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Service Marketing And Public Transport
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Book Synopsis Marketing Public Transit by : Chris Lovelock
Download or read book Marketing Public Transit written by Chris Lovelock and published by Praeger. This book was released on 1987-11-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Book Synopsis Mass Transit Management: Marketing by :
Download or read book Mass Transit Management: Marketing written by and published by . This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing of Public Transport Services in the State Transport Authority by :
Download or read book The Marketing of Public Transport Services in the State Transport Authority written by and published by . This book was released on 1982 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Transport written by Peter White and published by Taylor & Francis. This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter White reviews current practices in urban, rural and long-distance travel by road, rail and air. The review covers the legal and organisational structure in Britain but is also applicable to many other countries.
Book Synopsis Public Transport by : Peter R. White
Download or read book Public Transport written by Peter R. White and published by Taylor & Francis. This book was released on 2016-12-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Transport provides an accessible introductory text to the field of public transport systems, covering bus, coach, rail, metro, domestic air and taxi modes. The market structure is set out, together with data collection methods. The technology of bus and rail systems is introduced with particular reference to peak capacity and energy consumption. An analysis of cost structures and costing methods leads into a review of pricing concepts and their application. In addition to issues related to urban systems, specific chapters cover rural public transport and the long-distance sector. A concluding chapter examines long-run policy issues, such as likely population changes and scope for substitution of travel. The primary context taken is that of the British Isles, drawing extensively on data such as the National Travel Survey in England. However, the principles and findings are also broadly applicable to countries of similar per capita income and population density. This sixth edition introduces a new chapter on data collection and survey methods for public transport systems in addition to a general update of the text to reflect the latest statistical evidence, research findings and policy changes. Public Transport is an essential textbook for both students in transport and those in related fields. This is an invaluable resource for transport planners in local authorities and consultancies.
Author :European Conference of Ministers of Transport Publisher :OECD Publishing ISBN 13 :9282105415 Total Pages :198 pages Book Rating :4.2/5 (821 download)
Book Synopsis ECMT Round Tables Marketing and Service Quality in Public Transport Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991 by : European Conference of Ministers of Transport
Download or read book ECMT Round Tables Marketing and Service Quality in Public Transport Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991 written by European Conference of Ministers of Transport and published by OECD Publishing. This book was released on 1993-10-11 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Round Table 92 takes stock of what is happening with regards to marketing and service quality in public transport throughout Europe.
Book Synopsis Marketing Public Transportation by : Richard Kent Robinson
Download or read book Marketing Public Transportation written by Richard Kent Robinson and published by . This book was released on 1981 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Services Marketing by : Dr.S. Sudhakar
Download or read book Services Marketing written by Dr.S. Sudhakar and published by Archers & Elevators Publishing House. This book was released on with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Services Marketing written by Dr.R.Karthi and published by Archers & Elevators Publishing House. This book was released on with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Transit Marketing Management Handbook by : United States. Urban Mass Transportation Administration
Download or read book Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration and published by . This book was released on 1975 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Services Marketing written by Rao and published by Pearson Education India. This book was released on 2004-09 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Guidebook for Marketing Transit Services to Business by : Multisystems, inc
Download or read book A Guidebook for Marketing Transit Services to Business written by Multisystems, inc and published by . This book was released on 1999 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Book Synopsis Public Transport Passengers’ Behavioural Intentions by : Sik Sumaedi
Download or read book Public Transport Passengers’ Behavioural Intentions written by Sik Sumaedi and published by Springer Science & Business Media. This book was released on 2014-01-22 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on the behavioural intention of public transport passengers and the relationship between those factors in Indonesia. The conceptual model in this book explains behavioural intentions of paratransit passengers which can result in recommendations to unravel the complexity of the congestion problem from consumer behaviour perspective. Based on the results of survey research on behavioural intention of public transport users in Jabodetabek, Indonesia, the result of the study is presented in a model that describes the factors that influence. This book is recommended for academics who wish to gain knowledge about the phenomenon of consumer behaviour, for regulators whose duty is to make a decision and determine the strategic steps to overcome congestion and researchers who want to develop their knowledge and provide solutions related to congestion from the perspective of consumer behaviour.
Book Synopsis Service Marketing And Public Transport by : Umesh Charan Patnaik
Download or read book Service Marketing And Public Transport written by Umesh Charan Patnaik and published by . This book was released on 2008-01-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study on Andhra Pradesh State Road Transport Corporation.
Book Synopsis The Routledge Handbook of Public Transport by : Corinne Mulley
Download or read book The Routledge Handbook of Public Transport written by Corinne Mulley and published by Taylor & Francis. This book was released on 2021-05-12 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Public Transport is a reference work of chapters providing in-depth examination of the current issues and future developments facing public transport. Chapters in this book are dedicated to specific key topics, identifying the challenges therein and pointing to emerging areas of research and concern. The content is written by an international group of expert contributors and is enhanced through contributions from practitioners to deliver a broader perspective. The Handbook deals with public transport policy context, modal settings, public transport environment, public transport delivery issues, smart card data for planning and the future of public transport. This comprehensive reference work will be a vital source for academics, researchers and transport practitioners in public transport management, transport policy and transport planning.
Book Synopsis Successful Marketing for the Transport Operator by : Chris Barnes
Download or read book Successful Marketing for the Transport Operator written by Chris Barnes and published by . This book was released on 1989 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is marketing. Marketing theory and the search for new opportunities. Researching the tranport market. Creating a transport product. Case studies in transport product differentiation. Pricing and placing transport products. Promotion and the transport service.
Book Synopsis Public Transport Planning by : B I Singal
Download or read book Public Transport Planning written by B I Singal and published by Copal Publishing Group. This book was released on 2018-07-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Congestion, lack of mobility and rising air pollution in our cities are becoming areas of serious concern for all stakeholders: authorities, operators and commuters alike. It is also widely accepted that augmentation of public transport (PT) both in quality and quantity will provide relief. A critical issue in this context is the choice of a particular PT mode for a city. Comprehensive information on various modes, aspects of planning a city‐wide PT network and choice of mode is not easily available at one place to students, planners and city officials. This book is an attempt to bridge this gap. This book is based on author’s direct experience in planning, design and implementation of urban transport projects particularly public transport projects in India and abroad, in the overall context of urban mobility. The content of the book is largely at a conceptual level and brings out the finer points in planning. The book is divided into five parts, i.e. modes of public transport, planning a citywide public transport network, planning road‐based modes, planning rail transit and other planning issues.
