464 pages
Book Rating : 4.1/5 (346 download)
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Author : Kaplan Test Prep
Publisher : Simon and Schuster
ISBN 13 : 1506213944
Total Pages : 1635 pages
Book Rating : 4.5/5 (62 download)
Download or read book Kaplan Companion to LSAT PrepTests 62-71 written by Kaplan Test Prep and published by Simon and Schuster. This book was released on 2016-11-08 with total page 1635 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a practice test is great practice for the LSAT, but reviewing a practice test afterward is where you really improve. Supercharge your LSAT prep with Kaplan’s comprehensive explanations for PrepTests 62-71. Every question and answer choice is discussed, along with detailed strategies for racking up points. In addition, you’ll see sample sketchwork for logic games and sample roadmaps for reading comprehension passages. If you are new to the LSAT, a glossary offers definitions for terminology that will help you to think like the testmaker. *PrepTests 62-71 not included. LSAT® is a registered trademark of the Law School Admission Council, which neither sponsors nor endorses this product.
Author : Anne Massey
Publisher : John Wiley & Sons
ISBN 13 : 111911120X
Total Pages : 475 pages
Book Rating : 4.1/5 (191 download)
Download or read book A Companion to Contemporary Design since 1945 written by Anne Massey and published by John Wiley & Sons. This book was released on 2019-02-22 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical overview of contemporary design and its place within the broader context of art history A Companion to Contemporary Design since 1945 introduces readers to a collection of specially commissioned essays exploring the complex areas of design that emerged through the latter half of the twentieth century, design history, design methods, design studies and more recently, design thinking. The book delivers a thoughtful overview of all design disciplines and also strives to stimulate inter-disciplinary debate and examine unconsidered convergences among design applications in different fields. By offering a new perspective on design, the articles assembled here present a challenging account of the boundaries between design history and its cognate disciplines, especially art history. The volume comprises five sections—Time, Place, Space, Objects and Audiences—that discuss environments for design and how we interact with designed objects and spaces. Notable features include: 24 new essays reflecting the current state of design history and theory, and examining developments on a global basis Contributions by eminent scholars and practitioners from around the globe Enriched throughout with illustrations A Companion to Contemporary Design since 1945 provides a new and thought-provoking revision of our conception and understanding of contemporary design that will be essential reading for students at both undergraduate and graduate levels as well as researchers and teachers working in design history, theory and practice, and in related fields.
