Author : Steven W. Jones
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.X/5 (2 download)
Book Synopsis Shaping the Community College Image by : Steven W. Jones
Download or read book Shaping the Community College Image written by Steven W. Jones and published by . This book was released on 1993 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a news release from the National Council for Marketing & Public Relations, community college CEOs, trustees & public relations professionals write candidly about improving the image & vitality of community colleges. Edited by Dr. Steven W. Jones, President of Philips County Community College, Helena, AR, SHAPING THE COMMUNITY COLLEGE IMAGE addresses contemporary issues facing today's two-year institutions. The book, produced in collaboration with the Association of Community College Trustees, was created in response to a growing concern about perceptions of today's community, junior & technical colleges. With chapters authored by experienced professionals & supporting material gathered from across the country, SHAPING THE COMMUNITY COLLEGE IMAGE provides information & advice for individuals & institutions. "This book is a basic tool for all of us in the community college movement," writes Beverly Simone, chair of the American Association of Community Colleges, in her foreword. "Its thought provoking language provides a vehicle for reflection on strategies to assist the nation in taking the confusion & mystery out of the community college image." The book's six chapters cover defining institutional image, research & marketing, roles for trustees, presidents & staff, meeting special challenges, & making an institution distinctive. Additionally, fifteen sidebars from colleges around the country provide concrete examples of successful image building techniques & activities. SHAPING THE COMMUNITY COLLEGE IMAGE is available for $25 from NCMPR, 364 N. Wyndham Avenue, Greeley, CO, 80634, (303) 353-9918.