Local/Global Shakespeare and Advertising

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040040942
Total Pages : 248 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Local/Global Shakespeare and Advertising by : Márta Minier

Download or read book Local/Global Shakespeare and Advertising written by Márta Minier and published by Taylor & Francis. This book was released on 2024-06-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

Local and Global Myths in Shakespearean Performance

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Author :
Publisher : Springer
ISBN 13 : 3319898515
Total Pages : 273 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis Local and Global Myths in Shakespearean Performance by : Aneta Mancewicz

Download or read book Local and Global Myths in Shakespearean Performance written by Aneta Mancewicz and published by Springer. This book was released on 2018-08-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of scholarly essays offers a new understanding of local and global myths that have been constructed around Shakespeare in theatre, cinema, and television from the nineteenth century to the present. Drawing on a definition of myth as a powerful ideological narrative, Local and Global Myths in Shakespearean Performance examines historical, political, and cultural conditions of Shakespearean performances in Europe, Asia, and North and South America. The first part of this volume offers a theoretical introduction to Shakespeare as myth from a twenty-first century perspective. The second part critically evaluates myths of linguistic transcendence, authenticity, and universality within broader European, neo-liberal, and post-colonial contexts. The study of local identities and global icons in the third part uncovers dynamic relationships between regional, national, and transnational myths of Shakespeare. The fourth part revises persistent narratives concerning a political potential of Shakespeare’s plays in communist and post-communist countries. Finally, part five explores the influence of commercial and popular culture on Shakespeare myths. Michael Dobson’s Afterword concludes the volume by locating Shakespeare within classical mythology and contemporary concerns.

Shakespeare Studies

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Author :
Publisher : Associated University Presse
ISBN 13 : 9780838641231
Total Pages : 328 pages
Book Rating : 4.6/5 (412 download)

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Book Synopsis Shakespeare Studies by : Susan Zimmerman

Download or read book Shakespeare Studies written by Susan Zimmerman and published by Associated University Presse. This book was released on 2007-10 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains essays and studies by critics and cultural historians from both hemispheres. This title features essays on Shakespeare's tragedies in the context of early modern cultural history. It also includes reviews that consider studies of such historical issues as gender and literacy, sexual practices, and England's cultural encounters with Italy.

World-Wide Shakespeares

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Author :
Publisher : Routledge
ISBN 13 : 1134345844
Total Pages : 214 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis World-Wide Shakespeares by : Sonia Massai

Download or read book World-Wide Shakespeares written by Sonia Massai and published by Routledge. This book was released on 2007-05-07 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-Wide Shakespeares brings together an international team of leading scholars in order to explore the appropriation of Shakespeare's plays in film and performance around the world.

Shakespeare in the Global South

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350035769
Total Pages : 208 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Shakespeare in the Global South by : Sandra Young

Download or read book Shakespeare in the Global South written by Sandra Young and published by Bloomsbury Publishing. This book was released on 2019-05-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary adaptations of Shakespeare's plays have brought into sharp focus the legacies of slavery, racism and colonial dispossession that still haunt the global South. Looking sideways across the Atlantic and Indian Oceans to nontraditional centres of Shakespeare practice, Shakespeare in the Global South explores the solidarities generated by contemporary adaptations and their stories of displacement and survival. The book takes its lead from innovative theatre practice in Mauritius, North India, Brazil, post-apartheid South Africa and the diasporic urban spaces of the global North, to assess the lessons for cultural theory emerging from the new works. Using the 'global South' as a critical frame, Sandra Young reflects on the vocabulary scholars have found productive in grappling with the impact of the new iterations of Shakespeare's work, through terms such as 'creolization', 'indigenization', 'localization', 'Africanization' and 'diaspora'. Shakespeare's presence in the global South invites us to go beyond familiar orthodoxies and to recognize the surprising affinities felt across oceans of difference in time and space that allow Shakespeare's inventiveness to be a part of the enchanting subversions at play in contemporary theatre's global currents.

Shakespeare’s Global Sonnets

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Author :
Publisher : Springer Nature
ISBN 13 : 3031094727
Total Pages : 417 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Shakespeare’s Global Sonnets by : Jane Kingsley-Smith

Download or read book Shakespeare’s Global Sonnets written by Jane Kingsley-Smith and published by Springer Nature. This book was released on 2023-02-22 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection brings together scholars from across the world, including France, Italy, Germany, Hungary, Japan, the USA and India, to offer a truly international perspective on the global reception of Shakespeare’s Sonnets from the 18th century to the present. Global Shakespeare has never been so local and familiar as it is today. The translation, appropriation and teaching of Shakespeare’s plays across the world have been the subject of much important recent work in Shakespeare studies, as have the ethics of Shakespeare’s globalization. Within this discussion, however, the Sonnets are often overlooked. This book offers a new global history of the Sonnets, including the first substantial study of their translation and of their performance in theatre, music and film. It will appeal to anyone interested in the reception of the Sonnets, and of Shakespeare across the world.

Shakespeare Global/local

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Author :
Publisher : Peter Lang Pub Incorporated
ISBN 13 : 9783631381007
Total Pages : 155 pages
Book Rating : 4.3/5 (81 download)

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Book Synopsis Shakespeare Global/local by : Kwok-kan Tam

Download or read book Shakespeare Global/local written by Kwok-kan Tam and published by Peter Lang Pub Incorporated. This book was released on 2002 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shakespeare has been introduced to Hong Kong and China for more than one hundred years. Not only are Shakespeare's characters and stories known to the Chinese as part of the most treasured wealth of world culture, his plays have also become classics of the Chinese theatre, both in the modern and traditional styles. The significance of Shakespeare in Hong Kong and China today can be seen in the fact that the playwright has actually become a site of contestation between the global and the local imaginary in transcultural production. Various possibilities in staging Shakespeare's plays provide Hong Kong and Chinese theatre directors valuable opportunities to exercise their imagination in the transcultural contexts of experimenting with a Western form that can be adapted for local appreciation, which at the same time will add a new dimension to the world reception of Shakespeare.

Shakespeare and the Digital World

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1139952889
Total Pages : 279 pages
Book Rating : 4.1/5 (399 download)

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Book Synopsis Shakespeare and the Digital World by : Christie Carson

Download or read book Shakespeare and the Digital World written by Christie Carson and published by Cambridge University Press. This book was released on 2014-06-12 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the unique cultural capital of his works, Shakespeare has long been the test subject for new methods and digital advances in arts scholarship. Shakespeare sits at the forefront of the digital humanities - in archiving, teaching, performance and editing - impacting on scholars, theatres and professional organisations alike. The pace at which new technologies have developed is unprecedented (and the pressure to keep up is only growing). This book offers seventeen new essays that assess the opportunities and pitfalls presented by the twenty-first century for the ongoing exploration of Shakespeare. Through contributions from a broad range of scholars and practitioners, including case studies from those working in the field, the collection engages with the impact of the digital revolution on Shakespeare studies. By assessing and mediating this sometimes controversial digital technology, the book is relevant to those interested in the digital humanities as well as to Shakespeare scholars and enthusiasts.

Shakespeare's World/world Shakespeares

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Author :
Publisher : Associated University Presse
ISBN 13 : 9780874139891
Total Pages : 446 pages
Book Rating : 4.1/5 (398 download)

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Book Synopsis Shakespeare's World/world Shakespeares by : International Shakespeare Association. World Congress

Download or read book Shakespeare's World/world Shakespeares written by International Shakespeare Association. World Congress and published by Associated University Presse. This book was released on 2008 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection offers 29 essays by many of the world's major scholars of the extraordinary diversity and richness of Shakespeare studies today. It ranges from examinations of the society Shakespeare himself lived in, to recent films, plays, novels and operatic adaptations in Europe, Africa, Asia, Australia and the Middle East.

Shakespeare on the Global Stage

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1472520343
Total Pages : 375 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis Shakespeare on the Global Stage by : Paul Prescott

Download or read book Shakespeare on the Global Stage written by Paul Prescott and published by Bloomsbury Publishing. This book was released on 2015-01-29 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long held as Britain's 'national poet', Shakespeare's role in the 2012 London Cultural Olympiad confirmed his status as a global icon in the modern world. From his prominent positioning in the Olympic and Paralympic ceremonies, to his major presence in the cultural programme surrounding the Games, including the Royal Shakespeare Company's World Shakespeare Festival and the Globe's Globe to Globe Festival, Shakespeare played a major role in the way the UK presented itself to its citizens and to the world. This collection explores the cultural forces at play in the construction, use and reception of Shakespeare during the 2012 Olympic Moment, considering what his presence says about culture, politics and identity in twenty-first century British and global life.

Local Shakespeares

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Author :
Publisher : Routledge
ISBN 13 : 1134274505
Total Pages : 232 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Local Shakespeares by : Martin Orkin

Download or read book Local Shakespeares written by Martin Orkin and published by Routledge. This book was released on 2007-05-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This remarkable volume challenges scholars and students to look beyond a dominant European and North American 'metropolitan bank' of Shakespeare knowledge. As well as revealing the potential for a new understanding of Shakespeare's plays, Martin Orkin adopts a fresh approach to issues of power, where 'proximations' emerge from a process of dialogue and challenge traditional notions of authority. Divided into two parts this book: encourages us to recognise the way in which 'local' or 'non-metropolitan' knowledges and experiences might extend understanding of Shakespeare's texts and their locations demonstrates the use of local as well as metropolitan knowledges in exploring the presentation of masculinity in Shakespeare's late plays. These plays themselves dramatise encounters with different cultures and, crucially, challenges to established authority.

This Wooden 'O'

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Author :
Publisher : Limelight
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis This Wooden 'O' by : Barry Day

Download or read book This Wooden 'O' written by Barry Day and published by Limelight. This book was released on 1998 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of one man's dream fulfilled, This Wooden "O" tells of American actor Sam Wanamake's efforts to reconstruct Shakespeare's Globe Theater. "A tale of intrigue and bitter rivalry, it reads more like a political thriller than a slice of recent theatrical history." -Time Out (London) "...an extraordinary document of human endeavor. When I got to the final pages I found there were tears running down my face." -Rosemary Harris

Asian Interventions in Global Shakespeare

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Author :
Publisher : Routledge
ISBN 13 : 1000214311
Total Pages : 233 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Asian Interventions in Global Shakespeare by : Poonam Trivedi

Download or read book Asian Interventions in Global Shakespeare written by Poonam Trivedi and published by Routledge. This book was released on 2020-11-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume critically analyses and theorises Asian interventions in the expanding phenomenon of Global Shakespeare. It interrogates Shakespeare’s ‘universality’ from Asian perspectives: how this has been modified or even replaced by the ‘global bard’ as a recognisable brand, and how Asian Shakespeares have contributed to or subverted this process by both facilitating the worldwide dissemination of the bard’s plays and challenging and resisting the very templates through which they become globally legible. Critically acclaimed Asian productions have prominently figured at premier Western festivals, and popular Asian appropriations like Bollywood, manga and anime have created new kinds of globally accessible Shakespeare. Essays in this collection engage with the emergent critical issues: the efficacy of definitions of the ‘local’, ‘global’, ‘transnational’ and ‘cosmopolitan’ and of the liminalities and mobilities in between. They further examine the politics of ‘West’ and ‘East’, the evolving markers of the ‘Asian’ and the equation of the ‘glocal’ with the ‘Asian’; they attend to performance and archiving protocols and bring the current debates on translation, appropriation, and world literature to speak to the concerns of global and transnational Shakespeare. These investigations analyse recent innovative Asian theatre productions, popular cinematic and manga appropriations and the increasing presence of Shakespeare in the Asian digital sphere. They provide an Asian standpoint and lens in rereading the processes of cultural globalisation and the mobilisation of Shakespeare.

Shakespeare and Immigration

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Author :
Publisher : Routledge
ISBN 13 : 1317056620
Total Pages : 228 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Shakespeare and Immigration by : Ruben Espinosa

Download or read book Shakespeare and Immigration written by Ruben Espinosa and published by Routledge. This book was released on 2016-04-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shakespeare and Immigration critically examines the vital role of immigrants and aliens in Shakespeare's drama and culture. On the one hand, the essays in this collection interrogate how the massive influx of immigrants during the reign of Queen Elizabeth I influenced perceptions of English identity and gave rise to anxieties about homeland security in early modern England. On the other, they shed light on how our current concerns surrounding immigration shape our perception of the role of the alien in Shakespeare's work and expand the texts in new and relevant directions for a contemporary audience. The essays consider the immigrant experience; strangers and strangeness; values of hospitality in relationship to the foreigner; the idea of a host society; religious refuge and refugees; legal views of inclusion and exclusion; structures of xenophobia; and early modern homeland security. In doing so, this volume offers a variety of perspectives on the immigrant experience in Shakespearean drama and how the influential nature of the foreigner affects perceptions of community and identity; and, collection questions what is at stake in staging the anxieties and opportunities associated with foreigners. Ultimately, Shakespeare and Immigration offers the first sustained study of the significance of the immigrant and alien experience to our understanding of Shakespeare's work. By presenting a compilation of views that address Shakespeare's attention to the role of the foreigner, the volume constitutes a timely and relevant addition to studies of race, ethics, and identity in Shakespeare.

Globe

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1471125718
Total Pages : 294 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Globe by : Catharine Arnold

Download or read book Globe written by Catharine Arnold and published by Simon and Schuster. This book was released on 2015-04-09 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The life of William Shakespeare, Britain's greatest dramatist, was inextricably linked with the history of London. Together, the great writer and the great city came of age and confronted triumph and tragedy. Triumph came when Shakespeare's company, the Chamberlain's Men, opened the Globe playhouse on Bankside in 1599, under the patronage of Queen Elizabeth I. Tragedy touched the lives of many of his contemporaries, from fellow playwright Christopher Marlowe to the disgraced Earl of Essex, while London struggled against the ever-present threat of riots, rebellions and outbreaks of plague. Globetakes its readers on a tour of London through Shakespeare's life and work. In fascinating detail, Catharine Arnold tells how acting came of age, how troupes of touring players were transformed from scruffy vagabonds into the finely-dressed 'strutters' of the Globe itself. We learn about James Burbage, founder of the original Theatre, in Shoreditch, who carried timbers across the Thames to build the Globe among the bear-gardens and brothels of Bankside. And of the terrible night in 1613 when the theatre caught fire during a performance of King Henry VIII. Rebuilt once more, the Globe continued to stand as a monument to Shakespeare's genius until 1642 when it was destroyed on the orders of Oliver Cromwell. And finally we learn how 300 years later, Shakespeare's Globe opened once more upon the Bankside, to great acclaim, rising like a phoenix from the flames. Arnold creates a vivid portrait of Shakespeare and his London from the bard's own plays and contemporary sources, combining a novelist's eye for detail with a historian's grasp of his unique contribution to the development of the English theatre. This is a portrait of Shakespeare, London, the man and the myth.

World-Wide Shakespeares

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Author :
Publisher : Routledge
ISBN 13 : 1134345836
Total Pages : 220 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis World-Wide Shakespeares by : Sonia Massai

Download or read book World-Wide Shakespeares written by Sonia Massai and published by Routledge. This book was released on 2007-05-07 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on debates around the global/local dimensions of cultural production, an international team of contributors explore the appropriation of Shakespeare’s plays in film and performance around the world. In particular, the book examines the ways in which adapters and directors have put Shakespeare into dialogue with local traditions and contexts. The contributors look in turn at ‘local’ Shakespeares for local, national and international audiences, covering a range of English and foreign appropriations that challenge geographical and cultural oppositions between ‘centre’ and ‘periphery’, and ‘big-time’ and ‘small-time’ Shakespeares. Responding to a surge of critical interest in the poetics and politics of appropriation, World-Wide Shakespeares is a valuable resource for those interested in the afterlife of Shakespeare in film and performance globally.

Shakespeare's Tercentenary

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1009280864
Total Pages : 331 pages
Book Rating : 4.0/5 (92 download)

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Book Synopsis Shakespeare's Tercentenary by : Monika Smialkowska

Download or read book Shakespeare's Tercentenary written by Monika Smialkowska and published by Cambridge University Press. This book was released on 2023-12-21 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The worldwide commemorations of the three-hundredth anniversary of Shakespeare's death were held amid the global upheaval of the First World War. As empires battled for world domination and nations sought self-determination, diverse communities vied to claim Shakespeare as their own, to underpin their sense of collective identity and cohesion. Unearthing previously unknown Tercentenary events in Europe, the British Empire, and the USA, Monika Smialkowska demonstrates that the 1916 Shakespeare commemorators did not speak with one unified voice. Tributes by marginalised social, ethnic, and racial groups often challenged the homogenising narratives of the official celebrations. Rather than the traditionally patriotic Bard, used to support totalising versions of national or imperial identity, this study reveals Shakespeare as a site of debate and contestation, in which diverse voices – local and global, nationalist and universalist, militant and pacifist – combined and clashed in a fascinating, open-ended dialogue.