Sexuality In Marketing And Consumption

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Sexuality in Marketing and Consumption

Author : Athanasia Daskalopoulou
Publisher : Taylor & Francis
ISBN 13 : 1040106412
Total Pages : 253 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Sexuality in Marketing and Consumption by : Athanasia Daskalopoulou

Download or read book Sexuality in Marketing and Consumption written by Athanasia Daskalopoulou and published by Taylor & Francis. This book was released on 2024-08-09 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the growing interest in theories of sexuality, queer theory, and intersectionality, which are gaining more interest among institutions and researchers interested in equality and diversity. While this book builds on existing expertise in consumer culture scholarship, it is the first time a marketing book focuses on sexuality, adding value to the existing repertoire in gender and feminist literature. The chapters are organised into three key sections: Part 1 maps the marketing and consumer research field, discussing how sexuality can be studied through different lenses; Part 2 focuses on queer and feminist theorising, drawing on LGBTQIA+ theory, queer theory, and theories of intersectionality to analyse how overlapping social categories interact to influence consumer behaviour, identity, and experiences in the marketplace; and Part 3 explores the personal and social aspects of sexuality, offering a broad overview of issues of gender and sexuality, digitalisation, and the sexual body. This text will be of direct interest to scholars and researchers within the fields of marketing, consumer research, sociology, and media studies. The aim of this book is to help scholars and students to develop a broader understanding about the interplay between sexuality, society, and the market.

Sex in Advertising

Author : Tom Reichert
Publisher : Routledge
ISBN 13 : 1135638209
Total Pages : 321 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Sex in Advertising by : Tom Reichert

Download or read book Sex in Advertising written by Tom Reichert and published by Routledge. This book was released on 2014-04-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

Spent

Author : Geoffrey Miller
Publisher : Penguin
ISBN 13 : 9780670020621
Total Pages : 388 pages
Book Rating : 4.0/5 (26 download)

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Book Synopsis Spent by : Geoffrey Miller

Download or read book Spent written by Geoffrey Miller and published by Penguin. This book was released on 2009 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way consumer spending is viewed and controlled by companies, retailers, and marketers.

Sexuality and Consumption

Author : Mario Keller
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110747677
Total Pages : 247 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Sexuality and Consumption by : Mario Keller

Download or read book Sexuality and Consumption written by Mario Keller and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-08-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In western societies today, it goes almost without saying that sex and consumption are closely related. On the one hand, there is a plethora of commercial goods and services that shape sexual desires, and practices. On the other, there are scarcely any products or services that do not lend themselves to sexually charged advertising and mass media communication. This volume focuses on forms of hybridization of these equally suggestive notions.

Sexuality in Marketing and Consumption

Author : Athanasia Daskalopoulou
Publisher : Taylor & Francis
ISBN 13 : 104010648X
Total Pages : 237 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Sexuality in Marketing and Consumption by : Athanasia Daskalopoulou

Download or read book Sexuality in Marketing and Consumption written by Athanasia Daskalopoulou and published by Taylor & Francis. This book was released on 2024-08-09 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the growing interest in theories of sexuality, queer theory, and intersectionality, which are gaining more interest among institutions and researchers interested in equality and diversity. While this book builds on existing expertise in consumer culture scholarship, it is the first time a marketing book focuses on sexuality, adding value to the existing repertoire in gender and feminist literature. The chapters are organised into three key sections: Part 1 maps the marketing and consumer research field, discussing how sexuality can be studied through different lenses; Part 2 focuses on queer and feminist theorising, drawing on LGBTQIA+ theory, queer theory, and theories of intersectionality to analyse how overlapping social categories interact to influence consumer behaviour, identity, and experiences in the marketplace; and Part 3 explores the personal and social aspects of sexuality, offering a broad overview of issues of gender and sexuality, digitalisation, and the sexual body. This text will be of direct interest to scholars and researchers within the fields of marketing, consumer research, sociology, and media studies. The aim of this book is to help scholars and students to develop a broader understanding about the interplay between sexuality, society, and the market.

Handbook of Research on Gender and Marketing

Author : Susan Dobscha
Publisher : Edward Elgar Publishing
ISBN 13 : 1788115384
Total Pages : 341 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Handbook of Research on Gender and Marketing by : Susan Dobscha

Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha and published by Edward Elgar Publishing. This book was released on 2019 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

Routledge Handbook on Consumption

Author : Margit Keller
Publisher : Taylor & Francis
ISBN 13 : 1317380908
Total Pages : 508 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Routledge Handbook on Consumption by : Margit Keller

Download or read book Routledge Handbook on Consumption written by Margit Keller and published by Taylor & Francis. This book was released on 2017-02-10 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.

Campus Sexual Violence

Author : Sarah Prior
Publisher : Taylor & Francis
ISBN 13 : 1000683591
Total Pages : 188 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Campus Sexual Violence by : Sarah Prior

Download or read book Campus Sexual Violence written by Sarah Prior and published by Taylor & Francis. This book was released on 2022-09-27 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campus Sexual Violence: A State of Institutionalized Sexual Terrorism conceptualizes sexual violence on college campuses as a form of sexual terrorism, arguing that institutional compliance and inaction within the neoliberal university perpetuate a system of sexual terrorism. Using a sexual terrorism framework, the authors examine a myriad of examples of campus sexual violence with an intersectional lens and explore the role of the institution and the influence of neoliberalism in undermining sexual violence prevention efforts. The book utilizes Carole Sheffield’s five components of sexual terrorism (ideology, propaganda, amorality, perceptions of the perpetrator, and voluntary compliance) to describe how the "ivory tower stereotype" and adoption of neoliberal values into education contribute to an environment where victimization is painfully common. Cases such as those from Michigan State University and Baylor University are used as examples to highlight institutional culpability and neoliberal value systems within higher education, as well as illustrating the pervasiveness of rape culture that contributes to a system of sexual terrorism. Crucially, the book focuses on systems of inequality and oppression, and uses an intersectional perspective that recognizes victimization experienced by multiple marginalized groups including women, LGBTQ+, and racially minoritized people. Building on campus violence research and institutional harm research, the authors define campus sexual violence as a serious social problem based in structural inequality and advocate for civic responsibility at the institutional level and the development of institutional advocates. Weaving together theoretical and practical perspectives, the book will be of great interest to students and scholars of sociology, criminal justice, women’s and gender studies, social/political policy, victimology, and education. It will also be of use to those working in higher education administration and other student life and student health professions.

Contemporary Consumption, Consumers and Marketing

Author : Brendan Canavan
Publisher : Routledge
ISBN 13 : 1000318400
Total Pages : 227 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Contemporary Consumption, Consumers and Marketing by : Brendan Canavan

Download or read book Contemporary Consumption, Consumers and Marketing written by Brendan Canavan and published by Routledge. This book was released on 2020-12-28 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.

New Perspectives on Critical Marketing and Consumer Society

Author : Elaine L Ritch
Publisher : Emerald Group Publishing
ISBN 13 : 1839095563
Total Pages : 201 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis New Perspectives on Critical Marketing and Consumer Society by : Elaine L Ritch

Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

Sex in Consumer Culture

Author : Tom Reichert
Publisher : Routledge
ISBN 13 : 1136684050
Total Pages : 394 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Sex in Consumer Culture by : Tom Reichert

Download or read book Sex in Consumer Culture written by Tom Reichert and published by Routledge. This book was released on 2013-10-18 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

Responsible Marketing for Well-being and Society

Author : Michael Saren
Publisher : Taylor & Francis
ISBN 13 : 1040015913
Total Pages : 355 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Responsible Marketing for Well-being and Society by : Michael Saren

Download or read book Responsible Marketing for Well-being and Society written by Michael Saren and published by Taylor & Francis. This book was released on 2024-04-09 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing for Well-being and Society draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro and micro, producer and consumer, environmental, stakeholder, supply chain, and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions, theoretical approaches, and research communities including aspects of corporate social responsibility, marketing ethics, critical marketing, consumer culture theory, and macromarketing. The book takes a predominantly organisational or enterprise-level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes; therefore, a broader perspective on the impacts of marketing decisions and actions on other stakeholders, such as consumers, employees, the environment, and society, is also taken as a basis for analysis and discussion. The book provides an authoritative overview for the academic market, including university libraries, research teams, PhD students, and independent researchers. The topics and contents of responsible marketing are relevant to several disciplinary fields of study including, marketing, advertising, retailing and other business subjects, consumer studies, sustainability, ethics, public policy, media studies, psychology, economics, and other social sciences.

The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Author : Daniel Thomas Cook
Publisher : John Wiley & Sons
ISBN 13 : 0470672846
Total Pages : 630 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies by : Daniel Thomas Cook

Download or read book The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies written by Daniel Thomas Cook and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

Mediating Sexual Citizenship

Author : Anita Brady
Publisher : Routledge
ISBN 13 : 1317961439
Total Pages : 242 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Mediating Sexual Citizenship by : Anita Brady

Download or read book Mediating Sexual Citizenship written by Anita Brady and published by Routledge. This book was released on 2017-07-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediating Sexual Citizenship considers how the neoliberal imperatives of adaptation, improvement and transformation that inform the shifting artistic and industrial landscape of television are increasingly indexed to performed disruptions in the norms of sexuality and gender. Drawing on examples from a range of television genres (quality drama, reality television, talk shows, sitcoms) and outlets (network, cable, subscription video on demand), the analysis in this book demonstrates how, as one of the most dominant cultural technologies, television plays a critical role in the production, maintenance and potential reconfiguring of the social organisation of embodiment, be it within gender identities, kinship structures or the categorisation of sexual desire. It suggests that, in order to understand television’s role in producing gendered and sexual citizenship, we must pay critical attention to the significant shifts in how television is produced, broadcast and consumed.

Ads, Fads, and Consumer Culture

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield
ISBN 13 : 9780742527249
Total Pages : 220 pages
Book Rating : 4.5/5 (272 download)

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Book Synopsis Ads, Fads, and Consumer Culture by : Arthur Asa Berger

Download or read book Ads, Fads, and Consumer Culture written by Arthur Asa Berger and published by Rowman & Littlefield. This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.

Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing

Author : Akkucuk, Ulas
Publisher : IGI Global
ISBN 13 : 1466666366
Total Pages : 582 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing by : Akkucuk, Ulas

Download or read book Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing written by Akkucuk, Ulas and published by IGI Global. This book was released on 2014-10-31 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of rising environmental concerns, it has become necessary for businesses to pay special attention to the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well. The Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields including economics, finance, marketing, operations management, communication sciences, sociology, and information technology.

The Gender and Consumer Culture Reader

Author : Jennifer Scanlon
Publisher : NYU Press
ISBN 13 : 0814781322
Total Pages : 401 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis The Gender and Consumer Culture Reader by : Jennifer Scanlon

Download or read book The Gender and Consumer Culture Reader written by Jennifer Scanlon and published by NYU Press. This book was released on 2000-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary and cross-cultural collection of readings and archival materials examining the gendered relationship between the home and consumer culture, identity through purchasing, the supply side of consumer culture and the ways in which consumers embrace, resist and manipulate the messages and activities of consumer culture. Topics include: shoplifting, racism in advertising, the Zoot suit, Esquire magazine, Dockers, lesbianism, narcissism.