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Seo 2017
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Book Synopsis What Is SEO? Search Engine Optimization 101 by : Dan Kerns
Download or read book What Is SEO? Search Engine Optimization 101 written by Dan Kerns and published by Digital Marketing Web Design. This book was released on with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO, search engine optimization is explained in simple, easy-to-understand terms. Technical jargon is broken down and the process of SEO is expanded upon. Find out how to perform simple SEO and why you should be careful when choosing a SEO company. What is SEO? Search Engine Optimization 101 is where you can find the answers to many common SEO questions. In the digital age, a comprehensive SEO strategy is more important than ever before. Included as a BONUS in What Is SEO - Search Engine Optimization 101 is how to setup your own WordPress website from scratch, step by step! Discover how to cost effectively generate leads and differentiate your business from the competition by utilizing Search Engine Optimization. What Is SEO - Search Engine Optimization 101 is your guide to learning what SEO is and how to apply it to your business. Discover the information you need to be competitive online. What Is SEO - Search Engine Optimization 101 answers important questions and cover topics about SEO such as: What Is Search Engine Optimization? What Is the Difference Between Onpage and Offpage SEO? Why Are Relevance and Authenticity Important? What Are the Rules of Onpage SEO? The Major Benefits of Effective Keyword Research. Useful Tips and Advice for SEO Friendly Keywords. Long Tailed Keywords. LSI Keywords and Variation. What is Responsive Web Design. The Main Features of Responsive Design. The Rise of the ‘Mobile First’ Generation. 6 Methods for Improving Slow Loading Speeds. The Value of Backlinks and Internal Links. What Are Inbound Links? The Three Types of Inbound Links. 5 Smart Strategies for Building Authority Backlinks. What Are Outbound Links? The Two Types of Outbound Links. Tips and Tricks for Valuable Outbound Links. Dealing with High Bounce Rates. 4 Website Tweaks to Reduce Bounce Rate. Four Ingredients for Great SEO Content. The Future of Onpage SEO. 3 Bold Predictions about the Future of SEO.
Book Synopsis Corporate Social Hypocrisy by : Dalia Steimikiene
Download or read book Corporate Social Hypocrisy written by Dalia Steimikiene and published by Taylor & Francis. This book was released on 2023-07-07 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many new challenges including competitiveness are emerging for sustainable business during this era of disruption. This book analyses these challenges to sustainable development and growth and addresses the impact of corporate social responsibility on the competitiveness of organisations. The authors analyze the major challenges for competitiveness of sustainable business in the COVID-19 era, taking into account a new business environment amid major global risks and uncertainties linked to climate change, pandemics, Russian-Ukrainian war, and intuitions of forthcoming new world economic crisis. The monograph consists of five parts: 1) sustainable development goals and the role of business; 2) climate change, COVID-19, fragile political situation, and business; 3) corporate social responsibility and corporate social hypocrisy; 4) corporate social responsibility, corporate social hypocrisy, and competitiveness of business; and 5) case study on the impact of corporate social responsibility on competitiveness with the impediments of corporate social hypocrisy. The book presents new insights in assessing the impact of CSR on competitiveness of companies with the impediments of corporate social hypocrisy. The developed framework and case study allows to develop valuable policy and managerial implications for sustainable business and engagements in corporate social responsibility as well as to show the danger of corporate social hypocrisy for competitiveness. This book will be of value to researchers, academics, and students in the fields of corporate social responsibility, organizational management, business ethics, and responsible business.
Book Synopsis Effective SEO and Content Marketing by : Nicholas Papagiannis
Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
Book Synopsis Managing Emotions in Organizations by : Riikka Harikkala-Laihinen
Download or read book Managing Emotions in Organizations written by Riikka Harikkala-Laihinen and published by Springer Nature. This book was released on 2020-11-10 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh perspective to acquisition research, focusing on employee emotions. It builds on the human-centric approach to mergers and acquisitions, where previous literature has concluded that emotions are important, yet few studies have explored them in depth. To fill the gap, this book takes emotion research in organizations as its starting point, exploring what emotions are, how they emerge, and how they influence organizational contexts, such as acquisitions. Whereas previous acquisition literature has concluded that emotions are most often negative and lead to complications, this book shows how emotions can become a positive force driving post-acquisition change and unification. This book combines multidisciplinary theoretical insights with practical real-world case studies to provide detailed analysis and approachable findings that will appeal to academics and practitioners alike.
Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh
Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Book Synopsis Content Marketing for PR by : Trevor Young
Download or read book Content Marketing for PR written by Trevor Young and published by Digital Citizen. This book was released on 2019-09-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
Book Synopsis Food Aroma Evolution by : Matteo Bordiga
Download or read book Food Aroma Evolution written by Matteo Bordiga and published by CRC Press. This book was released on 2019-11-15 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the five senses, smell is the most direct and food aromas are the key drivers of our flavor experience. They are crucial for the synergy of food and drinks. Up to 80% of what we call taste is actually aroma. Food Aroma Evolution: During Food Processing, Cooking, and Aging focuses on the description of the aroma evolution in several food matrices. Not only cooking, but also processing (such as fermentation) and aging are responsible for food aroma evolution. A comprehensive evaluation of foods requires that analytical techniques keep pace with the available technology. As a result, a major objective in the chemistry of food aroma is concerned with the application and continual development of analytical methods. This particularly important aspect is discussed in depth in a dedicated section of the book. Features Covers aromatic evolution of food as it is affected by treatment Focuses on food processing, cooking, and aging Describes both classic and new analytical techniques Explains how the flavor perception results are influenced by other food constituents The book comprises a good mix of referenced research with practical applications, also reporting case studies of these various applications of novel technologies. This text represents a comprehensive reference book for students, educators, researchers, food processors, and food industry personnel providing an up-to-date insight. The range of techniques and materials covered provides engineers and scientists working in the food industry with a valuable resource for their work. Also available in the Food Analysis & Properties Series: Ambient Mass Spectroscopy Techniques in Food and the Environment, edited by Leo M.L. Nollet and Basil K. Munjanja (ISBN: 9781138505568) Hyperspectral Imaging Analysis and Applications for Food Quality, edited by N.C. Basantia, Leo M.L. Nollet, and Mohammed Kamruzzaman (ISBN: 9781138630796) Fingerprinting Techniques in Food Authentication and Traceability, edited by Khwaja Salahuddin Siddiqi and Leo M.L. Nollet (ISBN: 9781138197671) For a complete list of books in this series, please visit our website at: www.crcpress.com/Food-Analysis--Properties/book-series/CRCFOODANPRO
Book Synopsis Machine Learning-based Design and Optimization of High-Speed Circuits by : Vazgen Melikyan
Download or read book Machine Learning-based Design and Optimization of High-Speed Circuits written by Vazgen Melikyan and published by Springer Nature. This book was released on 2024-01-31 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes machine learning-based new principles, methods of design and optimization of high-speed integrated circuits, included in one electronic system, which can exchange information between each other up to 128/256/512 Gbps speed. The efficiency of methods has been proven and is described on the examples of practical designs. This will enable readers to use them in similar electronic system designs. The author demonstrates newly developed principles and methods to accelerate communication between ICs, working in non-standard operating conditions, considering signal deviation compensation with linearity self-calibration. The observed circuit types also include but are not limited to mixed-signal, high performance heterogeneous integrated circuits as well as digital cores.
Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2023-08-30 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain insights into the future of search and internet discoverability
Download or read book Employer Engagement written by Jo Ingold and published by Policy Press. This book was released on 2023-02-28 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Active labour market policies aim to assist people not in work to move into employment through a range of interventions including job search, preparation, training and in-work support and development. While policies, programmes and scholarship predominantly focus on jobseekers’ engagement with these initiatives, this book is the first text to shed light on the employer’s perspective. Bringing together renowned scholars from social and public policy and human resource management, the book draws on empirical research, comparative case studies and real-life examples from practice, providing a comprehensive analysis of this under-explored issue. This go-to resource will inform HRM and public policy scholarship and promote collaborations between the disciplines.
Book Synopsis Psychology and Work Today by : Carrie A. Bulger
Download or read book Psychology and Work Today written by Carrie A. Bulger and published by Routledge. This book was released on 2020-03-23 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology and Work Today, 11th Edition is an exciting update of a well-loved textbook that introduces industrial and organizational psychology, explaining how industrial-organizational psychologists make work and working better. This accessible and informative text explains how industrial-organizational psychologists help organizations hire the best people by designing tests and interviews that uncover the skills and abilities of applicants, make work better by removing or reducing safety issues and sources of stress so that personnel are motivated and able to perform to their abilities, and work with managers and leaders to be more effective at leading others. This book also describes how industrial-organizational psychologists work with organizations to embrace diversity in the workforce and celebrate the strengths that employees from many backgrounds bring to organizations. In addition, this text includes how psychologists help organizations to design the physical work environment to best suit employees, while other psychologists help organizations to market their products and services to consumers. This text covers both the essential and traditional industrial-organizational psychology topic areas such as job analysis, employee selection, and work motivation as well as topic areas that are important in workplaces today such as stress and well-being, human factors, and preparing for jobs of the future. The chapter on consumer psychology remains unique to this textbook. This new edition includes coverage of employable skills desired by hiring managers and executives; the ways the highly publicized replicability crisis has affected the science and practice of industrial-organizational psychology; online and mobile employment testing; diversity and inclusion throughout the workplace, including microaggressions; preparing people and organizations for jobs of the future; incivility and harassment at work, including abusive supervision; safety climate and employee health; and advertising on social media and video games. Including many illustrative examples of industrial-organizational psychology in real-world workplaces, the 11th Edition is thoroughly updated to include the latest theory, research, and practice on each key topic. Each chapter features defined key terms, a chapter outline, a chapter summary, review questions, annotated additional reading, and engaging Newsbreak sections. The book will be of interest to undergraduate students in introduction industrial-organizational psychology or psychology of work behaviour courses.
Book Synopsis Smart Buildings Digitalization, Two Volume Set by : O.V. Gnana Swathika
Download or read book Smart Buildings Digitalization, Two Volume Set written by O.V. Gnana Swathika and published by CRC Press. This book was released on 2022-05-27 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: A smart building is the state-of-art in building with features that facilitates informed decision making based on the available data through smart metering and IoT sensors. This set provides useful information for developing smart buildings including significant improvement of energy efficiency, implementation of operational improvements and targeting sustainable environment to create an effective customer experience. It includes case studies from industrial results which provide cost effective solutions and integrates the digital SCADE solution. Describes complete implication of smart buildings via industrial, commercial and community platforms Systematically defines energy-efficient buildings, employing power consumption optimization techniques with inclusion of renewable energy sources Covers data centre and cyber security with excellent data storage features for smart buildings Includes systematic and detailed strategies for building air conditioning and lighting Details smart building security propulsion. This set is aimed at graduate students, researchers and professionals in building systems, architectural, and electrical engineering.
Book Synopsis Internet Gaming Disorder by : Daniel King
Download or read book Internet Gaming Disorder written by Daniel King and published by Academic Press. This book was released on 2018-07-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Gaming Disorder: Theory, Assessment, Treatment, and Prevention is an informative and practical introduction to the topics of Internet gaming disorder and problematic gaming. This book provides mental health clinicians with hands-on assessment, prevention, and treatment techniques for clients with problematic gaming behaviors and Internet gaming disorder. It provides an overview of the existing research on epidemiology, risk and protective factors, and discusses the distinct cognitive features that distinguish gaming from gambling and other related activities and disorders. Clinicians will find interest in discussion of the latest developments in cognitive-behavioral approaches to gaming disorder as well as the best structure for clinical interviews. Included in clinical sections are details of the key indicators of harm and impairment associated with problem gaming and how these might present in clinical cases. Internet Gaming Disorder is strongly evidence-based, draws extensively upon the latest international research literature, and provides insights into the likely future developments in this emerging field both in terms of technological development and new research approaches. - Discusses the conceptual basis of Internet gaming disorder as a behavioral addiction - Provides screening approaches for measuring excessive gaming - Details a structured clinical interview approach for assessing gaming disorder - Provides evidence-based clinical strategies for prevention and treatment - Covers cognitive behavioral therapy and harm reduction strategies
Book Synopsis Digital Journalism, Drones, and Automation by : Cate Dowd
Download or read book Digital Journalism, Drones, and Automation written by Cate Dowd and published by . This book was released on 2020 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lure of big data and analytics has produced new partnerships between news media and social media and consequently a fragmentation of digital journalism. The era is coupled with the rise in fake news and controversial data sharing. However, creative mobile reporting and civilian drones set new standards for journalist during the European asylum seeker crisis. Yet the focus on data and remote cloud servers continues to dominate online news and journalism, alongside new semantic models for data personalization. News tags that define concepts within a news story to assist search, are now monetized abstractions in accelerated data processing that enables automation and feeds advertising. Can journalism compete with this by defining its own concepts with ethical values named and embedded in algorithms? Can machines make sense of the world in the same way as a traditional journalist? In this book, Cate Dowd analyzes the tasks and ethics of journalists and questions how intelligent machines could simulate ethical human behaviors to better understand the dizzy post-human world of online data. Looking to digital journalism and multi-platform news media, from studios and integrated media systems to mobile reporting in the field, Dowd assesses how data and digital technology has impacted on journalism over the past decade. Dowd's research is informed by in-depth participation with investigative journalists, including images drawn and annotated by industry experts to present key journalism concepts, priorities, and values. Chapters explore approaches for the elicitation of vocabulary for journalism and design methods to embed values and ethics into algorithms for the era of automation and big data. Digital Journalism, Drones, and Automation provides insights into the lasting values of journalism processes and equips readers interested in entering or understanding online data and news media with much needed context and wisdom.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1668445166 Total Pages :444 pages Book Rating :4.6/5 (684 download)
Book Synopsis Research Anthology on Fandoms, Online Social Communities, and Pop Culture by : Management Association, Information Resources
Download or read book Research Anthology on Fandoms, Online Social Communities, and Pop Culture written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-01-28 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has grown to become one of the largest communication hubs in history. With its ability to share content and create community bonds, it has seen many fandoms and online social communities develop within the past decades. While there are some detriments to these communities, there are also many benefits and potential uses for the betterment of society. The Research Anthology on Fandoms, Online Social Communities, and Pop Culture explores the ways in which the internet has presented itself as a platform for communities to gather. This essential reference source discusses the engagement of these communities, social media use, and the uses of these communities for education. Covering topics such as digital communities, transmedia language learning, and digital humanities, this book is a vital tool for educators of K-12 and higher education, digital folklorists, sociologists, communications researchers, online administrators, community leaders, and academicians.
Download or read book Spectral Imaging written by Hatem Alkadhi and published by Springer Nature. This book was released on 2022-05-02 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, edited by leading experts in radiology, offers a state-of-the-art overview of the specifics and the added value of dual-energy, multi-energy, and spectral computed tomography (CT). Latest advances and upcoming innovations such as photon-counting detector CT are covered by renown experts in the field. The entire spectrum of clinical applications of dual-energy and spectral CT throughout the body is covered. Book chapters are written by expert authors with a background in physics and radiology and are richly illustrated with high quality figures, graphical illustrations, and tables. The first section covers background issues and the most relevant technical aspects of the technique, including a detailed description of the approaches to dual-energy, spectral and photon-counting CT by different vendors of CT scanners. The second part focusses on the use of dual-energy, spectral and photon-counting CT in daily clinical practice, and individual chapters are devoted to imaging of the brain, cardiovascular system, gastrointestinal tract, abdominal organs, skeletal system, and the chest. The focus of the book ensures that it will be of interest for a multidisciplinary forum of readers comprising radiologists, medical physicists, and other medical professionals and scientists being interested in cutting-edge CT imaging.
Book Synopsis Microgrid: Operation, Control, Monitoring and Protection by : Papia Ray
Download or read book Microgrid: Operation, Control, Monitoring and Protection written by Papia Ray and published by Springer Nature. This book was released on 2020-01-24 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses various challenges and solutions in the fields of operation, control, design, monitoring and protection of microgrids, and facilitates the integration of renewable energy and distribution systems through localization of generation, storage and consumption. It covers five major topics relating to microgrid i.e., operation, control, design, monitoring and protection. The book is primarily intended for electric power and control engineering researchers who are seeking factual information, but also appeals to professionals from other engineering disciplines wanting an overview of the entire field or specific information on one aspect of it. Featuring practical case studies and demonstrating different root causes of large power failures, it helps readers develop new concepts for mitigating blackout issues. This book is a comprehensive reference resource for graduate and postgraduate students, academic researchers, and practicing engineers working in the fields of power system and microgrid.
