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Shanghai Tang
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Book Synopsis From Chinese Brand Culture to Global Brands by : W. Zhiyan
Download or read book From Chinese Brand Culture to Global Brands written by W. Zhiyan and published by Springer. This book was released on 2013-10-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Download or read book Luxury China written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2011-09-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
Book Synopsis Advances in Chinese Brand Management by : John M. T. Balmer
Download or read book Advances in Chinese Brand Management written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Book Synopsis Encyclopedia of Contemporary Chinese Culture by : Edward Lawrence Davis
Download or read book Encyclopedia of Contemporary Chinese Culture written by Edward Lawrence Davis and published by Taylor & Francis. This book was released on 2005 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Fashion and Cultural Studies by : Susan B. Kaiser
Download or read book Fashion and Cultural Studies written by Susan B. Kaiser and published by A&C Black. This book was released on 2013-08-01 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging theory and practice, this accessible text provides an introduction to fashion from both cultural studies and fashion studies perspectives, and addresses the growing interaction between the two fields. Cultural studies relies on fashion to exemplify change as well as continuity, examine identity and difference, agency and structure, and production and consumption. Fashion, meanwhile, benefits from the interpretative lens of cultural studies; its key concepts, contextual flexibility, and attention to bridging 'high' and 'popular' culture, contemporary and historical perspectives, and diverse identity issues and methodologies. Organised thematically, the book uses a wide range of cross-cultural case studies to explore ethnicity, class, gender and nation through fashion, and explains the ways in which these notions interact and overlap. Drawing on intersectionality theory in feminist theory and cultural studies, Fashion and Cultural Studies is essential reading for students and scholars.
Download or read book New York Magazine written by and published by . This book was released on 1997-11-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Book Synopsis Design and Heritage by : Grace Lees-Maffei
Download or read book Design and Heritage written by Grace Lees-Maffei and published by Routledge. This book was released on 2021-12-29 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and Heritage provides the first extended study of heritage from the point of view of design history. Exploring the material objects and spaces that contribute to our experience of heritage, the volume also examines the processes and practices that shape them. Bringing together 18 case studies, written by authors from the United States, the United Kingdom, Canada, Brazil, Norway, India, South Africa, Australia and New Zealand, the book questions how design functions to produce heritage. Including provocative case studies of objects that reinterpret visual symbols of cultural identity and buildings and monuments that evoke feelings of national pride and historical memory, as well as landscapes embedded with trauma, contributors consider how we can work to develop adequate shared conceptual models of heritage and apply them to design and its histories. Exploring the distinction between tangible and intangible heritages, the chapters consider what these categories mean for design history and heritage. Finally, the book questions whether it might be possible to promote a truly equitable understanding of heritage that illuminates the social, cultural and economic roles of design. Design and Heritage demonstrates that design historical methods of inquiry contribute significantly to critical heritage studies. Academics, researchers and students engaged in the study of heritage, design history, material culture, folklore, art history, architectural history and social and cultural history will find much to interest them within the pages of the book.
Book Synopsis The Educational Directory of China by :
Download or read book The Educational Directory of China written by and published by . This book was released on 1914 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Breakout written by Nirmalya Kumar and published by Springer. This book was released on 2013-06-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Book Synopsis The Fabric of Cultures by : Eugenia Paulicelli
Download or read book The Fabric of Cultures written by Eugenia Paulicelli and published by Routledge. This book was released on 2009-06-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fabric of Cultures examines the impact of fashion as a manufacturing industry and as a culture industry that shapes identities of nations and cities in a cross-cultural perspective and within a global framework.
Book Synopsis Tourism Sensemaking by : Arch G. Woodside
Download or read book Tourism Sensemaking written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2011-10-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intends to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. This title looks at how explicit tourism assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics.
Book Synopsis Retail Market Study 2013 by : Marc-Christian Riebe
Download or read book Retail Market Study 2013 written by Marc-Christian Riebe and published by The Location Group . This book was released on 2013-02-01 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last year's Retail Market Study reached 20'000 readers. This year we covered 145 Shopping Cities, 500 Shopping Malls, 750 High Streets, 1'000 Retailers & 2'000 Store Openings on 976 pages.
Download or read book The Trendmakers written by Jenny Lantz and published by Bloomsbury Publishing. This book was released on 2016-06-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends. The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that 'trends are dead' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.
Book Synopsis Designing Luxury Brands by : Diana Derval
Download or read book Designing Luxury Brands written by Diana Derval and published by Springer. This book was released on 2018-04-13 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Book Synopsis Luxury the Chinese Way by : S. Rovai
Download or read book Luxury the Chinese Way written by S. Rovai and published by Springer. This book was released on 2016-04-08 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
Book Synopsis Global Luxury Trends by : J. Hoffmann
Download or read book Global Luxury Trends written by J. Hoffmann and published by Springer. This book was released on 2012-12-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Book Synopsis Luxury Marketing, Sustainability and Technology by : Park Thaichon
Download or read book Luxury Marketing, Sustainability and Technology written by Park Thaichon and published by Taylor & Francis. This book was released on 2023-06-09 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.
